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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Bisma: Jurnal Bisnis dan Manajemen JRB-Jurnal Riset Bisnis Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal STIE Semarang (Edisi Elektronik) Ekonis : Jurnal Ekonomi dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Journal of Business Studies and Management Review Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Economica: Journal of Economic and Economic Education
Verinita, Verinita
Andalas University
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GREEN BRAND INNOVATIVE ON GREEN BRAND LOYALTY: A Moderating Model Evaluation by Green Perceived Value of Indonesian Consumers for The Body Shop Products Yunfajri Rahma Nofiasari; Ratni Prima Lita; Verinita Verinita
Journal Publicuho Vol. 6 No. 3 (2023): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i3.232

Abstract

This study aims to analyze and prove green brand innovative impact on brand loyalty of Indonesian consumers for the Body Shop product, it also tested the moderating effect of green perceived value on its relation. In the sampling technique, this study used convenience sampling with online method questionnaire distribution. Recorded as many as 111 users of the Body Shop products across Indonesia (West, Mid, East) have participated. Then, the feedback was analyzed with the technique of SEM with the assistance of the Smart-PLS software's latest version. Results found that green brand innovation has a positive impact on green brand loyalty of Indonesian users for the Body Shop products, and green perceived value also has a positive impact on green brand loyalty. Unfortunately, green perceived value isn’t able to moderate the relationship between green brand innovation and green brand loyalty.
Pengaruh Destination Image,Food Image, dan Persepsi terhadap Revisit Intention pada Culinary Tourism di Permindo Night Market Kota Padang Dhini Denisa; Verinita
JRB-Jurnal Riset Bisnis Vol 5 No 1 (2021): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v5i1.1975

Abstract

Penelitian ini bertujuan untuk melihat pengaruh dari Food Image,Persepsi dan Destination image terhadap Revisit intention konsumen Permindo night market Padang. objek penelitian adalah konsumen yang pernah mengunjungi Permindo Night Market padang dan sampel penelitiannya yang diambil adalah konsumen yang pernah mengunjungi Permindo Night Market Padang yang merupakan member dari Toko The Happy Store. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling yaitu sampel yang dipilih sengaja ditentukan berdasarkan kriteria yang telah ditentukan agar mendapatkan sampel yang representatif. Data yang digunakan adalah data cross section. Teknik pengumpulan data adalah melakukan pengambilan data secara langsung dengan metode lapangan (field research) dimana kuesioner dibagikan secara langsung kepada member Toko The Happy Store yang pernah mengunjungi Permindo Night Market Padang yang diwakili oleh 205 responden. Teknik analisis data yang digunakan adalah distribusi frekuensi, uji validitas, uji reliabilitas, analisis regresi linear berganda, Uji F &T dan koefisien determinasi (R2). Hasil dari penelitian ini adalah food image dan persepsi tidak berpengaruh terhadap revisit intention, sedangkan destination image berpengaruh terhadap revisit intention.
Pengaruh Personalitas Destinasi terhadap Niat Berkunjung Kembali Wisatawan Gen Z dan Milenial Anissa Rianti Nurina; Sari Lenggogeni; V Verinita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.712

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh personalitas destinasi Sumatera Barat terhadap niat berkunjung kembali wisatawan nusantara. Penelitian ini berfokus pada Generasi Z dan Milenial yang berkunjung ke Sumatera Barat dalam kurun dua tahun terakhir. Penelitian ini menggunakan purposive sampling dengan kriteria berusia antara 18 dan 42 tahun, dan bertempat tinggal di luar Sumatera Barat. Data dari 178 responden dianalisis menggunakan software SPSS Amos untuk Confirmatory Factor Analysis (CFA) dan uji hipotesis. Hasil penelitian menunjukkan bahwa personalitas destinasi, keseruan dan ketangguhan, memberikan pengaruh positif dan signifikan secara statistik terhadap niat berkunjung kembali ke Sumatera Barat.
EVALUASI BRANDING KOTA PAYAKUMBUH SEBAGAI KOTA RENDANG Syarif Hidayatullah; Ma’ruf; Verinita
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.439

Abstract

This study focused to find out the relationship among several aspects such as attitude toward the brand, brand image, brand equity, and brand preference. By using a quantitative approach and online questionnaires were distributed to 143 tourists who had visited the city of Payakumbuh as Kota Rendang in the last 5 years. A purposive sampling technique with several criteria was used to separate unqualified participants, and then the data was analyzed with the Structural Equation Modeling - Partial Least Square (SEM-PLS) technique by assisting Smart-PLS Software's latest version. The result shows that all research expectations are met.
The Impact of City Branding, City Image, and Food Authenticity on Revisit Intention Mediated by Tourist Satisfaction Bima Sakti; Verinita; Maruf
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.873

Abstract

This research aims to determine the impact of city branding, city image, and food authenticity on intention to revisit, which is mediated by tourist satisfaction for domestics tourists who visit Payakumbuh City. This research is explanatory with quantitative methods. Meanwhile, the sampling technique used in this research was purposive sampling of tourists who visited Payakumbuh City at least twice, with a sample size of 165 respondents. This research uses PLS 4.0. The thing emphasized in this research is that the branding of Payakumbuh City as "Rendang City" or "Rendang City" has stuck in the minds of tourists who visit Payakumbuh City. Apart from that, tourists who visit can enjoy natural and culinary tourism in Payakumbuh City. Implication research The branding of Payakumbuh City as "Rendang City" or "The City of Randang" has stuck in the minds of tourists who visit Payakumbuh City. Apart from that, tourists who visit can enjoy natural and culinary tourism in Payakumbuh City. In Payakumbuh City, there are also various types of traditional culinary delights, such as rendang and other traditional foods, that can attract tourists to visit Payakumbuh City.
Pengaruh Customer Experience dan E-service Quality pada Online re-purchase Intention melalui Customer Satisfaction Risma, Puja; Verinita, Verinita; Alfitman, Alfitman
Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i3.694

Abstract

Penelitian ini bertujuan untuk melihat pengaruh customer experience dan e-service quality yang dimediasi terhadap online repurchase intention pada pelanggan netflix di Kota Padang. Populasinya adalah seluruh pelanggan netflix yang ada di Kota Padang. Kriteria sampel adalah responden yang berlangganan netflix  dalam 3 bulan terakhir dan berdomisili di Kota Padang. Jumlah sampel dalam penelitian adalah 185 responden dengan metode purposive sampling. Penelitian diolah dengan bantuan software PLS 3.0 dan didapatkan hasil customer experience berpengaruh terhadap customer satisfaction, e-service quality berpengaruh terhadap customer satisfaction, customer satisfaction berpengaruh terhadap online repurchase intention, customer experience berpengaruh terhadap online repurchase intention, e-service quality berpengaruh terhadap online repurchase intention, customer satisfaction berpengaruh terhadap customer experience dan online repurchase intention, dan customer satisfaction berpengaruh terhadap e-service quality dan online repurchase intention.
PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK Lita, Ratni Prima; Komalasari, Sanda Patrisia; Rahmadya, Budi; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Besra, Eri; Triani, Laura Amelia; Rahayu, Rita; Verinita, Verinita; Fahmy, Rahmi; Pujani, Vera; Saldi, Wardah Awwalin; Meuthia, Meuthia; Khatimah, Husnul; Harits, Muhammad Dzakwan El; Syafira, Tama Aulia; Sari, Dellani Mutia; Hakimi, Nurul; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol 7 No 3 (2024)
Publisher : LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.817

Abstract

This community service activity aims to enhance the quality and innovation of Tenun Songket Berkah designs in Nagari Sungai Janiah, Solok Regency, through digital design training using Adobe Illustrator. The program was held on July 27, 2024, at the Tenun Songket Berkah micro-enterprise, employing various methods such as training, hands-on practice, and mentoring. The primary goal of this activity is to introduce digital design techniques that can develop traditional tenun motifs to be more innovative, modern, and appealing to both local and international markets. The implementation methods included intensive training on the use of Adobe Illustrator, practical sessions on creating digital-based tenun motifs, and ongoing mentoring to develop unique and creative designs. Participants were trained to optimize the use of this software to create complex and detailed motifs, which were then integrated into the production process. The results of the activity showed a significant improvement in the participants' ability to use Adobe Illustrator for designing tenun motifs, positively impacting the quality, variety, and added value of the products. A total of 10 new motifs were successfully created, marketed, and registered as Intellectual Property Rights (IPR), strengthening the position of the micro-enterprise in the market. In conclusion, this training proved effective in fostering innovation in the Tenun Songket Berkah industry, enhancing human resource skills, and expanding the market reach. It is recommended to continue with advanced training in product design and digital marketing to maintain and enhance the competitiveness of the products in the global market.
Pengaruh Kualitas Layanan Terhadap Kepuasan Dan Minat Berkunjung Kembali di Unit Rawat Inap Rumah Sakit Ibu Dan Anak Fadhila Shafni Fitri; Verinita Verinita; Rima Semiarty
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 10 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i10.2910

Abstract

Kualitas layanan dapat mempengaruhi kepuasan pasien serta minat berkunjung kembali. Kualitas layanan yang baik akan menciptakan kepuasan pasien. Pasien yang merasa puas akan berpotensi untuk berkunjung kembali menggunakan layanan di rumah sakit. Tujuan penelitian ini untuk melihat pengaruh kualitas layanan terhadap kepuasan pasien dan minat berkunjung kembali di unit rawat inap Rumah Sakit Ibu dan Anak Fadhila. Metode penelitian kuantitatif dengan jenis penelitian cross sectional. Jumlah sampel pada penelitian ini 125 orang. Data yang digunakan dalam penelitian ini data primer. Metode pengumpulan data dilakukan dengan kuesioner. Hasil penelitian menunjukan pengaruh kualitas layanan terhadap kepuasan pasien p value 0,000 < 0,05 dan t statistik 13,982 > 1,96 koefisien jalur positif sebesar 0,707. Pengaruh kepuasan pasien terhadap minat berkunjung kembali p value 0,000 < 0,05 dan T statistik 4,260 > 1,96 dan koefisien jalur positif sebesar 0,595. Kesimpulan dari penelitian ini adalah kualitas layanan berpengaruh terhadap minat berkunjung kembali yang di mediasi oleh kepuasan pasien.
PENINGKATAN KAPASITAS KELOMPOK SADAR WISATA BERBASIS COMMUNITY BASED TOURISM DI NAGARI SITAPA KECAMATAN LUAK KABUPATEN LIMA PULUH KOTA Nur Ari Sufiawan; Verinita Verinita; Ranny Fitriana Faisal; Suryatman Desri; Erizal Erizal; Jauharry Jauharry; Winny Alna Marlina; Fatma Poni Mardiah; Lukman Lukman; Syaiful Anwar; Nelvia Iryani
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 5 No. 2 (2022)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v5i2.395

Abstract

Tourism is a sector that contributes to the income of a region. Tourism activities not only have a positive impact on tourism objects, but this will be related to other sectors supporting tourism (accommodation, culinary and other service providers). One of the villages/villages that have started to develop tourism in West Sumatra is Nagari Sikabu-Kabu Tanjung Haro Padang Panjang (SITAPA), Luak District, Limapuluh Kota Regency which is famous for its natural attractions such as the natural panorama of Talang and Kayu Kolek. The development of this tourist attraction cannot be separated from the role of local tourism awareness groups (pokdarwis) and other interest groups. The purpose of this activity is to increase the capacity of tourism awareness groups in the field of tourism management in Nagari Sitapa by using the Community Based Tourism (CBT) approach and the target is given to the Tourism Awareness Group. With the implementation of CBT in tourism development, it is hoped that the community and other interested parties can continue to develop the tourism sector without changing the existing environmental conditions and ensuring that tourist objects remain natural without making many changes that will cause damage to the surrounding environment. Some strategies that can be implemented are to maximize natural potentials such as providing outbound and camping ground, as well as preparing supporting industries (MSMEs) to be able to provide edutourism to tourists.
Pengaruh Online Behavioral Advertising, Hedonic Shopping, dan Discount terhadap Impulsive Buying pada Tiktok Shop dengan Mediasi Positive Emotion (Survey pada Pengguna TikTok Shop di Kota Padang) Sulthan al Thoriq, Muhammad; Verinita Verinita; Suziana Suziana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3807

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Online Behavioural Advertising, Hedonic Shopping, dan Discount terhadap Impulsive Buying pada Tiktok Shop dengan Mediasi Positive Emotion. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan jumlah sampel yang digunakan adalah 147 sampel. Pengumpulan sampel dilakukan melalui google form. Metode analisis data yang digunakan untuk membuktikan hipotesis dilakukan menggunakan SmartPLS. Dari hasil pengujian hipotesis ditemukan bahwa Online behavioural advertising berpengaruh positif dan signifikan terhadap impulsive buying, hedonic shopping tidak berpengaruh positif dan signifikan terhadap impulsive buying, discount tidak berpengaruh positif dan signifikan terhadap impulsive buying, online behavioural advertising berpengaruh positif dan signifikan terhadap positive emotion, hedonic shopping berpengaruh positif dan signifikan terhadap positive emotion, discount berpengaruh positif dan signifikan terhadap positive emotion, online behavioural advertising berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, hedonic shopping berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, discount berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, dan impulsive buying berpengaruh positif dan signifikan terhadap positive emotion.
Co-Authors Ahmad, Faisal Ali Alfitman Alfitman Alfitman Alfitman Amelia Eka Putri Anissa Rianti Nurina Ansofino Ansofino Azman, Heru Aulia Bima Sakti Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chandra Syahputra Debi Mersah Putra Dessy Kurnia Sari Devi Yulia Rahmi Dhini Denisa Dhini Denisa Dio Ananta Putra Dio Ananta Putra Elsa Felina Effendi, Eri Besra ERI BESRA, ERI Erizal Erizal Esa Riawati Sujana Fadhillah Rizki Irza Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Fitri, Shafni Florentia Farahrozi Hadi Nasbey Hafiz Rahman Hakimi, Nurul Hardisman Harits, Muhammad Dzakwan El Harry Wahyudi Hartati Hartati Hasra Hijratul Adha Heny Hendrayati Heru Aulia Azman Husnul Khatimah Ika Barokah Suryaningsih Ilham Surya Vendri Indah Pertiwi, Julia Jauharry, Jauharry Jordy Arief Fachreza Khaira Ummah, Kuntum Laksono Trisnantoro Lenggogeni, Sari Lukman Lukman Lukman Lukman Ma'ruf Ma'ruf Marlina, Winny Alna Maruf Maruf Maruf Maruf Maruf Ma’ruf Melani Melani Melinda Noer Menghoung, Seng Meuthia, Meuthia Muhammad Abdul Hadi Muhammad Ilham Oloan Musbatiq Srivani Nazaruddin, Erizal Nelvia Iryani Nopriandi Nopriandi Nur Ari Sufiawan Prastiyo, Anggih Pratama, Mohamad Dito Prima Yulianti Pujangga, Della Sugesti Putri Habibah Rachmi Indrianti Rachmi Indrianti Rahayu, Rita Rahman, Heru Aulia Ranny Fitriana Faisal Ratni Prima Lita Rida Rahim Riko Erlima Putra Rima Semiarty Risma, Puja Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Lenggogeni Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sartivana, Riri Setyawan, Caren Shafni Fitri Sheila Khairana Alandri Sulthan al Thoriq, Muhammad Suryatman Desri Susanto, Arnis Budi Susiana Susiana Suziana Suziana Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syaiful Anwar Syarif Hidayatullah Tedi Hidayat Tessa Desara Triani, Laura Amelia Usman, Nurul Afifah Vera Pujani Wati, Berlian Kurnia Weriantoni, Weriantoni Yanti Yanti Yefrinal Andra Yindrizal, Yindrizal Yomi Dwita Aprilia Yunfajri Rahma Nofiasari