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All Journal Jurnal Studi Manajemen Organisasi KEUNIS Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi Jurnal Dinamika Sosial Budaya Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi BISECER (Business Economic Entrepreneurship) Al-Kharaj: Journal of Islamic Economic and Business SOLUSI Jurnal Abdimas Pariwisata Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Adbis : Jurnal Administrasi dan Bisnis Bisnis Net : Jurnal Ekonomi dan Bisnis LOSARI: Jurnal Pengabdian Kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum Jurnal Abdi Masyarakat Indonesia Healthy Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Humanities Education and Social Sciences Dinamika Jurnal Ilmu Manajemen & Ekonomika Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi dan Bisnis International Journal of Economics, Management and Accounting Journal Economic Business Innovation Jurnal Inovasi Pajak Indonesia International Journal Business, Management and Innovation Review Journal of Ekonomics, Finance, and Management Studies J-CEKI Sasambo: Jurnal Abdimas (Journal of Community Service) Green Economics: International Journal of Islamic and Economic Education Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Simki Economic
Diana Puspitasari
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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PENGARUH CONTENT MARKETING, BRAND IMAGE, DAN E-WOM PADA BRAND TEH KAMPOENG TERHADAP KEPUTUSAN PEMBELIAN Apta, Sabela Araminta; Puspitasari, Diana; Sartika, Mila; Setiawan, Aries
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6132

Abstract

Bisnis es teh jumbo yang bersaing semakin ketat harus mempertimbangkan berbagai faktor yang memberi pengaruh bagi keputusan pembelian pelanggan, seperti kualitas produk, persepsi harga, citra merek, serta promosi. Tujuan penelitian yaitu melihat bagaimana conten marketing, citra merek, serta e-wom berdampak pada keputusan pembeli Teh Kampoeng. Sampel penelitian sebanyak 105 menggunakan QR kode dengan teknik purposive sampling dengan menetapkan responden melalui kriteria tertentu. Penelitian ini memakai analisis regresi berganda. Hasil statistic memperlihatkan variabel Content Marketing mempunyai dampak negative serta tidak signifikan pada keputusan pembelian dengan nilai thitung -1,801 dan nilai signifikansi atau p value = 0,075 (p value < 0,05). Variabel brand image menunjukkan thitung sebesar 5,981 dengan nilai signifikansi atau p value = 0,000 (p value < 0,05) menandakan brand image berpengaruh positif signifikan pada keputusan pembelian. Variabel E-Wom menunjukkan thitung sebesar 2,517 dengan nilai signifikansi atau p value = 0,013 (p value < 0,05) menandakan E-Wom memberi pengaruh positif signifikan bagi keputusan pembelian. Kesimpulan penelitian yaitu content marketing mempunyai dampak negatif serta tidak signifikan bagi keputusan pembelian, brand image memberi pengaruh positif pada keputusan pembelian dan E-WOM memberi pengaruh positif bagi keputusan pembelian.
Peran dari keunggulan produk untuk meningkatkan kepuasan pelanggan melalui kualitas dan lokasi Di Warkop Soemini Adrianno, Dunga; Panjaitan, Roymon; Puspitasari, Diana; Chasanah, Amalia Nur
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2003

Abstract

Riset ini bertujuan guna mengeksplorasi peran keunggulan produk untuk meningkatkan kepuasan pelanggan. Teknik pengambilan sampel yang dipakai ialah purposive sampling serta teknik pengumpulan data menggunakan kuesioner. Dengan teknik analisi data memakai Smart PLS 4.0. Riset ini menganalisis dari path-analysis yang dimediasi keunggulan produk terhadap kepuasan pelanggan dengan menggunakan multiple path analysis Smart PLS 4.0. Hasil riset terdapat hubungan positif kualitas pada kepuasan pelanggan, tetapi pada Lokasi tidak mempengaruhi kepuasan pelanggan, kualitas serta Lokasi dapat mempengaruhi keunggulan produk. Jadi, terbukti bahwa keunggulan produk berpotensi meningkatkan kepuasan pelanggan di Warkop Soemini
Analisis Pengaruh Celebrity Endorsement, Brand Image, dan e-WOM Terhadap Keputusan Pembelian Skincare Serum Wajah MS Glow Simarmata, Okta Naomilyanika; Wardhani, Masitha Fahmi; Wismantoro, Yohan; Puspitasari, Diana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.9853

Abstract

Penelitian ini dirancang untuk mengkaji secara mendalam pengaruh celebrity endorsement, citra merek, dan e-WOM terhadap keputusan pembelian produk serum wajah MS Glow, baik secara parsial maupun simultan. Studi ini dilakukan di Universitas Dian Nuswantoro Semarang, dengan melibatkan 140 responden yang dipilih melalui penyebaran kusioner. Data dianalisis menggunakan pendekatan kuantitatif melalui regresi linier berganda dengan bantuan Perangkat lunak SPSS. Hasil analisis menunjukkan bahwa secara parsial, celebrity endorsement dan citra merek memiliki hubungan signifikan terhadap keputusan pembelian, sementara e-WOM tidak menyatakan pengaruh yang signifikan. Namun, secara simultan, ketiga variabel tersebut berpengaruh secara signifikan terhadap keputusan pembelian. Koefisien determinasi (R2) mengindikasikan bahwa variabel independent berkontribusi sebesar 69,2 % terhadap keputusan pembelian, namun sisanya sebesar 30,8% dapat terpengaruh oleh variabel lain yang tidak diobservasi melalui penelitian ini.
DAMPAK PAYLATER DAN PEER TO PEER LENDING TERHADAP PERILAKU MANAJAMEN KEUANGAN MASYARAKAT KOTA SEMARANG DENGAN RESIKO GAGAL BAYAR SEBAGAI VARIABEL MEDIASI Widyawati , Raneta Puspita; Kusuma , Pradana Jati; Puspitasari , Diana; Setyahuni , Suhita Whini
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2837

Abstract

Penelitian ini menganalisis dampak layanan PayLater dan Peer-to-Peer Lending terhadap perilaku manajemen keuangan masyarakat Kota Semarang, dengan risiko gagal bayar sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 100 responden berusia 19–34 tahun yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa PayLater dan Peer-to-Peer Lending berpengaruh positif dan signifikan terhadap perilaku manajemen keuangan serta risiko gagal bayar, baik secara langsung maupun melalui variabel mediasi. Temuan ini menegaskan pentingnya literasi keuangan dan kesadaran risiko untuk mengoptimalkan pemanfaatan layanan fintech serta mengurangi risiko gagal bayar
Springate Model to Analyze Liquidity, Leverage, and Profitability Ratios Toward Financial Distress Shafira Ayu Rachmawati; Lenni Yovita; Diana Puspitasari; Fakhmi Zakaria
International Journal of Economics, Management and Accounting Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i3.711

Abstract

This study systematically analyses the predictive ability financial ratios have in relation to the emergence of financial distress among non-cyclical companies on the Indonesia Stock Exchange during the period 2020-2023. Secondary data was collected from a sample of 151 secondary data companies listed on the Indonesia Stock Exchange, spanning the years from 2020 to 2023. In order to ascertain the relationship between the independent variables (X1, X2, X3) and the dependent variable, Multiple Linear Regression models are utilised by employing the Eviews calculation application. As a model, the Springate model is employed, which is used to measure financial distress. The financial ratios selected for analysis encompass the liquidity ratio, the leverage ratio, and the profitability ratio. The findings of this study suggest that the profitability ratio exerts a substantial positive effect, or a moderate effect, on the phenomenon of financial distress. In contrast, the liquidity ratio and leverage ratio demonstrate an absence of statistically significant influence on the phenomenon of financial distress. Extensive analysis of the results indicates that financial distress, as measured by Springate, does not exert a substantial influence on the findings obtained from this study. The incorporation of diverse samples and models in subsequent studies is likely to introduce variations into the research outcomes.
EKSPLORASI KONTEN TIKTOK TERHADAP MINAT WISATA MENURUT GENERASI Z Mustika, Wida; Kusuma, Pradana Jati; Anomsari, Ariati; Puspitasari, Diana
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of content quality and storytelling on the travel interest of Generation Z on the social media platform TikTok, with perceived value (emotional, functional, and social) as a mediation. The research method used is quantitative, employing Structural Equation Modeling (SEM) through SmartPLS. Data were collected from 176 respondents who are active TikTok users, engaging with the platform 1-3 times a week. The results of the study indicate that (1) storytelling has a significant positive effect on travel interest; (2) content quality has a non-significant effect on travel interest; (3) storytelling has a significant positive effect on perceived emotional, functional, and social value; (4) perceived emotional and social values have a non-significant effect on travel interest, while perceived functional value has a significant positive effect on travel interest; (5) perceived emotional and social values do not mediate the influence of storytelling on travel interest, whereas perceived functional value does mediate the influence of storytelling on travel interest. This research provides important insights for tourism destination managers in designing effective marketing strategies to attract the attention of Generation Z. Future research should explore storytelling on other digital platforms, explore the factors that influence travel interest with a focus on the functional value of destinations, and adapt content to Generation Z's preference for concise and authentic information.
Menumbuhkan Jiwa Kewirausahaan Melalui Kreativitas Buket Snack Pada Karangtaruna RW 5 Kelurahan Salamanmloyo Semarang Chasanah, Amalia Nur; Puspitasari, Diana; Wardhani, Masitha Fahmi; Ulfa, Adilla Kustya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5429

Abstract

Entrepreneurship is an option for the younger generation in creating a better economy. However, knowledge about entrepreneurship is still limited, especially among the younger generation, especially in the Karang Taruna RW 5, Salaman Mloyo, Semarang. Activities currently carried out by Karangtaruna include social activities such as sorting rubbish, holding certain activities such as commemorating August 17 and other activities. In order to develop an entrepreneurial spirit in members, various activities and training are needed to increase members' skills. Based on this, the service activity carried out is to foster an entrepreneurial spirit through the creativity of snack bouquets for teenagers from Karangtaruna RW 5, Salaman Mloyo, Semarang. The aim of this activity is to improve the entrepreneurial spirit and develop innovation in youth organizations. The expected results of this activity are the growth of the entrepreneurial spirit, increased insight into entrepreneurship and the growth of innovation for members of Karang Taruna RW 5, Salaman Mloyo, Semarang.
Strategi Peningkatan Pendapatan Melalui Ekonomi Kreatif dan Perhitungan HPP Adaptif Sebagai Bagian dari Sektor Pariwisata di Kelurahan Salamanmloyo Kota Semarang Puspitasari, Diana; Nur Chasanah, Amalia; Fahmi Wardhani, Masitha
Jurnal Abdimas Pariwisata Vol. 6 No. 2 (2025): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategy for Increasing Income Through Creative Economy and Adaptive Cost of Goods Sold (COGS) Determination to Support the Tourism Sector in Salamanmloyo Urban Village The emergence of creative home-based businesses can promote income equality and growth, while also supporting global economic growth. Home-based businesses can be started with very little capital and offer flexibility because they are not tied to a physical store location or specific hours. An example of a creative home-based business that has the potential to become a leading industry in a region or area is the home-based bouquet business in the Salamanmloyo neighbourhood of Semarang City. The challenges faced by partners in general include a lack of financial literacy, which makes it difficult to determine the Cost of Goods Sold (COGS), resulting in the absence of appropriate product pricing standards and potentially hindering accurate profit calculations for their businesses in the future. The objective of the Community Service Activity is to address the issue of insufficient financial literacy in determining the Cost of Goods Sold (COGS). The methods used in this activity include education and training. The results of the community service activity show an improvement in participants' skills, as they gained additional knowledge and understanding related to bookkeeping. Participants in the training were also able to enhance their understanding and ability to create and determine the Cost of Goods Sold (COGS) for their products accurately, enabling them to accurately determine their actual profits.
Pengujian Peran Emas dan Bitcoin Sebagai Aset Safe Haven: Stabilitas vs Spekulasi Gutama, Zulfikar; Setyahuni, Suhita; Safitri, Maria; Puspitasari, Diana
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3244

Abstract

Introduction: This study examines the roles of gold and Bitcoin as safe-haven assets amid global financial uncertainties from 2014 to 2025. While gold is traditionally viewed as a stable asset during market turmoil, Bitcoin's highly volatile and speculative nature challenges its role as a safe-haven. The purpose is to compare the stability and effectiveness of these assets in preserving investment value during crises.Methods: This quantitative research uses 136 monthly return data points of gold and Bitcoin. Analytical methods include independent sample t-tests for comparing average returns and Dynamic Conditional Correlation Generalized Autoregressive Conditional Heteroskedasticity (DCC-GARCH) models to assess volatility and dynamic correlations.Results: Findings reveal gold as a more stable and reliable safe-haven with consistently lower volatility and steadier returns. Bitcoin shows significantly higher volatility and fluctuating dynamic correlations with gold, indicating its speculative behavior. The t-test confirms a significant difference in average returns, while no strong causal relationship exists between the two assets. These results suggest gold is preferable for conservative investors, whereas Bitcoin serves better as a high-risk diversification instrument. Keywords: Bitcoin, Gold, DCC-GARCH, Safe Haven Asset, Investment Asset
Analysis of Gen Z Students' Perceptions of the Use of Digital Payment and Its Impact on Customer Satisfaction Dellya Dievha Paramytha; Pradana Jati Kusuma; Ana Kadarningsih; Diana Puspitasari
International Journal Business, Management and Innovation Review Vol. 2 No. 3 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i3.154

Abstract

This study aims to analyze the influence of perceived ease, trust, and benefits on the interest in using digital payments and their impact on customer satisfaction among Generation Z students. The focus of this study is to explore the relationship between these factors and how they affect digital transaction behavior and user satisfaction levels. Using a quantitative approach, data were collected from 185 Generation Z student respondents through purposive sampling techniques and distributed using questionnaires. The analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach using Smart PLS4 software. The results showed that perceived ease, trust, and benefits had a positive and significant effect on customer satisfaction. In addition, the use of digital payments also had a direct positive effect on satisfaction, but did not act as a mediating variable in the relationship between user perceptions and satisfaction. These findings indicate that perceptions of service quality have a greater influence on satisfaction than frequency of use. This study provides theoretical and practical contributions in understanding the behavior of digital payment users among Gen Z students.
Co-Authors Abdillah, Mirza Farhan Abiyan Hilal, Muhammad Acai Sudirman Adilla Kustya Ulfa Adrianno, Dunga Agung Prajanto AGUNG SEDAYU Agus Prayitno ALI MAHFUD Ali, Luthfi Gosan Almira Santi Samasta Amron Amron, Amron Ana Kadarningsih Annida Salsabila, Nayla Aprih Santoso Apta, Sabela Araminta Ariati Anomsari Ariati Anomsari Arum S, Nurlita Atthariq, Adlan Jingglang Ayu Oktoriza, Linda Azhar, Avantika Zackey Brian Aurelio, Radya Budiyanti, Erfina Vesnia Butarbutar, Marisi Chasanah, Amalia Nur Claudia riska, Riska claudia Dellya Dievha Paramytha Dian Indriana Hapsari Dian Prawitasari Dian Prawitasari Duri, Galih Sephiani Rafika Dwi Eko Waluyo Dwi Handayani, Monica Dwi Prasetyo, Bangkit Dwi Widi Pratito Dwianto, Agus Elsa Amitha Mutiara Endang Retno Wedowati Erma Setiawati Fahmi Wardhani, Mashita Fahmi Wardhani, Masitha Fakhmi Zakaria Fatah Nur Abdul Aziz Fatimah, Shela Fery Riyanto Fungki Sri Rejeki Guruh Taufan Guruh Taufan H Gutama, Zulfikar Heri Widodo Herry Subagyo Hertiana Ikasari Herwening Sindu Lestari Ibrahim, Nor Fauziana Ika Rahma Aulia Juwariyah, Nurul Kayla Nur Puji Anisa, Zahara Kejora Handarini Krisnando, Febrian Kurnia Tri Kusuma , Pradana Jati Kusuma, Pradana Jati Laksana, Ilham Tri Lenni Yovita Lestari, Herwening Sindu Lia Nur Hidayati Linda Novasari Made Gede Wirakusuma Mashita Fahmi Wardhani Masitha Aulia Putri Masitha Fahmi Wardhani Mayashanti, Helisa Angela Mila Sartika, Mila Misli, Nurul Auliatul Monica Dwi Handayani Mujib, Miftachul Mustika, Wida Mutiara, Elsa Amitha Nanda Adhi Purusa Nur Hidayati, Lia Nurul Aisyah Nurul Juwariyah Oktariza, Linda Ayu Oktavia, Vicky Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Pradana Jati Kusuma Pramesti, Yessy Levina Prawitasari, Dian Puspita Sari, Vania Rahmiati, Retnani Ramadlon, Bagus Iqbal Ratna Herawati Ratna Herawati Risanda Alirastra Budiantoro Rita Meiriyanti Rizky Aurinaya, Angelia Rokhimah, Zulaika Putri Roymon Panjaitan Rudi Kurniawan Rudi Kurniawan Safitri, Maria Samasta, Almira Santi Setiawan, Aries Setyahuni , Suhita Whini Setyahuni, Suhita Shafira Ayu Rachmawati Sherly Sherly Simarmata, Okta Naomilyanika Sri Rejeki, Fungki Suhita Whini Setyahuni Suryawardana, Edy Susanti, Sabrina Susanto, Andito Wibisono Putra Syifa Isfahan, Amelia Tazkiyya, Iffa Tongam Sihol Nababan Tri Rinawati Tri, Kurnia Whini Setyahuni, Suhita Widya Latief, Indha Maharani Widya, Sukma Widyakto, Adhi Widyaswati, Rahmatya Widyawati , Raneta Puspita Witjaksono EH Witjaksono Eko Hartoto Yohan Wismantoro Yovita, Lenni Yudi Suryadi Zakaria, Fakhmi Zamani, Daffa Ulya Zulaika Putri Rokhimah Zulaika Putri Rokhimah