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Ethical considerations of using generative Artificial Intelligence in advertising Ratnasari, Eny; Sumartias, Suwandi
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.62726

Background: The Ministry of Communication and Digital Affairs created an advertising campaign for the “Makan Bergizi Gratis” Program. This advertisement drew much criticism from netizens because it used generative AI. Netizens considered the use of AI disrespectful to local animators and Indonesia’s creative industry. Purpose: This study aimed to determine the network and classification of comments on the AI-generated advertisement of “Makan Bergizi Gratis” released on YouTube by the Ministry of Communication and Digital Affairs. Methods: This study adopted a quantitative-qualitative (mixed method) approach with two methodological tools: social network analysis and content analysis. Results: Comments on the advertisement of “Makan Bergizi Gratis” are dominated by argumentative, critical comments directed at the Ministry of Communication and Digital Affairs. In this criticism, netizens expressed disappointment due to the use of generative AI in the advertisement, which devalued animators and human-made animation works. Conclusion: Based on the analysis of the comments, netizens are divided into three groups: individuals who understand that the advertisement is AI-generated and call it generative AI; individuals who understand that the advertisement is AI-generated and call it AI animation; and individuals who call it animation. The researchers also concluded that Indonesians are struggling to distinguish between animation, generative AI, and AI. Implications: Policymakers, communication practitioners, and academics must share the vision that the development and use of generative AI require a strong framework of communication ethics to guide responsible practices. This research could also be an evaluation source for the Ministry of Communication and Digital Affairs. It could trigger all creative industry players in Indonesia to formulate a code of ethics for using generative AI in Indonesia.

Bridging Policy and Public: Stakeholder Engagement Strategy in Indonesia's Ministry of Finance Zulfiningrum, Rahmawati; Indrayani, Heni; Aditia, Nico; Harriadi, Ibrahim; Sumartias, Suwandi; Jaya, Joana
Nyimak: Journal of Communication Vol 9, No 2 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i2.14563

In the era of information transparency and rising public expectations, governmental institution face challenges not only in disseminating information but also in cultivating lasting stakeholder relationships. The Ministry of Finance of the Republic of Indonesia, as the principal administrator of fiscal policy, must manage fiscal communication in a way that balances efficiency with inclusivity. This study examines the Ministry's communication strategy for engaging both internal and external stakeholders. Employing Stakeholder Engagement theory, a qualitative methodology, and a case study approach, data were gathered via in-depth interviews with six heads of Sub-Division from the Bureau of Communication and Information Services, Ministry of Finance. Research indicates that stakeholder engagement techniques concentrate on four approaches: dialogue, information distribution, message transmission, and broadcasting. Internal elements, including motivation, authority, and organizational dynamics, affect communication efficacy. Stakeholder mapping, communication strategy, and risk management are essential in the external setting. These practices demonstrate how internal organizational capacity and external stakeholder dynamics jointly influence engagement outcomes, including legitimacy, participation, and collaborative value creation. The primary contribution of this study is the development of a conceptual model that explains the mechanisms linking internal organizational factors to external stakeholder engagement. This model offers a comprehensive understanding of how state institutions can transform communication into participatory and accountable governance. It emphasizes the significance of transformative communication in promoting participatory, inclusive, transparent, and responsive governance that aligns with public needs. Keywords: External communication, internal communication, public participation, stakeholder engagement, strategic communication ABSTRAKDi era transparansi informasi dan meningkatnya ekspektasi publik, lembaga pemerintah menghadapi tantangan tidak hanya dalam menyebarkan informasi tetapi juga dalam membangun hubungan pemangku kepentingan yang berkelanjutan. Kementerian Keuangan Republik Indonesia, sebagai administrator utama kebijakan fiskal, harus mengelola komunikasi fiskal dengan menyeimbangkan efisiensi dan inklusivitas. Penelitian ini mengkaji strategi komunikasi Kementerian dalam melibatkan pemangku kepentingan internal dan eksternal. Dengan menggunakan teori Stakeholder Engagement, metodologi kualitatif, dan pendekatan studi kasus, data diperoleh melalui wawancara mendalam dengan enam kepala Sub Bagian dari Biro Komunikasi dan Layanan Informasi Kementerian Keuangan. Hasil penelitian menunjukkan bahwa teknik keterlibatan pemangku kepentingan berpusat pada empat pendekatan: dialog, distribusi informasi, penyampaian pesan, dan penyiaran. Faktor internal termasuk motivasi, otoritas, dan dinamika organisasi yang mempengaruhi efektivitas komunikasi, sedangkan proses eksternal seperti pemetaan pemangku kepentingan, perancangan strategi, dan manajemen risiko menjadi landasan operasional. Praktik-praktik ini menunjukkan bagaimana kapasitas organisasi internal dan dinamika pemangku kepentingan eksternal secara bersama-sama membentuk hasil keterlibatan, seperti legitimasi, partisipasi, dan penciptaan nilai kolaboratif. Kontribusi utama penelitian ini adalah pengembangan model konseptual yang menjelaskan mekanisme yang menghubungkan faktor internal organisasi dengan keterlibatan pemangku kepentingan eksternal. Model ini menawarkan pemahaman komprehensif tentang bagaimana lembaga negara dapat mengubah komunikasi menjadi tata kelola yang partisipatif dan akuntabel. Penelitian ini menekankan pentingnya komunikasi transformatif dalam mendorong tata kelola yang partisipatif, inklusif, transparan, dan responsif sesuai dengan kebutuhan publik.Kata Kunci: Komunikasi eksternal, komunikasi internal, komunikasi strategis, partisipasi publik, stakeholder engagement

Penguatan Literasi Digital Generasi Muda melalui Pelatihan Media Digital dan Pembuatan Konten Digital Sumartias, Suwandi; Suryana, Asep; Ariadne, Evie; Ratnasari, Eny
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Volume 4 Nomor 2 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i2.3636

High school students at State Senior High School of Rancaekek are the young generation who have strategic potential in social change. The lack of digital literacy for high school students can be a threat to the ideals of a Golden Indonesia in 2045. For this reason, digital media literacy training and content creators are needed for Rancaekek state high school students, Bandung Regency. This training is carried out directly using interactive lecture methods and focus group discussions (FGD), as well as hands-on practice in processing social media content. The training has succeeded in increasing students' awareness and knowledge about digital media and content creators. Mainly seen from the increase in awareness and knowledge regarding social media content that needs to be studied and filtered before spreading such as hoaxes, fake news, hate speech and so on which is reflected in the results of the pre-test and post-test. The students showed a significant increase in knowledge and skills about the benefits and impacts of digitization, how to avoid hoax news, the Canva application as an application that can support learning and work, and procedures for creating content on social media. Apart from that, in this activity there was also an introduction to CV and LinkedIn as well as the use of Canva and Google Digital Garage. Recommendations for training activities at SMAN Rancaekek are the need for gradual continuation of digital literacy training for students. In addition, school policies are needed to develop digital media literacy agendas as an important part of the teaching and learning process.

Hubungan antara informasi pada akun instagram @bijakmemilih.id dengan sikap followers Ghassani, Alvenia Azzah; Sumartias, Suwandi; Prastowo, FX Ari Agung
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 3 (2024): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v3i3.1214

Tujuan penelitian ini adalah untuk mengetahui sejauh mana hubungan antara informasi pada akun Instagram @bijakmemilih.id dengan sikap followers mengenai debat capres dan cawapres. Hubungan informasi dengan sikap followers diukur melalui valensi dan bobotnya. Penelitian ini dilakukan untuk menguji teori integrasi informasi dengan mencoba mengetahui sejauh mana hubungan antara valensi informasi pada akun Instagram @bijakmemilih.id dengan sikap followers dan sejauh mana bobot informasi pada akun Instagram @bijakmemilih.id dengan sikap followers. Metode yang digunakan dalam penelitian ini adalah kuantitatif, melalui uji hipotesis rank spearman dengan teknik analisis deskriptif dan inferensial. Responden penelitian ini sebanyak 89 orang yang terpilih berdasarkan teknik simple random sampling. Pengambilan sampel dilakukan melalui PhantomBuster dan Random.org. Teknik pengambilan data yang digunakan yaitu angket kuesioner, observasi, dan studi kepustakaan. Hasil dari penelitian ini menunjukkan bahwa informasi pada akun Instagram @bijakmemilih.id memiliki hubungan yang kuat dengan sikap followers. Hal tersebut disebabkan oleh elemen valensi dan bobot informasi yang positif dan memiliki hubungan dengan perubahan sikap followers. Simpulan dari penelitian ini menunjukan bahwa valensi informasi dengan sikap memiliki hubungan yang cukup kuat. Sedangkan, bobot informasi dengan sikap followers memiliki yang hubungan kuat.

Peran Kelompok Tani Wanoja dalam Konservasi Lahan Kritis di Kamojang Putra, Wisma; Sumartias, Suwandi; Mulyani, Henny Sri
Bina Hukum Lingkungan Vol. 10 No. 1 (2025): Bina Hukum Lingkungan, Volume 10, Nomor 1, Oktober 2025
Publisher : Asosiasi Pembina Hukum Lingkungan Indonesia (PHLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24970/bhl.v10i1.480

ABSTRAKAlih fungsi lahan di Kabupaten Bandung telah menyebabkan meluasnya lahan kritis dan peningkatan risiko bencana alam seperti banjir bandang, longsor, dan erosi yang merugikan sosial ekonomi masyarakat. Penelitian ini bertujuan mengkaji bagaimana Kelompok Tani Wanoja di Kecamatan Ibun mengelola pertanian kopi secara ramah lingkungan sesuai dengan ketentuan Pasal 70 Undang-Undang Nomor 32 Tahun 2009 tentang Perlindungan dan Pengelolaan Lingkungan Hidup, serta dampaknya terhadap konservasi lingkungan dan kesejahteraan masyarakat. Kebaruan penelitian ini terletak pada fokus penerapan hukum lingkungan dalam praktik pertanian kopi yang dipimpin oleh petani perempuan, dengan pendekatan partisipatif dan konservasi yang terintegrasi. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus melalui observasi, wawancara langsung di lokasi produksi Kelompok Tani Wanoja, dan kajian literatur terkait. Hasil penelitian menunjukkan bahwa Kelompok Tani Wanoja berhasil menanam lebih dari satu juta batang kopi di lahan seluas 118 hektare, yang sebelumnya mengalami alih fungsi menjadi lahan pertanian sayur dan menimbulkan bencana banjir bandang. Praktik pertanian tersebut menerapkan sistem agroforestri, penggunaan pupuk dan pestisida organik, pengelolaan limbah secara zero waste, dan pengelolaan sumber daya air yang efisien, sehingga mampu mengurangi risiko erosi dan banjir bandang sejak 2016. Keberhasilan ini juga didukung oleh pelibatan aktif perempuan sebagai agen perubahan dan dukungan pelatihan serta akses pasar ekspor, yang secara kolektif meningkatkan keberlanjutan lingkungan dan kesejahteraan anggota kelompok tani. Penelitian ini menggarisbawahi pentingnya sinergi antara konservasi lingkungan dan pemberdayaan komunitas tani dalam menghadapi tantangan alih fungsi lahan dan bencana alam. Kata kunci: hukum lingkungan; komunikasi lingkungan; kelompok tani kopi; kelompok tani wanoja; alih fungsi lahan. ABSTRACTLand conversion in Bandung Regency has led to the expansion of critical land and increased risk of natural disasters such as flash floods, landslides, and erosion, which have adverse socio-economic impacts on the local community. This research aims to examine how the Wanoja Farmers Group in Ibun District manages environmentally friendly coffee farming in accordance with the provisions of Article 70 of Law Number 32 of 2009 concerning Environmental Protection and Management, as well as its impact on environmental conservation and community welfare. The novelty of this research lies in its focus on the application of environmental law in coffee farming practices led by women farmers, using a participatory and integrated conservation approach. The method used is descriptive qualitative with a case study approach through observation, direct interviews at the Wanoja Farmers Group's production site, and related literature review. The results show that the Wanoja Farmers Group has succeeded in planting more than one million coffee trees on 118 hectares of land, which was previously converted into vegetable farming land and caused flash floods. These agricultural practices implement agroforestry systems, the use of organic fertilizers and pesticides, zero waste management, and efficient water resource management, thereby reducing the risk of erosion and flash floods since 2016. This success is also supported by the active involvement of women as agents of change and support for training and access to export markets, which collectively improve environmental sustainability and the welfare of farmer group members. This study underscores the importance of synergy between environmental conservation and farmer community empowerment in addressing the challenges of land conversion and natural disasters. Keywords: environmental law; environmental communication; coffee farmer groups; Wanoja farmer groups; land conversion.

Peran Kelompok Tani Wanoja dalam Konservasi Lahan Kritis di Kamojang Putra, Wisma; Sumartias, Suwandi; Mulyani, Henny Sri
Bina Hukum Lingkungan Vol. 10 No. 1 (2025): Bina Hukum Lingkungan, Volume 10, Nomor 1, Oktober 2025
Publisher : Asosiasi Pembina Hukum Lingkungan Indonesia (PHLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24970/bhl.v10i1.480

ABSTRAKAlih fungsi lahan di Kabupaten Bandung telah menyebabkan meluasnya lahan kritis dan peningkatan risiko bencana alam seperti banjir bandang, longsor, dan erosi yang merugikan sosial ekonomi masyarakat. Penelitian ini bertujuan mengkaji bagaimana Kelompok Tani Wanoja di Kecamatan Ibun mengelola pertanian kopi secara ramah lingkungan sesuai dengan ketentuan Pasal 70 Undang-Undang Nomor 32 Tahun 2009 tentang Perlindungan dan Pengelolaan Lingkungan Hidup, serta dampaknya terhadap konservasi lingkungan dan kesejahteraan masyarakat. Kebaruan penelitian ini terletak pada fokus penerapan hukum lingkungan dalam praktik pertanian kopi yang dipimpin oleh petani perempuan, dengan pendekatan partisipatif dan konservasi yang terintegrasi. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus melalui observasi, wawancara langsung di lokasi produksi Kelompok Tani Wanoja, dan kajian literatur terkait. Hasil penelitian menunjukkan bahwa Kelompok Tani Wanoja berhasil menanam lebih dari satu juta batang kopi di lahan seluas 118 hektare, yang sebelumnya mengalami alih fungsi menjadi lahan pertanian sayur dan menimbulkan bencana banjir bandang. Praktik pertanian tersebut menerapkan sistem agroforestri, penggunaan pupuk dan pestisida organik, pengelolaan limbah secara zero waste, dan pengelolaan sumber daya air yang efisien, sehingga mampu mengurangi risiko erosi dan banjir bandang sejak 2016. Keberhasilan ini juga didukung oleh pelibatan aktif perempuan sebagai agen perubahan dan dukungan pelatihan serta akses pasar ekspor, yang secara kolektif meningkatkan keberlanjutan lingkungan dan kesejahteraan anggota kelompok tani. Penelitian ini menggarisbawahi pentingnya sinergi antara konservasi lingkungan dan pemberdayaan komunitas tani dalam menghadapi tantangan alih fungsi lahan dan bencana alam. Kata kunci: hukum lingkungan; komunikasi lingkungan; kelompok tani kopi; kelompok tani wanoja; alih fungsi lahan. ABSTRACTLand conversion in Bandung Regency has led to the expansion of critical land and increased risk of natural disasters such as flash floods, landslides, and erosion, which have adverse socio-economic impacts on the local community. This research aims to examine how the Wanoja Farmers Group in Ibun District manages environmentally friendly coffee farming in accordance with the provisions of Article 70 of Law Number 32 of 2009 concerning Environmental Protection and Management, as well as its impact on environmental conservation and community welfare. The novelty of this research lies in its focus on the application of environmental law in coffee farming practices led by women farmers, using a participatory and integrated conservation approach. The method used is descriptive qualitative with a case study approach through observation, direct interviews at the Wanoja Farmers Group's production site, and related literature review. The results show that the Wanoja Farmers Group has succeeded in planting more than one million coffee trees on 118 hectares of land, which was previously converted into vegetable farming land and caused flash floods. These agricultural practices implement agroforestry systems, the use of organic fertilizers and pesticides, zero waste management, and efficient water resource management, thereby reducing the risk of erosion and flash floods since 2016. This success is also supported by the active involvement of women as agents of change and support for training and access to export markets, which collectively improve environmental sustainability and the welfare of farmer group members. This study underscores the importance of synergy between environmental conservation and farmer community empowerment in addressing the challenges of land conversion and natural disasters. Keywords: environmental law; environmental communication; coffee farmer groups; Wanoja farmer groups; land conversion.

Strategic Communication in Public Relations Practices: A Bibliometric Analysis Based on Scopus Database from 2015 to 2025 Nurul Fadhillah; Suwandi Sumartias; Aang Koswara
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5871

Researchers systematically analyze studies on strategic communication in public relations through a bibliometric review. The aim is to determine the current state and development of research on strategic communication, especially in the context of Public Relations. This research contributes to a broader, more precise understanding of the research landscape on strategic communication and to the identification of keyword trends for future research. The research employed a qualitative approach, along with bibliometric and thematic analyses, to review the literature on strategic communication in the context of public relations. The researcher collected scientific articles on strategic communication in the context of public relations through the Scopus database. The finding that attracts the researcher's attention is the annual growth rate of 2.54% suggests that academic attention remains relatively limited, which consequently impacts the field's growth trajectory. Another finding of this research is the significant evolution in research topics occurred during the period from 2015 to 2025. While previous studies positioned social media and digital technology as 'hot topics' for future inquiry, this study finds that both have since become mature and developing fields. The high density of these keywords indicates that scholars are no longer merely exploring the definitions of social media but are instead investigating in depth how it functions strategically to shape public opinion. The evolution of research topics confirms that the profession is moving beyond technician roles toward strategic management functions, where PR practitioners are increasingly involved in high-level organizational decision-making. The research over the past decade has primarily focused on the corporate context. Consequently, we suggest exploring how non-corporate sectors, such as NGOs, government agencies, and advocacy groups, adopt digital strategic communication practices to achieve their organizational goals.

Digital Public Relations Strategies to Increase Public Awareness Through Instagram at the Aceh Foundation for Children with Disabilities Diana Permatasari; Suwandi Sumartias; Iwan Koswara
Jurnal Ilmiah Multidisiplin Vol. 5 No. 01 (2026): Januari: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i01.2464

The low level of public awareness of the role and activities of the Aceh Foundation for the Education of Children with Disabilities (YPAC) in educating children with disabilities requires an effective communication strategy through digital media. This study focuses on YPAC Aceh's digital public relations strategy in increasing public awareness through Instagram social media management, including planning, implementation, and evaluation of digital communication. The research method used is a qualitative approach with a descriptive research type, through data collection techniques in the form of interviews, observation, and documentation. The results of the study indicate that YPAC Aceh has implemented a digital public relations strategy in stages through the delivery of visual content based on school activities, interaction with the audience, and simple evaluation of follower responses. Although Instagram management still faces limitations in human resources and is not yet optimally structured, the use of Instagram is considered effective in disseminating information, building empathy, and increasing public awareness of children's disability issues and the role of YPAC Aceh.

PENGARUH STRATEGI KOMUNIKASI PEMASARAN, BUDAYA ORGANISASI, KARAKTERISTIK INDIVIDU INOVATIF DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA USAHA KECIL DAN MENENGAH Suryana, Asep; Zein, Duddy; Sumartias, Suwandi; Gemiharto, Ilham
Manajemen Komunikasi Vol 3, No 2 (2019): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Dalam menghadapi masyarakat ekonomi ASEAN (MEA) sejak tahun 2016, perkembangan bisnis di Indonesia, baik yang berkaitan dengan barang (goods) maupun pelayanan (services), memperlihatkan trend yang meningkat dan kompetitif. Keadaan tersebut tidak hanya diperlihatkan oleh perusahaan-perusahaan yang besar saja juga oleh perusahaan menengah dan kecil yang sebut usaha kecil dan menengah (UKM). Tujuan penelitian ini secara umum adalah untuk mengukur pengaruh strtegi komunikasi pemasaran, budaya organisasi, karakteristik individu inovatif dan komitmen organisasional terhadap kinerja UKM dalam menghadapi masyarakat Ekonomi Asean (MEA0 di Jawa Barat. Metode yang digunakan dalam penelitian ini adalah metode survey yang bersifat eksplanatoris (explanatory survey). Penelitian ini, diarahkan pada pengungkapan hubungan kausal antar variabel yang diteliti. Objek yang diteliti adalah pemilik dan atau pengelola Industri Skala Kecil dan Menengah yang ada di Jawa Barat, yang merupakan populasi dan sampel diambil secara random. Hasil penelitian menunjukkan bahwa. (1) komitmen organisasional pelaku bisnis usaha kecil dan menengah (UKM) secara simultan dipengaruhi oleh strategi komunikasi pemasaran, budaya organisasi dan karakteristik individu pelaku bisnis UKM. Namun secara individual atau parsial dipengaruhi oleh strategi komunikasi pemasaran dan budaya organisasi. Dengan demikian maka tinggi rendahnya komitmen organisasional pelaku bisnis UKM dapat ditentukan oleh tinggi rendahnya strategi komunikasi pemasaran dan budaya organisasi. (2) kinerja Usaha Kecil dan Menengah (UKM) secara simultan dipengaruhi oleh strategi komunikasi pemasaran, budaya organisasi dan karakteristik individu pelaku bisnis UKM. Namun secara individual atau parsial dipengaruhi oleh strategi komunikasi pemasaran dan karakteristik individu pelaku bisnis UKM.Dengan demikian dapat dikemukakan bahwa tinggi rendahnya kinerja UKM tergantung pula pada tinggi rendahnya strategi komunikasi pemasaran dan karakteristik individu pelaku bisnis UKM, (3) Kinerja Usaha Kecil dan Menengah dipengaruhi oleh komitmen organisasional baik secara simultan maupun individu (parsial), Dengan demikian kinerja UKM dapat ditingkatkan dengan cara meningkatkan komitmen organiasional pelaku bisnis UKM, (4) Kinerja Usaha Kecil dan Menengah (UKM) secara simultan dipengaruhi oleh strategi komunikasi pemasaran, budaya organisasi, karakteristik individu pelaku bisnis UKM dan komitmen organisasional pelaku bisnis UKM. Namun deMikian, secara individu atau parsial dipengaruhi oleh strategi komunikasi pemasarandan koitmen organisasional. Dengan demikian, tinggi rendahnya kinerja UKM ditentukan oleh tinggi rendahnya strategi komunikasi pemasaran dan komitmen organisasional pelaku bisnis UKM.

STRUKTUR JARINGAN PENGGUNA MEDIA SOSIAL X DENGAN TAGAR NOVIRALNOJUSTICE Novitasari, Ai; Sumartias, Suwandi; Rizal, Edwin
Jurnal Praksis dan Dedikasi Sosial Vol. 7 No. 2 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

NETWORK STRUCTURE OF X SOCIAL MEDIA USERS WITH NOVIRALNOJUSTICE HASHTAGThe hashtag NoViralNoJustice has become a topic of discussion on social media X due to a case that is perceived as being inadequately addressed by the police, which only began to be processed once it went viral. The purpose of this research is to describe the structure and types of networks that exist within discussions on social media X using the hashtag NoViralNoJustice. The social network analysis method is employed in this study through participatory observation on social media X. The results of this research reveal various structures and types of networks formed based on the hashtag NoViralNoJustice. Within this network, there are five main components, each with its own member actors. The actor @asumsico has the highest number of connections, with 121 relationships with other actors. Additionally, there are five actors who serve as bridges between the main network and other networks. The type of network formed is a two-mode type with a wheel communication pattern characterized by asymmetric relationships. This research, through network visualization, demonstrates that several actors can effectively convey messages on social media and can influence public policy. This insight can certainly be used by institutions as a benchmark in social media engagement.Hashtag NoViralNoJustice menjadi perbincangan di sosial media X akibat dari kasus yang dianggap kurang ditanggapi oleh kepolisian dan baru diproses ketika sudah viral. Tujuan dari penelitian ini adalah untuk menggambarkan struktur dan jenis jaringan yang ada dalam diskusi di media sosial X yang menggunakan hashtag NoViralNoJustice. Metode analisis jaringan sosial digunakan dalam penelitian ini dengan melaksanakan observasi secara partisipatif di media sosial X. Hasil penelitian ini menunjukkan berbagai struktur dan jenis jaringan yang terbentuk berdasarkan hashtag NoViralNoJustice. Dalam jaringan ini, ada lima komponen utama, masing-masing dengan anggota komponen mereka sendiri. Aktor @asumsico memiliki jumlah hubungan terbanyak, dengan 121 hubungan dengan aktor lain. Selain itu, ada lima aktor yang berfungsi sebagai penghubung antara jaringan utama dan jaringan lainnya. Tipe jaringan yang terbentuk adalah tipe dua mode dan pola komunikasi roda dengan hubungan asimetris. Penelitian ini, melalui visualisasi jaringan komunikasi, menunjukkan bahwa beberapa aktor dapat melakukan penyampaian pesan yang efektif di media sosial dan dapat membentuk kebijakan publik, hal ini tentunya dapat digunakan institusi sebagai tolak ukur dalam bermedia sosial.

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