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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Yudistira Pusat Publikasi Ilmu Manajemen Master Manajemen Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Rayhan Gunaningrat
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Produk Odeng Ngodeng Cabang Solo Baru Riana Amalia Sacrivi; Dea Ananda; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.646

Abstract

The independent variable in this research is the variable that is manipulated and predicted to have an influence on the dependent variable. This is known by the tolerance value and Variance Inflantion Factor (VIF) value which are used to determine positive and negative values between independent variables. There is no or no multicollinearity found in the regression model. It is found that there is no multicollinearity in the Regression Model. This shows that there is a linear relationship and influences the dependent variable. Test the Coefficient of Determination (R2) to determine the contribution of variabilitate and independent variables.
Pengaruh Kepuasan Konsumen dan Citra Merek, Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Kosmetik Wardah Rita Haju Kaesti; Puput Melati; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.651

Abstract

Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked to fill out a survey. Consumer satisfaction with Wardah cosmetics was shown to have a favorable and statistically significant effect on overall satisfaction. Furthermore, customer satisfaction with Wardah cosmetics was positively and significantly affected by the brand image variable. A similar favorable and statistically significant relationship existed between service quality and customer happiness with Wardah cosmetics. In addition, customer satisfaction with Wardah cosmetics was positively and significantly impacted by the following factors: product quality, brand image, and service quality.
Pengaruh Harga, Promosi Dan Rating Terhadap Keputusan Pembelian Di Marketplace Shopee Yana Kumara Kristanti; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.652

Abstract

This research aims to determine the influence of price, promotion and rating on purchasing decisions in the Shopee marketplace. The approach used in this research is a quantitative approach with an explanatory research type. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 100 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on the data research analysis, the results showed that there was an influence of price on purchasing decisions, there was an influence of promotion on purchasing decisions, there was no influence of ratings on purchasing decisions and the f test showed that there was a simultaneous influence of price, promotion and rating on purchasing decisions. The results of the coefficient of determination test show an r square value of 0.472, which means that the influence of the price (x1), promotion (x2) and rating (x3) variables simultaneously on the purchasing decision variable (y) is 47.2%.
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Iphone Pada Masyarakat Kota Surakarta Niken Vera Kusumawati; Saskia Anggun Choirunnisa; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.653

Abstract

This observation was made to determine the influence of product quality on the purchase decision of Iphone products among Surakarta residents. This observation used quantitative methods using manual data obtained by distributing documents or questionnaires and collecting responses from a sample of 59 participants. This observation uses Intelligent Partial Least Squares (PLS) analysis to evaluate the hypothesis, as well as using a quantitative approach. Based on the results of the Smart PLS analysis test conducted, it shows that product quality has a positive or significant effect on purchasing decisions.
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mie Instan Indomie Hesti Widyastuti; Leny Septyawati; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.654

Abstract

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.
Pengaruh Promosi Dan Testimoni Terhadap Minat Beli Produk Hijab Buttonscraves Latifatun Nikmah; Wina Yuniarti; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.659

Abstract

In the modern era, Muslim fashion, one of which is the hijab, is experiencing developments every year. Hijab is Muslim clothing that is very popular with Muslim women in Indonesia. This incident happened because Muslim women in Indonesia are aware that wearing the hijab is an obligation. This provides an open space for companies to produce Muslim clothing, especially hijabs, to become the main target market in the country. The purpose of this research is to find out whether promotions and testimonials have an influence on purchasing interest through the mediating variable of consumer trust in Buttonscraves products. There were 51 participants in this study and data was collected through an online survey using a Google form. The sampling technique was carried out using purposive sampling techniques and primary data types, as well as collecting questionnaires. The results of the analysis show that promotions have a significant effect on buying interest, testimonials have a significant effect on buying interest and testimonials have a simultaneous effect on buying interest in Hijab Buttonscraves.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen KAI Di Solo Raya Dinnova Ryo Kristanto; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.660

Abstract

PT Kereta Api Indonesia (KAI) is a company that monopolizes unrivaled rail transport services, but on Java Island it is vulnerable to competitors in other transport services sectors in the world. The purpose of this study was to find out whether the influence of price and quality of service on the satisfaction of railway consumers in the city of Solo Raya. Sampling technique using quota sampling and random sampling techniques with respondent criteria is consumer satisfaction in using railway services, which is 51 respondents. Data collection is done using questionnaires distributed online or electronically using Google Form support. The results of the study showed that the influence of price and quality of service has a significant influence on consumer satisfaction.
Pengaruh Brand Image, Harga Dan Produk Terhadap Loyalitas Pelanggan Dimsum Uma Yumcha Anita Nurul Cahyani; Olivia Stephanie Sarwono Putri; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.669

Abstract

The purpose of this research is: (1) to find out what Dimsum Uma Yumcha is in the popular dimsum market in Solo. (2) to find out the affordable prices offered which influence customer loyalty. (3) to find out the product provided has an effect on customer loyalty. In research it is known that Brand Image, Price and Product influence customer loyalty. This research method is quantitative. The data collection technique used in this research is Probability Sampling. The population in this study were all people who consumed Uma Yumcha Dimsum products in Solo Raya City. The research sample consisted of 100 respondents from the Solo Raya community who had consumed ddimsum. Data processing in this research uses SPPS version 25. The research results show that brand image influences customer loyalty. Price affects customer loyalty. products influence customer loyalty.
Pengaruh Harga, Pilihan Rasa, Dan Lokasi Terhadap Minat Beli Melvin Reinaldi; Muhammad Fadilah; Rayhan Gunaningrat
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 1 (2024): Januari : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i1.797

Abstract

This study conducts a thorough examination of the factors influencing consumer purchasing interest in the snack market, utilizing Mr. Fathoni Jr's Gajahan Leker as a case study. The research focuses on the analysis of the impact of price, flavor choices, and location on consumer purchasing preferences within the context of Leker products.By gathering data through surveys conducted using questionnaires and statistical analysis, the research discovers that the price of Mr. Fathoni Jr's Gajahan Leker plays a significant role in shaping consumer purchasing interest. Additionally, the various flavor choices offered by this brand also have a positive impact on purchasing preferences.The strategic placement and good accessibility of locations are proven to be key factors in attracting consumer purchasing interest. The success of Mr. Fathoni Jr's Gajahan Leker in leveraging strategically located sites to reach their target market contributes significantly to consumer purchasing interest.This study provides profound insights for business owners, marketers, and strategic decision-makers in the snack industry. By understanding the complex interactions between price, flavor choices, and location, Mr. Fathoni Jr can devise more effective strategies to enhance consumer purchasing interest, strengthen their brand, and support long-term business growth.
Pengaruh Iklan, Citra Merek Dan Harga Terhadap Minat Beli Produk Le Minerale Ismi Munfarida; Nurullia Rizkyani; Rayhan Gunaningrat
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 1 (2024): Januari : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i1.800

Abstract

This research was conducted to determine and explain the influence of advertising, brand image and price on interest in purchasing Le Minerale products. The research was carried out by distributing questionnaires online using Google Form. This research uses quantitative methods, the population in this research is consumers who use Le Minerale products in the Greater Solo area with a sample size of 105 respondents. The research was carried out with the help of the SPSS 27.0 application as a tool for calculating data obtained using 4 variables, the independent variable is advertising, brand image and price, while the dependent variable is purchase interest. The analysis used in this research is the classical assumption test, multiple linear regression and hypothesis testing. The results of the F Test research obtained a calculated F value of 13.139 > 2.460 with a significance value of 0.000 < 0.05 so it can be concluded that advertising, brand image and price simultaneously influence purchasing interest.
Co-Authors Achmad Nuruddin Adelya Ardhana Adivarani Diaz Rahmawati Agus Suyatno Alima Nur Fadillah Andi Cahya Putra Anggi Septiana Sari Anisa Tri Rahayu Anita Karlina Gunawan Anita Nurul Cahyani Annasya Al Sadhilla Apriliana Nur Choirun Nisa Atala Cindy Fatya Berta Berlianda Chandra Gita Damar Putranto Dea Ananda Destifa Umari Ramadhanti Dewi Aprilia Nugraheni Dewi Wulandari Dinnova Ryo Kristanto Efi Pertiwi Rahayu Eka Darma Ningtyas Enik Tri Afrika Erna Chotidjah Suhatmi Esti Dwi Rahmawati Etika Indah Fani Anisa Fani fidiana putri Fathimatuzzahro Febi Ardhani Febryana Nawantoro Febyola Puspa Dewani Habib Fajar Aditya Hanifah Dian Hastuti Hesti Widyastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intan Yunitasari Intana Wahyu Putri Ismi Munfarida KHABIB ALIA AKHMAD Krisna Yusuf Anggoro Kurniasih Kurniasih Latifatun Nikmah Leny Arsita Sari Leny Septyawati Melvin Reinaldi Miftahul Nur Latifa Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Fadilah Muhammad Zulfikar Romadhon Munawaroh - Ni Made Lintang Purnaasa Niken Vera Kusumawati Nindia mayerli Nur Fajar Ali Maulana Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri PUPUT MELATI R Taufik Nur Muftiyanto R Taufiq Nur Muftiyanto R. Taufik Nur Muftiyanto R.Taufiq Nur Muftiyanto Rahayu, Istiyawati Ratna Ariyanti Restu Putri Permatasari Ria Nofita Praptiwi Riana Amalia Sacrivi Rieke Alisyiya Nur Safitri Riski Apriani Risma Nur Pratiwi Rita Haju Kaesti Rizki Darmawan Prasetya Saskia Anggun Choirunnisa Septiyanitha Dwi Maharani Putri Silvia Putri Siti Huzaimah Siti Mudurikah Sri Wulan Handayani Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Tiara Kartika Sari Tri Yani Velani Nur Kholifah Wina Yuniarti Winda Saputri Yana Kumara Kristanti Yoseph Adi Nugroho