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All Journal Indonesian Journal of Dialectics Sosiohumaniora Jurnal Penelitian Komunikasi Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Kajian Komunikasi Jurnal The Messenger Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Studi Komunikasi PRofesi Humas SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication The Spirit of Society Journal : International Journal of Society Development and Engagement Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Bina Hukum Lingkungan Jurnal Agregasi Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pendidikan dan Konseling KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Praksis dan Dedikasi Sosial Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Bakti Masyarakat Indonesia Jurnal Pewarta Indonesia Jurnal Ilmiah Wahana Pendidikan Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ilmu Sosial Indonesia (JISI) Asean Journal of Science and Engineering (AJSE) Journal of Scientific Communication (JSC) Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pendidikan Dasar dan Sosial Humaniora Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Signal Bina Hukum Lingkungan International Journal of Agriculture System Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Multi Discere Journal INJECT Interdisciplinary Journal of Communication Ranah: Jurnal Kajian Bahasa
Suwandi Sumartias
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Strategi komunikasi Badan Pusat Statistik (BPS) Indonesia dalam mewujudkan “satu data perkebunan” Pradhana, Chandra; Sumartias, Suwandi; Rahmat, Agus
Jurnal Praksis dan Dedikasi Sosial Vol. 8 No. 1 (2025)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um022v8i12025p216-230

Abstract

The communication strategy of Indonesia’s Central Bureau of Statistics (BPS) in realizing the “one plantation data” initiative This study aims to understand how the Communication Strategies of the Indonesian Central Statistics Agency (BPS) innovate to develop a data collection system for large companies under BPS’s responsibility. The informants in this research are Civil Servants from the Directorate of Statistics for Food Crops, Horticulture, and Plantations and representatives from plantation companies. The research uses a qualitative approach with a descriptive method. Theories applied include the Interpersonal Communication Theory by Joseph A. Devito and the Diffusion of Innovations Theory by Everett M. Rogers. The findings of this study indicate that the interpersonal communication strategies implemented, including openness, empathy, supportive attitudes, positive feelings, and equality, are vital in developing an innovative data collection system for large companies. The centralized diffusion communication model implies that the dissemination of innovation is carried out linearly from BPS to the relevant stakeholders through team coordination, involvement of plantation companies, the development of the Sedia Data Perkebunan Online system (SEDAPP Online), and training for operators from each company. Through SEDAPP Online, BPS can engage stakeholders actively in realizing "One Data for Plantations". It is hoped that BPS can apply this model to various future data collection activities across different sectors. Penelitian ini bertujuan untuk mengetahui bagaimana Strategi Komunikasi BPS dalam berinovasi untuk membangun sistem pengumpulan data perusahaan besar yang menjadi tanggung jawab BPS. Informan dalam penelitian ini adalah Apararatur Sipil negara (ASN) Direktorat Statistik Tanamaman Pangan, Hortikultura, dan Perkebunan, dan perwakilan perusahaan perkebunan. Metode penelitian ini adalah pendekatan kualitatif dengan metode deskriptif. Teori yang digunakan adalah Teori Komunikasi Interpersonal menurut Joseph A Devito dan Teori Difusi Inovasi milik Everett M Rogers. Hasil dari penelitian ini menemukan bahwa strategi komunikasi interpersonal yang diterapkan meliputi keterbukaan, empati, sikap mendukung, rasa positif, dan kesetaraan menjadi instrumen penting dalam membangun sebuah inovasi sistem pengumpulan data pada perusahaan besar. Model komunikasi sistem difusi tersentralisasi yang berarti penyebaran inovasi dilakukan secara linear dari BPS kepada stakeholder terkait melalui pelaksanaan koordinasi tim, pelibatan Perusahaan Perkebunan, Pembangunan system Sedia Data Perkebunan Online (SEDAPP Online), dan pelatihan terhadap operator dari masing-masing Perusahaan. Melalui SEDAPP Online BPS mampu untuk mengajak stakeholder berkontribusi aktif dalam mewujudkan “Satu Data Perkebunan”. Kedepan harapannya BPS mampu menerapkan model ini dalam berbagai kegiatan pengumpulan data pada berbagai sektor.
Narasi Kebijakan dalam Komunikasi Pemerintah Pada Fase Awal Implementasi Program Makan Bergizi Gratis Salsabila Laily Tabayuni; Suwandi Sumartias; Rd. Funny Mustikasari Elita
Ranah: Jurnal Kajian Bahasa Vol 15, No 1 (2026): Ranah: jurnal Kajian Bahasa
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/rnh.v15i1.8518

Abstract

The study addresses three research questions: how MBG's policy narrative was designed and framed as a gradual policy; how language and terminology choices were used to manage public expectations; and how crisis communication was applied in responding to issues and incidents that emerged during the early implementation phase. This research employs a qualitative approach using a case study method. Data were collected through semi-structured in-depth interviews with 11 informants from the Presidential Communication Office (KKK) and the National Nutrition Agency (BGN), supplemented by observation and document analysis. Data analysis followed the interactive model of Miles et al. (2014) through data condensation, data display, and conclusion drawing, interpreted using framing theory, Situational Crisis Communication Theory (SCCT), and Image Restoration Theory. The findings reveal three key results. First, MBG's policy narrative was consistently framed as a long-term human capital investment through the "Golden Indonesia 2045" vision and the "golden generation children" narrative, shifting public discourse from fiscal concerns toward future benefits. Second, public expectation management was conducted through strategic terminology choices the use of "program commencement" instead of "grand launching" and the "trial phase" label positioned early obstacles as part of a gradual process rather than indicators of failure. Third, crisis responses followed a consistent pattern: implicit empathy expressed through state presence and action, fact-based clarification with layered verification, and publicly affirmed corrective measures. This study contributes to linguistic research by demonstrating that policy language and narrative function as strategic instruments that not only convey meaning but actively shape how the public understands, evaluates, and responds to public policy during its early implementation phase. Abstrak Penelitian ini bertujuan menjawab tiga pertanyaan: bagaimana narasi kebijakan MBG dirancang dan dibingkai sebagai kebijakan bertahap; bagaimana pilihan bahasa dan terminologi digunakan untuk mengelola ekspektasi publik; serta bagaimana komunikasi krisis diterapkan dalam merespons isu dan insiden yang muncul pada fase awal implementasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam semi-terstruktur dengan 11 informan dari Kantor Komunikasi Kepresidenan (KKK) dan Badan Gizi Nasional (BGN), dilengkapi dengan observasi dan studi dokumentasi. Analisis data menggunakan model interaktif Miles et al. (2014) melalui tahapan kondensasi data, penyajian data, dan penarikan kesimpulan, yang diinterpretasikan menggunakan kerangka teori framing, Situational Crisis Communication Theory (SCCT), dan Image Restoration Theory. Hasil penelitian menunjukkan tiga temuan utama. Pertama, narasi kebijakan MBG secara konsisten dibingkai sebagai investasi jangka panjang sumber daya manusia melalui kerangka "Indonesia Emas 2045" dan narasi "anak generasi emas", yang menggeser fokus dari perdebatan fiskal menuju manfaat masa depan. Kedua, pengelolaan ekspektasi publik dilakukan melalui pemilihan terminologi yang strategis penggunaan frasa "dimulainya program" dan label "uji coba" memosisikan kendala awal sebagai bagian dari proses bertahap, bukan indikator kegagalan. Ketiga, respons terhadap krisis mengikuti pola konsisten: empati yang beroperasi secara implisit melalui kehadiran negara, klarifikasi berbasis fakta dengan verifikasi berjenjang, dan tindakan korektif yang ditegaskan secara publik. Studi ini berkontribusi pada kajian linguistik dengan menunjukkan bahwa bahasa dan narasi kebijakan berfungsi sebagai instrumen strategis yang tidak sekadar menyampaikan makna, tetapi secara aktif membentuk cara publik memahami, menilai, dan merespons kebijakan publik pada fase implementasi awal.
Analisis Strategi Repositioning PT XYZ dalam Perspektif Framework for Strategic Repositioning Salsabilla, Dewi Riskie; Priyatna, Centurion Chandratama; Lukman, Syauqy; Sumartias, Suwandi
Multi Discere Journal Vol. 5 No. 1 (2026): May
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/mj.v5i1.5756

Abstract

Repositioning merupakan keputusan strategis dalam manajemen merek yang menentukan kemampuan organisasi mempertahankan relevansi di tengah perubahan pasar, terutama pada organisasi jasa kreatif berbasis digital. Penelitian ini dilatarbelakangi oleh keterbatasan kajian repositioning pada agensi digital skala kecil-menengah dari perspektif Public Relations, khususnya dalam konteks education and impact di Indonesia. Penelitian ini bertujuan menganalisis proses repositioning PT XYZ dari Sustainability Communication Partner menjadi Education and Impact Digital Creative Agency menggunakan Framework for Strategic Repositioning yang mencakup nilai strategis inti, fleksibilitas strategis dan pembelajaran, kepekaan terhadap pelanggan, orientasi eksternal, komitmen manajemen, serta keyakinan terhadap produk dan merek. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus instrumental. Data dikumpulkan melalui observasi partisipatif selama program Job Training pada Juli–September 2025, wawancara semi-terstruktur dengan empat informan kunci, dan analisis dokumen internal perusahaan. Data dianalisis secara tematik dengan pendekatan deductive coding. Hasil penelitian menunjukkan bahwa repositioning dipicu oleh ketidaksesuaian antara positioning awal, kapabilitas internal, dan kebutuhan pasar. PT XYZ menunjukkan kekuatan pada komitmen manajemen, fleksibilitas strategis, dan pemahaman pelanggan, tetapi masih perlu memperkuat orientasi eksternal, validasi pasar, dan penyelarasan internal. Studi ini menegaskan bahwa repositioning agensi digital tidak hanya berkaitan dengan perubahan pesan merek, tetapi juga dengan kesesuaian antara aspirasi brand, kompetensi organisasi, dan legitimasi pasar. Temuan ini berkontribusi pada pengembangan kajian Public Relations strategis dan memberikan implikasi praktis bagi organisasi jasa kreatif dalam merancang repositioning berbasis riset pasar dan kapabilitas internal. Repositioning is a strategic brand management decision that shapes an organization’s ability to maintain relevance in changing markets, particularly for digital-based creative service organizations. This study is motivated by limited research on repositioning in small and medium-sized digital agencies from a Public Relations perspective, especially in education and impact-oriented services in Indonesia. It aims to analyze the repositioning process of PT XYZ from a Sustainability Communication Partner to an Education and Impact Digital Creative Agency using the Framework for Strategic Repositioning, which covers core strategic values, strategic flexibility and learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. This research employed a qualitative instrumental case study. Data were collected through participant observation during a Job Training program from July to September 2025, semi-structured interviews with four key informants, and analysis of internal company documents. The data were examined using thematic analysis with deductive coding. The findings show that repositioning was driven by a mismatch between the initial positioning, internal capabilities, and market needs. PT XYZ demonstrated strengths in management commitment, strategic flexibility, and customer understanding, but still needs to strengthen external orientation, market validation, and internal alignment. This study confirms that digital agency repositioning is not merely a change in brand messages but a strategic alignment among brand aspirations, organizational competencies, and market legitimacy. The findings contribute to strategic Public Relations scholarship and offer practical implications for creative service organizations in designing repositioning based on market research and internal capabilities.
Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience Nurul Izzah; Suwandi Sumartias; Susie Perbawasari
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.915

Abstract

This research discusses a café in Makassar city called Pyur For You café, which provides an exciting experience to its consumers. This research analyzes how brand loyalty can form through sensory experience and affective experience. This research is a qualitative case study with informants from Pyur For You café consumers selected randomly and met directly in the café area. This research involved three consumers who have come to the café repeatedly and recommended the café to their relatives. From the findings of this research, consumers of Pyur For You cafe have received a sensory experience in the cafe area through their sight, smell, taste, and hearing. After receiving a sensory experience, it successfully forms a compelling consumer experience. Sensory experience and affective experience then become variables that help to increase brand loyalty. However, its application can still be maximized again.
Constructing the Meaning of Party Ideology for Women Politicians of the Prosperous Justice Party (PKS) Evie Ariadne Shinta Dewi; Vera Wijayanti Sutjipto; Suwandi Sumartias; Hanny Hafiar
Jurnal Ilmu Sosial Indonesia (JISI) JISI: Vol. 7, No. 1 (2026)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik (FISIP),UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jisi.v7i1.41366

Abstract

The meaning of ideology within a political party is related to the way politicians understand their party's ideology. Therefore, all politicians, including female politicians, have their own meaning construction according to their understanding. This study aims to find out the meaning of party ideology constructed by PKS female politicians. Constructivism is the paradigm used in this research with phenomenological methods. The sources of this research are 14 PKS female politicians who are currently legislative members at the national, provincial, city or district level for the service period 2019 to 2024. The results of this study indicate that there are two meanings of political party ideology built by PKS women politicians, namely religious meaning and humanistic meaning. The first meaning is the religious meaning, which consists of adhering to Ahl al-Sunnah wa al-Jama'a and Bayan and Da'wah Tarbiyah. The second meaning is the humanistic meaning, which is having good morals, making political life a part of everyday life, showing justice and welfare, having a sense of happiness, as well as walidatul umat and strengthening the Ummah.
Kampanye Pilpres 2014 dalam Konstruksi Akun Twitter Pendukung Capres Mas Agus Firmansyah; Siti Karlinah; Suwandi Sumartias
Jurnal The Messenger Vol. 9 No. 1 (2017): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i1.430

Abstract

The use of social media, especially Twitter during the presidential election campaign in 2014 led to the construction of the presidential candidates can not only be found in the mass media, but also can be found in the content chirp twitter account supporters. This study aims to identify and find out how the two presidential candidates figure (Prabowoand Jokowi) when constructed through chirp Twitter account their respective supporters. By using qualitative methods, this research observation and analysis of the chirp twitter supporters of the two presidential candidates were uploaded during the presidential election campaign (June 4 until June 5, 2014) takes place. The results showed that Prabowo is constructed by supporters twitter account as a highly intelligent, resolute and strong. While Jokowi constructed by supporters as a populist figure, simple and honest.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Adi, Achwan Noorlistyo Aditia, Nico Afrilia, Veny agus rahmat Ali Djamhuri Alvin, Alvin Iqbal Baihaqi Amina, Nurtyasih Wibawanti Ratna Ananda, Muhammad Fairuz Satria Ananda, Muhammad Fairuz Satria Andi Alimuddin Unde Anwar Sani Ari Agung Prastowo, Ari Agung ARIADNE, EVIE Asep Suryana Centurion Chandratama Priyatna, Centurion Chandratama Diah Fatma Sjoraida Diana Permatasari Diandra, Mikha Puan Duddy Zein Dwia Aries Tina Pulubuhu Dwia Aries Tina Pulubuhu Edwin Rizal Engkus Kuswarno Erfina Nurussa'adah Evie Ariadne Shinta Dewi Fajar Syuderajat Feliza Zubair Fitria Adianti Putri FX. Ari Agung Prastowo Geuit Septiani Ghassani, Alvenia Azzah Hanny Hafiar Harriadi, Ibrahim Hasna Athifa Hadaina Hendra Hermawan Henny Sri Mulyani Rohayati Herlina Agustin Ilham Gemiharto Inayah Zahra Zahirah Indrayani, Heni Ira Mirawati Iriana Bakti Ismail, Nurzali Iwan Koswara IZZAH, NURUL Jamilah Ahmad Jaya, Joana Karina Putri Hanifah Kholidil Amin Kristin Engjelima Julwinda Nomleni Limilia, Putri Lukiati Komala Erdinaya Mas Agus Firmansyah Nindi Aristi Novitasari, Ai Nuning Kurniasih Nurtyasih Wibawanti Ratna Amina Nurul Fadhillah Nurul Izzah Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nurzali Ismail Paisal Paisal Pradhana, Chandra Priyo Subekti Priyo Subekti Priyo Subekti Purwanti Hadisiwi Putra, Wisma Ramadhan, Ryan Ratnasari, Eny Rd. Funny Mustikasari Elita Restianty, Ajani Retasari Dewi Rima Nurani Sukma Rizana, Aulia Holaw Rosnandar Romli Ryan Ramadhan Salsabila Laily Tabayuni Salsabilla, Dewi Riskie Santi Susanti Santi Susanti, Santi Seniwati Seniwati Sherica Rafa Almira Siti Jamilah Az Zahra Siti Karlinah Siti Karlinah Sudarmo Sudarmo Sudarmono Sudarmono Sufa, Siska Armawati Susie Perbawasari SUTJIPTO, VERA WIJAYANTI Syauqy Lukman Trie Damayanti Veny Afrilia Wawan Setiawan Wina Erwina Yanti Setianti Yustikasari Zulfiningrum, Rahmawati