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Kelik Wardiono
Universitas Muhammadiyah Surakarta
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Journal : Lentera Hukum

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The Legal Aspect of Consumers' Protection from Pop-Up Advertisements in Indonesia Prastyanti, Rina Arum; Yafi, Eiad; Wardiono, Kelik; Budiono, Arief
Lentera Hukum Vol 8 No 1 (2021): LENTERA HUKUM
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejlh.v8i1.23479

Abstract

Pop-up advertisements have become prevalent on websites. When users click on the banner, they navigate a separate window; banner and pop-up advertisements contain attractive audio-visual and animated graphics. This intrusive advertising has not explicitly regulated Indonesia's current legislation, including Electronic Transaction and Information Law 11/2008 (ITE Law). Also, it is exempted in the Indonesian Pariwara Ethics, guidelines for advertising ethics and procedure in Indonesia. This study aimed to revisit consumers’ protection toward pop-up advertisements in Indonesia, with two main discussions. First, it discussed online consumers' perceptions of pop-up advertisements and the classification of their responses. Second, it enquired to what extent the legal and ethics protection for online consumers in Indonesia. By using empirical legal research, this study concluded that the ITE Law prohibits anyone from spreading online information with content that violates immorality and gambling, as it often contains in pop-up advertisements. Through the lens of business ethics, pop-up advertisements are new media and they should not be installed in such a way as to interfere with the freedom of internet users, given that pop-up advertisements do not reflect the ethics of honesty, trust, and advice in business. KEYWORDS: Consumers’ Protection, Online Advertisements, Business Ethics.
Co-Authors Abdul Hakim Absori Absori Agatha Jumiati Aidul Fitiada Azhari Aidul Fitriciada Azhari Amada, Fanesa Andria Luhur Prakoso Anggoro, Purwadi Wahyu Anwar Mujahidin Anwar Mujahidin Apreliyanti, Virra Ervita Ardio Ragamufti Wisanggeni Arief Budiono Arif Budiono Aya Mohammed Youssef Abd Allah Ayu, Cintia Putri Kusuma Bambang Sukoco Baskoro Tri Pamungkas Budi Winarno Chandra, Rizky Aditya Clarizze Yvoine Mirielle Dewi Iriani Dewi Kusuma Diarti Dianto Dianto Dianto, Dianto Diatmoko, Tri Eiad Yafi ellectrananda anugerah ash-shidiqqi Em Sutrisna Emovwodo, Silaas Oghenemaro Eny Purwandari Erwin Yudi Prahara Erwin Yudi Prahara, Erwin Yudi Fahmi Fairuzzaman Farid, Achmad Miftah Fauziana, Eni Firmansyah, Ifan Fitrah Hamdani Fitriani Nur Damayanti Ganindya, Brestiara Gulyamov, Said Gulyamov, Said Saidakhrarovich Hamdani, Fitrah Harun Harun Hery Dwi Utomo Imaniar Rinanda Ayuningtyas Indah Maulani Isman, Isman Izziyana, Wafda Vivid Kachippa Suvirat Khudzaifah Dimyati Khuzaefah Dimyati Krisanti, Hana Lyandova, Vanka M Junaidi, M Maimun, Muhammad Halim Marisa Kurnianingsih Marjanah, Iramadya Dyah Marni Marni Mawarni, Wilda Mega Yudha Nur Rokhmah Saptari Mindipurnama Putra, Ijlal Hanif Moh Indra Bangsawan Moh. Indra Bangsawan Mohammad Busjro Muqoddas Mohammad BusjroMuqoddas Muchlison Anis Muh Nashiruddin Muhammad Anas Arifin Muhammad Bayu Saputro Muhammad Nurcholis Alhadi Mukhammad Ali Turdialiev Polatjon Ogli Mutimatun Ni’ami Nanik Rumiati Natangsa Surbakti Naufal Fakhri Ghozali Nur Aida Ikrima Nur Hamidah Irba'ul Khair Nurfauzia, Elita Nadia Nurhaliza, Alfida Aulia Rahma Firdauzy Nuria Siswi Enggarani Odilbek Khazratkulov Prasetyo Utomo, Widhi Pratiwi, Betty Intan Purwadi Wahyu Anggoro Puspita Sari, Arindra Raden Roro Astuti Retno Lestari Rahardjo, Trisno Rahayu, Istiyawati Rahmi, Anggraita Nur Rajput, Trisha Ramon, Tomás Mateo Restianti, Riza Rina Arum Prastyanti Rina Arum Prastyanti, Rina Arum Rizka Rizka, Rizka Rochman, Saepul Romi Saputra Saepul Rochman Saepul Rochman Said Saidakhrarovich Gulyamov Saptari, Mega Yudha Nur Rokhmah Saputro, Muhammad Bayu Setiyawan, Wahyudi Shofia, Rahma Silaas Oghenemaro Emovwodo Siti Syahida Nurani Siti Zulaekah Sri Darnoto Sri Rejeki Syafirah, Filzah Ilda Syaifuddin Zuhdi SYAMSUL HIDAYAT Syifa Rana Tsary Tashya Panji Nugraha Tsary, Syifa Rana Wafdah Vivid Iziyana Wahyudi Setiyawan Waljinah, Sri Wardah Yuspin Werdany, Kusuma Estu Wibowo, Sugeng Widananda, Clarisa Yafi, Eiad Yuli Kusumawati Yuniar, Siska Zuhdi, Syaifuddin