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The influence of social media marketing, brand image, and influencer endorsement towards purchase decisions of skintific skincare products on tiktok shop with trust as the mediator (study on generation Z consumers) Levina, Widya; Malini, Helma; Pebrianti, Wenny; Hendri, M. Irfani; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1713

Abstract

Marketing through social media in recent years has been very widely used, ranging from skincare, fashion, and others, all the items we are looking for are very easy to find on social media with very broad access to e-commerce platforms. This study aims to determine the effect of social media marketing variables in selling skincare skintific products, then the brand image of skincare skintific products, and also the influence of Tasya Farasya's influencer endorsement in marketing these products through Tiktok with the Tiktok Shop feature, with the trust variable as an intervening variable. This study involved 263 people from various regions in Indonesia who were collected online using purposive sampling techniques through online questionnaires. The population of this study is Gen Z aged 17-25 years. The test tool to see the relationship between the independent variables and the dependent variable uses Structural Equation Modeling (SEM) with AMOS 24. The results of this study indicate that social media marketing, brand image, and influencer endorsement have a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions and significantly mediates social media marketing, brand image, and influencer endorsement on purchasing decisions.
Unveiling successes and pitfalls: navigating human resource development in komunitas kejar mimpi pontianak Jaya, Arman; Saputra, Dimas
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1862

Abstract

This study aimed to identify best practices and areas for improvement in enhancing the quality of Human Resources within Komunitas Kejar Mimpi Pontianak. Employing a qualitative approach, the research conducted a case study within the organization. Data collection methods included in-depth interviews, observation, documentation review, and focus group discussions. Data analysis utilized the interactive analysis technique proposed by Miles & Huberman. Findings revealed several best practices contributing to Human Resource development in Komunitas Kejar Mimpi Pontianak, such as member appreciation, active member involvement, targeted short-term training programs, adaptability to dynamic changes, and fostering strong member bonds. Conversely, areas requiring improvement, or "bad case practices," included deficiencies in technical skill development, shortcomings in the recruitment process, insufficient focus on professional and personal branding development, and the absence of personalized member development plans
Pengaruh Penghargaan Dan Pengembangan Karir Terhadap Retensi Karyawan Generasi Z Dengan Kepuasan Kerja Sebagai Variabel Mediasi Suryani Dahniati; Hasanudin, Hasanudin; Arman Jaya
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 10: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i10.10373

Abstract

Fenomena job hopping atau berpindah kerja semakin marak di kalangan Gen Z. Untuk mengurangi fenomena ini, perusahaan perlu memberikan penghargaan yang adil serta menyediakan jalur pengembangan karir yang jelas. Di Kota Pontianak, Kalimantan Barat Gen Z mempunyai kelompok populasi yang cukup banyak, sehingga perusahaan harus menerapkan strategi yang tepat guna mempertahankan karyawan mereka. Penelitian ini bermaksud guna menganalisis bagaimana penghargaan dan pengembangan karier mempengaruhi retensi karyawan, dengan kepuasan kerja sebagai faktor mediasi. Responden pada penelitian ini adalah karyawan Gen Z yang bekerja di Coffeeshop di Kota Pontianak, Kalimantan Barat. Dengan jumlah sampel sebanyak 200 orang. Kriteria responden meliputi karyawan berusia 19-25 tahun dengan pengalaman kerja minimal 6 bulan dan bekerja di divisi barista. Pengumpulan data dijalankan melalui kuesioner online. Dalam analisis data, penelitian ini menerapkan metode SmartPLS 4 dan SEM. Temuan dari penelitian ini memperlihatkan bahwasanya penghargaan dan pengembangan karir berpengaruh positif serta signifikan pada retensi karyawan Generasi Z di coffeeshop, dengan kepuasan kerja sebagai mediator yang memperkuat hubungan tersebut.
Unlocking employee performance: the chain effect of servant leadership, organizational culture, and organizational commitment Marumpe, Dody Pratama; Jaya, Arman; Nabila, Amaninda Jihan; Adelia, Steven
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6508

Abstract

A This study aims to examine the influence of servant leadership and organizational culture on employee performance, with organizational commitment serving as a mediating variable at PT Taspen (Persero) Pontianak Branch. The research employs a quantitative descriptive approach using both primary and secondary data. The population consists of all employees at PT Taspen (Persero) Pontianak Branch, with a census or saturated sampling technique involving 102 respondents. Data analysis was conducted using SmartPLS4 version 4.1.0.2. The results indicate that both servant leadership and organizational culture have a direct and significant effect on organizational commitment, as well as a direct and significant effect on employee performance. Furthermore, organizational commitment also has a direct and significant impact on employee performance. The findings also demonstrate that organizational commitment mediates the relationship between servant leadership and organizational culture on employee performance. Theoretically, this study provides an important contribution to the understanding of factors that influence employee performance, particularly within the context of PT Taspen (Persero) Pontianak Branch
Pelatihan Menulis Kreatif Berbasis Mindfulness dan Ekopsikologi untuk Penguatan Literasi Lingkungan Jaya, Arman; Kurniawan, Anis
KATALIS : Jurnal Inovasi Pengabdian Masyarakat Vol. 1 No. 1 (2025): KATALIS : Jurnal Inovasi Pengabdian Masyarakat
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jipm.v1i1.1

Abstract

Pelatihan ini bertujuan mengembangkan model inovatif penguatan literasi lingkungan melalui integrasi menulis kreatif, mindfulness, dan ekopsikologi. Latar belakang kegiatan ini berangkat dari rendahnya budaya menulis dalam masyarakat, padahal kemampuan menulis memiliki peran penting dalam membangun kesadaran diri dan lingkungan. Metode yang digunakan menggabungkan: (1) pendekatan experiential learning melalui praktik menulis di ruang terbuka, (2) teknik mindfulness writing yang menekankan kehadiran penuh dalam proses kreatif, dan (3) pendekatan ekopsikologi untuk memperkuat keterhubungan emosional antara manusia dan alam. Pelatihan berlangsung selama dua hari di Markas Manggala Agni DAOPS Gowa dan melibatkan 35 peserta dari berbagai latar belakang. Hasil evaluasi menunjukkan peningkatan signifikan dalam: (a) kemampuan menangkap momen inspiratif (72% peserta), (b) penguasaan teknik penulisan kreatif (65%), dan (c) kesadaran lingkungan (88%). Temuan menarik menunjukkan bahwa interaksi langsung dengan alam turut mendorong peningkatan kreativitas dalam penggunaan metafora sebesar 40% dibanding pelatihan konvensional. Kegiatan ini membuktikan efektivitas pendekatan holistik dalam pengembangan literasi dan kesadaran ekologis. Model pelatihan ini juga membuka peluang penerapan strategi pembelajaran alternatif dalam pendidikan non-formal yang mengintegrasikan aspek kognitif, afektif, dan ekologis secara seimbang. Pelatihan ini tidak hanya memperkuat keterampilan menulis peserta, tetapi juga menumbuhkan empati ekologis dan koneksi yang lebih mendalam dengan alam sekitar.
Edukasi Keuangan melalui Program Sosialisasi di Desa Parit Keladi Yulianto, Rifky Syahputra; Jaya, Arman; Basima, Afra; Verizki, Chita; Lovianda, Visi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5889

Abstract

Financial education programs, particularly those focusing on the importance of saving from an early age, have become one of the flagship initiatives in the Student Community Service (KKM) activities in Parit Keladi Village. These programs, particularly focusing simple financial management concepts. The outreach is conducted through interactive methods that involve educational games and the provision of rewards to enhance interest and participation. The results of this program demonstrate an increased awareness among children regarding the importance of saving, as well as their ability to distinguish between needs and wants. This article further discusses the significance of saving from a young age and how this program has been implemented within the context of the Parit Keladi community.
Pelatihan Peningkatan Kompetensi Pemuda di Kancah Internasional : Persahabatan Indonesia dan Malaysia Malini, Helma; Jaya, Arman; Marumpe, Dody Pratama
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023)
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2023.003.02.06

Abstract

Di dunia yang semakin saling terhubung dan terglobalisasi, peran pemuda di panggung internasional semakin penting. Kaum muda tidak hanya mewakili masa depan, namun juga agen perubahan, inovasi, dan kemajuan saat ini di dunia yang menghadapi berbagai tantangan, termasuk perubahan iklim, kesenjangan ekonomi, ketidakstabilan politik, dan krisis kesehatan masyarakat. Menyadari potensi pemuda sebagai agen perubahan positif, upaya untuk meningkatkan kompetensi mereka dan memberdayakan mereka untuk berpartisipasi secara efektif di panggung internasional menjadi semakin penting
Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
Pengaruh Beban Kerja dan Kompensasi terhadap Intention to Stay dengan Kepuasan Kerja sebagai Mediasi Ramadhan, Ashriansyah; Rosnani, Titik; Hasanudin, Hasanudin; Jaya, Arman
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1132

Abstract

This study aims to analyze the effect of workload and compensation on intention to stay, both directly and through the mediation of job satisfaction among modern Coffee Shop employees in Pontianak City. The population of this study consists of modern coffee shop employees in Pontianak, with a sample of 172 respondents. The data analysis method uses Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results show a significant negative effect of workload on job satisfaction and intention to stay, a significant positive effect of compensation on job satisfaction and intention to stay, a significant effect of job satisfaction on intention to stay, and a mediating role of job satisfaction in the relationship between workload and compensation with intention to stay. This study is expected to contribute to coffee shop management in Pontianak by encouraging attention to workload and compensation in order to improve employee job satisfaction and intention to stay.
The influence of electronic customer relationship management on customer loyalty with customer satisfaction and customer experience as mediation Syaifullah, Muhammad Hasan; Pebrianti, Wenny; Afifah, Nur; Juniwati, Juniwati; Jaya, Arman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gojek is an online transportation service application from Indonesia that dominates the Indonesian market. In 2023, Gojek will experience a decline in market share. Several factors caused this decline. This research aims to reveal and understand the role of E-CRM in the Gojek online transportation application customers use. The variables used in this research include Customer Satisfaction, Loyalty, User experience, and E-CRM. Data collection in this study used a questionnaire distributed to respondents with several predetermined respondent criteria. The population used is Gojek application users. The sample for this research was 210 respondents, who were collected by distributing research questionnaires. Research data was measured using the SEM method assisted by the AMOS 26 statistical application. The results of this research show that E-CRM has a positive effect on Customer Loyalty, with Customer Satisfaction as a potent mediator. Other results from this research show that Customer Experience does not mediate the relationship between E-CRM and Customer Loyalty.
Co-Authors -, Irianto -, Suryono -, Sutedjo Adelia, Steven Agusalim, Imam Dui Ahmad Firyal Adila Akbar Tanjung Akhmad Arif Kurdianto Angraini Hasanah, Putri Ninis Apollo Apollo Barkah, Barkah Basima, Afra Caesa Aulia Mufida Chamisyahuri, Chamisyahuri Charles, Ricardo Damayanti, Nurlia Eka Darwis Lannai Dody Pratama Marumpe Dui Agusalim, Imam Eko Hadi Suharyanto, Hendik Endro Wahjono, Endro Fahruna, Yulyanti Farid Dwi Murdianto Fauzan, Rizky Ferdiansyah, Indra Fitri, Aisyah Farah Yasira Fitriani, Indria Gigih Prabowo Giriati, Giriati Gita, Leiya Harry Setiawan Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini, Helma Heriyadi Ikram Yakin Irdhayanti, Efa Irianto Irianto Istikarani , Miranda Juniwati Juniwati Juniwati Kevin Wijaya, Kevin Kurniawan, Anis Levina, Widya Liau Ie Hau Lovianda, Visi Lucky Pradigta Setiya Raharja Luki Septya Mahendra M. Irfani Hendri Mauridhi Heri Purnomo Megawati - Muh. Su'un Muhammad Afif Muhammad Arrazi Bagaswara Nabila, Amaninda Jihan Nardi, Rio Nugraha, Syechu Dwitya Patricia, Adella Prabowo , Yogi Muhammad Pandu Pramana Saputra Prilian Eviningsih, Rachma Purawanto, Era Purmono, Bintoro Bagus Putri Ninis Angraini Hasanah Rachma Prilian Eviningsih, Rachma Prilian Rahayu, Ratna Bhanuwati Rakhmawati, Renny Ramadhan, Ashriansyah Ramadhani, Hanif Fariz Rifki, Maulana Radiyan Romanisti, Shemma Anggia Rusli, Muhammad Rizani Saputra, Dimas Saputra, Maulid Tommy Septi Yanaratri, Diah Setiya Raharja, Lucky Pradigta Sigit Ardi Saputra Soebagio Soebagio Suharyanto, Hendik Eko Hadi Suryani Dahniati Suryanto Suryanto Suryono Suryono Sutedjo Sutedjo Syahbandi Syahbandi Syahbandi Syaifullah, Muhammad Hasan Taufik, Tofikurrahman Wahed Tegar Aryo Pratomo Titik Rosnani Verizki, Chita Vicky Hadasya Pratama Victorio, Michael Wenny Pebrianti Wijaya, Piter Tanto Yakin, Ainul Yohanes Dandy Yulianto, Rifky Syahputra Yuspita, Agata