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Journal : Journal Of Management Science (JMAS)

Corporate reputation's mediation in gen z's job application intentions in west Kalimantan Megawati, Megawati; Saputra, Pramana; Jaya, Arman; Hendri, M. Irfani; Fauzan, Rizky
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.569

Abstract

This study aims to analyze the influence of employer attractiveness, social media, and corporate reputation as mediating variables on the job application intentions of Generation Z in West Kalimantan. The population for this research consists of 194 Gen Z respondents from West Kalimantan. The study employs a quantitative approach, collecting data through an online survey using Google Forms. The data is analyzed using Structural Equation Modeling (SEM) with the help of the SMARTPLS 4.0 statistical application. Based on the analysis, it is concluded that employer attractiveness does not significantly encourage Generation Z to apply for jobs in West Kalimantan. In contrast, social media effectively boosts their interest in applying. Both employer attractiveness and social media influence corporate reputation, which in turn encourages Generation Z to apply for jobs. Additionally, a strong reputation enhances the effects of employer attractiveness and social media in attracting applicants.
Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
Co-Authors -, Irianto -, Suryono -, Sutedjo Adelia, Steven Agusalim, Imam Dui Ahmad Firyal Adila Akbar Tanjung Akhmad Arif Kurdianto Angraini Hasanah, Putri Ninis Apollo Apollo Aspasya, Delvia Putri Basima, Afra Caesa Aulia Mufida Chamisyahuri, Chamisyahuri Charles, Ricardo Damayanti, Nurlia Eka Dody Pratama Marumpe Dui Agusalim, Imam Eko Hadi Suharyanto, Hendik Endro Wahjono, Endro Fahruna, Yulyanti Farid Dwi Murdianto Fauzan, Rizky Ferdiansyah, Indra Fitri, Aisyah Farah Yasira Fitriani, Indria Gigih Prabowo Giriati, Giriati Gita, Leiya Harry Setiawan Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini, Helma Heriyadi Ikram Yakin Irianto Irianto Istikarani , Miranda Juniwati Juniwati Juniwati Kurniawan, Anis Levina, Widya Liau Ie Hau Lovianda, Visi Lucky Pradigta Setiya Raharja Luki Septya Mahendra M. Irfani Hendri Mauridhi Heri Purnomo Megawati - Muhammad Afif Muhammad Arrazi Bagaswara Nabila, Amaninda Jihan Nardi, Rio Nugraha, Syechu Dwitya Patricia, Adella Prabowo , Yogi Muhammad Pandu Pramana Saputra Prilian Eviningsih, Rachma Purawanto, Era Purmono, Bintoro Bagus Rachma Prilian Eviningsih, Rachma Prilian Rahayu, Ratna Bhanuwati Rakhmawati, Renny Ramadhan, Ashriansyah Ramadhani, Hanif Fariz Rifki, Maulana Radiyan Romanisti, Shemma Anggia Rusli, Muhammad Rizani Saputra, Dimas Saputra, Maulid Tommy Septi Yanaratri, Diah Setiadi, Galang Setiya Raharja, Lucky Pradigta Sigit Ardi Saputra Soebagio Soebagio Suharyanto, Hendik Eko Hadi Suryani Dahniati Suryanto Suryanto Suryono Suryono Sutedjo Sutedjo Syahbandi Syahbandi Syahbandi Syaifullah, Muhammad Hasan Taufik, Tofikurrahman Wahed Tegar Aryo Pratomo Titik Rosnani Verizki, Chita Vicky Hadasya Pratama Victorio, Michael Wenny Pebrianti Wijaya, Piter Tanto Yakin, Ainul Yohanes Dandy Yulianto, Rifky Syahputra Yuspita, Agata