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PERSEPSI PETANI TENTANG PENGEMBANGAN AGROWISATA BERBASIS PADI DAN FAKTOR YANG MEMPENGARUHINYA DI KECAMATAN BUNGA RAYA KABUPATEN SIAK PROVINSI RIAU Jamalludin; Noer, Melinda; Syahni, Rahmat; Nofialdi
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Rice field agro-tourism is a tourist destination that carries the concept of nature by utilizing agricultural land to provide education about the agricultural sector. The purpose of the study was to analyze the perceptions of rice paddy farmers towards the development of rice-based agro-tourism, and the factors that influence it. In this study, respondents consisted of a sample of rice paddy farmers. With a population of 2,106 rice farmers, and a sample of 92 farmers. Analysis used Likert scale and multiple regression analysis. The results of the analysis show the perception of rice paddy farmers on the development of agro-tourism based on rice paddy in Bunga Raya District, Siak Regency, it is known that all rice paddy farmers agree, developed, as long as the development continues to pay attention to the preservation of environmental functions, preservation of natural potential and preservation of socio-cultural values of the community. Variables used based on findings affect the level of development of agro-tourism based on rice paddies, variables that have a very real effect are: the benefits of rice-based agro-tourism development, the development of home industry, the existence of agricultural land, the participation of the community of rice paddy farmers and employment opportunities for the community of rice paddy farmers, levy collection. While the variable that does not have a very real effect is the income of the community of rice paddy farmers.
Communication Management of the Organic Vanilla Business in Gadut, Agam Regency Oktavia, Yenny; Nofialdi; Ifdal; Ami Sukma Utami; Nabila Khairani Wardah; Oryza Vicasindi
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (June 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.5511

Abstract

Vanilla is an Indonesian export commodity with a high selling value and great potential for development in Indonesia. This study aims to analyze the stages in the communication management of the organic vanilla business in Tilatang Kamang District, Agam Regency, starting from the communication planning stage, goal setting, and communication strategy formulation. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews with stakeholders, field observations, and a review of relevant documents. The research findings show that although there have been several efforts to improve communication management in the organic vanilla business in Tilatang Kamang District, there are still some constraints such as the lack of coordination and synchronization among stakeholders, the limited understanding of farmers about the organic vanilla production standards required by the market, as well as the suboptimal communication network among organic vanilla business actors in the region.
DINAMIKA PERKEMBANGAN PETANI KOPI BINAAN KPSU SOLOK RADJO DALAM PRAKTIK TECHNOSOCIOPRENEURSHIP Yonaldi, Sepris; Noer, Melinda; Hendri Yeni, Yulia; Nofialdi
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2055

Abstract

The aim of this research is to examine the dynamics of development of coffee farmers assisted by KPSU Solok Radjo in the practice of technosociopreneurship. The research method approach is a qualitative method. Qualitative data was used to explore the views of cooperative managers and members, as well as coffee farmers assisted by the Solok Radjo KPSU Cooperative. Semi-structured interviews were conducted with several key informants, namely coffee farmers as development partners, cooperative members and KPSU Solok Radjo managers. The findings of this research; 1) The Solok Radjo KPSU Cooperative plays a role in realizing SDGs goals in order to solve social problems of farming communities, for example reducing poverty, increasing income and keeping the environment green. 2) Bringing changes to the lives of coffee farmers by increasing coffee prices at the farmer level, because farmers' agricultural products are directly managed by cooperatives, both for export and for downstream retail products. 3) Increasing farmers' knowledge about coffee cultivation, one example is that farmers have picking standards which affect the quality of coffee beans. 4) Assisted farmers can use Dimitra technology as a digital-based transaction medium. 5) Coffee farmers have new business opportunities with the corporate farming program in waste processing, where this program will provide many solutions to the community's economic, environmental and social problems. The active involvement of farmers and cooperative members is a solid foundation on which KPSU Solok Radjo is built in developing capital assets and social capital. This is the driving force for business development with technological innovation for farmers.
Pengaruh Marketing Mix 4P Terhadap Kinerja Pemasaran Agroindustri Gula Merah di Nagari Andaleh Baruh Bukit Resta, Janneri Yudha; Nofiladi, Nofialdi; Paloma, Cindy
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.299-306

Abstract

Nagari Andaleh Baruh Bukit merupakan salah satu daerah penghasil gula aren terbesar di Kabupaten Tanah Datar, Sumatera Barat, terdapat 98 UMK pengolah gula aren, namun masih terkendala dalam pemasaran produk. Produk hanya dipasarkan ke pasar tradisional, lokal dan belum mengemas produk dengan logo usaha dan kemasaran yang modern. Tujuan penelitian ini adalah menganalisis pengaruh bauran pemasaran terhadap kinerja pemasaran pada agroindustri gula aren di Nagari Baruh Bukit. Metode penelitian deskriptif kuanitatif dan eksplanatori. Sampel peneltian 50 pengusaha Agroindustri Gula Aren dengan metode nonprobability sampling. Analisis data menggunakan model SEM-PLS. Hasil penelitian secara keseluruhan bauran pemasaran berpengaruh positif dan signifikan terhadap kinerja pemasaran pada agroindustri gula aren di Nagari Andaleh Baruh Bukik, Kecamatan Sungayang, Kabupaten Tanah Datar. variabel produk , promosi, dan tempat berpengaruh positif dan signifikan terhadap kinerja pemasaran. Sedangkan untuk variabel harga tidak berpengaruh signifikan terhadap kinerja pemasaran.
PENGELOLAAN KAWASAN PERTANIAN SEBAGAI AGROWISATA: SYSTEMATIC LITERATURE REVIEW Jamalludin, Jamalludin; Noer, Melinda; Syahni, Rahmat; Nofialdi
JURNAL AGRIBISNIS Vol. 13 No. 1 (2024): Jurnal Agribisnis Volume 13 No 1 Tahun 2024
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v13i1.3203

Abstract

Artikel ini melakukan tinjauan sistematis terhadap literatur penelitian di bidang agrowisata. Dalam penelitian ini, dengan menggunakan metodologi tinjauan literatur terstruktur, kelompok penelitian yang sudah ada dan yang baru muncul telah diidentifikasi untuk analisis epistemologis. Analisis tersebut membantu dalam mengidentifikasi topik penelitian utama, keterkaitan, dan pola kolaborasi di bidang agrowisata dan bidang penelitian lain yang melibatkan konsep serupa. Pemetaan grafis bidang penelitian agrowisata dilakukan dengan menggunakan VOSviwer. Berdasarkan hasil pencarian artikel memperoleh 500 hasil penelusuran karya ilmiah dan kemudian di export dalam format RIS dan diolah dengan mengunakan VOSviwer, dalam jangka waktu 2017 sampai 2022. Pemetaan grafis ini menggambarkan kontribusi penulis dan negara, kolaborasi mereka, dan pola publikasi selama periode tersebut. Makalah ini memberikan wawasan tentang tema-tema penelitian utama yang dipelajari dan juga mengidentifikasi bidang-bidang umum yang menjadi minat penelitian saat ini dan potensi arah untuk penelitian di masa depan. Pengelolaan kawasan pertanian sebagai agrowisata perlu dikembangkan karena selain menjadi media edukasi bagi pengunjung tentang pertanian juga dapat meningkatkan pendapatan bagi masyarakat. This article conducts a systematic review of the research literature in the field of agritourism. In this study, using a structured literature review methodology, existing and emerging research groups have been identified for epistemological analysis. The analysis helps in identifying key research topics, linkages, and collaboration patterns in the field of agritourism and other research fields involving similar concepts. Graphic mapping of the agrotourism research field was carried out using VOSviwer. Based on the article search results, 500 scientific work search results were obtained and then exported in RIS format and processed using VOSviwer, in the period 2017 to 2022. This graphic mapping illustrates the contribution of authors and countries, collaborations them, and publication patterns over the period. This paper provides insight into the main research themes studied and also identifies general areas of current research interest and potential directions for future research.
Production Risk and Management Strategies of Potato Farming in Nagari Alahan Panjang, Solok Regency, West Sumatera Yusmarni Yusmarni; Rabi’atul Adawiyah; Nofialdi Nofialdi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3374

Abstract

Solok Regency is the largest potato-producing area in West Sumatra. However, from 2015 until 2020, potato production in Solok Regency has experienced a decline. The decline in potato production in Solok Regency indicates production risks in potato farming. The decrease in potato production could be caused by several factors related to potato farming, such as rainfall, pests, diseases, and others. This study aims to identify and assess the sources of production risks in potato farming and analyze risk management in managing production risks in potato farming in Nagari Alahan Panjang, Solok Regency. Data were collected from 31 potato farmers in Nagari Alahan Panjang, the village with the highest potato production in Solok Regency. This study used a risk mapping matrix to analyze the data. The results of the study found nine sources of production risk in potato farming, namely: poor seeds, high rainfall, expensive fertilizers, unproperly weeding, caterpillar pests, thrips pests, pig pests, fusarium wilt disease, and phytophthora disease. This study formulates two types of risk management: preventive and mitigation strategies. A preventive approach is to prevent or reduce the frequency of risk by rotating crops properly and using organic fertilizers. A mitigation strategy is to minimize the impact of production risks by diversifying crops, utilizing biological agents of Trichoderma sp, applying proper Weeding, and partnering with certified potato seed breeders to get good quality seed.