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All Journal Jurnal Pendidikan Bahasa Jepang Undiksha Al-Tahrir: Jurnal Pemikiran Islam Jurnal Al-Tadzkiyyah EDUCATIO : Journal of Education Halaqa : Islamic Education Journal Edukasi Islami: Jurnal Pendidikan Islam FIKRAH Care : Jurnal Ilmiah Ilmu Kesehatan Jurnal PAI Raden Fatah Parole (Jurnal Pendidikan Bahasa dan Sastra Indonesia) International Journal of Humanities, Management, and Social Science (IJ-HuMaSS) El-Ghiroh : Jurnal Studi Keislaman Journal of Enterprise and Development (JED) Jurnal Asy-Syukriyyah Muaddib: Islamic Education Journal Indonesian Journal of Social Research (IJSR) Jurnal Teknologi Hasil Peternakan Jurnal Kesehatan Diponegoro Journal of Islamic Economics and Business Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Educational Sciences Jurnal Riset Agama At-Tadzkir: Islamic Education Journal JRIIN :Jurnal Riset Informatika dan Inovasi Hutanasyah : Jurnal Hukum Tata Negara Journal Of Medicine And Health Sciences (Medisci) Jurnal Asy-Syukriyyah Jurnal Kompetensi Ilmu Sosial Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah J-CEKI Jurnal Sinergi Manajemen Journal of Islamic Education Fikrah : Jurnal Pendidikan Agama Islam
Muhamad Fauzi
Institut Teknologi Sepuluh Nopember
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analisis Tentang Pengaruh Aktivitas Pemasaran Di Media Sosial Terhadap Keputusan Pembelian Konsumen Fauzi, Muhamad; Musadad, Anwar
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.7018

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh aktivitas pemasaran media sosial terhadap keputusan pembelian konsumen. Metode penelitian yang digunakan adalah pendekatan kuantitatif yang berfokus pada pengumpulan dan analisis data numerik. Teknik pengumpulan data dilakukan dengan menyasar konsumen yang pernah membeli produk melalui iklan di media sosial. Pengambilan sampel menggunakan metode non-probabilitas yang tidak menjamin kesempatan yang sama bagi setiap individu dalam populasi untuk menjadi bagian dari sampel akhir. Data dianalisis secara statistik untuk mengidentifikasi korelasi antara aktivitas pemasaran media sosial dan keputusan pembelian konsumen. Hasil penelitian menunjukkan bahwa aktivitas pemasaran media sosial, seperti popularitas platform, frekuensi tayangan iklan, preferensi konten, interaksi konsumen, dan pengaruh influencer, memiliki pengaruh positif yang signifikan terhadap keputusan pembelian konsumen. Implikasinya, strategi pemasaran media sosial, terutama melalui kolaborasi dengan influencer, dapat menjadi instrumen yang efektif dalam meningkatkan keterlibatan konsumen, membangun citra merek, dan meningkatkan penjualan produk.
Pengaruh Inovasi dan Kompetensi Kewirausahaan Terhadap Keberhasilan Usaha Pada Usaha Angkringan Kecamatan Teluk Jambe Timur Kabupaten Karawang Fauzi, Muhamad; Musadad, Anwar
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.7504

Abstract

This study aims to test and analyze the Influence of Innovation and Entrepreneurial Competence on Business Success in Angkringan Businesses in East Telukjambe, Karawang Regency. The study was conducted using a quantitative verification method. To examine this influence, a range of scales and multiple linear regression analysis were used through the SPSS 25 tool. Samples were collected using the Isaac and Michael method and probability sampling techniques with propotionate stratified random sampling with a sample size of 103 samples from a population of 140 angkringan businesses. Based on the results of the analysis that has been carried out, this study proves that the determination coefficient between the Innovation and Entrepreneurial Competence variables obtained a value of 0.689 indicating that around 68.9% of the variation in business success (Y) can be explained by two independent variables, namely innovation (X1) and competence (X2). This means that these two variables have a significant influence on business success. Meanwhile, the remaining 31.1% of the variation in business success is influenced by other factors not included in this model or study.
Co-Authors Abdullah Idi Abdurrahmansyah Abdurrahmansyah, Abdurrahmansyah Ade Rosad Agus Gunawan ahmad yani Alexander, Ongky Ali, Mukti Aliyah Amir Hamzah Anugrah, Makhdad Anwar Musadad BAITI, MASNUN Ballianie, Novia DADANG DADANG Depi Yulyanti Dewi Nurjanah Dharmani, Aju Dian Andesta Bujuri Eka Stia Murni, Dewi Fadhilah Izzah Fadilah, Arif Farida Farida Fiqriani, Maula Firdaus, Muhamad Yoga Firmansyah Firmansyah Fitri Oviyanti Fitri, Emilia Fitriyani, Saskiya Hamidiyah, Emmy Hani Triana Haq, Fadhli Fathul Haudh Al Maa'uun Idham Latif Indah Dwi Sartika Ismail Sukardi, Ismail Kamil, Adinda Zahra Raisya Khoirunnisa, Amira Kris Setyaningsih, Kris Kuswoyo, Bahed Edi Lanang Djati, Faza Liawati, Liawati Mahmudin Mahmudin, Mahmudin Mandala Putra, Fahmi Mardeli Mardeli Maryamah Maryamah Masykur, Harun Miftahul Husni Mikael Sihite Mohammedi, Ssonko Mohd Saufi, Mohd Shahid Azim Muhammedi, Ssonko Nasri, Halik Nisa, Ike Hilatun Nursalim Nursalim Ongky Alexander Pangestu, Raden Ali Philiyanti, Frida Pramudia Putra, Fahmi Mandala Putri, Umi Amelia Rahmat Dahlan Ratnasahara Elisabeth, Damarsari Retno Lestari, Dwi Astuti Riyanto Riyanto Saputra, Awang Sari, Juwita Puspita Satriaji, Muhamad Sibron, A. Siswoyo Siswoyo Sitasari, Ita Siti Rochmiyatun Sukirman Sukirman Syaiin, Emmy Hamidiyah Syamanhudi, Muhammad Syarnubi, Syarnubi Trihastuti, Aselina Endang Vera, Susanti Wahyudin Widyastuti, Setyo Dwi Zahidah, Ummi Zuhriah, Ifa Datu