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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Mandiri Transformasi: Journal of Economics and Business Management Journal of Progressive Law and Legal Studies West Science Social and Humanities Studies Revenue Manuscript Joong-Ki PENG: Jurnal Ekonomi dan Manajemen Branding: Jurnal Manajemen & Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Jejak digital: Jurnal Ilmiah Multidisiplin Journal of Management Pinisi Journal of Entrepreneurship Review INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU) Jurnal Akuntansi Bisnis dan Humaniora Journal Markcount Finance
Farida Akbarina
Politeknik Negeri Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role of Green Marketing and Brand Image in Building Consumer Loyalty in Environmentally Friendly Culinary MSMEs in Malang City: Sustainable Marketing Strategy for Business Continuity sanita; shohib muslim; Farida Akbarina; Evi Suwarni; nurul hidayatinnisa
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42112

Abstract

This study aims to analyze the role of green marketing and brand image in building consumer loyalty in environmentally friendly culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. The emergence of sustainable consumerism has driven MSMEs to adopt eco-friendly practices such as the use of organic raw materials, biodegradable packaging, and sustainable production processes. Green marketing and a strong brand image are considered strategic levers to enhance consumer trust and loyalty. A quantitative explanatory approach was employed with a sample of 123 respondents, exceeding the targeted 100, selected through purposive sampling of consumers familiar with eco-friendly culinary products. Data were collected through structured questionnaires and analyzed using multiple regression in SPSS. Results indicate that both green marketing and brand image have significant positive effects on consumer loyalty, both partially and simultaneously. The coefficient of determination (R² = 0.751) demonstrates that 75.1% of consumer loyalty can be explained by green marketing and brand image, with brand image showing a stronger influence (β = 0.624) compared to green marketing (β = 0.289). The findings emphasize the importance of authentic sustainability practices and strong brand positioning for MSMEs to compete effectively in the growing eco-conscious market. Theoretically, the research contributes to sustainable marketing literature by confirming the relevance of green value and image in loyalty formation. Practically, it provides recommendations for MSMEs to enhance competitive advantage through green innovation and consistent branding.
Pengaruh Shopping Lifestyle dan Price Discount Terhadap perilaku Impulse Buying pada Konsumen Ghealsy Malang (Studi pada Mahasiswa Politeknik Negeri Malang) Amalia Fatika Sari; Farida Akbarina
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0neen654

Abstract

This research aimed to analyze and describe the influence of shopping lifestyle and price discount on impulse buying behavior in Ghealsy Malang consumers. The study employed a quantitative explanatory method using shopping lifestyle, price discount, and impulse buying as its variables. The data were collected through purposive sampling using a questionnaire distributed to 101 respondents as the sample. The analysis techniques included validity and reliability tests, classical assumption testing, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The results showed that shopping lifestyle had a positive and significant partial influence on impulse buying, and price discount also had a positive and significant partial influence on impulse buying. Furthermore, shopping lifestyle and price discount simultaneously had a positive and significant influence on consumers’ impulse buying behavior. The conclusion of this study indicates that Ghealsy Malang is capable of fulfilling consumers’ shopping lifestyles by providing up-to-date fashion products that align with current trends, thereby increasing impulse buying behavior.
Pengaruh Keaslian Merek dan Kredibilitas Influencer Terhadap Kepercayaan Merek Somethinc di Aster Kosmetik Malang Naura Nabilla Khairunnisa; Farida Akbarina; Achmad Zaini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yp1bk210

Abstract

This study examines the influence of brand authenticity and influencer credibility on trust in the Somethinc brand at Aster Kosmetik in Malang. Somethinc’s market share, which dropped sharply from 59% in 2021 to 2.56% in 2025, indicates challenges in maintaining consumer trust, while previous studies have examined these two factors separately. This study employed a quantitative approach by distributing a questionnaire to 110 Somethinc consumers in Malang. The results show that brand authenticity and influencer credibility have a positive and significant effect on brand trust, both partially and simultaneously. These findings confirm that trust in a brand is not only shaped by product quality and consistency but is also influenced by how credible the influencers promoting it on social media are. This study provides insights for beauty industry players in designing more effective digital marketing strategies. Somethinc is advised to continue maintaining brand authenticity through product quality, transparent information, innovation, and honest communication. Additionally, collaborating with credible and experienced influencers should be prioritized to ensure that the reviews they share are convincing and that consumer trust remains strong.
Ethical AI in Financial Decision-Making: Balancing Innovation, Regulation, and Social Justice Shohib Muslim; Ahmed Hossam; Mona Abdallah; Farida Akbarina
Journal Markcount Finance Vol. 3 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i3.2714

Abstract

The integration of Artificial Intelligence (AI) in financial decision-making has revolutionized the sector, offering unprecedented speed and efficiency. However, the increasing reliance on AI systems has raised concerns regarding ethical implications, particularly in terms of fairness, transparency, and accountability. This study explores the intersection of ethical AI, financial decision-making, and social justice, emphasizing the need to balance technological innovation with regulatory oversight and societal impact. The research aims to assess how AI-driven financial decisions align with ethical principles and the role of regulation in ensuring equitable outcomes. A mixed-methods approach was employed, combining a qualitative review of existing literature on AI ethics in finance with quantitative analysis of AI algorithms in decision-making processes within financial institutions. The findings suggest that while AI has the potential to enhance financial decision-making, there is a significant gap in the ethical regulation of AI systems. The study identifies key challenges in ensuring transparency and fairness, particularly in automated lending and investment decisions. It concludes that a comprehensive regulatory framework is essential for balancing innovation with ethical standards, ensuring that AI serves the public good while mitigating the risk of biased decision-making. The findings underscore the importance of social justice considerations in the deployment of AI in financial systems.
Blockchain-Based Smart Contracts in Microfinance: Enhancing Trust and Reducing Transaction Costs in Southeast Asia Farida Akbarina; Nina Anis; Rashid Rahman
Journal Markcount Finance Vol. 3 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i3.3022

Abstract

Microfinance plays a vital role in financial inclusion in Southeast Asia, yet persistent challenges such as high transaction costs, information asymmetry, and limited transparency continue to undermine institutional sustainability and borrower trust. This study aims to examine how blockchain-based smart contracts enhance trust and reduce transaction costs within microfinance institutions operating in Southeast Asia. A mixed-methods research design is employed, combining quantitative analysis of transaction cost indicators, loan processing efficiency, and repayment performance with qualitative insights from microfinance practitioners and borrowers. Data are collected from selected institutions implementing smart contract systems in Indonesia, Vietnam, and the Philippines. The results indicate significant reductions in administrative, monitoring, and enforcement costs alongside faster loan disbursement processes. Improved transparency and automated contract execution contribute to higher levels of borrower trust, fewer disputes, and stronger repayment discipline. The findings reveal a positive relationship between transaction cost reduction and trust enhancement, suggesting that operational efficiency reinforces institutional credibility. The study concludes that blockchain-based smart contracts function as socio-technical mechanisms that reshape governance structures in microfinance rather than serving solely as efficiency tools. The novelty of this research lies in its empirical demonstration that technological trust embedded in smart contracts can complement and partially replace relational trust, offering a context-sensitive framework for digital financial inclusion in Southeast Asia.
Pengaruh Brand Love dan Brand Experience Terhadap Loyalitas Pelanggan pada Produk Glad2glow di Kota Malang Sinta Ardelia; Rena Feri Wijayanti; Farida Akbarina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/baydm973

Abstract

This study aimed to analyze the influence of brand love and brand experience on customer loyalty toward Glad2Glow products in Malang City. Customer loyalty is an essential factor in maintaining business sustainability, particularly in the skincare industry, which is characterized by intense market competition. Therefore, companies need to understand the factors that contribute to building and sustaining customer loyalty. This study employed a quantitative approach using a survey method involving 100 Glad2Glow Moisturizer users selected through purposive sampling. The data were collected through questionnaires and analyzed with multiple linear regression with SPSS. The results indicated that brand love has a positive and significant effect on customer loyalty, Brand Experience also has a positive and significant effect on customer loyalty. Simultaneously, brand love and brand experience significantly influence customer loyalty. Future studies are recommended to include additional variables that may affect customer loyalty.
Co-Authors Abdul Chalim, Abdul Abdul Muqit Abdul Razak Munir Achmad Zaini Agrina, Camelia Rizki Ahmad Fauzi Ahmad Rizani Ahmed Hossam Ainil Mardiah Amalia Fatika Sari Anastasya Zahira Shofa Andika Saputra Anton Priyo Nugroho Becik Gathi Anjari Becik Gati Anjari Denpharanto Agung Krisprimandoyo Devi Rosniawati Dian Ariani Ellyn Eka Wahyu Elwardah, Khairiah Erlangga Andi Sukma Ery Sugito Evi Suwarni, Evi Fahmi Muhammad Azzuhri Fitrianingrum, Rini Heni Widyaningsih, Heni I Gusti Ngurah Agung Dewantara Putra Ikhsan Setiawan Iman Ahmad Gymnastiar Ira Ningrum Resmawa, Ira Ningrum Khrisna Hadiwinata Lilies Nur Aini Maskur, M Masreviastuti Maya Kasmita Mendrofa, Syah Abadi Mona Abdallah Muh Tabran Muhammad Yusuf Murwani Wulansari Muslim, Shohib Naura Nabilla Khairunnisa Ni Nyoman Suarniki Nina Anis Norvadewi Nurdin Nurdin Nurul Hidayatinnisa Nurul Hidayatinnisa' Prasetya, Aliya Afifah Prima Beauty Kartikasari Rashid Rahman Rena Feri Wijayanti Reni Sara Indrawati Rini Fitrianingrum Risqy Khoirunnisa’ Rizqi Khoirunnisa Rizqi Khoirunnisa Rokiyah Rokiyah, Rokiyah S, Muh. Rizal Sanita Sanita Dhakirah Sanita Dhakirah Savitri, Anava Salsa Nur Shinta Maharani Trivena Shohib Muslim Sinta Ardelia Siti Nurbaya Siti Nuridah Srikandi Kumadji Suharyono Suharyono Suratman Suratman Susandi, Deny Gunawan Syah Abadi Mendrofa Syamsu Rijal Tehedi Tehedi Tri Wahyu Widodo Tri Yulistyawati Evelina Umar, Ahmad Ulil Albab Al Win Narasuci Wira Pramana Putra ‘Aini, Yulis Nurul