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Dadang S Anshori
Indonesia University Of Education
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Journal of Pragmatics and Discourse Research

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ANALYZING POLITICAL DEBATE STRATEGIES: TOULMIN'S ARGUMENTATION MODEL IN THE 2024 BINJAI MAYORAL ELECTION Pulungan, Hendra; Anshori, Dadang S.; Sumiyadi, Sumiyadi; Mulyati, Yeti
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.1223

Abstract

Political debates play a crucial role in democratic processes, allowing candidates to present their ideas, defend policies, and persuade voters. This study applies Toulmins argumentation model to analyze the rhetorical strategies used in the 2024 Binjai Mayoral candidate debate. Using a qualitative descriptive approach, data were collected through video recordings, transcripts, and documentation of debate discussions. The analysis identifies the presence and structure of Toulmins six argumentation components: claim, grounds, warrant, backing, modal qualifier, and rebuttal. Findings indicate that while candidates frequently use claims and grounds, they often lack strong warrants and rebuttals, leading to arguments that are persuasive but not necessarily well-justified. Additionally, emotional appeals and rhetorical tactics often replace logical reasoning, impacting the overall quality of the debate. The study highlights the need for stronger argumentation frameworks in political communication, emphasizing the importance of data-driven and evidence-based claims. This research contributes to the field of political communication by providing insights into argumentation trends in modern political debates. The findings suggest that training political candidates in structured argumentation techniques could improve public discourse and enhance voters ability to critically assess political messages. Future research should consider comparative analyses of debates across different political levels and the role of media framing in shaping argumentation effectiveness.
Co-Authors Aceng Ruhendi Syaifullah Ade Kusnan Afandi Adiningsih, Yulia Afandi, Ade Kusnan Algina Shofiyatul Husna Amalia, Tiara Vidya Andoyo Sastromiharjo Andoyo Satromiharjo Asiyah Kuwing Dadang Sunendar Damayanti, Vismaia S Darmawan, Hana Mumtazia Nurhaq Deri Wan Minto Diena San Fauziya, Diena San Encep Kusumah Fadlilah, Afi Faisal, Abdul Haris Faradilla Intan Sari Farokhah, Laely Fathya, Floka Nasywa Fitriana Fitriana Fitriyani, Lia Fuadin, Ahmad Fu’adin, Ahmad Hakiki Elvionika Hernawan Hernawan Hidayatullah, Asep Indah Pujiastuti Irawati Irawati Juni Syaputra Juwita, Silvia Ratna Khaerudin Kurniawan Khilda Mufida Ramadhan Lati Andriani Maharani, Amanda Minto, Deri Wan Muhammad Zulfadhli, Muhammad Naufal, Daffa Imam Nugroho, Rudi Adi Nunung Sitaresmi Nuny Sulistiany Idris Nurhadi, Jatmika Nurul Khairani Abduh Pulungan, Hendra Putriani, Ananda Ramadhan, Khilda Mufida Rohayati Rohayati Rohmat rohmat Rumaf, Nouval Sadiyah, Helni Sartika, Cintya Dewi Sastromihardjo, Andoyo Silvia Ratna Juwita Siti Fatihaturrahmah Al Jumroh Srinawati, Wawat Sumiyadi Sumiyadi Syahfitri, Iqssyzia Syaputra, Juni Syihabuddin Syihabuddin Tiara Vidya Amalia Utami Dewi Pramesti Vismania S. Damaianti, Vismania S. W. Winingsih Welly Nores Kartadireja