Article Per Year (5 Year)
p-Index From 2021 - 2026
4.575
P-Index
This Author published in this journals
All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) Sinkron : Jurnal dan Penelitian Teknik Informatika INVOTEK: Jurnal Inovasi Vokasional dan Teknologi Empowerment Journal of Education Technology EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Teknologi Informasi dan Pendidikan Jurnal Pendidikan Teknologi Informasi dan Vokasional Journal of Community Service and Empowerment Journal of Innovation in Educational and Cultural Research Jurnal Pengabdian UNDIKMA Community Empowerment ARSY : Jurnal Aplikasi Riset kepada Masyarakat ALSYS : Jurnal Keislaman dan Ilmu Pendidikan CONSEN: Indonesian Journal of Community Services and Engagement Journal of Hypermedia & Technology-Enhanced Learning Journal of Industrial Automation and Electrical Engineering
Fadhli Ranuharja
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Transportation Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Community Service and Empowerment

 1 
Improving marketing skills through logo design training for the local business community Fadhli Ranuharja; Wiwik Indrayeni; Agariadne Dwinggo Samala; Abdul Hasim; Chintiya Larashati; Yose Indarta
Journal of Community Service and Empowerment Vol. 4 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v4i1.24059

Abstract

Sangir Regency which is located in South Solok Regency, West Sumatra, Indonesia is potential for culinary tourism because the data obtained by the number of local entrepreneurs in the Sangir Nagari Sungai Kunyit area reveal that several communities of local entrepreneurs engaged in home-based culinary businesses. The lack of use of technology to grow the selling value of regional products is an obstacle for local business communities to develop their businesses. Local entrepreneurs lose competitiveness if they want to market their products more broadly. The demographic location of Nagari Sungai Kunyit, which is quite far from the city of Padang Aro, also makes the inclusion of marketing trend technology not well utilized by the community. The method used in this service activity is the following: the first step was preparation, including observation and licensing administration; the second step was training in a 2-day successive workshop; the third step was 1-day evaluation; and the last step was product marketing assistance through the UNP Faculty of Tourism and Hospitality. The existence of skills development training activities has succeeded in increasing the resources of the local Nagari Sungai Kunyit business community in the field of making logos, which have become reinforcements, providing added value to the products produced. Furthermore, it helps small entrepreneurs to make products more attractive because they have the characteristics of their respective logos. Increasing human resources in the field of branding design is expected to spur an increase in the people's economies in South Solok Regency. It is proven that this activity has increased local business sales turnover and entrepreneurs are more confident in marketing their products outside the region.
Co-Authors Abdul Hasim Abdullah, MT, Dr. Rijal Afif Rahman Riyanda Agariadne Dwinggo Samala Ambiyar, Ambiyar Aminuddin, Fattachul Huda Amri Ramadhan Aprilla Fortuna Ardini, M. Syahzali Asmar Yulastri Asnil Asnil Bayu Rahmadani Fajri Bayu Ramadhani Fajri Bayu Ramadhani Fajri Budi Syahri Chintiya Larashati Dedy Irfan Devega, Army Trilidia Dwiprima Elvanny Myori, Dwiprima Elvanny Effendi, Hastria Efrizon Efrizon Eka Fauzihardani Emilham Mirshad Erni Marlina Binti Saari Fahmi Rizal Febri Prasetya Firdaus Firdaus Fitri, Eliya Fivia Eliza Ganefri . Habib, Afwan Habibullah Habibullah Habibullah Hamdani Hamdani Hamdani Hamdani Hansi Effendi Hastuti Hendra Sahputra Batubara Hendra, Ayu Igor Novid Ika Parma Dewi Indarta, Yose Indra Yeni Ismi, Riwayatul Jamhur, Annisak Izzaty Juli Sardi Karimi, Amir Lativa Mursyida M Fauzi, Zikri Kurnia M. Yasep Setiawan Marta, Rizka Yani Maulida, Hilda Milana Milana Mirshad, Emilham Mukhaiyar, Riki Mukhlidi Muksir Muldi Yuhendri Mursyida, Lativa Muskhir, Mukhlidi Nizwardi Jalinus Novi Hendri Adi Nugraha, Olland Nurindah Dwiyani Nuzul Hidayat, Nuzul Oktoria Oktoria Purwanto, Wawan Putra, Rido Rahmanto, Abdul Rahmat Fadillah Rahmat Hidayat Refdinal, Refdinal Refdinal, Refdinal Resmi Darni Rino Rino Rudi Mulya Ryan Fikri Ryan Fikri Saari, Erni Marlina Saari, Erni Marlina Binti Sandra, Randi Proska Saputra, Rifaldo Simatupang, Wakhinuddin Sukardi Sukardi Sukardi, Sukardi Syaiful Islami Unung Verawrdina Valendi, Ihsan Riga Veithzal Rivai Zainal Verawrdina, Unung Waskito Willyansyah, Willyansyah Yanto, Doni Tri Putra Yeka Hendriyani Yoma, Fanny Okta Yose Indarta Yose Indarta Yose Indarta Yose Indarta Yose Indarta