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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Yudistira Pusat Publikasi Ilmu Manajemen Master Manajemen Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan
Rayhan Gunaningrat
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Apakah Live Shopping dan Diskon berpengaruh terhadap Keputusan Pembelian : Studi Kasus : Gen Z dan TikTok Shop Rieke Alisyiya Nur Safitri; Rayhan Gunaningrat; Indra Hastuti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4891

Abstract

The development of social media and digital technology has driven changes in shopping behavior, especially among Generation Z. TikTok Shop is present as a platform for e-commerce that combines entertainment and shopping activities through live shopping features and various discount offers. This study aims to examine each contribution of some of the variables to be tested. This study applies a quantitative type. With a population of Generation Z who shop at TikTok Shop. through purposive sampling and a survey of 100 buyers. Purposive sampling is used as a technique to obtain samples. Data will be obtained from Google Form. Then analyze it from Partial Least Squares - Structural Equation Modeling assisted by SmartPLS 3.0. The resulting discounts and live shopping contribute to shopping decisions from simultaneous or partial. The implications of the results of this study provide an understanding for business actors and digital platform managers in designing an approach to increasing marketing efficiency and in accordance with the characteristics of today's digital consumers.
Apakah Endorsement Selebriti, Pesta Diskon, dan Kesadaran Merek berpengaruh terhadap Keputusan Pembelian Online? : Studi Kasus: Shopee Intan Isra’ Nur Laily Brilian; Rayhan Gunaningrat; Esti Dwi Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4933

Abstract

This research was conducted to evaluate the extent to which celebrity endorsements, discount parties, and brand awareness influence online purchasing decisions on the Shopee platform. A quantitative approach was adopted, with a survey conducted on 100 students who actively shop on Shopee. The sample was selected using purposive sampling. Data was compiled by distributing online questionnaires using Google Forms, then analyzed using the SEM-PLS approach through the SmartPLS 3 software. The findings showed that the three independent variables had a significant influence on online purchasing decisions, with discount events being the most influential factor. The findings emphasize the significance of digital marketing strategies that incorporate celebrity involvement, time-based promotions, and brand awareness to encourage consumers to shop online.
Apakah Pemasaran Media Sosial, Pemasaran Influencer, dan Strategi Respons Berpengaruh terhadap Penjualan Coffee Shop X? Monica Farissa Zain; Rayhan Gunaningrat; Esti Dwi Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5237

Abstract

This study aims to determine whether social media marketing, influencer  marketing, and customer response strategies affect actual sales at Coffee Shop X in Surakarta. The research background is based on the growing use of digital marketing strategies in the food and beverage industry, while their effectiveness in boosting sales remains to be proven. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4, supported by normality testing via SPSS. Primary data were collected through an online questionnaire distributed to 100 active customers of Coffee Shop X, while secondary data consisted of actual sales records over 100 days. The results show that all three independent variables have a positive and significant effect on sales, both partially and simultaneously. The coefficient of determination (R²) of 0.147 indicates that the independent variables explain 14.7% of sales variation, while the Q² value of 0.015 suggests low yet relevant predictive ability. These findings imply that coffee shop businesses should optimize digital marketing strategies, strengthen collaborations with relevant influencer s, and improve customer response speed to enhance sales.
Pengaruh Kualitas Produk Dan Persepsi Harga Dalam Pengambilan Keputusan Pembelian Produk Mie Sedaap Miftahul Nur Latifa; Siti Huzaimah; Rayhan Gunaningrat
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 1 (2024): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3254

Abstract

This research was conducted with the aim of evaluating how product quality and price perceptions can influence purchasing decisions. A quantitative approach was used in this research, with an analysis model using path analysis using SmartPLS 4.0. The use of primary data through questionnaires is for information needs that describe the truth according to reality, therefore, the information obtained through this research can provide a valuable contribution to the decision-making process. The number of samples involved was 100 respondents, who were selected using purposive sampling techniques. The research results show that product quality has a significant impact on purchasing decisions, while price perceptions also have an impact on purchasing decisions.
Apakah Persepsi Harga dan Cita Rasa Berpengaruh terhadap Keputusan Pembelian Ayam Geprek Rocket Chicken Munawaroh Munawaroh; Septiyanitha Dwi Maharani Putri; Rayhan Gunaningrat
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 1 (2024): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3275

Abstract

This research aims to determine the role of price and taste perceptions on purchasing decisions for rocket fried chicken. The variables used in this research are price and taste perceptions as independent variables, purchasing decisions as the dependent variable. The data collection technique used in this research is data from questionnaire answers distributed to respondents on a Likert scale with the highest value being 5 and the lowest being 1. The data analysis technique used in this research uses Smart (PLS) Partial Least Squares. The population in this research is the number of consumers purchasing Geprek Chicken for Students of the Faculty of Law and Business, Duta Bangsa Angakatan University, Surakarta in 2020, namely 358 students as consumers. The sample used in this research was 71.6 respondents. The research results show that price perceptions have a positive influence on purchasing decisions and taste has a positive influence on purchasing decisions.
Pengaruh Harga Produk, Kualitas Produk dan Lokasi Pada Keputusan Pembelian Wedrink di Surakarta Risma Nur Pratiwi; Intan Yunitasari; R Taufiq Nur Muftiyanto; Rayhan Gunaningrat
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.277

Abstract

At present, a growing number of consumers exhibit discerning behavior in their consumption habits, carefully selecting the products they desire and require. Consequently, companies and entrepreneurs need to demonstrate increased intelligence and innovation in crafting products aligned with consumer preferences. This study aim to investigate and assess the impact of price product, product quality, and location on the purchasing decisions of WeDrink customers in Surakarta. Data collection involved the distribution of questionnaires to respondents who had previously bought WeDrink products in Surakarta. The sample size for this study comprised 125 respondents. Multiple linear regression analysis was employed as the data analysis method, utilizing SPSS 26 software. The research findings are categorized into four main points. First, the price of the product doesn’t significantly affect purchasing decisions for WeDrink in Surakarta. Second, product quality significantly influences the purchasing decisions of WeDrink consumers in Surakarta. Third, the location also holds significant sway over WeDrink purchasing decisions in Surakarta. Fourth, the combined impact of product price, product quality, and location influences the purchasing decisions of WeDrink consumers in Surakarta.
Analisis pengaruh harga dan kualitas produk terhadap keputusan pembelian pakan ternak Fani fidiana putri; Khabib Alia Akhmad; Rayhan Gunaningrat
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v4i2.3098

Abstract

Pakan merupakan kebutuhan utama dalam peternakan. Dalam mendukung terciptanya peternakan yang unggul dan menguntungkan, perlu memilih produsen pakan ternak yang mampu memasok pakan ternak dengan kualitas produk yang unggul dan harga yang layak. Teknik analisis data melalui berbagai tahapan yaitu survey, observasi dan wawancara. Hasil penelitian di Lapangan dapat disimpulkan bahwa : Harga berpengaruh signifikan terhadap keputusan pembelian pakan ternak di Toko Pakan Ternak. Kualitas produk berpengaruh signifikan terhadap keputusan pelanggan Pakan Ternak. Pelayanan sangat berpengaruh signifikan terhadap keputusan pembelian Pakan Ternak. Berdasarkan hasil uji regresi linier berganda secara simultan ditemukan bahwa Harga, Kualitas Produk dan Pelayanan berpengaruh secara simultan terhadap Keputusan Pembelian Pakan Ternak.
Co-Authors Adivarani Diaz Rahmawati Agus Suyatno Anggi Septiana Sari Anisa Tri Rahayu Anita Karlina Gunawan Anita Nurul Cahyani Annasya Al Sadhilla Apriliana Nur Choirun Nisa Atala Cindy Fatya Berta Berlianda Chandra Gita Damar Putranto Dea Ananda Destifa Umari Ramadhanti Dewi Aprilia Nugraheni Dewi Wulandari Dinnova Ryo Kristanto Efi Pertiwi Rahayu Eka Darma Ningtyas Enik Tri Afrika Erna Chotidjah Suhatmi Esti Dwi Rahmawati Fani Anisa Fani fidiana putri Febi Ardhani Febryana Nawantoro Febyola Puspa Dewani Habib Fajar Aditya Hanifah Dian Hastuti Hesti Widyastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intan Yunitasari Intana Wahyu Putri Ismi Munfarida KHABIB ALIA AKHMAD Krisna Yusuf Anggoro Kurniasih Kurniasih Latifatun Nikmah Leny Septyawati Melvin Reinaldi Miftahul Nur Latifa Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Fadilah Muhammad Zulfikar Romadhon Munawaroh - Niken Vera Kusumawati Nur Fajar Ali Maulana Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri PUPUT MELATI R Taufik Nur Muftiyanto R Taufiq Nur Muftiyanto R. Taufik Nur Muftiyanto R.Taufiq Nur Muftiyanto Rahayu, Istiyawati Ratna Ariyanti Restu Putri Permatasari Ria Nofita Praptiwi Riana Amalia Sacrivi Rieke Alisyiya Nur Safitri Riski Apriani Risma Nur Pratiwi Rita Haju Kaesti Rizki Darmawan Prasetya Saskia Anggun Choirunnisa Septiyanitha Dwi Maharani Putri Silvia Putri Siti Huzaimah Siti Mudurikah Sri Wulan Handayani Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Tiara Kartika Sari Wina Yuniarti Winda Saputri Yana Kumara Kristanti Yoseph Adi Nugroho