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All Journal Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Pengabdian Masyarakat AbdiMas Prosiding Seminar Nasional Pakar Alignment: Journal of Administration and Educational Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Mantik JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Collaboration Journal of Community Services (ICJCS) Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Neo Journal of economy and social humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Cendekia Ilmiah Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haeba Ramli
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul, Jakarta
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Pengaruh Social Media Marketing, Produk Review, dan Brand Awareness terhadap Purchase Decision pada Produk Skincare Aulia Sari Pratiwi; Abdul Haeba Ramli
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.950

Abstract

This research is a quantitative study to find out the direct and indirect influence between social media marketing, product riview on brand awareness through purchase decision on the consumer of The Originote products. The use of research to prove the correlation between all variables. Data collection is done through a survey with a Google form questionnaire. The population in this study was a consumer who used Skincare products based in DKI Jakarta province, aged 17 and over. A sample of 105 respondents has been collected. To test validity and reliability using the Structural Equation Model (SEM). Based on the results of the research, of the 5 hypotheses accepted: social media marketing has a positive influence on brand awareness, product riview has a positively influenced brand awarness, social media marketings have a positive impact on purchase decision, productivity riview have a negative influence upon purchase decision and brand Awareness has a negative impact on buy decision. The results of this research are expected to provide insights for skin care products to better understand the needs of customer face skin and continue to provide quality, safe, and affordable products to consumers.
Pengaruh Perceived Value, Hedonic Value, dan Trust terhadap Purchase Intention pada Produk Skincare Hermaya, Anissa; Ramli, Abdul Haeba
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.1003

Abstract

This research is a quantitative study to determine the direct influence between perceived value, hedonic value and trust on purchase intention for the Skincare brand. The benefit of research is to prove that there is a relationship between all variables. Data collection was carried out through a survey with a questionnaire in the form of a Google form. The population in this study are consumers who know Skintific products and live in Jabodetabek, aged 18 years and over. There were 100 questionnaires collected. To test the validity and reliability using the Structural Equation Model (SEM). Based on the research results, 5 accepted hypotheses were found, namely perceived value has a positive influence on trust, hedonic value has a positive influence on trust, trust has a positive influence on purchase intention, perceived value has a positive influence on purchase intention and hedonic value has a positive influence on purchase intention. It is hoped that the results of this research can provide input for Skincare to develop and introduce their products on social media and provide information for each existing product, so that potential consumers and Skincare customers are interested in always having the intention to buy their products.
Influence of product quality and perceived value on customer catisfaction and loyalty in clinical skincare products: English Ariztian, Rian; Ramli, Abdul Haeba
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Product Quality and Perceived Value on Customer Satisfaction and their implications for Customer Loyalty among users of clinical skincare products in Serang City. The research method used a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis techniques, involving 195 respondents. The results indicate that Product Quality and Perceived Value have a positive influence on Customer Satisfaction. Furthermore, Customer Satisfaction has been shown to contribute to increasing Customer Loyalty. Furthermore, Product Quality and Perceived Value also directly influence Customer Loyalty. These findings strengthen the evidence that a satisfying user experience and perceived value play a crucial role in fostering customer loyalty. Managerial implications suggest that beauty clinics need to prioritize improving product quality and perceived customer value to maintain loyalty. This study is limited by the region and the dominance of a single brand in the sample. Therefore, further research is recommended with a broader scope and involving a variety of clinical skincare brands
The Effect Of Customer Experience, Customer Satisfaction And Word Of Mouth On Customer Loyalty Roza Aulia Abidin; Yuyus Yudistria; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2125

Abstract

This study aims to analyze the effect of customer experience, customer satisfaction and word of mouth on customer loyalty. This research uses quantitative methods, with data collection techniques in the form of surveys by distributing questionnaires to respondents online. Data analysis method using Statistical Product and Service Solutions (SPSS). The research findings show that customer experience, word of mouth have a significant effect on customer loyalty, while customer satisfaction does not show a significant impact. And customer experience, customer satisfaction, word of mouth together have an effect on customer loyalty. These study emphasizes the importance of the influence of customer loyalty on spotify premium customers who are loyal to keep using a product or service in the long term. The result of the managerial implications is important factors need to be improved by customer loyalty from using spotify premium, consistent user experience and ensuring that the spotify app offers a good and consistent user experience across devices and platforms. Improve the recommendation algorithm to offer more relevant and personalized suggestions for each user. Provide fast and effective customer service to help users resolve technical issues   Keywords: Customer Experience, Customer Satisfaction, Word of Mouth, Customer Loyalty
Transformational Leadership, Work Culture, Employee Engagement, Job Satisfaction, Turnover Intention in Banks Suseno Hadi Purnomo; Abdul Haeba Ramli; Cherie Anne S. Banca
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2922

Abstract

The objective of this study is to analyze the influence of transformational leadership, organizational culture, employee engagement, and job satisfaction on turnover intention. This research was conducted in a private banking company located in DKI Jakarta Province. The sample consisted of 221 employees, selected using the saturated sampling method. Data collection was conducted through questionnaires, and the analytical method used was multiple linear regression. The results of this study indicate that transformational leadership, organizational culture, employee engagement, and job satisfaction have a significant positive effect on turnover intention. The theoretical implication of this study is that transformational leadership, a strong organizational culture, and high employee engagement can effectively reduce turnover intention if managed professionally and strategically. Keywords: transformational leadership, work culture, employee engagement, job satisfaction, turnover intention.
Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, And Entrepreneurship Education In Generation Z Almaitsya Gianis; Abdul Haeba Ramli; Siti Mariam
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3136

Abstract

Generation Z is a group that has enormous potential in the world of entrepreneurship in the technological era. Therefore, further research on factors that influence entrepreneurial intention among Generation Z is needed. This study aims to analyze whether social inclusion, entrepreneurial intention, self-efficacy, and entrepreneurship education have a significant impact on Generation Z's entrepreneurial intention, and whether this influence is moderated by gender. This study uses a quantitative approach using a survey. Data were collected through questionnaires given to 190 members of Generation Z who were born between 1998 and 2009 and domiciled in Tangerang. The data analysis method uses the Structural Equation Model (SEM). The results of the study indicate that self-efficacy, social inclusion, and entrepreneurship education have a significant effect on entrepreneurial intention, social inclusion has a significant effect on self-efficacy, self-efficacy has a significant effect on mediating the relationship between social inclusion and entrepreneurial intention. In addition, gender significantly moderates the relationship between social inclusion and entrepreneurial intention. The implications of this study emphasize the importance of increasing self-efficacy and access to entrepreneurship education for Generation Z to encourage entrepreneurial intention. In addition, a gender-based approach in entrepreneurship policies and programs can increase the effectiveness of interventions that support young people in entering the business world. Keywords: Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, Entrepreneurship Education.
The Influence of Work and Personal Life Interference and Emotional Exhaustion on Counterproductive Work Behavior Syahroni Syahroni; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3149

Abstract

Conflicts between personal life and work are increasingly common due to dynamic work environments and growing job demands. This study aims to analyze the effects of Work Interference With Personal Life (WIPL), Personal Life Interference With Work (PLIW), and Emotional Exhaustion on Counterproductive Behavior (CPB) among employees at poultry slaughterhouses. A quantitative approach was employed through a questionnaire survey distributed to 196 respondents. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 software. The results reveal that WIPL does not significantly affect CPB, while both PLIW and Emotional Exhaustion have a positive effect on CPB. Moreover, WIPL and PLIW significantly increase Emotional Exhaustion levels. However, Emotional Exhaustion does not mediate the relationship between WIPL or PLIW and CPB. These findings highlight the importance of managing emotional fatigue and ensuring work-life balance to prevent counterproductive behaviors in the workplace. Keywords: Work Interference With Personal Life, Personal Life Interference With Work, Emotional Exhaustion, Counterproductive Behavior
Determinants of Purchase Intention On TikTok As An E-WOM Platform Siti Mariam; Rizka Diah Agustia; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3453

Abstract

Social media platforms have revolutionized how consumers receive and evaluate product information, particularly through Electronic Word of Mouth (E-WOM). TikTok, with its interactive features and large user base, has emerged as a powerful E-WOM medium that can influence consumer behavior. This study investigates the impact of E-WOM components—information quality, credibility, suitability, and needs—on information usefulness, information adoption, and ultimately purchase intention for Wardah cosmetic products. A quantitative, descriptive-causal research design was applied using purposive sampling, with 160 respondents from the JABODETABEK area who had purchased Wardah products at least twice in 2023. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all proposed relationships are statistically significant: E-WOM attributes positively affect information usefulness, which in turn influences information adoption and purchase intention. This study contributes to a deeper understanding of the role of E-WOM in digital consumer behavior and offers practical insights for cosmetic brands aiming to leverage social media platforms for marketing strategies. Keywords: E-WOM, information usefulness, information adoption, purchase intention, TikTok, Wardah cosmetics
The Effect Of Transformational Leadership On Turnover Intention: The Mediating Role Of Work Stress And Organizational Commitment In The Retail Industry Sofia Apriliani Penu Sukalumba; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3516

Abstract

This study aims to analyze the influence of transformational leadership on turnover intention, considering the mediating roles of work stress and organizational commitment among retail industry employees. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM), involving 155 respondents working at PT Duta Intiguna Yasa (Mr.DIY) in East Jakarta, Bogor, and Depok. The results indicate that transformational leadership does not have a direct effect on turnover intention, but it does exert an indirect influence through two pathways: the reduction of work stress and the enhancement of organizational commitment. Organizational commitment emerged as a stronger mediator in reducing turnover intention, while work stress also played a significant yet weaker mediating role. Meanwhile, the indirect effect of work stress on turnover intention through organizational commitment, as well as the combined dual mediation pathway, was not statistically significant. These findings underscore the importance of developing transformational leadership to foster employee loyalty. Practical implications include leadership training, effective stress management strategies, and efforts to strengthen organizational commitment in order to improve employee retention in the retail sector.   Keywords: Transformational Leadership, Turnover Intention, Work Stress, Organizational Commitment, Retail Industry
Driving Management Change: Green Transformational Leadership as a Catalyst for Sustainable Management A Systematic Literature Review Siti Rafika Arman; Andriyanti Asianto; Abdul Haeba Ramli; Lia Amalia; Ferryal Abadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3684

Abstract

Research on green transformational leadership has attracted academic attention in recent years. However, a comprehensive analysis of the development of green transformational leadership and its role in changes that occur within organizations has not been conducted. To address this gap, this literature aims to review the development of green transformational leadership and analyze the role of green transformational leadership in changes that occur at both the individual and organizational levels. A systematic literature review approach was used in writing this article. Selected journal articles are analyzed to determine their relationship and relevance to the topic of Green Transformational Leadership. Research on Green Transformational Leadership has increased over the past 12 years. In total, 25 articles were examined in this literature review, a large portion of literature used quantitative approaches and were mostly studied in the Asian continent. Based on the findings analyzed, Transformational leadership styles have shifted towards a sustainable approach because of the emphasized responsibility for environmentally friendly behavioral practices for organizations. In addition, Green Transformational Leadership plays an important role in management change at both the individual and organizational levels. This study describes the structural overview of 25 journal articles published from 2013 to early 2025. This review presents an in-depth discussion of the current state of research, trends and future research directions on green transformational leadership.   Keywords: Green Transformational Leadership; Change Management; Sustainable Management
Co-Authors Abadi, Ferryal Abellia Septri Anggraeni Adelia, Marsach Aderisma Nafisa Salma Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Ahmad Hidayat Sutawijaya Ahmad Hidayat Sutawijaya Al Kausar, Al Kausar Alfiana Citra Maharani Almaitsya Gianis Anak Agung Ketut Diatmika Andi Hafidah Andriyanti Asianto Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arfian Oktaviandi Rizky Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Ariztian, Rian Aulia Sari Pratiwi Awibowo, Yogo Ayu Larasati Beny Witjaksono Budiman Imran Cherie Anne S. Banca Dahliana, Nur Apriani de Araujo, Lizio Marcel Deny Rumaidlany Dewi, Ni Putu Karunia Dhinda Siti Mustikasari Dihin Septyanto Dohan Faqih Ibrahim Edi Hamdi eki, eki Erny Amriani Asmin Esther Trivena Maniagasi Fachridian, Agung Fahrosa, Salsa Meisita Febriani, Fika Aurelia Fika Aryani Gecolea, Zianneil T. Gecolea, Zianneil T. Gecolea Gunawan, Tipanirah Hendriadi, Hendriadi Hermaya, Anissa Indriani, Sintiati Joni Hartono Kalim, Muchamad Nur Kanaya, Aida Suni Kastyaningrum, Tiara Putri Kurniawati, Erna Kurunul Fatiani Kusnadi Lia Amalia Lucky Samuel Maratis, Jerry Marisa Zahra Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhammad Asrar Ameido Muhmin, Andi Hidayat Muslim Muslim Netty Situmorang Novianti, Intan Erlita Nurcahyani, Widy Panji Kresna, Egi Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Prastiyo Diatmono Pratama, Mario Putra Pratama, Rekha Agustiyanto Purnomo, Suseno Hadi Rahayu, Astrid Rahmadhini Dwi Hadiyanti Rahmawati, Amanda Reza, Heru Kreshna Rezki Nurdiansyah Ridswan, Muhammad Rinaldi, Guntur Ringo, Rejhi Yunus Siringo Riza Olivia Harahap Rizka Diah Agustia Rizki Yudhistira Rizky, Amelia Rojuaniah Rojuaniah Roza Aulia Abidin Safuan Safuan Samudro Seto Samuel, Lucky Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Satria, Fajar SITI MARIAM Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Rafika Arman Sofia Apriliani Penu Sukalumba Steven, Jacob Supiati Supiati Surya Hardi Lukita Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syafta Sulistyo Puteri Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah U.K. Purbasari Unggul Kustiawan Vabilla, Tanti Vina Sandriana Ulfa Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Yudistria, Yuyus