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Journal : Jurnal Manajerial

Pengaruh Persepsi Keamanan dan Kemanfaatan Terhadap Minat Penggunaan Kembali “Book Cabin” Melalui Kepercayaan Nathania, Sharron Tiffany; Margadjie, Helen Ayu; Oktavio, Adrie
Jurnal Manajerial Vol. 12 No. 02 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i02.9566

Abstract

Background – The rise of online check-in applications, like 'Book cabin' by Lion Air Group, highlights the need for secure and useful features to build trust and drive reuse intention. Understanding these factors is essential for enhancing user adoption and satisfaction. Aim – This research aims to analyze the influence of trust as a mediating variable of perceived security and perceived usefulness on interest in reusing Book cabin as an online check-in application at the Lion Air Group. Design / methodology / approach – The population in this research were users of the Book cabin application with a sample of 200 respondents. The sampling technique in this research is purposive sampling. Data collection was carried out by distributing questionnaires via Google Form. The data processing method in this study uses Smart-PLS which is used to test the hypothesis. Findings – The findings indicate that perceived security, perceived usefulness, and trust each have a significant positive impact on the intention to reuse the Book cabin application. Additionally, trust serves as an important mediator, strengthening the relationship between perceived security, perceived usefulness, and reuse intention. Research implication – This study contributes to the marketing fields and existing literature by examining the influence of perceived security and perceived usefulness on the intention to reuse an online check-in application. It advances previous research by exploring trust as a mediating factor, providing a deeper understanding of how trust can bridge user perceptions and behavioral intentions in digital travel services. Limitations – This study has several limitations, including the use of cross-sectional data that does not capture long-term behavioral changes and a focus on perceived security and usefulness without considering other factors like perceived ease of use, or e-WOM. Additionally, the sample is limited to users of the Book Cabin application, particularly those from the Lion Air Group. Future research should adopt a longitudinal approach, and expand the sample scope to achieve more comprehensive and generalizable findings.
Co-Authors Aat Ruchiat Nungraha Adi Suryaputra Paramita Afrizal Agoestinus Lis Indrianto, Agoestinus Lis Agustinus Nugroho Agustinus Nugroho Agustinus Nugroho Alek Irawan Triantho Amanda Teonata Amri, Miftachul Andika Dirsa Andika Isma Andini Dwi Kurniawati Aria Ganna Henryanto Arie Fitria Asrul Sani Asrul Sani Aurelia Angelica Santoso Bella Aurellia Natalie Christina Sudyasjayanti Clarissa Listya Susilo Daniel Happy Putra Devi Rahnjen Devi Rahnjen Wijayadne Dewanto Dewanto Diah Fatma Sjoraida Dwi Anna Kristanti Elismayanti Rembe Ellen Lawrencia Yahya Ellina Rienovita Endo Wijaya Kartika Endo Wijaya Kartika Erlinawati Situmorang Erris Kusumawidjaya Eugene Katama Angkasa Felicia Adeline Gabriella, Annette Guna, Bucky Wibawa Karya Hamka Wakkang Harahap, Subur Hendra Heppy Sapulete Herdono, Ignatius Ismojo Heriyanto, Carolina Indah Wati Irra Chrisyanti Dewi Ivana Grasielda Iwan Harsono J. E. Sutanto J.E. Sutanto Joko Sulistyo Joko Sulistyo Kezia Kezia Kezia Kezia Purwadi Krismi Budi Sienatra Liestya Padmawidjaja M. Anton Fatoni M. Yusri M. Yusuf Bahtiar, M. Yusuf Margadjie, Helen Ayu Mariaty Saragih Metasari, Rean Michelle Laurent Miftachul Amri Monica Febria Moses Soediro Muhammad Ade Kurnia Harahap Nafarin, Lydia Natalia, Erica Destiani Nathania, Sharron Tiffany Ni Desak Made Santi Dwyarthi Otje Herman Wibowo Prathivi, Maria Dini Gilang Purnomo, Harries Purwadi, Kezia Kezia Rahmah Renanda Fantika Rahman Tanjung Rean Mitasari Rembe, Elismayanti Rizki Adityaji Santosa, Tomi Apra Santoso, Aurelia Angelica Sapulete, Heppy Septa Intiar Setiawardhani, Nanny Sirait, Evi Steven Gunawan Sucipto, Bambang Suhardi Suhardi Sutopo, Viony Alexandra Syamsul Bahri Syavardie, Yimmi Teja, Vania Yuswanto Thomas Stefanus Kaihatu Tomi Apra Santosa Tongam E Panggabean Tony Antonio Tri Andjarwati, Tri Trianggoro Wiradinata Vania Yuswanto Teja Verina Wijaya Via Yustitia Widyawati, Christy William Santoso Yahya, Ellen Lawrencia Yohanes Bowo Widodo