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All Journal Jurnal Gizi dan Pangan JTEV (Jurnal Teknik Elektro dan Vokasional Jurnal Ilmu Sosial dan Humaniora Al Ishlah Jurnal Pendidikan Jurnal Berkala Kesehatan Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Scientific Journal of Reflection : Economic, Accounting, Management and Business Ijtimaiyah: Jurnal Ilmu Sosial dan Budaya JURNAL PENDIDIKAN TAMBUSAI Jurnal Teknologi Informasi dan Pendidikan JPGI (Jurnal Penelitian Guru Indonesia) Jurnal Pendidikan dan Keluarga Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pendidikan dan Kebudayaan PAKAR Pendidikan Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Pendidikan Tata Boga dan Teknologi International Journal of Tourism, Haritage and Sport Recreation An-Nuha : Jurnal Pendidikan Islam International Journal of Applied Counseling and Social Sciences Human Resource Management Studies Journal of Research in Social Science and Humanities JELAJAH: Journal of Tourism and Hospitality Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Jurnal Psikologi dan Konseling West Science Jurnal Gizi dan Kesehatan Mutiara: Multidiciplinary Scientifict Journal JRTI (Jurnal Riset Tindakan Indonesia)
Yuliana Yuliana
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Other

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THE ROLE OF DIGITAL MARKETING IN INCREASING THE NUMBER OF TOURISTS IN TOURIST DESTINATIONS Rusti Mawa Praci; Yuliana Yuliana
IJTIMAIYAH Jurnal Ilmu Sosial dan Budaya Vol 10, No 1 (2026)
Publisher : Prodi Tadris Ilmu Pengetahuan Sosial FITK UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/ijtimaiyah.v10i1.28696

Abstract

Digital marketing has grown rapidly in recent years and has become one of the main tools for the tourism sector to attract tourists. Many tourist destinations are now utilizing various digital platforms, such as social media, websites, and digital advertising to promote their products and services. Digital marketing allows for broader, more affordable, and more targeted promotions to specific audiences, which can increase the number of tourist visits. However, despite the many studies that have been conducted on digital marketing, there is still a need for a deeper understanding of its impact on increasing tourist numbers, both in local and international contexts. Therefore, a systematic review through the Systematic Literature Review (SLR) is needed to explore and analyze findings related to the influence of digital marketing on tourists' decisions in choosing tourist destinations. 
AKULTURASI ETNIS INDIA DI MINANGKABAU: IDENTITAS BUDAYA DAN INTERAKSI SOSIAL Iftita Rahmi Efendi; Yuliana Yuliana; Agusti Efi; Elida Elida
IJTIMAIYAH Jurnal Ilmu Sosial dan Budaya Vol 10, No 1 (2026)
Publisher : Prodi Tadris Ilmu Pengetahuan Sosial FITK UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/ijtimaiyah.v10i1.27293

Abstract

This research conducted in Kampung Keling, Padang City, West Sumatra Province aims to explore the dynamics of the existence of the Indian ethnic community within the Minangkabau cultural environment as a representation of Indonesia's ethnic diversity. The main objective of the study is to understand how social interactions between the Indian ethnic group and the Minangkabau community influence cultural identity, the preservation of customs and traditions, religious practices, and socio-economic development among the Indian community. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation. The findings reveal that the Indian ethnic group in the Minangkabau region has experienced a gradual acculturation process, resulting in a form of cultural transformation that blends elements of Indian heritage with Minangkabau culture. Over time, they have successfully adapted to the local social environment while still maintaining distinctive cultural characteristics rooted in their ancestral traditions. Social interaction between the two ethnic groups plays a significant role in shaping processes of adaptation and cultural acculturation. The commitment to preserving Indian cultural identity is reflected in efforts to sustain traditional customs, religious values, and cultural practices, despite the pressures of modernization and globalization. Various cultural activities and community organizations help support this continuity. Overall, this research provides deeper insight into cultural plurality in Indonesia and highlights the importance of multicultural harmony. It offers valuable reference material for policy development related to ethnic diversity and cultural identity preservation within multicultural societies.
Co-Authors Abel Juntiya Cahaya Rahayu ade iferamuna Ade Irferamuna Adek Kurnia Fiza Afdal Luthfi afifah nur hasanah Agusti Efi Ali Anis Ali Khomsan Alia Gishyanti Ambiyar, Ambiyar Andre Yuberta Anni Faridah Asmar Yulastri Aulia Canda Nurfita Aulia Rahmat Azizah Salsabila Belly Rozano Beni Khairul Azmi Budayawan, Khairi Candra Surya Deby Cinthia Deddy Muchtadi EKA Otaviani Melianti Elfi Tasrif elida elida Ernawati Ernawati Ersa Rahma Wardani Fadhilah Fadhilah Fadhilla Fadhilla Fadhillah Adinda Ghasani Fadia kalma Lailani Fahmi Mardiah Fatimah Azzahra Feri Ferdian Finna Marshanda Fitri Wulandari Friska Dwi Amalia Ganefri . Habib Arifin Hadi Riyadi Hadiastuti, Hadiastuti Hambali Hambali Hansi Effendi Hijriyantomi Suyuthie Ifnala Rahayu Ifnalia Rahayu Iftita Rahmi Efendi Ika Parma Dewi Ilviano Rama Indah Muliati Indah Muthia Ayuni Indri Meilani Kamila Raufa Kasmita Kasmita Keysa Anelim Ananta Kurnia Illahi Manvi Liana Atika Lucy Fridayati Lusiana Defrianita Magellanic Thoni Pratama Mahesa Akbar Marlina Marlina Maya Wulan Sari Meisintrisuci Limbong Meiyaldi Eka Putra Meri Yulianti Putri Miftah Al Fattaah Miftahul Jannah Monica Tania Muhammad Adri Muhammad Fadhil Yanda Muhammad Fadly Muhammad Nauvall Muskhir, Mukhlidi Nabilla Almira Lamis Nadiva Maretha Putri Neviyarni Neviyarni Nizwardi Jalinus Nofrizal Nofrizal Nova Nelsya Ariani Puan Nabilla Putri Dwi Haryafitri Putri Farisa Zahara Putri Wulandari Rahdatul Aisy Zanitra Rahmi Holinesti Rahmiati Rahmiati Ramadhanti Ramadhanti Randi Hidayat Ranty Mulina Safitri Retnaningtyas Susanti Rina Yenrina Rini Sarianti Riva Muharramah Rivo Agustira Rivo Hermanto Rizky Hariyanto Rosalina, Linda Rusti Mawa Praci Safrinanda Harahap Sari Mustika Soemiarti Patmonodewo Suci Rahmadhani Sudirman Sudirman Syifaul Azri Syukri . Syukri Thalita Maharani Tiara Silvy Ramadani Wan Jelita Waskito Widi Alifa Izzara Widi Aliffa Izzara Wiki Lofandri Wira Triana Wirhamni Wirhamni Wiwik Gusnita Yocy Helena Irsyanda Yudistira, Sukma Zulfa Erianti