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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL ILMU PERTANIAN RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Jurnal Pertanian Agros JPT : JURNAL PROTEKSI TANAMAN (JOURNAL OF PLANT PROTECTION) Klinikal Sains (Jurnal Analis Kesehatan) JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Kajian Ilmiah Kesehatan Dan Teknologi (JKIKT) METIK JURNAL ETNOREFLIKA: Jurnal Sosial dan Budaya Jurnal Media Laboran JKPBL (Jurnal Kesehatan Panca Bhakti Lampung) JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Akrab Juara : Jurnal Ilmu-ilmu Sosial JURNAL ILMIAH EDUKATIF Jurnal Ilmiah ASET Jurnal Ilmu Keperawatan dan Kebidanan Jutsi: Jurnal Teknologi dan Sistem Informasi Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Sakti Bidadari (Satuan Bakti Bidan Untuk Negeri) Jurnal Abdimas Medika Mathematics Research and Education Journal J-Com (Journal of Computer) Jurnal Iqtisaduna Sewagati: Jurnal Pengabdian Masyarakat Indonesia Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Mutiara Ilmu Akuntansi Student Scientific Creativity Journal Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Ekonomi Manajemen Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Mahasiswa Ilmu Kesehatan Journal of Islamic Education Students Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Journal Education And Islamic Studies Jurnal Ekonomi dan Pembangunan Indonesia Prosiding Seminar Nasional Unimus Jurnal Ilmiah Multidisiplin Ilmu Karya Kesehatan Journal of Community Engagement Jurnal Ilmiah Kesehatan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmu Keperawatan dan Kebidanan
Risnawati Risnawati
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Journal : Student Scientific Creativity Journal

 1 
Pengaruh Kepercayaan dan Pengetahuan Produk Terhadap KEPUTUSAN Pembelian Produk Kecantikan Risnawati Risnawati; Almansyah Rundu Wonua; Niar Astaginy
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2278

Abstract

This research aims to determine: (1) The influence of consumer trust on decisions to purchase beauty products (Case Study of Wardah Products at the Alke Cosmetic Store in Kolaka Regency) and (2) The Influence of Product Knowledge on Decisions to Purchase Beauty Products (Case Study of Wardah Products at the Alke Store Cosmetics in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all Muslim female consumers using Wardah in Kab. Kolaka with a sample size of 120 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that consumer trust has a positive and significant effect on purchasing decisions. This is proven by the t-count or t-statistic which is 2.664 which is higher than the t-table value > 1.657. With P-values ​​0.009. Meanwhile, Product Knowledge also has a positive and significant effect on Consumer Purchasing Decisions because the t-count or t-statistic value is 4.797 which is higher than the t-table value >1.657 with P-values ​​of 0.000. So Consumer Trust and Product Knowledge have a positive and significant effect on Purchasing Decisions by 92.7%.
Co-Authors Abdul Basyid Adfiyani Fadjar Ahmad Ariandi Akbar Habib, Akbar Akib Akib Alfianda Alfianda Almansyah Rundu Wonua Ana Bina Sari Ananda Puteri Andi Auliyah Warsyidah Anggi Maharani Agustina Anisa Fitri Anshari Anshari Aramuddin Aramuddin Arini Zahrah Nasyiah Makkawaru Arum Noer Fadhilah Aslan Abidin Asriadi Asriadi Bakri Hasanuddin Chandra Sulistyorini Dewi Susilawati Dwi ASTUTI Edi Minjai Pribadi Elimawaty Rombe Ellyani Abadi Emmy Lilimantik Emmy Sri Mahreda Evi Agustinasari Fatmawati Fatmawati Fera Fera Fitria Fitria Ginola Tri Shindy Hadi Wijoyo Hajrah Hidriya Hariani Hariani Harnida Wahyuni Adda Heryuriani , Betty Husnah Husnah Ida Hayati Ihsanul Hadi Ilham Muhammad Irma Suryani Irvan Afandi Kameriah Gani La Janu Loso Judijanto M. Fikri Hamdani Mareta Dwi Mustarini Masitah Handayani Maskuri Sutomo Meggi Indrianinangsih Miftahir Rizqa Miska, Moch. Ega Elman Moehamad Ridhwan Moh. Ali Murad Muchlis Achsan Udji Sofro Muhammad Alqamari Muhammad Amin Muhammad Khadafi muhammad muslim Muhammad Nurfalah Setiawan Muhammad Yunus Kasim Mukhtar Yusuf Nadhila Mastura Nanda Alief Yudha Gunawan Nasir Za’ba Nazula Ismaniar Ni Kadek Dewi Puspitasari Niar Astaginy Nugroho, Adian Purwo Nurhikma Yanti Nuriadi Manurung Okfrida Hidayati Periyadi peri Puteri Amalia Putri Irene Kanny Putri Mahyudin Putri Maisyarah Radhiatul Husni Rahdyanti Rahdyanti Ramdan, Evan Purnama Rini Susanti Riovan Styx Roring Risma Alaika Syafitri Rizka Febriyanti Puluala Rizki Perdani Rolly Yesputra Ryan Agung Ramadhan Sardini Sardini Selamet Hidayat Septi Tri Aksari Sevia Audia Martha Shyntiya Ayu Lestari Shyntiya Ayu Lestari Silvia Nora, Silvia Siska Ariyanti Siswanto, Deny Hadi Siti Umrana Sitti Hasriani Slamet Riyadi Sri Bulkia Sri Bulkia Sriwanti Sriwanti Sukmawati, Ellyzabeth Sumaifa Sumaifa Sunani Sunani Surayya Surayya Sutini Sutini Syamsul Bachri Syamsul Bachri  Syartika Anggraini Tarso Tiur Simanjuntak Tuti Susilowati Vitayanti Fattah Wa Ode Sifatu Wil Qadri Wilda Rezki Pratiwi Wiri Wirastuti Wulan Muazizah Yuli Sya’baniah Yusrizal Yusrizal Zakiyah Zahara Zia’ul Bati Pradiksa