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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Bisma: Jurnal Bisnis dan Manajemen JRB-Jurnal Riset Bisnis Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal STIE Semarang (Edisi Elektronik) Ekonis : Jurnal Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Journal of Business Studies and Management Review Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Economica: Journal of Economic and Economic Education JRTI (Jurnal Riset Tindakan Indonesia)
Verinita, Verinita
Andalas University
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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ANALYSIS OF THE EFFECT OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE AND TRUST ON PATIENTS' REVISIT INTENTION IN DENTAL AND MOUTH HOSPITAL ANDALAS UNIVERSITY Berlian Kurnia Wati; Hardisman Hardisman; Verinita Verinita
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 2 (2025): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2025.v13.i2.9110

Abstract

This study aims to prove and analyze the influence of electronic word of mouth, brand image and trust on patient revisit interest at the Dental and Oral Hospital of Andalas University. This study used 120 patients who had at least one experience of visiting and using the services of the Dental and Oral Hospital (RSGM) at Andalas University in the past year. The sample collection method used was purposive sampling. Data collection was carried out by survey through the distribution of questionnaires. The distribution process was carried out via a google form link. The data analysis method used to prove the truth of the hypothesis was multiple linear regression (OLS) while hypothesis testing was carried out using the t-statistic test. In accordance with the results of the first hypothesis test, it was found that electronic word of mouth did not have a significant effect on patient revisit interest at RSGM Unand Padang. In the second and third stages of hypothesis testing, it was found that brand image and trust each had a positive and significant effect on patient revisit interest at RSGM Unand Padang
Pengaruh Social Media Marketing terhadap Brand Awareness, Consumer Brand Engagement, Brand Trust, dan Purchase Intention pada MR.DIY di Sumatera Barat Della Sugesti Pujangga; Ratni Prima Lita; Verinita Verinita
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.7.1.1-16.2026

Abstract

Peningkatan permintaan produk praktis, khususnya kategori homewares, membuka peluang yang menjanjikan bagi industri ritel perlengkapan rumah tangga. Namun, persaingan tidak hanya melibatkan merek lokal dan global, tetapi juga pelaku usaha e-commerce yang menjadi tantangan tersendiri. Di sisi lain, penetrasi media sosial mendorong perusahaan ritel memanfaatkan kanal digital untuk mengakselerasi pertumbuhan bisnis. Penelitian ini menguji pengaruh Social Media Marketing (SMM) terhadap Brand Awareness (BA), Consumer Brand Engagement (CBE), Brand Trust (BT), dan Purchase Intention (PI) pada pengguna yang pernah berinteraksi dengan akun MR.DIY di Sumatera Barat. Pendekatan kuantitatif diterapkan menggunakan PLS-SEM dengan sampel 125 responden dan 25 indikator yang diukur melalui kuesioner. Hasil penelitian menunjukkan bahwa seluruh hipotesis terdukung secara signifikan dan positif, kecuali pengaruh Consumer Brand Engagement terhadap Purchase Intention yang tidak signifikan. Temuan ini menegaskan bahwa keberhasilan pemasaran melalui media sosial tidak hanya ditentukan oleh tingkat eksposur, melainkan juga oleh kemampuannya membangun pengenalan merek, keterlibatan audiens, serta kepercayaan merek yang kuat, yang pada gilirannya berkontribusi positif terhadap peningkatan niat beli.
PENGEMBANGAN DAN INOVASI DESAIN MOTIF DAN TENUN SOCIAL MEDIA MARKETING DALAM RANGKA MENINGKATKAN KOMERSIALISASI USAHA BANUN SONGKET DI KABUPATEN SOLOK Ratni Prima Lita; Laura Amelia Triani; Rita Rahayu; Eri Besra; Budi Rahmadya; Rida Rahim; Suziana Suziana; Yanti Yanti; Verni Juita; Verinita Verinita; Desyetti Desyetti; Wardah Awwalin Ikhsaniah Saldi; Husnul Khatimah; Yaza Fitria; Bima Satria Wahyudi; Alfin Kurniawan
Jurnal Hilirisasi IPTEKS Vol. 8 No. 3 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i3.888

Abstract

Banun Songket Enterprise is a Minangkabau weaving business group located in Solok Regency. Despite its strong potential, the enterprise continues to face several obstacles, particularly in terms of limited motif design variations and the relatively low utilization of social media platforms for promotional purposes. This community service program aimed to enhance product competitiveness through the creation of more attractive motifs, the use of digital design to accelerate production, and the optimization of social media marketing to expand market reach beyond the local area. The activities were realized through a combination of intensive training and ongoing business mentoring. Training was conducted over two days, while personalized business consultations were held over six months in six sessions. Outcomes were assessed through three stages: socialization and licensing, implementation (including motif design training, digital design, and social media marketing assistance), and monitoring and evaluation. The program successfully produced three new motifs with more appealing designs and established professional Instagram and TikTok accounts for Banun Songket. Both management and artisans showed high enthusiasm throughout the activities. However, challenges remain in ensuring continuous practice for digital motif design and maintaining consistent social media content due to the artisans’ busy schedules in fulfilling weaving orders. Future programs are expected to continue with support from Universitas Andalas and the Solok Regency Government.
Pengaruh Online Behavioral Advertising, Hedonic Shopping, dan Discount terhadap Impulsive Buying pada Tiktok Shop dengan Mediasi Positive Emotion (Survey pada Pengguna TikTok Shop di Kota Padang) Muhammad Sulthan al Thoriq; Verinita Verinita; Suziana Suziana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3807

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Online Behavioural Advertising, Hedonic Shopping, dan Discount terhadap Impulsive Buying pada Tiktok Shop dengan Mediasi Positive Emotion. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan jumlah sampel yang digunakan adalah 147 sampel. Pengumpulan sampel dilakukan melalui google form. Metode analisis data yang digunakan untuk membuktikan hipotesis dilakukan menggunakan SmartPLS. Dari hasil pengujian hipotesis ditemukan bahwa Online behavioural advertising berpengaruh positif dan signifikan terhadap impulsive buying, hedonic shopping tidak berpengaruh positif dan signifikan terhadap impulsive buying, discount tidak berpengaruh positif dan signifikan terhadap impulsive buying, online behavioural advertising berpengaruh positif dan signifikan terhadap positive emotion, hedonic shopping berpengaruh positif dan signifikan terhadap positive emotion, discount berpengaruh positif dan signifikan terhadap positive emotion, online behavioural advertising berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, hedonic shopping berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, discount berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, dan impulsive buying berpengaruh positif dan signifikan terhadap positive emotion.
The Impact of Memorable Culinary Tourism Experience, Local Food Enjoyment and Food Safety on Revisit Intention Mediated by Tourist Satisfaction (A Study on Nasi Kapau Visitors in Bukittinggi City) Caren Setyawan; Verinita Verinita; Syafrizal Syafrizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3968

Abstract

This study aims to examine the impact of Memorable Culinary Tourism Experience (MCTE), Local Food Enjoyment, and Food Safety on revisit intention, mediated by tourist satisfaction, among Nasi Kapau visitors in Bukittinggi City. A quantitative approach was employed, with purposive sampling of 225 respondents who had visited and tasted Nasi Kapau at least twice. Data collection was conducted using online questionnaires distributed via WhatsApp and Instagram, and the analysis was performed using SmartPLS 4.0.  The results indicate that, MCTE has a positive and significant effect on revisit intention. Local Food Enjoyment has a positive and significant effect on revisit intention. Food Safety has a positive but insignificant effect on revisit intention. MCTE has a positive and significant effect on tourist satisfaction. Local Food Enjoyment has a positive but insignificant effect on tourist satisfaction. Food Safety has a positive but insignificant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on revisit intention. Tourist satisfaction positively and significantly mediates the relationship between MCTE and revisit intention. Tourist satisfaction positively but insignificantly mediates the relationship between Local Food Enjoyment and revisit intention. Tourist satisfaction positively but insignificantly mediates the relationship between Food Safety and revisit intention. These findings emphasize the importance of enhancing memorable culinary experiences and local food enjoyment to increase tourist satisfaction and revisit intention in Bukittinggi City's culinary tourism.
The Effect of Religiosity, Halal Knowledge, Subjective Norm on Purchase Intention of Halal Cosmetic Mediated by Attitude Among Millennials in West Sumatera Kuntum Khaira Ummah; Verinita Verinita; Maruf Maruf
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4406

Abstract

This study examines the impact of Religiosity, Halal knowledge, and Subjective norm on Purchase Intention mediated by Attitude among millennials in West Sumatera. This study uses quantitative methods with purposive sampling of 168 respondents who know and are interested in buying halal cosmetics. Data collection was conducted using Google Forms, distributed online, and analyzed using SmartPLS 4.0. This study explores the impact of religiosity, subjective norm, and halal knowledge on attitude and purchase intention. The results reveal that religiosity and subjective norm positively and significantly influence attitude and purchase intention. Meanwhile, halal knowledge positively and significantly affects attitude but does not significantly affect purchase intention. Additionally, attitude has a positive and significant influence on purchase intention. Furthermore, religiosity, halal knowledge, and subjective norm positively and significantly affect purchase intention through the mediating role of attitude. These findings emphasize the crucial role of consumer attitudes in shaping purchase intention, particularly in contexts influenced by religious, knowledge, and subjective norm.
Pengaruh Frugal Living dan Perilaku Fear of Missing Out (FoMO) terhadap Frugal Entrepreneurship dengan Frugal Innovation sebagai Variabel Mediasi (Studi pada Usaha Mikro Kuliner Kemasan Kota Padang) Julia Indah Pertiwi; Hafiz Rahman; Verinita Verinita
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5699

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup frugal living dan perilaku Fear of Missing Out (FoMO) terhadap frugal entrepreneurship dengan frugal innovation sebagai variabel mediasi pada Usaha Mikro Kuliner Kemasan di Kota Padang. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 115 responden. Analisis data dilakukan dengan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa frugal living dan FoMO berpengaruh signifikan terhadap frugal innovation, yang selanjutnya memediasi hubungan antara kedua variabel independen tersebut dengan frugal entrepreneurship. Temuan ini memberikan implikasi praktis bagi pelaku usaha mikro untuk mengadopsi strategi inovasi hemat dan memanfaatkan tekanan sosial sebagai pendorong kewirausahaan yang berkelanjutan.
Faktor-faktor yang Memengaruhi Adopsi Mobile Banking pada Generasi Milenial (Survey pada Nasabah BNI Kantor Wilayah 02) Riri Sartivana; Verinita Verinita; Dessy Kurnia Sari
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6262

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi adopsi mobile banking di kalangan generasi milenial, dengan studi kasus pada pengguna aplikasi Wondr oleh Bank Negara Indonesia (BNI) di Kantor Wilayah 02. Model penelitian ini mengadopsi kerangka Technology Acceptance Model (TAM) yang diperluas, dengan variabel utama yaitu Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Personal Innovativeness, Attitude, dan Intention to Use. Pendekatan kuantitatif digunakan melalui penyebaran kuesioner kepada nasabah generasi milenial, dan data dianalisis menggunakan metode Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa Perceived Usefulness, Perceived Ease of Use, dan Personal Innovativeness berpengaruh positif terhadap Attitude dan Intention to Use, sementara Perceived Risk menunjukkan pengaruh negatif. Temuan ini memberikan implikasi strategis bagi perbankan, khususnya BNI, dalam merancang strategi digital marketing yang lebih adaptif dan responsif terhadap karakteristik milenial.
PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK Lita, Ratni Prima; Komalasari, Sanda Patrisia; Rahmadya, Budi; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Besra, Eri; Triani, Laura Amelia; Rahayu, Rita; Verinita, Verinita; Fahmy, Rahmi; Pujani, Vera; Saldi, Wardah Awwalin; Meuthia, Meuthia; Khatimah, Husnul; Harits, Muhammad Dzakwan El; Syafira, Tama Aulia; Sari, Dellani Mutia; Hakimi, Nurul; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol. 7 No. 3 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.817

Abstract

This community service activity aims to enhance the quality and innovation of Tenun Songket Berkah designs in Nagari Sungai Janiah, Solok Regency, through digital design training using Adobe Illustrator. The program was held on July 27, 2024, at the Tenun Songket Berkah micro-enterprise, employing various methods such as training, hands-on practice, and mentoring. The primary goal of this activity is to introduce digital design techniques that can develop traditional tenun motifs to be more innovative, modern, and appealing to both local and international markets. The implementation methods included intensive training on the use of Adobe Illustrator, practical sessions on creating digital-based tenun motifs, and ongoing mentoring to develop unique and creative designs. Participants were trained to optimize the use of this software to create complex and detailed motifs, which were then integrated into the production process. The results of the activity showed a significant improvement in the participants' ability to use Adobe Illustrator for designing tenun motifs, positively impacting the quality, variety, and added value of the products. A total of 10 new motifs were successfully created, marketed, and registered as Intellectual Property Rights (IPR), strengthening the position of the micro-enterprise in the market. In conclusion, this training proved effective in fostering innovation in the Tenun Songket Berkah industry, enhancing human resource skills, and expanding the market reach. It is recommended to continue with advanced training in product design and digital marketing to maintain and enhance the competitiveness of the products in the global market.
Optimalisasi Branding Produk Rendang Biyan di Kota Payakumbuh melalui Strategi Komunikasi Pemasaran Digital dalam Rangka Meningkatkan Komersialisasi Lita, Ratni Prima; Verinita, Verinita; Syukri, Daimon; Yuliviona, Reni; Mardiah, Fatma Poni; Khatimah, Husnul; Putri, Natasya; Dini, Kartika Cahya; Gema, Vendiro Mailevan; Safira, Alya Arsya
Jurnal Hilirisasi IPTEKS Vol. 8 No. 4 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i4.921

Abstract

Payakumbuh is a city in West Sumatra province, famous for its rendang. Rendang Biyan is a small business in Payakumbuh city that produces rendang with a distinctive, authentic taste. To market its products, Rendang Biyan uses Instagram as an effort to increase sales in the digital era. However, digital content management via Instagram has not strengthened branding and has not yielded maximum results, with a limited number of followers of around 336. Rendang Biyan also does not regularly update its products on Instagram. Given the problems faced by Rendang Biyan, it is necessary to conduct community service activities there. The method used is socialization and mentoring, focusing on optimizing Rendang Biyan's Instagram content to strengthen its branding in consumers' minds. The results of the mentoring show an increase in Instagram followers and strengthened branding through additional activities and interactions with visitors and followers. Members of the Rendang Biyan group enthusiastically attended this community service activity. Following this community service activity, the number of followers increased significantly from 336 to 393 in a relatively short period. While initial results show a positive increase, there are still efforts to improve the use of user-generated content, such as photos or videos uploaded by consumers while using the product. This will be maximized in the future to enhance Rendang Biyan's performance and enable it to compete in the national market.
Co-Authors Ahmad, Faisal Ali Alfin Kurniawan Alfitman Alfitman Alfitman Alfitman Amelia Eka Putri Anggih Prastiyo Anissa Rianti Nurina Ansofino Ansofino Azman, Heru Aulia Berlian Kurnia Wati Bima Sakti Bima Satria Wahyudi Budi Rahmadya Caren Setyawan Chandra Syahputra Daimon Syukri Debi Mersah Putra Della Sugesti Pujangga Dessy Kurnia Sari Desyetti Devi Yulia Rahmi Dhini Denisa Dhini Denisa Dini, Kartika Cahya Dio Ananta Putra Dio Ananta Putra Elsa Felina Effendi, Eri Besra Eri Besra ERI BESRA, ERI Erizal Erizal Esa Riawati Sujana Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Fitri, Shafni Florentia Farahrozi Gema, Vendiro Mailevan Hadi Nasbey Hafiz Rahman Hafiz Rahman Hakimi, Nurul Hardisman Harits, Muhammad Dzakwan El Harry Wahyudi Hartati Hartati Hasra Hijratul Adha Heny Hendrayati Heru Aulia Azman Husnul Khatimah Husnul Khatimah Ika Barokah Suryaningsih Ilham Surya Vendri Indah Pertiwi, Julia Irza, Fadhillah Rizki Jauharry, Jauharry Jordy Arief Fachreza Julia Indah Pertiwi Khaira Ummah, Kuntum Kuntum Khaira Ummah Laksono Trisnantoro Laura Amelia Triani Lenggogeni, Sari Lukman Lukman Lukman Lukman Ma'ruf Ma'ruf Marlina, Winny Alna Maruf Maruf Maruf Maruf Maruf Maruf Maruf Ma’ruf Melani Melani Melinda Noer Menghoung, Seng Meuthia, Meuthia Muhammad Abdul Hadi Muhammad Ilham Oloan Muhammad Sulthan al Thoriq Musbatiq Srivani Nazaruddin, Erizal Nelvia Iryani Nopriandi Nopriandi Nur Ari Sufiawan Nurul Afifah Usman Prastiyo, Anggih Pratama, Mohamad Dito Prima Yulianti Putri Habibah putri, natasya Rachmi Indrianti Rachmi Indrianti Rahayu, Rita Rahman, Heru Aulia Ranny Fitriana Faisal Ratni Prima Lita Ratni Prima Lita Ratni Prima Lita Reni Yuliviona Rida Rahim Riko Erlima Putra Rima Semiarty Riri Sartivana Risma, Puja Safira, Alya Arsya Saibah, Bintang Rizky Abdullah Majo Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Lenggogeni Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sartivana, Riri Setyawan, Caren Shafni Fitri Sheila Khairana Alandri Suci Agusti Wulandari Sulthan al Thoriq, Muhammad Suryatman Desri Susanto, Arnis Budi Susiana Susiana Suziana Suziana Suziana Suziana Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syaiful Anwar Syarif Hidayatullah Tedi Hidayat Tessa Desara Triani, Laura Amelia Vera Pujani Verni Juita Wardah Awwalin Ikhsaniah Saldi Weriantoni, Weriantoni Yanti Yanti Yanti Yanti Yaza Fitria Yefrinal Andra Yindrizal, Yindrizal Yomi Dwita Aprilia Yunfajri Rahma Nofiasari