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All Journal INFERENSI EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM JEES (Journal of English Educators Society) Tadbir : Jurnal Studi Manajemen Pendidikan Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Islamic Management: Jurnal Manajemen Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM TARBIYATUNA LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Adaara: Jurnal Manajemen Pendidikan Islam LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Instructional Development Journal EDUTEC : Journal of Education And Technology Proceedings of Annual Conference for Muslim Scholars Bidayatuna: Jurnal Pendidikan Guru Mandrasah Ibtidaiyah MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam Indo-MathEdu Intellectuals Journal Proceedings Series on Social Sciences & Humanities JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Mudabbir: Journal Research and Education Studies Journal of Islamic Education Leadership ICO EDUSHA Jurnal Manajemen Pendidikan Islam Darussalam (JMPID) TARBIYATUNA : Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Lembaga Pendidikan Islam Borneo Journal of Islamic Education Electronic Journal of Education, Social Economics and Technology Managere: Indonesian Journal of Educational Management Journal of Educational Management Research Journal of Research in Educational Management International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Journal of Innovative and Creativity Proceeding of International Conference on Humanity Education and Society Al-Qalam: Jurnal Kajian Islam Dan Pendidikan Afkarina : Jurnal Pendidikan Agama Islam Journal of Lesson Study in Teacher Education Journal of Lesson Study and Teacher Education (JLSTE) Proceeding Of International Conference On Education, Society And Humanity Jurnal Pendidikan Indonesia Jurnal Studi Keislaman Edukasia Islamika: Jurnal Pendidikan Islam Business and Applied Management Journal PESHUM Education and Sociedad Journal As-Sulthan Journal of Education
Siti Aimah
IAI Darussalam Blokagung Banyuwangi
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM

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Engaging Generation Z: Marketing Innovations in Islamic Boarding Schools for Sustainability Aimah, Siti; Nasih, Muhammad; Wafiroh, Nihayatul; Fakhruddin, Fathiyah Mohd
JURNAL AL-TANZIM Vol 8, No 3 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i3.8691

Abstract

This study aims to analyze the strategy of Islamic boarding schools in marketing education amidst the onslaught of educational competition that utilizes digital technology by non-Islamic boarding school educational institutions and to find the unique marketing values of Islamic boarding schools that have made them survive until now. The approach used is qualitative with a case study type. Data collection is done through interviews, observations, and documentation. The analysis uses three interactive models: reduction, presentation, data depiction, and conclusion. The study results show that educational marketing is done by dominating social media, sharing information, activities, and achievements, and holding online registration. In addition, digital marketing is also carried out by managing websites and social media. These findings indicate that implementing a curriculum that focuses on students’ competence can be a model of adaptation for other Islamic boarding schools and influence educational marketing trends by directing strategies toward digital, increasing competitiveness, and preparing students to face future challenges. This Islamic boarding school also carries out digital content relevance in the form of graphic design training activities, applications, and creative videos and films.
Co-Authors Abdul Kholiq Syafa'at Abdulloh Hamid Afida, Rintan Arikda Dwi Ainur Rofiq Algifari, Muhammad Fikri Ali Wafa Andi Setiawan Anggini, Niken Lufi Anisa Nabella Arwani, Muhammad Ma'ruf Asrori, Kholid Asyraf, Muhammad Mualvi Rafiuddin Bayani, Mufasirul Dodi Mulyadi Dwi Budi Santoso Dwiyamtini, Margaretha Rulik Eka Lusi Wahyuni Eko Budiywono El Fayoumi, Ziyad Fakhruddin, Fathiyah Mohd Fakhruddin, Fathiyah Mohd. Fakhruddin, Fatiyah Mohd. Fathiyah Mohd Fakhruddin Fathiyah Mohd Fakhrudin Fauzi, Muhammad Irfan Fayoumi, Ziyad El Firmansyah, Nur Hafidz Galuh Prabowo Hadiono, Abdi Fauji Hidayatulloh, Nur Hikmah, Nikmatul Huzali, Ikhsan Ihsan, Muhammad Fathul Imamah, Istianatul Khabib Sharifudin Khaudli, Imam Khaudli, M. Imam Khaudli, Muh. Imam Kholisatur Rohmah Khusna, Atina Novia Labibah, Amiroh Su’da Lailatuz Zahro Lely Ana Ferawati Ekaningsih Liqo Mursidah Lutfiatun N, Alfina M. Robituhaq Mahbub Mahbub Mahendra, M. Zuhri Mahendra, Muhammad Zuhri Mahrus Ali Maulidah, Nuzula Indana Miftahul Huda Mila Agustina Moh Nur Fauzi Moh. Harun Al Rosid Mu'alina, Nur Mudofir Muflihah, Umi Nadhirotul Muhammad Hunim MUHAMMAD HUSAIN Muhammad Husain Muhammad Imam Khaudli Muhammad Nasih Murtaja, Ahmad Faqih Badrul Nabihah, Insyira nadir, mirhabun Nasih, Muhammad Nawal Ika Susanti, Nawal Ika Nihayatul Wafiroh Nihayatul Wafiroh, Nihayatul Nisa, Durotun Novia, Atina Nur Hidayati Nur Khalimah Nur Laeliyah Nurul Inayah Pirman Ginting Prabowo, Galuh Prayoga, Aden Priyatno, Novianto Agung Qoni’ Wanda Nurfitria Quswa, Ana Ghoyatul Rikarno Putra, Andika Risqi setiorini Rochim, Alan Prayoga Rupiah, Sri Nikmatu Sabar Indah Hikmawati Sa’adah, Juliana Tsara Himmatus Septiana, Nani Sharifudin, Khabib Sidique, Shaufique Fahmi Ahmad Singh, Charanjit Kaur Swaran Siti Nur Azizah, Siti Nur Syukron Ali Amiruddin, M. Turrohmah, Nur Aziza Ulfa Dwi Yanti Ulfa, Vina Mardliyana Ulya, Dena Izzatul Umi Nur Syarifah Uswatun Hasanah Wafi Ali Hajjaj Yani, Linda Yuli Yaturrochmah, Naili Yogi, Chatreys Suci Ramadani