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Journal : JOURNAL AGRIBUSINESS

THE IMPACT OF PROGRAM FOR INCREASE PRODUCTION AND HORTICULTURAL ADDED VALUE TO THE COMPETITIVENESS OF SHALLOT FARMING IN SERANG REGENCY Dian Anggraeini; Aliudin Aliudin; Jejen Aripin
AGRIBUSINESS JOURNAL Vol 16, No 1 (2022): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i1.28203

Abstract

 Shallots are a strategic commodity in Indonesia. The potential and benefits that shallot have caused the demand for shallots to increase along with the increasing population. Serang Regency has not been able to meet its high demand. The shortage of local shallot production is met by bringing in shallots from outside Serang Regency.  One of the government's efforts to increase shallot production is the implementation of Program Pof the increase in Produces and Value-Added Horticulture, the purpose of the program is to increase shallot production and farmers' income. How the government intervention is assessed, this research aims to analyze the impact of the Horticultural Production and Value-Added Increase Program on the competitiveness of shallot farming in Serang Regency. This research is descriptive-analytic. The sampling method used is purposive. Data collection was carried out through interviews, observations, and documentation. Data analysis using a policy analysis matrix (PAM). The results showed that the program generates private and social benefits of positive value so that the development of the shallot area can continue to run which is beneficial to farmers and the community, the program is also able to increase farmers' income by 57.17 percent.  The value of the government protection indicator is positive, which means that the government has effectively protected shallot farming.  In addition, result research shows that shallot farming under Program P leveling Produces and Value-Added Horticulture has competitiveness through competitive and comparative advantages so the development of shallot areas in Serang Regency deserves to be prioritized in its development. recommended policy recommendations to increase farmers' income and competitiveness through the efficient use of production inputs that refer to technological advice and increase the capacity of human resources and farmer institutions
GIPANG CASSAVA MARKETING STRATEGY (CASE STUDY ON IKM IKA-KE IN PURWAKARTA DISTRICT, CILEGON CITY) Suherna suherna; Dian Anggraeni; Dini Kartika Sari
AGRIBUSINESS JOURNAL Vol 16, No 1 (2022): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i1.28199

Abstract

Gipang cassava is an innovation of one of the local foods from Cilegon, gipang is a traditional food usually made of glutinous rice (one of the rice varieties that only can be found in Asia), peanut, and caramel is one of the local foods from Cilegon. IKA-KE SMI is one of those gipang cassava industries in Cilegon. The food industry is one of the most popular industries. Each industry holds one's own to serve the best product. This research purpose is to analyze the internal and external factors of IKA-KE SMI, formulate alternative strategies that are appropriate to be implemented by IKA-KE SMI, and specify the best alternative strategy for IKA-KE SMI. Data analysis using Matrix IFE and EFE, IE Matrix, SWOT Analysis or SWOT Matrix and QSPM Matrix. The result shows that internal factors have 8 strengths and 6 weaknesses, and external factors have 7 opportunities and 4 threats. Matrix IE shows IKA-KE SMI is in cell II position means that it's in growth and built condition. SWOT Matrix formulate 8 alternative strategies for IKA-KE SMI and QSPM Matrix shows the most recommended alternative with the highest TAS value for IKA-KE SMI to improve promotional campaign and improve online business with a TAS value of 6.825. 
COMPETITIVENESS OF PADDY RICE FARMING TO INCREASE FARMERS' INCOME IN SERANG REGENCY Dian Anggraeini; Aliudin Aliudin; Eka Laelah
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29557

Abstract

Rice is the staple food of most Indonesians, therefore rice as a strategic commodity that must be maintained and regulated by the government. This study aims to: 1) analyze the competitiveness of paddy rice farming in Serang Regency, 2) analyze the impact of government policies on the competitiveness of paddy rice farming in Serang Regency, 3) analyze the impact of government policies on the welfare of paddy rice farmers in Serang Regency. This study used primary (obtained from respondents related to this study both through observations, interviews, and questionnaires) and secondary (obtained from relevant agencies and scientific publications). The study was conducted in Serang Regency, the number of respondents in this study was 84 people consisting of: Pontang District as many as 27 respondents, Tirtayasa district as many as 29 respondents, and Tanara District as many as 28 respondents. The method in this study is quantitative, the analysis tool used is the Policy Analysis Matrix (PAM). The Policy Analysis Matrix (PAM) is used to analyze the competitiveness of paddy rice farming, analyze the impact of government policies on paddy rice farming, and analyze the impact of government policies on the welfare of paddy rice farmers in Serang Regency. The results showed that the competitiveness of paddy rice farming is financially (private) and economically (social), has competitiveness comparatively and competitively with PCR and DRC values of paddy rice farming, namely 0.16 and 0.17, respectively. The impact of government policies provides incentives to develop paddy rice farming in Serang Regency reflected by the NPCI value = 0.62; NPCO = 1.015; EPC = 1.03 and SRP = 0.03 which are all positive. This means that the government has effectively protected rice farming in Serang Regency.
THE POTENTIAL OF THE AGRICULTURAL AND NON-AGRICULTURAL SECTORS FOR ECONOMIC GROWTH REGION IN BEKASI CITY Beatrice, Beatrice; Setiawan, Johan; Anggraeni, Dian; Sariyoga, Setiawan
AGRIBUSINESS JOURNAL Vol. 18 No. 2 (2024): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i2.41934

Abstract

This study aims to analyze the sectoral dynamics in the Bekasi City economy, focusing on the relative contribution of the agricultural and non-agricultural sectors to regional economic growth. Through a quantitative approach, using Location Quotient and Shift-Share analysis, this study identifies the shift in economic structure from the primary sector towards the secondary and tertiary sectors. The results show that the non-agricultural sector, especially trade and services, is increasingly dominant in driving the economic growth of Bekasi City. This finding indicates the importance of economic diversification and increasing the competitiveness of leading sectors in supporting sustainable development in Bekasi City. This research provides implications for the formulation of more effective regional economic development policies.
Co-Authors Agnestia, Citra Agus Kusnawan Agus Permana Ahmad Kamsyakawuni Ahmad Mujaki Diwan Alfarisi, Muhammad Naufal Alfian Futuhul Hadi Algantya, Vylda Yuni Aliudin Aliudin - Aliudin Aliudin Aliudin Aliudin Aliudin Aliudin AM, Kartina Andriyani Andry Nirwanto Andy Andy Angelina Lucia Anggraeni, Ganung Anita Metta Sari Anjani, Anisa Fitri Anton Eka Prasetia Asri Jaya Awalin, Qonita Ilmi Beatrice, Beatrice Dewi, Arina Kartika Dini Kartika Sari Dwi Irianto, Retno Dwi Putra, Candra Yanuar Dwi Putri Antika Eka Laelah Ernyasih Evi Sovia Fitria Riany Eris Frida Murtinasari, Frida Ginny, Puti Lenggo Gita Dwi Lestari Hakim, Mohamad Zulman Herijawaty, Etty Herlina Herlina I Made Tirta Ika Pratiwi jaka sumardyanto Jakobus Runkat, Jakobus Jejen Aripin Kamila, Andin Kurniati Kusnawan, Agus Laluur, Eugenius Lidia Sinabang Limajatini, Limajatini Liman, Ineh Masruroh MASRUROH Meisty, Ferisa Dwi Alfia Melatnerbar, Benyamin Meutia Meutia Meutia, Meutia Mohamad Fatekurohman Muhammad Dhabit Dzikribillah Muhammad Rizal Febriansah Munandar, Aris Netta Azzahra Pangesti Nia Ariani Putri Nugraha, Rhea Veda Nurmalia Lusida Oke Hendra Parameswari, Rinintha Peng Wi Prayogo, Rizky Rachellia, Rachellia Rachman, Hidayatul Ramadhani, Lutvia Citra Ratna Mega Sari Ratwita, Welly Regina Regina Rita Purnamasari Riza Fikriana Rizal, Navioer Robby Mubarok Roosje Rosita Oewen, Roosje Rosita Rosada, Nilta Roydatul Jamila Rudi hastomo rusbandi rusbandi, rusbandi Salampessy, Messalina L. Samara, Aldi Sanjaya, Marco Santamoko, Ruby Santomoko, Ruby Selfiyan Selfiyan Selfiyan Setiawan Sariyoga Setiawan Sariyoga, Setiawan Setiawan, Johan Shella Fajru Nailufar Silaswara, Diana Sofiyudin, Andriyatno Sri Fitriyah Stefen Wardana Suherna Suherna Suherna Suherna Sulistiyowati, Rina Syarief Hidayat Tarissa, Tarissa Taufik Hidayat Taufik Hidayat The, Lianah Tiara Muthiarsih Tirta, Made Ullah, Nasrullah Wi, Peng Winda Nurtiana Wiwik Handayani Wiwit Dwi Nurbadriyah yahya kamal Yohamintin Zulfatun Najah Zulfatun Najah