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All Journal Jurnal Bisnis dan Ekonomi JURNAL SISTEM INFORMASI BISNIS JAM : Jurnal Aplikasi Manajemen Sketsa Bisnis Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Administrasi dan Manajemen Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Kepada Masyarakat Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Sustainable Community Service Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Economic Research and Financial Accounting PENG: Jurnal Ekonomi dan Manajemen Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Jurnal Akuntansi Bisnis dan Humaniora
Nurtjahjani, Fullchis
Business Administration Department, Politeknik Negeri Malang, Indonesia
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PENGARUH PROMOSI MEDIA INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PENITIPAN ANAK DI ABTHREE DAYCARE KOTA MALANG Thoul, Mohamad Thoul Albastho; Nurtjahjani, Fullchis
Jurnal Aplikasi Bisnis Vol. 10 No. 2 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i2.1386

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh promosi media Instagram dan kualitas pelayanan terhadap keputusan pembelian jasa penitipan anak di AbThree Daycare. Penelitian ini merupakan penelitian kuantitatif dengan dua variabel bebas yaitu promosi media Instagram (X1) dan kualitas pelayanan (2)serta variable terikat yaitu keputusan pembelian. Teknik sampling penelitian ini menggunakan teknik pengumpulan data kuisioner dengan jumlah sampel sebanyak 68 respoden. Responden diambil menggunakan teknik sampling jenuh. Teknik analisis data yang digunakan adalah regresi linier berganda, koefisien determinasi dan uji hipotesis. Hasil Penelitian ini menunjukkan bahwa: (1) promosi media Instagram (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian menunjukkan t-hitung 4,987 dan tingkat signifikan sebesar 0,000, (2) kualitas pelayanan berpengaruh positif dan dengan terhadap Keputusan Pembelian dengan t-hitung 3,109 dan tingkat signifikan sebesar 0,000, (3) promosi media Instagram dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian jasa penitipan anak dengan fhitung 146,814 dan signifikan sebesar 0.000. Besarnya pengaruh promosi media Instagram dan kualitas pelayanan terhadap keputusan pembelian jasa penitipan anak (adjusted R2) adalah sebesar 81,9 persen.
PENGARUH INOVASI PRODUK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI UMKM BURAHAYU KOTA MALANG Tj, Syafira Febrianti Ayu Tj; Nurtjahjani, Fullchis; Samboro, Joko
Jurnal Aplikasi Bisnis Vol. 10 No. 2 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menguji pengaruh inovasi produk dan digital marketing secara parsial dan simultan terhadap keputusan pembelian. Populasi penelitian ini adalah konsumen di Indonesia yang telah melakukan pembelian secara online (Instagram, WhtasApp dan Tokopedia) di UMKM Burahayu Kota Malang pada bulan Juni-September 2022 sedangkan sampelnya berjumlah 70 responden. Berdasarkan uji hipotesis parsial, variabel inovasi produk dan digital marketing memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Hasil pengujian hipotesis secara simultan memberikan hasil bahwa inovasi produk dan digital marketing secara simultan memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Besarnya pengaruh inovasi produk dan digital marketing terhadap keputusan pembelian sebesar 53,5 persen. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa. Hasil penelitian ini dapat disimpulkan bahwa inovasi produk dan digital marketing berpengaruh terhadap keputusan pembelian di UMKM Burahayu Kota Malang. Burahayu perlu meningkatkan fitur produk dan mengoptimalkan pemasaran digital melalui email marketing.
PENGARUH DIGITAL MARKETING DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI UMKM AYAM TEPI SAWAH KRAKSAAN KAB. PROBOLINGGO Fauzia, Alfianita; Nurtjahjani, Fullchis
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.4218

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan keragaman produk terhadap keputusan pembelian. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan variabel digital marketing, keragaman produk dan keputusan pembelian. Teknik pengambilan data menggunakan kuesioner yang disebarkan kepada 100 responden. Responden dipilih dengan metode purposive random sampling. Analisis data yang digunakan adalah analisa regresi linier berganda dan uji hipotesis. Hasil penelitian ini dapat disimpulkan bahwa digital marketing dan keragaman produk berpengaruh terhadap keputusan pembelian. UMKM Ayam Tepi Sawah perlu lebih mengoptimalkan digital marketing melalui cost dengan memberikan promosi-promosi menarik dan meningkatkan keragaman produk melalui lebar dan keluasan dengan memberikan keunikan atau ciri khas terkait produk yang ditawarkan.
PENGARUH PERSEPSI KONSUMEN DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI BUTIK KARITA MALANG PADA MASA PANDEMI COVID 19 Novitasari, Dewi Arsy; Nurtjahjani, Fullchis
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Persepsi Konsumen dan Sikap Konsumen terhadap Keputusan Pembelian di Butik Karita Malang. Penelitian ini merupakan penelitian kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang diberikan kepada 100 konsumen di Butik Karita Malang dengan teknik Multy Stage Sampling. Teknik analisa data yang digunakan yaitu regresi linier berganda. Hasil penelitian menunjukkan bahwa Persepsi Konsumen dan Sikap Konsumen secara parsial dan simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Butik Karita Malang. Besarnya pengaruh Persepsi Konsumen dan Sikap Konsumen terhadap Keputusan Pembelian adalah 87%.
THE INFLUENCE OF TRUST AND PERSONAL SELLING ON CUSTOMER LOYALTY IN SETYA SHOP SIDOARJO MSMEs Ludiro, Galih; Fullchis Nurtjahjani; M Mustofa Hadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1716

Abstract

Setya shop is an individual company that sells 3Kg LPG, the company's success is motivated by several factors including customer loyalty, trust and personal selling, the purpose of this study is to test and analyse the effect of trust and personal selling simultaneously on customer loyalty at MSMEs Setya shop Sidoarjo. This research method is quantitative. The scope of this study uses two independent variables of trust (X1) and Personal Selling (X2) and the dependent variable used is customer loyalty at MSMEs Setya shop in Sidoarjo (Y). In this study, the population is customers of MSMEs Setya shop who make purchases at least once offline as many as 600 people/customers. The sample calculation in this study uses the Slovin formula with a significance rate of 10%. Therefore, this study has a sample size of 120 customers of Setya shop. In particular, this study used Simple Random Sampling. Data collection using a questionnaire with a Likert scale. Data analysis using multiple linear regression analysis and hypothesis testing consisting of t test, F test and coefficient of determination. The results concluded that there is a simultaneous influence of trust and personal selling on customer loyalty in MSMEs Setya shop Sidoarjo. This means that trust and personal selling are needed to create and increase customer loyalty at Setya shop Sidoarjo.
THE INFLUENCE OF TRUST AND SATISFACTION ON LOYALTY CUSTOMERS AT UKM DNA COLLECTION SUMENEP CITY Rifki Abrory; Fullchis Nurtjahjani; Yosi Afandi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1961

Abstract

The rapid flow of globalization and lots of competition require enhancing product quality, providing excellent service and increasing marketing. Based on observations, UKM DNA Collection Sumenep City has done something so that customers trust the UKM, and customers feel satisfied with UKM DNA Collection, but sales are still declining. The purpose of this research is to examine the partial and simultaneous influence of trust and satisfaction on customer loyalty. This research was explanatory research with a quantitative approach carried out by distributing questionnaires to 100 respondents in January-March 2024 with the criteria of customers who have made at least 2 purchases at UKM DNA Collection using a purposive sampling technique. Data analysis uses multiple linear regression analysis. According to the findings of the partial hypothesis test, client loyalty are positively and significantly impacted by trust, and subsequently by customer satisfaction. The results of simultaneous hypothesis testing shows that trust and satisfaction has a positive and significant effect on customer loyalty by 43.1% and the remaining 56.9% are influenced by other factors not discussed in this research. From the results of this research it can be concluded that trust and satisfaction influence customer loyalty in UKM DNA Collection Sumenep City. DNA Collection needs to increase integrity and optimize satisfaction through willingness to recommend.
DEVELOPMENT OF A PRESENCE SYSTEM WITH FACE RECOGNITION INTEGRATED WITH ONLINE APPLICATIONS USING DEEP LEARNING METHODS TO EXPAND THE TEACHING AND LEARNING PROCESS AT SMKN 9 MALANG Fullchis Nurtjahjani; Galih Putra Riatma; Kadek Suarjuna Batubulan; Ane Fany Novitasari
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 5 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i5.1958

Abstract

Attendance systems are needed in various fields such as companies, government agencies, educational agencies, and others. Especially for educational institutions, the attendance system functions to control or determine the presence of students, teaching staff, and educational staff. SMKN 9 Malang City is an educational institution that has the obligation and role to equip its graduates with life skills in an integrative manner, which combines generic and specific potential to solve and overcome life's problems. This school has 5 expertise concentrations from which students can choose. In measuring the presence of the academic community, SMKN 9 Malang City uses an attendance system that includes Finger (for students and PTT and GTT) and the application from the East Java Province BKD e-Presence ASN. However, in its use several weaknesses were found that prevented the application from running efficiently, these weaknesses were 1) the number of locations, 2) a large number of students, 3) Time was less effective because the ratio between tools and students was still not ideal, 4) Sometimes some students have to try several times for less sensitive fingerprints, 5) Not connected with parents so that the school, the students' guardians/committee collaborate in monitoring their son. To follow up on problems with the attendance system used, schools need a more effective and efficient attendance system, namely by using Face Recognition Integrated with Online Applications Using Deep Learning Methods. The system created can make attendance easier for students, teaching staff, and educational staff. It is hoped that this system can improve student discipline and make it easier to monitor the performance of teaching staff and educational staff. Keywords: Face Recognition, Deep Learning, Attendance
CONSTRUCTIVISTIC-BASED ENTREPRENEURSHIP LEARNING MODEL, ITS INFLUENCE ON THE ATTITUDES, ENTREPRENEURIAL COMPETENCE AND ENTREPRENEURIAL MOTIVATION OF STUDENTS OF BUSINESS ADMINISTRATION DEPARTMENT, STATE POLYTECHNIC OF MALANG Fullchis Nurtjahjani; Joko Samboro
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2409

Abstract

The purpose of this research is to test the suitable structural learning model and which a learning model of entrepreneurship based in constructivism can build attitude and entrepreneurial motivation of students. This research includes explanatory research or hypothesis testing. The subject of this research is from the student in Business Administration Polytechnic State of Malang who has passed the Entrepreneur subject. The sampling has been done by multistage sampling by random sampling. Data analysis used Structural Equation Modeling (SEM). Based on the results of the study and discussion, it shows that constructivist-based entrepreneurship learning has an effect on entrepreneurial attitudes and entrepreneurial competence. Furthermore, constructivist-based entrepreneurship learning has no effect on entrepreneurial motivation. Other results show that entrepreneurial attitudes and competence have no effect on entrepreneurial motivation. The indirect hypothesis shows that there is an effect of constructivist-based entrepreneurship learning on entrepreneurial attitudes but there is no significant effect on entrepreneurial motivation, and there is a significant effect between constructivist-based entrepreneurship learning) and entrepreneurial competence but there is no positive and significant effect on the entrepreneurial motivation variable.
THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY Mahmudatul Himma; Fullchis Nurtjahjani; Diana Eka Poernamawati; Asminah Rachmi; Muhamad Muwidha; Ane Fany Novitasari
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3720

Abstract

This study aims to analyze the influence of Branding and Packaging on consumer purchasing decisions. In an era of increasingly tight market competition, factors such as brand image and packaging design play an important role in attracting consumer attention and influencing purchasing decisions. This study uses a quantitative approach with a survey as a method of data collection. The population in this study were consumers of UMKM (Micro, Small, and Medium Enterprises) Cahaya Rasa, Wringinsongo Village, Malang Regency. The number of samples in this study was 180 people using a purposive sampling technique. The data collected will be analyzed using multiple linear regression. The results of the study show that Branding and Packaging have a significant role in influencing consumer purchasing decisions at UMKM Cahaya Rasa. The stronger the brand image that is built and the more attractive and informative the product packaging offered, the higher the likelihood of consumers making purchases.
ONLINE AND OFFLINE MARKETING MENTORING AND TRAINING FOR SMEs IN JOYOGRAND MERJOSARI MALANG: Promotion, Promotional Media,Product Catalog Umi Khabibah Umi; Pudji Herijanto; Fullchis Nurtjahjani; Nurdjizah Nurdjizah; Lilies Nur Aini
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6489

Abstract

            Assistance and training for SMEs in RW 8 Joyogrand Merjosari Malang Housing is a collaboration with the world of education. This is because there is a need for knowledge about marketing, both online through social media and offline through tools in the form of product catalogs. The catalog displays all the products produced, along with their prices, so this will really help potential consumers in recognizing and knowing what products are produced. The final thing that is hoped for is that a buying and selling transaction will occur between them. If you understand the meaning of promotion, you will know the true purpose of promotion. Not just communication to attract interest or introductions. The aim of promotion is to generate sales from capturing the market, as well as increasing the number of sales, increasing awareness of the sustainability of the buying and selling relationship. The training program for presenting promotional ideas on Facebook/Instagram and the Product Catalog is one of the training programs that can help disseminate product information. Likewise for UKMs in RW 08. They need to open themselves to other people regarding what they produce. By being known by other people, it will increase sales
Co-Authors Abdullah Helmy Achmad Zaini Achmad Zaini Ade Ismail Adisaksana, Helmy Adisaksana, Helmy Adisaksana Agustina, Hiqma Nur Ahmad Fauzi Aini, Lilies Nur Aini, Yulis Nurul Andrea Dennise Gusti Nugraheni Ane Fany Novitasari Ane Fany Novitasari Ane Fany Novitasari Annisa Taufika Firdausi Annisa Taufika Firdausi Arni Utamaningsih Arni Utamaningsih Asminah Rachmi Asminah Rachmi Ayu Sulasari ‘Aini, Yulis Nurul Baroroh Lestari Batilmurik, Ridolof Wenand Batubulan, Kadek Suarjuna Bintang Fazri Eristyan Chandra Christoffel Mintardjo, Christoffel Cindy Wahyu Amalia Putri Diana Eka Poernamawati Djajanto, Ludfi Drs. Joko Samboro Dwi Pribadi, Joni Dwi Sudjanarti Dwi Ulfa Nurdahlia, Dwi Ulfa Eny Widiyowati Fadloli Fadloli Fadloli, Fadloli Fany Novitasari, Ane Fauzia, Alfianita Fauziah Fauziah Fauziah Fauziah Fauziah Fauziah Galih Putra Riatma Galih Putra Riatma Haji, Sulfi Abdul Hamiddin, Muh. Irwan Nur Helmy Adisaksana Helmy, Abdullah Himma, Mahmudatul Himmah, Mahmudatul Intan Anisa Rachmadyanty Wijaya Ita Rifiani Permatasari, Ita Rifiani Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Kadek Suarjuna Lilies Nur Aini Lilies Nur Aini Lilis Nur Aini Lina Budiarti Ludiro, Galih M Mustofa Hadi Mahmudatul Himma Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur, M Masreviastuti Masreviastuti, Masreviastuti Mochammad Yusuf Amrulloh Mochammad Yusuf Amrulloh Mohammad Maskan Mohammad Maskan, Mohammad Muhamad Muwidha Muhamad Muwidha Naufal Dwi Septian Ni’ma Shoumi, Milyun Novitasari, Dewi Arsy Nur Aini, Lilies Nurdjizah Nurdjizah Nurfauziah, Suci Nurfauziah, Suci Pawestri Raharsiwi, Giga Pedro Afdhol Fausta Pribadi, Joni Pudji Herijanto R. Sugeng Basuki Rachmi, Asminah Rafif Nur Raekhan Gumay Ramadhien, Yuris Zetta Ridolof Wenand Batilmurik Rifki Abrory Rizky Agung Wicaksono Rizky Kurniawan Murtiyanto Samboro, Joko Sanita Dhakirah Sanita Dhakirah Septina salma Indrayani Sinatriya, Jatrifia Ongga Sugeng Basuki Sugeng Basuki, Sugeng Sumarni Sumarni Tatiana Kristianingsih Thoul, Mohamad Thoul Albastho Tj, Syafira Febrianti Ayu Tj Umi Khabibah Vipkas Al Hadid Firdaus Yofianda Harwin Diara Yosi Afandi Yulis Nurul Aini Yulistyawati Evelina, Tri Yuniasti, Ika Zafirah, Deandra