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PENGARUH SIKAP MANDIRI, MOTIVASI DAN RASA PERCAYA DIRI TERHADAP MINAT BERWIRAUSAHA GENERASI MUDA DI KABUPATEN BREBES Fifi Ayu Wulandari; Sutrisno; M. Fadjar Dharmaputra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 5 (2023): September 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i5.516

Abstract

The research carried out aims to test and analyze the impact of independent attitudes, motivation and self-confidence on the entrepreneurial interest of the younger generation. The respondents in the research carried out were the young generation in Brebes Regency, totaling 172 people. Data was obtained by distributing online questionnaires via Google Form to the young generation in Brebes Regency. The design applied is a quantitative method and applies census or saturated sampling techniques. The research was conducted applying multiple linear regression analysis methods. The results of the research carried out show that there is a positive and significant impact between independent attitudes for the younger generation's entrepreneurial interest, there is a positive and significant impact between motivation for the younger generation's entrepreneurial interest, there is a positive and significant impact between self-confidence for the younger generation's entrepreneurial interest, and simultaneously there is an influence independent variable for the dependent variable.
Faktor-Faktor Kesiapan Kerja Siswa Kelas XII SMK N 2 Semarang Ayu Ardila; Sutrisno; Noni Setyorini
Journal of Islamic Entrepreneurship and Business Research Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/jiebr.v1i2.27

Abstract

This study aims to examine the influence of Adversity Quotient, Self-Efficacy, Learning Achievement, and Industrial Work Practice on the work readiness of grade XII students of SMK N 2 Semarang. The population of this study was 422 students from 12 classes and 6 majors, with a sample of 81 students taken using random sampling techniques. The data were analyzed using multiple linear regression to test the relationship between variables, both partially and simultaneously. The results showed that Adversity Quotient had a positive effect on students' work readiness with a significant value of 0.040 <0.05, Self-Efficacy had a positive effect with a significant value of 0.000 <0.05, Learning Achievement had a positive effect with a significant value of 0.007 <0.05, and Industrial Work Practice also had a positive effect with a significance value of 0.008 <0.05. Overall, the results of the F test showed that these four variables had a positive effect together on students' work readiness with a significance value of 0.000 <0.05. These findings indicate that the ability to face challenges, self-confidence, good academic achievement, and practical experience through industrial work practices together play an important role in improving students' work readiness. Therefore, the development of these four aspects is very important in preparing students to face the world of work.
The Role Financial Literacy and Financial Planning to Increase Financial Resilience: Household Behaviour as Mediating Variable Noni Setyorini; Rr Hawik Ervina Indiworo; Sutrisno Sutrisno
Media Ekonomi dan Manajemen Vol 36, No 2 (2021): July 2021
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.094 KB) | DOI: 10.24856/mem.v36i2.2179

Abstract

This study aims to examine the effect of spatial literacy and financial planning by using household behavior as a mediator. The testing uses a mediation process using Smart PLS 3.0. Respondents were collected using an online survey using a simple random sampling technique. The number of respondents used in this study was 102 respondents. Based on the results of data processing, financial literacy on financial resilience is not supported. Meanwhile, the effect of financial literacy on financial resilience by mediating household behavior is accepted. The hypothesis of financial planning on financial resilience is not supported. However, the effect of financial planning on financial resilience with household behavior as mediation is supported. This research provides theoretical and practical contributions which will also be discussed further in this paper.
Strengthening MSME Adaptation Strategies through the Integration of Digital Marketing, Creative Innovation, and Technological Capabilities in Facing Business Environment Uncertainty Sutrisno; Nugrahini Susantinah Wisnujati; Dewa Oka Suparwata
ADMAN: Journal of Contemporary Administration and Management Vol 4 No 1 (2026): April 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v4i1.337

Abstract

This study aims to analyze the strengthening of adaptation strategies for Micro, Small, and Medium Enterprises (MSMEs) through the integration of digital marketing, creative innovation, and technological capabilities in responding to business environment uncertainty. The study employs a qualitative approach using a literature review method, where data were obtained from various scientific publications and credible sources through searches on Google Scholar and official websites of relevant institutions within the period of 1991–2026. From an initial pool of 50 articles, a rigorous selection process was conducted based on relevance, quality, and contribution to the research topic, resulting in 27 articles for further analysis using descriptive analysis techniques. The findings indicate that the integration of digital marketing enables expanded market access and improved customer interaction, while creative innovation plays a role in generating product differentiation and business flexibility. Technological capabilities are also proven to enhance operational efficiency and MSME readiness in facing change. However, the implementation of these three aspects still encounters various challenges, such as low digital literacy, limited access to technology, and suboptimal policy support. Therefore, integrated efforts are required through strengthening human resource capacity, providing access to technology and financing, and fostering collaboration among stakeholders to sustainably enhance MSME resilience and competitiveness.
Creative Innovation and Experiential Marketing as Differentiation Strategies for MSMEs in Competitive Markets Sutrisno; Mira Rosmala
ADMAN: Journal of Contemporary Administration and Management Vol 4 No 2 (2026): August 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v4i2.366

Abstract

This study aims to analyze the role of creative innovation and experiential marketing as differentiation strategies for Micro, Small, and Medium Enterprises (MSMEs) in responding to increasingly competitive market conditions. The study employed a qualitative approach using a literature review method with descriptive analysis. Data were collected from scientific articles accessed through Google Scholar, ScienceDirect, SpringerLink, Emerald Insight, Taylor & Francis Online, Wiley Online Library, MDPI, and ResearchGate. The literature search covered publications from 1985–2026 using keywords related to creative innovation, experiential marketing, differentiation strategy, and MSMEs. The initial search identified 50 articles, which were subsequently screened using inclusion and exclusion criteria, resulting in 41 relevant articles for analysis. The findings indicate that creative innovation plays a significant role in developing unique products, services, and business models, thereby enhancing the value creation and competitiveness of MSMEs. Experiential marketing strengthens differentiation by creating positive customer experiences that improve satisfaction, loyalty, and long-term customer relationships. The synthesis of several theoretical perspectives, namely the Resource-Based View, Dynamic Capabilities Theory, Experiential Marketing Theory, and Blue Ocean Strategy, demonstrates that integrating creative innovation with customer experience generates a sustainable competitive advantage that is more difficult to imitate than strategies focused solely on products or pricing. This review highlights that continuous innovation, effective customer experience management, and digital transformation represent relevant strategic approaches to strengthening the sustainability and competitiveness of MSMEs in the digital economy.
Pelatihan Penyusunan Instrumen Tes dan Analisisnya Menggunakan Model Rasch bagi Guru di Kecamatan Subah Muhtarom Muhtarom; Duwi Nuvitalia; Sutrisno Sutrisno; Yanuar Hery Murtianto
Pelita: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Pelita: Jurnal Pengabdian kepada Masyarakat
Publisher : Perkumpulan Kualitama Edukatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Efforts to improve teachers in learning evaluation require various breakthroughs. Teachers need to have the ability to prepare test instruments and carry out assessments fairly. This Community Service (PKM) activity takes the form of training in preparing test instruments for elementary school teachers in Subah District, Batang Regency. This service aims to provide teachers with understanding and experience regarding: 1) preparing questions based on high order thinking skills, 2) preparing assessment designs, 3) preparing question instruments, and 4) analyzing question items in a modern way (Item Response Theory). Service activities were carried out for three days using an andragogy approach. The training material is presented with more practice than theory, with a ratio of 25% theory and 75% practice. The results of the service show that the Wilcoxon test for pre-test and post-test scores (aspects of knowledge) can be concluded that there is a significant increase in knowledge after being strengthened in the concept of assessment, instrument preparation and Rasch analysis. Meanwhile, the skill aspect experienced a significant increase after the Rasch data processing practice activities were carried out. The N-Gain results of the knowledge and skills aspects obtained high improvement results. This shows that there has been an increase in knowledge and skills after mentoring and training in rasch analysis and can help teachers in Subah District, Batang Regency in developing learning evaluation competencies.
Inhouse Training Penerapan Pembelajaran Mendalam Melalui Koding dan Kecerdasan Artifisial bagi Guru SMP Negeri 37 Semarang Nizaruddin Nizaruddin; Fenny Roshayanti; Sutrisno Sutrisno; Muhtarom Muhtarom; Muhammad Syaipul Hayat
Pelita: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Pelita: Jurnal Pengabdian kepada Masyarakat
Publisher : Perkumpulan Kualitama Edukatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51651/pjpm.v6i2.583

Abstract

The development of information technology demands a transformation of the education system to produce graduates who are adaptive to the digital era. This article aims to document and analyze the effectiveness of the Inhouse Training (IHT) program in improving the competency of teachers at SMP Negeri 37 Semarang in implementing coding and Artificial Intelligence (AI)-based deep learning. Using a participatory collaborative method with a needs-based approach, this program includes stages of socialization, offline training, implementation of Appropriate Technology (TTG), and intensive mentoring for three months. The results of the community service show a significant increase in teacher professional capacity, with a material usefulness score reaching 3.84 (96%) and participant satisfaction of 3.8 (95%). This intervention successfully transformed the teacher paradigm from limited digital literacy to the ability to develop contextual and innovative deep learning-based learning tools.
The Influence of Live Streaming Shopping and Online Customer Reviews on Purchase Decisions with Trust as an Intervening Variable Tria Faizza; Sutrisno Sutrisno; C. Tri Widiastuti
Jurnal Manajemen dan Profesional Vol. 7 No. 2 (2026): Jurnal Jpro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i2.3014

Abstract

This study examines the impact of Live Streaming Shopping and Online Customer Reviews on purchase decisions, with trust as a mediator, among TikTok Shop users. Data from 120 student respondents (FEB Universitas PGRI Semarang, 2022 cohort) were analyzed using PLS-SEM. Results indicate that both Live Streaming Shopping and Online Customer Reviews positively and significantly affect trust, and trust significantly affects purchase decisions. While the direct effects of both variables on purchase decisions are insignificant, trust significantly mediates their relationships with purchase decisions, underscoring its essential role in consumer purchase behavior on TikTok Shop.
Brand Ambassador, Rebranding, dan Brand Image dalam Pembentukan Minat Beli Ulang Innisfree Mela Candrika Putriana Jilzi; Sutrisno Sutrisno; Rauly Sijabat
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13156

Abstract

Penurunan kinerja penjualan Innisfree dalam beberapa tahun terakhir mengindikasikan adanya pelemahan minat beli ulang konsumen yang berpotensi memengaruhi daya saing perusahaan di industri kosmetik. Kondisi tersebut mendorong perusahaan untuk menerapkan berbagai upaya pemasaran, di antaranya melalui penggunaan brand ambassador dan rebranding sebagai strategi untuk membangun brand image yang lebih kuat di benak konsumen. Brand image yang positif diyakini mampu meningkatkan kepercayaan, loyalitas, serta mendorong konsumen untuk melakukan pembelian ulang. Penelitian ini bertujuan untuk menguji hubungan antara brand ambassador dan rebranding terhadap minat beli ulang dengan brand image sebagai variabel intervening. Penelitian menggunakan pendekatan kuantitatif. Data diperoleh melalui penyebaran kuesioner kepada 150 konsumen pengguna produk Innisfree yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan SEM berbasis Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa brand ambassador dan rebranding memiliki hubungan positif dan signifikan dengan brand image maupun minat beli ulang. Selain itu, brand image juga memiliki hubungan positif dan signifikan dengan minat beli ulang. Pengujian efek tidak langsung menunjukkan bahwa brand image mampu memediasi hubungan antara brand ambassador dan rebranding terhadap minat beli ulang. Temuan ini menunjukkan bahwa penguatan brand image melalui pemilihan brand ambassador yang tepat dan pelaksanaan rebranding yang efektif merupakan faktor penting dalam meningkatkan minat beli ulang konsumen terhadap produk Innisfree.
Entrepreneurship Education and Green Economy Literacy as Determinants of Sustainable Entrepreneurial Intention: The Mediating Role of Self-Efficacy Sutrisno; Abu Muna Almaududi Ausat; Susatyo Adhi Pramono; Syamsuri; Suherlan; Muhammad Aqib Shafiq
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 12 No. 3 (2026): September (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v12i3.21891

Abstract

This study aims to examine the effects of entrepreneurship education and green economy literacy on sustainable entrepreneurial intention, with self-efficacy as a mediating variable. A quantitative approach was employed using purposive sampling involving 128 university students in Jakarta who had completed or were enrolled in entrepreneurship courses. Data were collected using multi-item instruments adapted from previous entrepreneurship and sustainability studies and measured on a five-point Likert scale. Measurement adequacy was established through outer loadings ≥0.70, AVE ≥0.50, Cronbach’s Alpha and Composite Reliability ≥0.70, and the Fornell–Larcker criterion. Data were analyzed using SEM-PLS with 5,000 bootstrap resamples. The results show that entrepreneurship education (β = 0.381) and green economy literacy (β = 0.426) significantly enhance self-efficacy, while self-efficacy significantly increases sustainable entrepreneurial intention (β = 0.548). Self-efficacy significantly mediates the relationships between entrepreneurship education, green economy literacy, and sustainable entrepreneurial intention (β = 0.222, p < 0.001). Universities should embed green literacy into entrepreneurship curricula through sustainability case studies, green business projects, and incubation and mentoring activities designed to provide practical mastery experiences and strengthen students’ self-efficacy for sustainable entrepreneurship.
Co-Authors Abu Muna Almaududi Ausat Adinda Juniasani Agnita Siska Pramasdyahsari, Agnita Siska Ahmad Junaidi Alfina Martiyani Ali Shodiqin Ali Shodiqin Alifia Nur Haliza Putri Amaretha Purwaningtiyas Amirlita, Rizka Amrina Rosyada Aninda Cintami Rahayu Anita Purnama Sari Aryan Eka Prastya Nugraha, Aryan Eka Prastya Asmi Novitria Sari Astri Wulandari Ayu Ardila Ayu, Sukma Baldemor, Milagros Budi Usodo Budiyanti, Ajeng Ivo Alfiyun C. Tri Widiastuti Casmadi Casmadi Christina Purwaningsih Dawi Asil Irbah Dedi Sofarudin Dewa Oka Suparwata Dewi Ambar Wati Dewi Wulandari Dewi Wulandari Dhian Endawuri Dimas Sofri Fikri Arif Dina Prasetyowati Djoko Purnomo Duwi Nuvitalia Dwi Prastiyo Hadi, Dwi Prastiyo Dwi Rahayuningsih Dwi Rahayuningsih Edi Edi Eka Yulia Ulfa Malasari Elly Putri Sholihah F. X. Didik Purwosetiyono Fadila, Yustia Fikratul Fifi Ayu Wulandari Fiki Hidayah Firda Hariyanti Firmansyah Alib Nur Wibowo FX. Didik Purwosetiyono Garin Pratiwi Solihati Gultom, Henry Casandra Handayani, Amalia Handriastuti, Sri Wening Hanung Unggul Prastawa Hayat, Muhammad Syaipul Heni Purwati Heni Purwati Heri Prabowo Heriyanto Heriyanto Hidayah, Nafisatul Hizbul Khootimah Az zaakiyyah Hizbul Khootimah Azzaakiyyah Ibnu Rizal Kurnia Imam Jayanto Imam Nawawi Intan Indiati Irkham Ulil Albab Irvany, Ade Iskak Suparno Istianah Istianah Jafar Sodiq, Jafar Joko Priyono Kartinah Kartinah, Kartinah Kasno Kasno Khanifah Khanifah Kisbudiono Kisbudiono Koesharyanti, Nabila Dwi Laila Akbar Ramadhany Latifah, Nur Malasari Lestari, Maria Yosephin Widarti Lestari, Revita Dwi Lilik Ariyanto Listina Listina Lukman Harun M. Fadjar Dharmaputra M. Saifuddin Zuhri M. Saifuddin Zuhri, M. Saifuddin Mahmud Siswandi Mardiyana Mardiyana Maulina, Via Mela Candrika Putriana Jilzi Mellania Nur &#039;Aisyah Mira Rosmala Mudzanatun Mudzanatun Muhammad Aqib Shafiq Muhammad Bayu Nirwana Muhammad Prayito Muhammad Saifuddin Zuhri Muhammad Syaipul Hayat Muhtarom Muhtarom Muhtarom Muzayanah Muzayanah Nabila Dwi Koesharyanti Nailla Febriana Aulia Putri Ngarmi Ngarmi Nita Zuliyawati Nizaruddin Nizaruddin Noora Qotrun Nada, Noora Qotrun Noviana Dini Rahmawati Noviana Dini Rahmawati Nugraheni, Eunike Noor Adji Nugroho Dwi Prasetyo Nugroho, Muhamad Nur Latifa Nurfiyani, Okta Nurina Happy Parandika, Rama Wahyu Puji Setiawan Purwanti, Nita Lily Rasiman Rasiman Reni Listiowati Resa Nur Kasanah Rina Dwi Setyawati Rina Dwi Setyawati Rina Dwi Setyawati Ringgani Anggar Titi Risnanda, Syan Risto Risto Risza Andika Arumsarie Rofiq Suprayogo Roro Qothrin Nida Rr Hawik Ervina Indiworo Saputro Nugroho Sa’ad Konaah Setiyani, Linda Dewi Setyorini, Noni Sigit Teguh Pujihartono Sijabat, Rauly Siti Faridatul Bahiyyah Soelastri, Soelastri Solastri Solastri Sri Hastuti Sudargo Sugiyanti Sugiyanti Suherlan Sulaiman, R Sunandar Sunandar Supandi Susatyo Adhi Pramono, Susatyo Adhi Syamsuri Syamsuri Syan Risnanda Tessa Adrian Theresia Cicik Sophia Budiman Tias, Silfia Asning Tongjean, Waraporn Tria Faizza Umi Sya&#039;adah Widi Fatmawati Widya Kusumaningsih Wisnujatia, Nugrahini Susantinah Wiwik Susanti Wiwiyanti Yani, Hikmah Fitri Yanuar Hery Murtianto Yanuar Hery Murtianto Yanuar Hery Murtianto Yanuar Hery Murtianto Yenining Tiyas Yunia Sari