Articles
<![CDATA[Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening ]]>
<![CDATA[Efi Pertiwi Rahayu]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Rayhan Gunaningrat]]>
<![CDATA[ Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025 ]]>
Publisher : <![CDATA[Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/bismak.v5i01.3074
<![CDATA[This study aims to analyze the effect of Sales Promotion on Emina Product Purchase Decisions with Brand Image as an Intervening Variable (Case Study of Emina Product Users in Karanganyar Regency). The population in this study were Emina users in Karanganyar Regency with a sample of 100 respondents. Non-probability sampling technique with a sampling technique using purposive sampling and the target respondents who have purchased Emina products. The research method used in this study is a quantitative method. The data used are primary data and secondary data. The data collection method used was a questionnaire in the form of a google form. The data analysis technique used was Partial Least Square (PLS). The results of this study indicate that the original sample value is 0.196 (positive) with a t-value of 2.333 > t-table (1.96) and a p-value of 0.022 <0.05, meaning that sales promotion has a positive and significant effect on purchasing decisions, the value of the original sample of 0.506 (positive) with a calculated t value of 5.870 > t table (1.96) and a p-value of 0.000 <0.05 meaning that sales promotion has a positive and significant effect on brand image, the original sample value is 0.634 (positive) with a t value count of 9,534 > t table (1.96) and p-value 0,000 <0.05 means that brand image has a positive and significant effect on purchasing decisions, the original sample value is 0,323 (positive) with a calculated t value of 4,319 > t table (1 .96) and a p-value of 0.000 <0.05 promotion has a positive effect on purchasing decisions through brand image.]]>
<![CDATA[Analisis pengaruh harga dan kualitas produk terhadap keputusan pembelian pakan ternak ]]>
<![CDATA[Fani fidiana putri]]>;
<![CDATA[Khabib Alia Akhmad]]>;
<![CDATA[Rayhan Gunaningrat]]>
<![CDATA[ Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024 ]]>
Publisher : <![CDATA[Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/bismak.v4i2.3098
<![CDATA[Pakan merupakan kebutuhan utama dalam peternakan. Dalam mendukung terciptanya peternakan yang unggul dan menguntungkan, perlu memilih produsen pakan ternak yang mampu memasok pakan ternak dengan kualitas produk yang unggul dan harga yang layak. Teknik analisis data melalui berbagai tahapan yaitu survey, observasi dan wawancara. Hasil penelitian di Lapangan dapat disimpulkan bahwa : Harga berpengaruh signifikan terhadap keputusan pembelian pakan ternak di Toko Pakan Ternak. Kualitas produk berpengaruh signifikan terhadap keputusan pelanggan Pakan Ternak. Pelayanan sangat berpengaruh signifikan terhadap keputusan pembelian Pakan Ternak. Berdasarkan hasil uji regresi linier berganda secara simultan ditemukan bahwa Harga, Kualitas Produk dan Pelayanan berpengaruh secara simultan terhadap Keputusan Pembelian Pakan Ternak.]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Citra Merek dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Layanan Go-ride ]]>
<![CDATA[Sumarah Budi Santoso]]>;
<![CDATA[Rayhan Gunaningrat]]>;
<![CDATA[Esti Dwi Rahmawati]]>
<![CDATA[ Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61132/rimba.v1i3.78
<![CDATA[The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.]]>
<![CDATA[Analisis Pengendalian Kualitas Menggunakan Metode Six Sigma : (Studi Kasus PT Andalan Mandiri Busana ) ]]>
<![CDATA[Apriliana Nur Choirun Nisa]]>;
<![CDATA[Rayhan Gunaningrat]]>;
<![CDATA[Indra Hastuti]]>
<![CDATA[ Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61132/rimba.v1i3.89
<![CDATA[Quality control is crucial for the company to minimize the existence of defective products. The research focuses on the quality control section. The purpose of this study is to find out how the implementation of quality control occurs at PT Andalan Mandiri Busana, identify the factors that cause defects in garment products, and determine proposed improvements as an effort to suppress defective products. The results showed that there were factors that caused production defects and the biggest cause was broken stitches, and the sigma value obtained was 4.15, which means that the company has carried out pretty good quality control. Based on this research, the recommendations that can be given are in the improve stage, in the form of a table of proposed improvements using the Five M-checklist approach and Kaizen based on fishbone diagrams. The results of this study are expected to be one of the inputs for companies in implementing quality control and can increase the company's sigma level.]]>
<![CDATA[Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening ]]>
<![CDATA[Efi Pertiwi Rahayu]]>;
<![CDATA[Esti Dwi Rahmawati]]>;
<![CDATA[Rayhan Gunaningrat]]>
<![CDATA[ Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025 ]]>
Publisher : <![CDATA[Universitas Duta Bangsa Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47701/bismak.v5i01.3074
<![CDATA[This study aims to analyze the effect of Sales Promotion on Emina Product Purchase Decisions with Brand Image as an Intervening Variable (Case Study of Emina Product Users in Karanganyar Regency). The population in this study were Emina users in Karanganyar Regency with a sample of 100 respondents. Non-probability sampling technique with a sampling technique using purposive sampling and the target respondents who have purchased Emina products. The research method used in this study is a quantitative method. The data used are primary data and secondary data. The data collection method used was a questionnaire in the form of a google form. The data analysis technique used was Partial Least Square (PLS). The results of this study indicate that the original sample value is 0.196 (positive) with a t-value of 2.333 > t-table (1.96) and a p-value of 0.022 <0.05, meaning that sales promotion has a positive and significant effect on purchasing decisions, the value of the original sample of 0.506 (positive) with a calculated t value of 5.870 > t table (1.96) and a p-value of 0.000 <0.05 meaning that sales promotion has a positive and significant effect on brand image, the original sample value is 0.634 (positive) with a t value count of 9,534 > t table (1.96) and p-value 0,000 <0.05 means that brand image has a positive and significant effect on purchasing decisions, the original sample value is 0,323 (positive) with a calculated t value of 4,319 > t table (1 .96) and a p-value of 0.000 <0.05 promotion has a positive effect on purchasing decisions through brand image.]]>
<![CDATA[Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib ]]>
<![CDATA[Febi Ardhani]]>;
<![CDATA[Rayhan Gunaningrat]]>;
<![CDATA[R. Taufiq Nur Muftiyanto]]>
<![CDATA[ Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/mri.v2i2.2474
<![CDATA[The background to this research is that the author wants to know whether people have an interest in investing or not, especially in the Ajaib application. Apart from that, it aims to determine the influence of brand ambassador, brand awareness and brand image on people's interest in investing in Ajaib. The research method used is quantitative, with probability sampling as data collection. The number of respondents was 100 and data analysis used SPSS software. With the research results, brand ambassadors have no influence on investment interest, brand awareness has no influence on investment interest, and brand image has an influence on investment interest.]]>
<![CDATA[Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Sate Kambing Muda “Mba Ita” di Sukoharjo ]]>
<![CDATA[Annasya Al Sadhilla]]>;
<![CDATA[Berta Berlianda]]>;
<![CDATA[Rayhan Gunaningrat]]>;
<![CDATA[R.Taufiq Nur Muftiyanto]]>
<![CDATA[ Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/makreju.v2i1.2649
<![CDATA[The increasingly rapid economic development has given rise to intense competition in the business world, a type of culinary business that offers food products that use goat meat as the main ingredient. This research was carried out with the aim of finding out how much influence product quality and price have on purchasing decisions. Researchers use quantitative research, survey research methods, descriptive analysis. The results of testing the validity of variable data using SPSS are as follows. The Sig0 value of the KMO and Bartlet's numbers is 224,576 with a significance value of 0.000. N100 based on the output it is known that the significance value of Asymp. Product quality and price simultaneously influence purchasing decisions for Sate Kambing Muda Mba Ita in Sukoharjo.]]>
<![CDATA[Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Di Toko Online Lazada Pada Kota Surakrta ]]>
<![CDATA[Anita Karlina Gunawan]]>;
<![CDATA[Anggi Septiana Sari]]>;
<![CDATA[Rayhan Gunaningrat]]>
<![CDATA[ Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/makreju.v2i1.2651
<![CDATA[This research is useful for examining the impact of price and promotion on purchasing decisions for the Lazada e-commerce platform in the city of Surakarta. This type of research is associative with a sample of 100 individuals who have made purchases on Lazada. This research used purposive sampling techniques and primary data types, and collected data through questionnaires. Data analysis was carried out using a qualitative approach and used Multiple Linear Regression Analysis techniques, F Hypothesis Testing and t Hypothesis Testing, as well as the Coefficient of Determination. The research results show that: 1) There is an impact of price and promotions on purchasing decisions at Lazada for the city of Surakarta 2) There is an influence of price on purchasing decisions at Lazada for the city of Surakarta 3) There is an impact of promotions on purchasing decisions at Lazada for the city of Surakarta]]>
<![CDATA[Apakah Live Shopping dan Diskon berpengaruh terhadap Keputusan Pembelian : Studi Kasus : Gen Z dan TikTok Shop ]]>
<![CDATA[Rieke Alisyiya Nur Safitri]]>;
<![CDATA[Rayhan Gunaningrat]]>;
<![CDATA[Indra Hastuti]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/jimak.v4i3.4891
<![CDATA[The development of social media and digital technology has driven changes in shopping behavior, especially among Generation Z. TikTok Shop is present as a platform for e-commerce that combines entertainment and shopping activities through live shopping features and various discount offers. This study aims to examine each contribution of some of the variables to be tested. This study applies a quantitative type. With a population of Generation Z who shop at TikTok Shop. through purposive sampling and a survey of 100 buyers. Purposive sampling is used as a technique to obtain samples. Data will be obtained from Google Form. Then analyze it from Partial Least Squares - Structural Equation Modeling assisted by SmartPLS 3.0. The resulting discounts and live shopping contribute to shopping decisions from simultaneous or partial. The implications of the results of this study provide an understanding for business actors and digital platform managers in designing an approach to increasing marketing efficiency and in accordance with the characteristics of today's digital consumers.]]>
<![CDATA[Apakah Endorsement Selebriti, Pesta Diskon, dan Kesadaran Merek berpengaruh terhadap Keputusan Pembelian Online? : Studi Kasus: Shopee ]]>
<![CDATA[Intan Isra’ Nur Laily Brilian]]>;
<![CDATA[Rayhan Gunaningrat]]>;
<![CDATA[Esti Dwi Rahmawati]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/jimak.v4i3.4933
<![CDATA[This research was conducted to evaluate the extent to which celebrity endorsements, discount parties, and brand awareness influence online purchasing decisions on the Shopee platform. A quantitative approach was adopted, with a survey conducted on 100 students who actively shop on Shopee. The sample was selected using purposive sampling. Data was compiled by distributing online questionnaires using Google Forms, then analyzed using the SEM-PLS approach through the SmartPLS 3 software. The findings showed that the three independent variables had a significant influence on online purchasing decisions, with discount events being the most influential factor. The findings emphasize the significance of digital marketing strategies that incorporate celebrity involvement, time-based promotions, and brand awareness to encourage consumers to shop online.]]>
