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Manurung, Afwan Syahril
Universitas Islam Negeri Sumatera Utara
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Journal : Nomosleca

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Tourism Communication Strategy in Developing Halal Tourism in The Lake Toba Tourism Area of North Sumatra Afwan Syahril Manurung; Purbatua Manurung
Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i1.12897

Abstract

This research discusses the concept and implementation of halal tourism in the Lake Toba Tourism Area, particularly in Tomok and its surroundings. The research highlights the barriers in implementing the halal tourism concept, especially in non-Muslim majority areas. One of the main obstacles is the fear of losing local wisdom, especially in the area of non-halal culinary, which can trigger local community rejection. However, the research also emphasizes the importance of the halal tourism concept in providing a sense of security and comfort for Muslim tourists, as well as boosting the local economy. The research method involves literature review and data analysis from previous studies, such as Rose Emmaria's research, Kemenparekraf, and other relevant studies. The results show that intensive communication between the government, community, and related parties is key in overcoming resistance to the concept of halal tourism. In addition, clear regulations and involving various parties are also needed to strengthen the implementation of halal tourism.
Co-Authors Achiriah Achiriah Achiriah Ade Anggelina Fauziah Ahmad Rifai Ananda, Kessy Aneldi, Atasya Tara Angkat, Darni Annisa Fadillah, Annisa Annisa, Anti Arifatuz Zahro Bagus Santoso Cantika Zahara Dalimunthe, Hotmayjar Ardila Damayanti, Elisa Dihra Ardaly Siregar Dimas Dwika Syahrahmanda Dini Shaleha Fara Nabila Tania Faza, Hilwa Faza Nabila Bidawi Fitria Nur Ahmad Fyarisa, Fyarisa Hadi, Firman Hadi Hasan Sazali Hasanatul Mardliyah Br Tambunan Husaini, Muhammad Jawahir Indah Mayasari Indra Wahyudi, Indra Isnaini Isnaini Jambak, Susanti Jihan Tuffa Hati Kautsar, Akbar Aldi Lestari, Widya Lubis, Muhammad Arif M. Hafizh Fadilah Siregar M. Yoserizal Saragih Malika Aulia Husnah S MANURUNG, PURBATUA Miswati Muhammad Alfikri Muhammad Farhan Azmi Muhammad Hasbi Maulana Nabawi, Ahmad Nayla Anindia nazlia octaviani Novi Anggraini, Novi Nst, Siti Arafah Efendi Nur Ainun Ghoisani Ritonga Nurtia Asty Rahman Nurul Mupida Lubis Pohan, Syafruddin Pratiwi, Bella Pratiwi, Tria Rachman, Mulia Ridwansyah Arifandi Arifandi Ritonga, Nur Ainun Ghoisani Rudhani, Goenersya Haidar Sagala, Ardin Rizky Andre Salsabina. S, Laila Septika, Ghina Sufina Dewi Sumayyah, Lia Tambunan, May Dea Citra Tanjung, Egi Pratama Putra Thohir, Ulfa Fadhillah Tiara Amanda Winda Aidin