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All Journal Jurnal Mirai Management Jurnal SOLMA Owner : Riset dan Jurnal Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Amnesty: Jurnal Riset Perpajakan BJRM (Bongaya Journal of Research in Management) Madaniya Jurnal Ilmiah Al-Tsarwah AJAD : Jurnal Pengabdian kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business Economos : Jurnal Ekonomi dan Bisnis Journal of Community Service and Society Empowerment Jurnal Bisnis dan Kewirausahaan Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) International Journal of Economic Research and Financial Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Liquidity : Jurnal Ilmu Manajemen dan Bisnis Jurnal Social Society Fundamentum: Jurnal Pengabdian Multidisiplin Income Journal of Economics Development Agency Journal of Management and Business Jurnal Ilmiah Manajemen Dan Kewirausahaan Global Economics: International Journal of Economic, Social and Development Sciences
Zalkha Soraya
Universitas Muhammadiyah Makassar
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The Influence Of Employee Seniority And Loyalty On Position Promotion At The Gowa Regency Trade And Industry Service Intan, Intan; Andayaningsih, Sri; Soraya, Zalkha
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i2.3980

Abstract

This study examines the influence of employee seniority and loyalty on job promotion at the Trade and Industry Service of Gowa Regency. The research is motivated by the importance of fair and transparent promotion systems in public organizations, where both seniority and loyalty are often considered as decisive factors. Employing a quantitative research design, data were collected through structured questionnaires distributed to all 39 employees of the Trade and Industry Service using a saturated sampling technique. The data were analyzed with multiple linear regression supported by SPSS version 30, and the validity and reliability of instruments were tested prior to hypothesis examination. The results demonstrate that seniority has a positive and significant effect on job promotion, as indicated by the t-count value of 3.188, which exceeds the t-table value of 1.686, with a significance level of 0.003. Similarly, employee loyalty shows a positive and significant effect on job promotion with a t-count of 3.151 and the same significance value of 0.003. Furthermore, simultaneous testing confirms that both variables jointly influence job promotion, with an R² value of 0.328, suggesting that 32.8% of the variance in job promotion is explained by seniority and loyalty, while 67.2% is affected by other factors. These findings imply that organizations should design promotion policies that balance seniority, loyalty, and competency to ensure fairness and improve employee motivation.
Peran Kepuasan Kerja Dalam Meningkatkan Retensi Karyawan di PT Haji LA Tunrung Listrik dan Konstruksi Rahman, Farida; Zalkha Soraya; Irwan Abdullah
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.766

Abstract

Abstrak: Tujuan penelitian ini merupakan jenis penelitian metode Deskriptif kualitatif dengan tujuan untuk mengetahui peran kepuasan kerja dalam meningkatkan retensi karyawan di PT. Haji LA Tunrung Listrik dan Kontruksi. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif yang di peroleh dari hasil obserfasi, wawancara, dan dokumentasi.Dalam penelitian ini sumber data yang digunakan dalam pengumpulan data mencakup data primer dan data sekunder. Hasil penelitian menunjukkan bahwa Kepuasan kerja memiliki peran penting dalam meningkatkan retensi karyawan di PT Haji La Tunrung Listrik dan Konstruksi. Karyawan yang merasa puas cenderung bertahan lebih lama, sementara ketidakpuasan dapat mendorong mereka mencari peluang lain. Perusahaan telah mengambil langkah-langkah seperti pelatihan rutin, bonus tahunan, dan peningkatan fasilitas untuk meningkatkan kepuasan kerja. Faktor utama yang mempengaruhi kepuasan kerja meliputi gaji, kesempatan pengembangan karir, lingkungan kerja yang nyaman, dan komunikasi yang terbuka. Meskipun ada upaya positif, tantangan tetap ada dalam menyeimbangkan harapan karyawan dengan kebijakan perusahaan. Kata kunci : Kepuasan Kerja dan Retensi Karyawan
Empowering School Students Through Simple Digital Marketing Portfolio Creation Winahyu, Pawestri; soraya, Zalkha; Satoto, Eko Budi; Adelia, Sherry; Sarifuddin
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1530

Abstract

This community service programme employed a participatory, experiential learning approach to equip secondary school students at Sangkhom Islam Wittaya School, Hat Yai, Thailand, with basic digital marketing skills through the creation of digital portfolios. Thirty students, supported by three teachers, took part in interactive lectures, demonstrations, guided practice, project-based learning, and feedback sessions. Quantitative results from paired sample t-tests showed a significant improvement in knowledge and skills, with mean scores increasing from 55.40 (SD = 8.25) in the pre-test to 78.30 (SD = 7.10) in the post-test (t(29) = 11.25, p < 0.05). Qualitative findings reinforced these outcomes: students demonstrated active participation and creativity, reported greater confidence in applying digital concepts, and produced coherent portfolios; teachers also confirmed improvements in digital competencies aligned with the school’s literacy objectives. Overall, the programme proved effective in delivering practical and relevant learning experiences that significantly enhanced students’ digital literacy and entrepreneurial potential in line with the demands of the digital era.
Pengaruh Brand Awareness, Brand Image, dan Harga terhadap Loyalitas Merek pada Mahasiswa Pengguna Smartphone Zalkha Soraya; A. Ade Wahyudi Asdar; Karmila Karmila; Della Puspita Sari; Wahyu Anugrah; Armayanti Armayanti; Ranti Ranti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4693

Abstract

This study aims to analyze the effect of brand awareness, brand image, and price on brand loyalty in student smartphone users. The research background is based on increasing competition between smartphone brands which requires companies to understand the factors that drive consumer loyalty, especially among students who are known as active and critical users. This study uses an associative quantitative approach with a survey method of 82 respondents from the Management Study Program Class of 2022, Muhammadiyah University of Makassar. The results showed that brand awareness, brand image, and price partially and simultaneously had a significant effect on brand loyalty. The R² value of 0.825 indicates that the three independent variables explain 82.5% of the variation in brand loyalty. This finding confirms the importance of building a strong brand image, maintaining brand awareness, and setting prices in accordance with consumer value perceptions. This research provides strategic implications for companies in designing more effective marketing to retain customers in the student segment
The Influence Of Work Environment And Public Participation On The Performance Of Employees Of The Population And Civil Registration Service Of Gowa Regency Nusul Fikran; Sitti Nurbaya; Zalkha Soraya
International Journal of Economic Research and Financial Accounting Vol 4 No 1 (2025): IJERFA OCTOBER 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v4i1.398

Abstract

This study aims to determine the influence of the work environment and community participation on the performance of employees at the Department of Population and Civil Registration of Gowa Regency. This research uses a quantitative descriptive approach. Data were collected through questionnaires distributed to 54 respondents who are employees of the department. Data analysis techniques include descriptive analysis, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that partially, both work environment and community participation variables have a positive and significant effect on employee performance. However, simultaneously, the work environment and community participation do not have a significant effect on the performance of employees at the Department of Population and Civil Registration of Gowa Regency.
Accounting for Sustainability: Building Awareness among Elementary School Student through International Community Service Maharani, Astrid; Soraya, Zalkha; Nursaid; Haryani, Sri; Nooh, Samuel Andri
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.792

Abstract

Building Awareness among Elementary School student through International Community Service", was implemented at Permai Pulai Pinang, Malaysia, with elementary school students as the main partners. The program was designed to enhance student’ knowledge, awareness, and skills in understanding the role of accounting as a tool for promoting sustainability. In an era where environmental, social, and economic challenges are increasingly complex, the younger generation must be equipped with literacy in sustainability-oriented financial accountability.The activities were carried out through interactive workshops, group discussions, and practical exercises that introduced concepts of sustainable development, green accounting, and responsible financial practices. Student were actively engaged in problem-solving sessions and case studies relevant to their daily lives, thereby linking abstract accounting concepts to real-world sustainability issues. The international setting of this program also provided cross-cultural learning opportunities, encouraging participants to exchange perspectives and develop a global mindset toward sustainability challenges.The outcomes of the program showed increased awareness and understanding among participants about the importance of integrating sustainability principles into decision-making processes. Furthermore, the program fostered critical thinking, collaboration, and social responsibility among the student. This initiative demonstrates that accounting education, when integrated with sustainability values, can serve as a powerful medium to inspire the younger generation to become agents of change for a sustainable future. Contribution to Sustainable Development Goals (SDGs):SDG 4: Quality EducationSDG 12: Responsible Consumption and ProductionSDG 13: Climate ActionSDG 17: Partnerships for the Goals
Pengaruh Literasi Keuangan, Efek Teman Sebaya, dan Sumber Informasi terhadap Perilaku Siswa dalam Penggunaan Aplikasi Fintech Alamsjah; Soraya, Zalkha; Aisyah, Siti; Dwiyanti, Friska; Sultan, Annisa
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 4 (2024): Artikel Research Oktober 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i4.2513

Abstract

This study aims to determine whether financial literacy, peer effects, and sources of information influence the behavior of students at Muhammadiyah 7 Makassar High School in using fintech. The research employs a quantitative approach to examine specific populations or samples with the goal of testing established hypotheses. The findings reveal that financial literacy does not have a significant impact on fintech usage behavior. Conversely, peer effects and sources of information have a significant impact on fintech usage behavior. The urgency of this research lies in the importance of understanding the factors that influence the adoption of financial technology among students, who are the future generation and potential users of fintech. By identifying key factors that affect their behavior, schools and policymakers can design more effective educational programs and interventions to enhance understanding and responsible use of fintech. Overall, financial literacy, peer effects, and sources of information collectively account for 71.9% of the influence on fintech usage behavior, while the remaining 29.1% is affected by other variables not discussed in this study.
Pengaruh Lingkungan Kerja, Stress Kerja dan Beban Kerja Terhadap Kinerja Karyawan di PT. Pelindo Jasa Maritim Kota Makassar Nasher, Tasya Fathiah; Soraya, Zalkha; Abdullah, Irwan
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8624

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh lingkungan kerja, stress kerja dan beban kerja terhadap kinerja karyawan di PT. Pelindo Jasa Maritim kota Makassar. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh karyawan PT. Pelindo Jasa Maritim kota Makassar yang berjumlah 173 orang. Sedangkan sampel penelitia ini ditentukan dengan menggunakan rumus slovin yaitu diperoleh 64 orang. Dalam penelitian ini sumber data yang digunakan mencakup data primer dan data sekunder. Analisis data dilakukan menggunakan uji parsial (uji t) dan uji koefisien determinasi (R2), namun terlebih dahulu dilakukan uji validitas, uji reabilitas, dan uji asumsi klasik. Pengujian dilakukan dengan menggunakan aplikasi Statistical Package for the Social Science (SPSS) versi 27. Hasil penelitian ini menunjukkan bahwa data mengenai pengaruh lingkungan kerja, stress kerja dan beban kerja terhadap kinerja karyawan di PT. Pelindo Jasa Maritim Kota Makassar berpengaruh positif dan signifikan terhadap kinerja karyawan. Hal ini dibuktikan dari hasil perhitungan uji T lingkungan kerja diperoleh yaitu T hitung > T tabel (2.150 > 1.999) dan nilai signifikan (0.036 < 0.05).
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Pegawai di PT. Pelabuhan Indonesia (Persero) Regional 4 Makassar Radnin, Nur Uyuna; Sulaiman, Syarifuddin; Soraya, Zalkha
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8628

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh gaya kepemimpinan dan lingkungan kerja terhadap kinerja pegawai di PT. Pelabuhan Indonesia (Persero) Regional 4 Makassar. Jenisa penelitian ini bersifat deskripti kuantitatif. Sampel ini diambil dari PT. Pelabuhan Indonesia (Persero) Regional 4 Makassar. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner yang dibagikan dan berhubungan dengan masalah yang diteliti. Pengumpulan data dilakukan dengan observasi dan pembagian kuesioner. Dalam penelitian ini sumber data yang digunakan dalam pengumpulan data mencakup data primer dan data sekunder. Instrument penelitian yang digunakan dalam penelitian ini menggunakan metode skala likert. Berdasarkan hasil penelitian data dengan menggunakan perhitungan statistic melalui aplikasi Statistical Package for the Social Science (SPSS) versi 26 mengenai pengaruh gaya kepemimpinan dan lingkungan kerja terhadaop kinerja pegawai di PT. Pelabuhan Indonesia (Persero) Regional 4 Makassarr yang telah dibahas dari bab sebelumnya, maka penulis menarik kesimpulan penting yaitu gaya kepemimpinan berpengaruh positif yang berarti gaya kepemimpinan perlu terus dditingkatkan, teruatam pada aspek kekampuan memotivasi dan mengendalikan emosi, sebab dari hasil tanggapan responden kedua aspek ini masih menjadi kekurangan dari pemimpin yang ada. Selain itu, meskipun lingkungan kerja secara keseluruhan tidak berpengaruh signifikan, namun aspek beban kerja pegawai, khususnya kondisi pekerjaan, perlu diperhatikan lebih lanjut karena berdasarkan hasil penelitian, kondisi pekerjaan menjadi salah sau hal yang dikeluhkan pegawai.
Business Model Canvas as a Means of Entrepreneurship Education at Sangkhom Islam Wittaya School Thailand Widjayanti, Fefi Nurdiana; Soraya, Zalkha; Burhanuddin, Burhanuddin; Nasrullah, Nasrullah; Ardiansyah, Ardiansyah
Journal of Community Service and Society Empowerment Том 3 № 03 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i03.2079

Abstract

This Community Service Programme (PKM) aims to enhance the entrepreneurial understanding and skills of 30 upper–secondary students at Sangkhom Islam Wittaya School, Thailand, through the application of the Business Model Canvas (BMC) as a learning medium. The background of this activity stems from the school’s need to strengthen entrepreneurship education that is practical and easy for students to grasp. The methods employed include preliminary observation, interactive training, guidance in developing the BMC, and evaluation through students’ project outputs and teachers’ feedback. The results indicate that the students were able to understand the nine elements of the BMC and apply them in designing simple business ideas in a more structured manner. Teachers also acknowledged the effectiveness of the BMC as a tool to support entrepreneurship learning. The contribution of this activity lies in its tangible enhancement of students’ business literacy and creativity through the application of the Business Model Canvas (BMC). It also contributes to strengthening the entrepreneurship curriculum in schools by introducing learning that is more practical, applied, and innovative.
Co-Authors A Ifayani Haanurat A. Ade Wahyudi Asdar A. Nur Fitrianti Adiningrat, Andi Arifwangsa Adiningrat, Andi Arifwangsa Ainun Jaria Akhmad, Akhmad Alamsjah Alamsjah SE Alfisah Rusdian Amanda Pattapari Ambo Uleng Amir , Amir Amril Andayaningsih, Sri Andi Rahmawati Datu ARDIANSYAH ARDIANSYAH Armayanti Armayanti Asri Jaya Ayu, Nabila Azizah Bahari, Samsul Burhanuddin Burhanuddin Chadijah, Andi Della Puspita Sari Dwiyanti, Friska Eko Budi Satoto Fadila S, Nurjannah Fattah , Sulaeman Handriani Handriani Harfa, Muhammad Fadil Herman Callo Hilmi Hambali Hurul Aini Dzulqaidah Iftitah Resky Az-zahra J Intan Intan Irwan Abdullah Irwan Irwan Ismar Ismar J, Jusriadi Jam’an, Andi Justiatin, Justiatin Karmila Karmila Khairul Ihsan, Khairul Khairunna Istiqamah Halim Khalilul Fuady Ashari ldra Wahyuni Liya Saputri M. Nur R M. Yusuf Alfian Rendra Anggoro Magfirahtun Tristiawati Rusli MAGHFIRAH Maharani, Astrid Marhumi, Sitti Milanda Hafid Moh Aris Pasigai Moh Rizki Mahda Putra Moh. Aris Pasigai Moh. Haris Pasigai Muahmmad Akib Muh Fahmi Fatha Muh. Syarif Ahmad Muhammad Akib Muhammad Akib Muhammad Miftahul Amin Muhammad Syachwal Zhalihin Murniati Muslim Nursalam Akhmad Mutmainnah Yasir Nanda, Sahabuddin Nasher, Tasya Fathiah Nasrullah Nasrullah Nasrullah Nasrullah Nasrullah Nooh, Samuel Andri Novi Puji Lestari Nurannisa Nurannisa Nurfatimah, Ghelvira Nurinaya Nurlina; M. Yusuf Alfian Rendra Anggoro Nursaid Nurul Fajihan Nusul Fikran Pasigai, Moh Aris Putri Radnin, Nur Uyuna Rahman, Farida Rahmansyah Rahmansyah Rajmia Sulianti Ramadhan, Ibnu Shabur Ranti Ranti Rini Sulistiyanti Risfayanti Rustam Risma Risma Rosdiayanti Rosdiayanti Ruliaty Ruliaty, Ruliaty Rusni Hasni Sari, Nur Husnita Sarifuddin Sherry Adelia Simpajo, Nurul Mumtazah Siti Aisyah Sitti Nurbaya Sri Haryani Sukmawati Sukmawati Sulaeman, Syarifuddin Sulaiman, Syarifuddin Sultan, Annisa Sulviani Syarthini Indrayani Syarthini Indrayani Andi Chadijah Temi Temi Tri Ananda Ulfatun Mutmainah Umar A, Muhammad Wa Ode Rayyani Wahyu Anugrah Warda Warda Widjayanti, Fefi Nurdiana Winahyu, Pawestri Wulandari Wulandari Yati Heryati Yusuf K, M.