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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Studi Manajemen dan Bisnis Kinerja: Jurnal Ekonomi dan Manajemen EKONOMIS : Journal of Economics and Business International Journal of Supply Chain Management Eksis: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL INOVASI EDUKASI SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmu Manajemen Terapan (JIMT) Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce EJOIN : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Riset Manajemen Indonesian Educational Administration and Leadership Journal (IDEAL) JEBD Master Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Dahmiri
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Journal : jurnal paradigma ekonomika

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Kinerja pemasaran yang dipengaruhi oleh orientasi pasar, inovasi produk dan bauran promosi Dahmiri, Dahmiri; Kartika Wulan Bhayangkari, Sylvia
Jurnal Paradigma Ekonomika Vol. 17 No. 1 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v17i1.17459

Abstract

This study aims to perform a simultaneous and partial analysis of marketing performance influenced by market orientation, product innovation, and promotion mix variables in food and beverage Small & Medium Enterprises (SMEs), members of the Association of Food and Beverage Entrepreneurs (ASMAMI) of Jambi City. The study population was all ASMAMI members, amounting to 160 people, and at the same time used as a sample. This study uses survey techniques, with data collection using a closed questionnaire. The research method used is quantitative with analysis tools in the form of multiple linear regression. The research findings are that the marketing performance of food and beverage SMEs of the members of the City of Jambi ASMAMI is influenced by market orientation variables, product innovation, and promotion mix both simultaneously and partially. The more dominant variable in influencing marketing performance is the product innovation variable.
Strategi pengembangan pariwisata di kabupaten muaro jambi dengan pendekatan analisis SWOT Dahmiri, Dahmiri
Jurnal Paradigma Ekonomika Vol. 17 No. 4 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v17i4.22654

Abstract

The purpose of this study is to obtain information and analyze various problems faced and find strategies in tourism development in Muaro Jambi Regency. Primary data sources were obtained from selected informants from various groups, such as the government, private sector, community, business actors, community groups and universities. Secondary data obtained from related agencies and literature. Data collection tools are in the form of interview guides and through direct observation or observation. Data processing uses qualitative methods with tools to analyze internal factors and external factors with a SWOT Matrix analysis approach. The results of the study concluded that development strategies that can be carried out in Muaro Jambi Regency are increasing the quality and quantity of tourism infrastructure to support tourism development, repairing various facilities at tourist destinations that are in poor condition and adding supporting facilities that are still lacking, increasing the role of government and society in overcoming forest fires in the Jambi Province area which often occur which causes a decrease in tourist interest in visiting and increasing public awareness to carry out maintenance of tourist objects that are owned, especially for people who live around tourist areas.
Model Intrapreneurship Leadership pada Kepuasan Stakeholder Hartoyo, Hartoyo; Fitriaty, Fitriaty; Dahmiri, Dahmiri
Jurnal Paradigma Ekonomika Vol. 19 No. 1 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i1.23970

Abstract

This study aims to find out how the implementation of the strategic development security section activities at the Jambi High Prosecutor's Office in the context of securing the work of national strategic projects and regionally strategic projects in Jambi Province and to determine the effect of intrapreneurship, leadership to satisfaction stakeholder (applicants, service providers, supervisory consultants, etc.) as well as phenomena that occur in these activities such as work not according to the schedule, work not by following with the specifications contained in the contract, lack of quality of work due to pursuing progress, etc. This research was conducted for 2021, using quantitative research methods based on data cross-sectional and collected through a survey questionnaire. The data analysis technique in this study uses Partial Least Square (PLS) with a population of 74 respondents consisting of activity applicants (heads, commitment makers, technical implementation officers), service providers/partners (directors, managers, and field implementers), and consultants supervisors (director, team leader, and field supervisor). The result of this study is intrapreneurship's significant and positive effect on satisfaction stakeholders, Besides that leadership also has a positive and significant impact on satisfaction stakeholders. This study provides insight into how intrapreneurship and leadership in terms of raising personnel and materials as well as coordinating with related parties in securing strategic project development activities, intrapreneurship and leadership have a positive impact on the project being carried out so that it can be carried out time, on target, on budget, and quality to provide satisfaction stakeholder and increase public trust in the effort to maximize the prevention of corruption.
Strategi pemasaran pada usaha Batik Jambi Dahmiri, Dahmiri; Kartika Wulan Bhayangkari, Sylvia
Jurnal Paradigma Ekonomika Vol. 18 No. 4 (2023): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v18i4.27957

Abstract

This study aims to analyze the marketing strategy of the Jambi Siti Hijir batik business in Jambi City. The number of informant in the study were 10 people, namely 1 business owner, 3 employees, 3 residents and 3 consumers who had made a purchase. Collecting research data using the interview method with informants using a previously prepared guide. In order to complete the research data, primary and secondary data were taken. The primary data of the study were taken through interviews and observations of Jambi batik business actors by visiting the business location directly, while secondary data was obtained from various literatures and reports from related institutions. Processing research data using qualitative methods with the analytical tools used are internal analysis, external analysis with a SWOT matrix. The conclusion of the study is that Siti Hijir's Batik Jambi business marketing strategy can be carried out by supporting aggressive marketing growth policies (Growth Oriented Strategy) such as: rational pricing policies, vigorous promotion through social media, improving product packaging, increasing business capital, increasing capacity production, increase human resource capabilities and respond quickly to customer complaints
Pendekatan internet marketing: strategi pengembangan industri kecil menengah kerajinan Dahmiri, Dahmiri; Kartika Wulan Bhayangkari, Sylvia; Tiswiyanti, Wiwik
Jurnal Paradigma Ekonomika Vol. 16 No. 3 (2021): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v16i3.14343

Abstract

This study aimed to determine the obstacles handicraft SMEs face in business development and to analyze the development strategy of small and medium handicraft industries with an internet approach. The sample of this research is Handicraft IKM entrepreneurs in districts/cities in Jambi Province. The data collection tool is in interview guides with both craft IKM actors and critical respondents. The types of data required are primary data and secondary data. Preliminary data were collected utilizing interviews and direct observation of SMI actors, while secondary data was obtained from literature and reports from related institutions. The data and information obtained are processed using qualitative data processing methods, then further analyzed to develop priorities for the company. The analytical tools used are Internal Analysis, SWOT Matrix. The results of the study concluded that the craft IKM development strategy with an internet marketing approach could be done by: 1) marketing through the internet in the form of websites, social media (Facebook, Twitter, Instagram), and marketplace; 2) excellent service; 3) simplify the administrative process; 4) create easy hints; 5) Provide affordable fees; 6) Immediately respond to complaints and complaints.  
Co-Authors - Lismawati Abror Ade Octavia Ade Octavia Ade Titi Nifita Adhe Ira Riany Afriansyah, Rian Agus Solikhin, Agus Al Parok Ananda Dewi Wahyuni Andre Permana Anggel Hardi Yanto Anggraeni, Joli Apris Apris Arsa, Daniel Arsyadt Arsyadt Arsyadt, Arsyadt Asep Machpudin Asrini Asrini Aurora, Claudia Ernestina Baehaqi Budi Susanto Dedy Setiawan Devi, Naulia Pitaloka Candra DianMala Fithriani Aira Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan, Dwi Enggrani Fitri, Lucky F. Husni Hasbullah, F. Husni Fajri, Irham Fitriaty, Fitriaty Fitriyani, Puput Frans A. Futri Rezki Indah Galih Harfinaldi Geofanny, Riky Hartoyo Hartoyo Hermansyah Hermansyah Husni Hasbullah, Husni Hasbullah Idham Khalik Idham Khalik, Idham Idham Khalik, Idham Khalik Iliyas Iliyas Imtiyaz Ragbah Fidini Inastria Zhafira Indah Purnama Sari Indah Putri E Indra Jaya Indrianawati Usman Iswento Rizki Manarissar Rajagukguk KARTIKA WULAN BHAYANGKARI, SYLVIA Kharisma Sakta Kiki Widyasari Laras Wati Lucky Enggrani Fitri Lutfi M. Jihadi Mahbara, Eka Renny Yustisia Hasby Mar Atun Saadah Maria Ulpa Marwah Dwipa MASITA DEWI Mastuti HS Maulani, Syahra Moh. Ihsan Muhammad Amin Muhammad Amin Muhammad Luthfi Muhammad Rivandi Akbar Musnaini Musnaini musnaini musnaini Musyayaddah Musyayaddah Musyayaddah, Musyayaddah NOVITA EKASARI Novita Sari Novita Sari Nur Vironika Nurida Isnaeni Oktari, Auliza Panggita Wijaya Parkhurst, Helen Puput Nuryatimah Putri Zulwarni Putri, Hilyati Ananda Putri, Salsabila Yulia Raja Sharah Fatricia Rajagukguk, Iswento Rizki Manarissar RAJASTIRA WIRA PANGESTU Rakawi Saputra Ramadhan, Rizky Azika Ratna Dewi Revia Setiani Rindi Antika Riska Amelia Rista Aldilla Syafri Rista Aldilla Syafri Rista Aldilla Syafri Rizkon Ariyandi Rizky Azika Ramadhan Rohman Willian Sabhira, Fazalina Putri Sari, Anisa Sekar Setiawan, Wahyu Juari Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Siska Sefrita sari Siswahyudianto Sri Wahyuni Sry Rosita Suswita Roza Syafri, Rista Aldilla syahmardi yacob Sylvia Kartika Wulan Bhayangkari Sylvia Kartika Wulan Bhayangkari Tri Hutomo Putra Wahyu Rohayati Wanda Busra Wati, Ayu Ulya Welika Siboro Widiastuti, Fitri Winda Syafitri Wiwik Tiswiyanti Yansyah, Aldi Yanti, Ovie Yayuk Sriayudha Yenny Yuniarti Yuliusman - Zulfina Adriani Zunnun Alfaid Nurudin Rasyidy