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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Yudistira Pusat Publikasi Ilmu Manajemen Master Manajemen Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Rayhan Gunaningrat
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Apakah Pemasaran Media Sosial, Pemasaran Influencer, dan Strategi Respons Berpengaruh terhadap Penjualan Coffee Shop X? Monica Farissa Zain; Rayhan Gunaningrat; Esti Dwi Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5237

Abstract

This study aims to determine whether social media marketing, influencer  marketing, and customer response strategies affect actual sales at Coffee Shop X in Surakarta. The research background is based on the growing use of digital marketing strategies in the food and beverage industry, while their effectiveness in boosting sales remains to be proven. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4, supported by normality testing via SPSS. Primary data were collected through an online questionnaire distributed to 100 active customers of Coffee Shop X, while secondary data consisted of actual sales records over 100 days. The results show that all three independent variables have a positive and significant effect on sales, both partially and simultaneously. The coefficient of determination (R²) of 0.147 indicates that the independent variables explain 14.7% of sales variation, while the Q² value of 0.015 suggests low yet relevant predictive ability. These findings imply that coffee shop businesses should optimize digital marketing strategies, strengthen collaborations with relevant influencer s, and improve customer response speed to enhance sales.
Pengaruh Kualitas Produk Dan Persepsi Harga Dalam Pengambilan Keputusan Pembelian Produk Mie Sedaap Miftahul Nur Latifa; Siti Huzaimah; Rayhan Gunaningrat
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 1 (2024): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3254

Abstract

This research was conducted with the aim of evaluating how product quality and price perceptions can influence purchasing decisions. A quantitative approach was used in this research, with an analysis model using path analysis using SmartPLS 4.0. The use of primary data through questionnaires is for information needs that describe the truth according to reality, therefore, the information obtained through this research can provide a valuable contribution to the decision-making process. The number of samples involved was 100 respondents, who were selected using purposive sampling techniques. The research results show that product quality has a significant impact on purchasing decisions, while price perceptions also have an impact on purchasing decisions.
Apakah Persepsi Harga dan Cita Rasa Berpengaruh terhadap Keputusan Pembelian Ayam Geprek Rocket Chicken Munawaroh Munawaroh; Septiyanitha Dwi Maharani Putri; Rayhan Gunaningrat
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 1 (2024): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3275

Abstract

This research aims to determine the role of price and taste perceptions on purchasing decisions for rocket fried chicken. The variables used in this research are price and taste perceptions as independent variables, purchasing decisions as the dependent variable. The data collection technique used in this research is data from questionnaire answers distributed to respondents on a Likert scale with the highest value being 5 and the lowest being 1. The data analysis technique used in this research uses Smart (PLS) Partial Least Squares. The population in this research is the number of consumers purchasing Geprek Chicken for Students of the Faculty of Law and Business, Duta Bangsa Angakatan University, Surakarta in 2020, namely 358 students as consumers. The sample used in this research was 71.6 respondents. The research results show that price perceptions have a positive influence on purchasing decisions and taste has a positive influence on purchasing decisions.
Pengaruh Harga Produk, Kualitas Produk dan Lokasi Pada Keputusan Pembelian Wedrink di Surakarta Risma Nur Pratiwi; Intan Yunitasari; R Taufiq Nur Muftiyanto; Rayhan Gunaningrat
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.277

Abstract

At present, a growing number of consumers exhibit discerning behavior in their consumption habits, carefully selecting the products they desire and require. Consequently, companies and entrepreneurs need to demonstrate increased intelligence and innovation in crafting products aligned with consumer preferences. This study aim to investigate and assess the impact of price product, product quality, and location on the purchasing decisions of WeDrink customers in Surakarta. Data collection involved the distribution of questionnaires to respondents who had previously bought WeDrink products in Surakarta. The sample size for this study comprised 125 respondents. Multiple linear regression analysis was employed as the data analysis method, utilizing SPSS 26 software. The research findings are categorized into four main points. First, the price of the product doesn’t significantly affect purchasing decisions for WeDrink in Surakarta. Second, product quality significantly influences the purchasing decisions of WeDrink consumers in Surakarta. Third, the location also holds significant sway over WeDrink purchasing decisions in Surakarta. Fourth, the combined impact of product price, product quality, and location influences the purchasing decisions of WeDrink consumers in Surakarta.
Analisis pengaruh harga dan kualitas produk terhadap keputusan pembelian pakan ternak Fani fidiana putri; Khabib Alia Akhmad; Rayhan Gunaningrat
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v4i2.3098

Abstract

Pakan merupakan kebutuhan utama dalam peternakan. Dalam mendukung terciptanya peternakan yang unggul dan menguntungkan, perlu memilih produsen pakan ternak yang mampu memasok pakan ternak dengan kualitas produk yang unggul dan harga yang layak. Teknik analisis data melalui berbagai tahapan yaitu survey, observasi dan wawancara. Hasil penelitian di Lapangan dapat disimpulkan bahwa : Harga berpengaruh signifikan terhadap keputusan pembelian pakan ternak di Toko Pakan Ternak. Kualitas produk berpengaruh signifikan terhadap keputusan pelanggan Pakan Ternak. Pelayanan sangat berpengaruh signifikan terhadap keputusan pembelian Pakan Ternak. Berdasarkan hasil uji regresi linier berganda secara simultan ditemukan bahwa Harga, Kualitas Produk dan Pelayanan berpengaruh secara simultan terhadap Keputusan Pembelian Pakan Ternak.
PERAN PELATIHAN KERJA, KOMPETENSI KARYAWAN, DAN DISPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT KANAAN GLOBAL INDONESIA Alima Nur Fadillah; Fathimatuzzahro; Leny Arsita Sari; Ni Made Lintang Purnaasa; Rayhan Gunaningrat
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1568

Abstract

This study aims to analyze the influence of job training, employee competency, and work discipline on employee performance at PT Kanaan Global Indonesia. The study employed a quantitative approach with a survey method. The sampling technique used was saturated sampling, with the entire employee population of 30 employees being sampled. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that employee competency and work discipline had a positive and significant effect on employee performance, while job training had no significant effect partially. However, all three variables simultaneously had a significant effect on employee performance.
Pengaruh literasi Keuangan dan Perilaku Keuangan Terhadap Manajemen Keuangan Mahasiswa Kelas Karyawan Achmad Nuruddin; Andi Cahya Putra; Tri Yani; Rayhan Gunaningrat
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1578

Abstract

This study aims to analyze the effect of financial literacy and financial behavior on the implementation of financial management. The study uses a quantitative approach with a survey method involving 54 respondents. The data were analyzed using multiple linear regression after undergoing classical assumption tests, including normality, multicollinearity, and autocorrelation tests. The test results show that the regression model meets all classical assumptions. The coefficient of determination (R Square) value of 0.832 indicates that financial literacy and financial behavior can explain 83.2% of the variation in the implementation of financial management. The simultaneous test results show that financial literacy and financial behavior together have a significant effect on the implementation of financial management. However, partially, only financial behavior has a positive and significant effect, while financial literacy does not show a significant effect. These findings indicate that the implementation of financial management is more influenced by actual individual behavior than by the level of financial knowledge alone. This study emphasizes the importance of a behavioral finance approach in improving the quality of individual financial management.
Pengaruh Pemasaran Media Sosial, Word Of Mouth dan Kualitas Produk terhadap Kepuasan Konsumen Richeese Factory di Kota Solo Adivarani Diaz Rahmawati; Eka Darma Ningtyas; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2429

Abstract

The ever-growing global business world provides opportunities for the food industry, the large number of fast food restaurants in Indonesia causes intense competition in fighting for the quality and quality of the products produced. Researchers chose Richeese Factory as the research target because it is the only fast food restaurant that has superior product innovation, namely crispy fried chicken topped with spicy sauce and cheese sauce so that it can attract consumers' attention when consumers are more selective and innovative in choosing fast food restaurant products. A quantitative approach was taken in this study. A questionnaire created with Google Form media was used to collect data. 100 respondents made up the sample, which was selected through non-probability sampling methods. In this method, the population or elements selected as samples do not have the same chances or opportunities. The study's findings demonstrate that product quality has no bearing on customer satisfaction, word-of-mouth has a big impact on satisfaction, and social media has no effect at all.
Pengaruh Citra Merek dan Persaingan Pangsa Pasar Pada Gadget Merek Apple Terhadap Minat Beli Di Indonesia Muhammad Zulfikar Romadhon; Damar Putranto; Rayhan Gunaningrat
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2602

Abstract

It seems that the world of communication today cannot be separated from technology. The use of communication technology makes it increasingly sophisticated. Every year, even every month, gadget companies always innovate their products with the aim of attracting consumer buying interest. Brand awareness and market share are closely related in the world of marketing. This study aims to identify and analyze the impact of brand image and market share competition on consumer purchasing interest in Indonesia. Data collection uses a quantitative approach using an associative explanatory survey method with data collection techniques used namely questionnaires, observation and interviews. The number of samples used in this research was 99 respondents. The results of the research study are that the use of brand image in Apple products has a strong level of influence on consumer behavior.
Pengaruh Influencer Marketing dan Harga terhadap Minat Pembelian Ulang pada Produk Skincare Glad2Glow di Kota Surakarta Adelya Ardhana; Etika Indah; Nindia Mayerli; Velani Nur Kholifah; Rayhan Gunaningrat
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 3 No. 1 (2026): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v3i1.313

Abstract

The increasingly fierce competition in the skincare industry is driving companies to implement effective marketing strategies to increase consumer repurchase intention. This study aims to analyze the influence of influencer marketing and price on repurchase intention of Glad2Glow skincare products in Surakarta City. This study used a quantitative approach with a survey method of fifty respondents who had purchased and used Glad2Glow products. The sampling technique used purposive sampling, while data collection was conducted through questionnaires. Data were analyzed using multiple linear regression with the help of SPSS. The results of validity and reliability tests indicate that all statement items are valid and reliable and therefore suitable for use in the analysis. The results show that influencer marketing has a positive and significant effect on repurchase intention, indicating that credible influencers who are in line with the product's character can build consumer trust and encourage repurchase. In addition, price also has a positive and significant effect on repurchase intention, with a more dominant effect than influencer marketing. Consumers consider the suitability between price, quality, and product benefits before making a repurchase. The results of the simultaneous test show that influencer marketing and price together have a significant effect on repurchase intention. This study concludes that the combination of the right influencer marketing strategy and pricing that is in line with consumer value perceptions plays an important role in increasing the interest in repurchasing Glad2Glow skincare products in Surakarta City.
Co-Authors Achmad Nuruddin Adelya Ardhana Adivarani Diaz Rahmawati Agus Suyatno Alima Nur Fadillah Andi Cahya Putra Anggi Septiana Sari Anisa Tri Rahayu Anita Karlina Gunawan Anita Nurul Cahyani Annasya Al Sadhilla Apriliana Nur Choirun Nisa Atala Cindy Fatya Berta Berlianda Chandra Gita Damar Putranto Dea Ananda Destifa Umari Ramadhanti Dewi Aprilia Nugraheni Dewi Wulandari Dinnova Ryo Kristanto Efi Pertiwi Rahayu Eka Darma Ningtyas Enik Tri Afrika Erna Chotidjah Suhatmi Esti Dwi Rahmawati Etika Indah Fani Anisa Fani fidiana putri Fathimatuzzahro Febi Ardhani Febryana Nawantoro Febyola Puspa Dewani Habib Fajar Aditya Hanifah Dian Hastuti Hesti Widyastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intan Yunitasari Intana Wahyu Putri Ismi Munfarida KHABIB ALIA AKHMAD Krisna Yusuf Anggoro Kurniasih Kurniasih Latifatun Nikmah Leny Arsita Sari Leny Septyawati Melvin Reinaldi Miftahul Nur Latifa Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Fadilah Muhammad Zulfikar Romadhon Munawaroh - Ni Made Lintang Purnaasa Niken Vera Kusumawati Nindia mayerli Nur Fajar Ali Maulana Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri PUPUT MELATI R Taufik Nur Muftiyanto R Taufiq Nur Muftiyanto R. Taufik Nur Muftiyanto R.Taufiq Nur Muftiyanto Rahayu, Istiyawati Ratna Ariyanti Restu Putri Permatasari Ria Nofita Praptiwi Riana Amalia Sacrivi Rieke Alisyiya Nur Safitri Riski Apriani Risma Nur Pratiwi Rita Haju Kaesti Rizki Darmawan Prasetya Saskia Anggun Choirunnisa Septiyanitha Dwi Maharani Putri Silvia Putri Siti Huzaimah Siti Mudurikah Sri Wulan Handayani Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Tiara Kartika Sari Tri Yani Velani Nur Kholifah Wina Yuniarti Winda Saputri Yana Kumara Kristanti Yoseph Adi Nugroho