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Journal : Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial

Transformasi Sosial melalui Digitalisasi Usaha: Pelatihan E-Commerce Bagi Pelaku Usaha Keripik Keladi Kartika Melda Agnes Manuhutu; Natasya Virginia Leuwol; Agustina Agustina; Elisabeth Elisabeth; Boyke Boyke; Ferdynand Ferdynand; Sakarias Sakarias; Lulu Jola Uktolseja
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 3 (2025): Agustus : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i3.1874

Abstract

The social transformation that has occurred in the digital era has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt to developments in information technology to increase competitiveness and expand market reach. One form of this adaptation is the use of e-commerce platforms as a means of marketing and managing their businesses online. This community service activity aims to empower the Kartika Taro Chips MSME through the introduction and implementation of an e-commerce platform based on Odoo.com, an integrated Enterprise Resource Planning (ERP) system. This activity was carried out by students of the Information Systems Study Program, Faculty of Computer Science, Victory University Sorong, with the assistance of lecturers from the Information Systems and Sociology fields. The training method includes several stages, namely: the stage of material preparation and analysis of participant needs, the implementation of a workshop that includes the installation and configuration of Odoo.com, and the post-training mentoring stage to ensure the sustainability and independence of participants in managing their online stores. The results of the training showed that participants were not only able to build and manage online stores independently, but also understood the basic concepts of ERP systems and experienced a significant increase in digital literacy. From a sociological perspective, this activity reflects a technology-driven social transformation process, where MSMEs are actively expanding their social networks through digital spaces and increasing their involvement in the digital economy. This demonstrates that integrating technological and social approaches can be a relevant MSME empowerment model in local contexts. Overall, this training has had a positive impact on strengthening MSMEs' digital capacity and opening up new opportunities for sustainable business development in the era of digital transformation.
Co-Authors Abdi Abdi Abraham Manuhutu Abraham Manuhutu Abraham Manuhutu Abraham Manuhutu Adika Adika Adrian Adrian Advelma Sabono Agnes Agnes Agustina Agustina Akbar Akbar Al Ikhlas Alex Karoba Alfa Alfa amel amel Amsa, Helfany Andianus Andianus Andy Rachman Anggriani Br. Marbun Annisa Nurul Sucianingsih Palisoa Antonius Antonius Antonius Rino Vanchapo Anwar Sodik, Anwar Apriando Apriando Arik Novitaningsih Arjuna Arjuna Arysespajayadi Ayu Nyoman Utari, I Dewa Bobii, Permenas Boekorsyom, Claudia D. Boyke Boyke Brian Brian Brian Sebastian Salim Christen Christen Christine Christine Cindy Sandra Lumingkewas citra citra, Citra Cynthya A.K. Maradesa Darma, Darma Delfin Delfin Delvi Delvi Deny Deny Desi Desi Destri Wahyuningsih Dewi Dewi Diki Diki ELISABETH ELISABETH Etha Etha Ferdinan Ferdinan Ferdinandus, Wiesje Ferdynand Ferdynand Flasao, Yulianti Foni Foni Fransina Fransina Gaspersz, Sherly Gilber Gilber Giovani Giovani Hanna Maria Panggabean Hariana, Maman Helena Helena Hetharia, Charliany Iluminata Iluminata Imanuel Imanuel Indra Gunawan Iriene Surya Rajagukguk Irwan Soulisa Ismail Ismail Jalmijn , Jalmijn Jalmijn Tindage Jalmijn Tindage Janet Janet Jefri Jefri Jihan Jihan Julia Julia Juni Iswanto Junius Junius Kartika Kartika Kelvin Kelvin Korneles Korneles Kristin , Kristin Kusumawardhani, Trisnawati Lazarus Lazarus Leonardo Parabang Leuwol, Natasya V. Liklikwatil, Chesye Lilian Lilian Lulu J. Uktolseja Lulu Jola Uktolseja Maer, Selviana Manuhutu, Abraham Manuhutu, Meldi Manurung, Tagor Manurung, Tagor Manutmasa, Magdalena F. Marcello Marcello Mardiah, Radiatan Maria Maria Marsanda Marsanda Marsya Marsya Martinus Martinus Meiana Harfika Meilinda Ade Prastiwi Meldi Manuhutu Meldi Manuhutu Michael Michael Muhammad Z. Sirajuddin natasya leuwol Natasya V. Leuwol Natasya Virginia Leuwol Natasya Virginia Leuwol Natasya Virginia Leuwol Nining Huriati Nisa Miftachurohmah Nurhastuti, Devi Oktovina Oktovina Otniel, O Paulinus Paulinus Prayogi, Budi Rafael, Rafael Rahma Rahma Rahmat Rahmat Ratna Rosmauli Pakpahan Reiner Reiner Reva Rindaldy Rindaldy Rosina Rosina Rudi Rudi Rukhmini Patinggi Sakarias Sakarias Salay, Vira S. Salomo Salomo Samuel Samuel Samuel Warella Sari, Mike Nurmalia Sarsa F. Sitaniapessy Selpius Selpius Serli Serli Serly Serly Shady Shady Sherly Franchisca Sherly Gaspersz Sherly Gaspersz Sintia Sintia Sirajuddin, Muhammad Z. Sony Sony Tabasi, Yosafat Tabita Tabita Tindage, Jalmijn Titus Titus Trisna Rukhmana Utari Sastrani, I Dewa Ayu Nyoman Wa Ode Wasty Wasty Wattimena, Juneth Widya, Putu Anggreyani Wilfrida Wilfrida Windy Wonmaly Yahya Yahya Yerrynaldo Loppies yohana yohana Yoland Yoland Yulianti Yulianti Yulven Yulven Zeth, Zeth