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Nurtjahjani, Fullchis
Business Administration Department, Politeknik Negeri Malang, Indonesia
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Pengaruh Live Streaming dan Content Marketing Terhadap Minat Beli Busana Online Produk Lozy Hijab Pada Tiktok Shop (Studi Pada Warga Malang) Intan Anisa Rachmadyanty Wijaya; Yulis Nurul Aini; Fullchis Nurtjahjani
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/s5jfft92

Abstract

Live streaming and content marketing are important factors that influence consumer purchase intention. Live streaming can create a more intimate and convincing experience, while content marketing can attract attention and create connections with the audience. This study aims to determine the influence of live streaming and content marketing, both partially and simultaneously, on the purchase intention of Lozy Hijab products on TikTok Shop among residents of Malang City. This is a quantitative study comprising two independent variables live streaming and content marketing and one dependent variable, purchase intention. Data was collected through a questionnaire distributed to 96 residents of Malang City who are familiar with the Lozy Hijab brand and have an interest in purchasing it. This study employed purposive sampling techniques. Data analysis was conducted using multiple linear regression to measure the influence of the two variables on Purchase Intention. The results of the study indicate that Live Streaming and Content Marketing have a significant partial influence on Purchase Intention. Simultaneously, both variables influence purchase intention. However, there are other factors beyond live streaming and content marketing that also influence purchase intention. It can be concluded that live streaming and content marketing play an important role in influencing consumer interest in Lozy Hijab products. The company is advised to pay more attention to optimizing the implementation of live streaming and content marketing
Pengaruh Kualitas Pelayanan dan Keragaman Produk Terhadap Kepuasan Pelanggan UMKM Morfeen di Kota Malang Yofianda Harwin Diara; Lina Budiarti; Fullchis Nurtjahjani
Indonesia Economic Journal Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/404dg576

Abstract

Industri kreatif berkembang pesat, termasuk bisnis kaos distro di bidang fashion. UMKM Morfeen di Kota Malang merupakan salah satu brand lokal yang mampu bertahan dalam persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan keragaman produk terhadap kepuasan pelanggan UMKM Morfeen.Pendekatan yang digunakan adalah kuantitatif dengan jenis explanatory research. Sampel diambil secara purposive sampling melalui kuesioner online kepada 100 responden. Data dianalisis menggunakan regresi linier berganda dan uji hipotesis.Hasil penelitian menunjukkan bahwa kualitas pelayanan dan keragaman produk memberikan kontribusi sebesar 44,4% terhadap kepuasan pelanggan. Kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Keragaman produk secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kemudian, kualitas pelayanan dan keragaman produk secara simultan keduanya berpengaruh positif dan signifikan terhadap kepuasan pelanggan. UMKM Morfeen disarankan untuk mempertahankan kualitas pelayanan serta memastikan kenyamanan bagi pelanggan dan meningkatkan variasi produk dalam kategori yang paling banyak dicari.
DEVELOPMENT OF A PRESENCE SYSTEM WITH FACE RECOGNITION INTEGRATED WITH ONLINE APPLICATIONS USING DEEP LEARNING METHODS TO EXPAND THE TEACHING AND LEARNING PROCESS AT SMKN 9 MALANG Fullchis Nurtjahjani; Galih Putra Riatma; Kadek Suarjuna Batubulan; Novitasari, Ane Fany
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 5 (2024): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i5.1958

Abstract

Attendance systems are needed in various fields such as companies, government agencies, educational agencies, and others. Especially for educational institutions, the attendance system functions to control or determine the presence of students, teaching staff, and educational staff. SMKN 9 Malang City is an educational institution that has the obligation and role to equip its graduates with life skills in an integrative manner, which combines generic and specific potential to solve and overcome life's problems. This school has 5 expertise concentrations from which students can choose. In measuring the presence of the academic community, SMKN 9 Malang City uses an attendance system that includes Finger (for students and PTT and GTT) and the application from the East Java Province BKD e-Presence ASN. However, in its use several weaknesses were found that prevented the application from running efficiently, these weaknesses were 1) the number of locations, 2) a large number of students, 3) Time was less effective because the ratio between tools and students was still not ideal, 4) Sometimes some students have to try several times for less sensitive fingerprints, 5) Not connected with parents so that the school, the students' guardians/committee collaborate in monitoring their son. To follow up on problems with the attendance system used, schools need a more effective and efficient attendance system, namely by using Face Recognition Integrated with Online Applications Using Deep Learning Methods. The system created can make attendance easier for students, teaching staff, and educational staff. It is hoped that this system can improve student discipline and make it easier to monitor the performance of teaching staff and educational staff. Keywords: Face Recognition, Deep Learning, Attendance
THE SELECTION PROCESS MONITORING APPLICATION TO IMPROVE EMPLOYEE PERFORMANCE AT PT MEGA ADIYASA MANDIRI MALANG Fullchis Nurtjahjani; Ane Fany Novitasari; Kadek Suarjuna Batubulan; Vipkas Al Hadid Firdaus
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 11 (2023): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i11.277

Abstract

As a company engaged in providing human resource services, PT Mega Adiyasa Mandiri needs to improve the quality of the human resources it produces to become a superior company in this field. With the selection process that has been carried out so far. Thus PT Mega Adiyasa Mandiri needs to improve the optimization of selection activities. The data collection techniques used in this study are observation and interviews. The method used for making the selection process monitoring application is the pieces method. After the application development process is complete, a system trial will be carried out using the white box method. PT Mega Adiyasa Mandiri is a provider of human resources services that are superior, insightful and competent in various fields. The use of monitoring applications for the selection process makes a positive contribution to PT Mega Adiyasa Mandiri. Companies can have integrated data between prospective workers and users. Companies can easily obtain input from users regarding the performance of the human resources that have been used. In addition, this application also makes it easy for companies to ensure that prospective workers are of good quality
Pengaruh Service Quality dan Brand Trust Terhadap Customer Retention di Auto2000  Cabang Sukun Kota Malang Bintang Fazri Eristyan Chandra; Arni Utamaningsih; Fullchis Nurtjahjani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/51w0bp15

Abstract

Pasar otomotif di Indonesia sangat kompetitif, sehingga perusahaan perlu fokus pada retensi pelanggan untuk mempertahankan keunggulan. Temuan ini juga mendukung teori SERVQUAL dan Brand Trust dalam konteks industri otomotif dalam mempertahankan pelanggan di tengah penurunan penjualan mobil nasional. Penelitian ini bertujuan untuk menganalisis pengaruh Service Quality dan Brand Trust terhadap Customer Retention di Auto2000 Sukun, guna memberikan strategi yang efektif dalam meningkatkan loyalitas pelanggan.Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Sampel diambil secara purposive sampling sebanyak 100 pelanggan yang telah menggunakan layanan servis minimal tiga kali dalam setahun. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas (korelasi Pearson), reliabilitas (Cronbach’s Alpha), serta regresi linier berganda untuk menguji pengaruh variabel independen (Service Quality dan Brand Trust) terhadap variabel dependen (Customer Retention). Hasil penelitian menunjukkan bahwa Service Quality berpengaruh signifikan terhadap Customer Retention (thitung = 5,273 > ttabel = 1,984; p < 0,05), dengan kontribusi terbesar pada aspek keandalan (reliability) dan jaminan (assurance). Brand Trust juga berpengaruh signifikan (thitung = 3,642 > ttabel = 1,984; p < 0,05), terutama dalam dimensi keandalan merek (brand reliability). Secara simultan, kedua variabel memberikan kontribusi sebesar 68,4% terhadap Customer Retention (Fhitung = 108,318 > Ftabel = 3,090).Kesimpulan penelitian ini membuktikan bahwa peningkatan Service Quality dan Brand Trust secara signifikan dapat meningkatkan Customer Retention di Auto2000 Sukun. Saran untuk perusahaan antara lain mempertahankan konsistensi kualitas layanan, memperkuat transparansi dalam komunikasi merek, serta mengembangkan program loyalitas pelanggan. Temuan ini juga mendukung teori SERVQUAL dan Brand Trust dalam konteks industri otomotif di Indonesia.  
Co-Authors Abdullah Helmy Achmad Zaini Ade Ismail Adisaksana, Helmy Afandi, Yosi Agustina, Hiqma Nur Aini, Lilies Nur Aini, Yulis Nurul Ane Fany Novitasari Ane Fany Novitasari Ane Fany Novitasari Annisa Taufika Firdausi Annisa Taufika Firdausi Arni Utamaningsih Asminah Rachmi Asminah Rachmi Batilmurik, Ridolof Wenand Batubulan, Kadek Suarjuna Bintang Fazri Eristyan Chandra Diana Eka Poernamawati Drs. Joko Samboro Dwi Pribadi, Joni Dwi Ulfa Nurdahlia, Dwi Ulfa Eny Widiyowati Fadloli Fadloli Fany Novitasari, Ane Fauziah Fauziah Fauziah Fauziah Fauziah Fauziah Galih Ludiro Galih Putra Riatma Haji, Sulfi Abdul Hamiddin, Muh. Irwan Nur Helmy Adisaksana Helmy, Abdullah Himma, Mahmudatul Himmah, Mahmudatul Intan Anisa Rachmadyanty Wijaya Ita Rifiani Permatasari, Ita Rifiani Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Kadek Suarjuna Lilies Nur Aini Lilies Nur Aini Lilis Nur Aini Lina Budiarti M Mustofa Hadi Mahmudatul Himma Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur Maskur Masreviastuti Masreviastuti, Masreviastuti Mintardjo, Christoffel Mardy Oktarisa Mochammad Yusuf Amrulloh Mohammad Maskan Mohammad Maskan, Mohammad Muhamad Muwidha Mutmainnah Mutmainnah Naufal Dwi Septian Nur Aini, Lilies Nurfauziah, Suci Nurfauziah, Suci Pawestri Raharsiwi, Giga Pedro Afdhol Fausta Pribadi, Joni R. Sugeng Basuki Rachmi, Asminah Ramadhien, Yuris Zetta Ridolof Wenand Batilmurik Rifki Abrory Sanita Dhakirah Sanita Dhakirah Shoumi, Milyun Ni’ma Sinatriya, Jatrifia Ongga Sugeng Basuki Sugeng Basuki, Sugeng Sumarni Sumarni Tatiana Kristianingsih Umi Khabibah Vipkas Al Hadid Firdaus Yofianda Harwin Diara Yulis Nurul Aini Yulis Nurul Aini Yulistyawati Evelina, Tri Yuniasti, Ika Zafirah, Deandra