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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Bisma: Jurnal Bisnis dan Manajemen JRB-Jurnal Riset Bisnis Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal STIE Semarang (Edisi Elektronik) Ekonis : Jurnal Ekonomi dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Journal of Business Studies and Management Review Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Economica: Journal of Economic and Economic Education

Verinita, Verinita

Andalas University

Author-ID : 2656520

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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THE RELATIONSHIP OF DESTINATION IMAGE, QUALITY OF TOURIST PRODUCT ATTRIBUTES, WORD OF MOUTH, ELECTRONIC WORD OF MOUTH (E-WOM) ON VISITING DECISIONS Verinita Verinita; Rachmi Indrianti
Journal of Business Studies and Management Review Vol. 3 No. 1 (2019): JBSMR Vol. 3 No.1, December 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to determine the effect of destination images, quality attributes of tourism products, word of mouth, electronic word of mouth (e-WOM) on the decision to visit Bukik Chi Nangkiak tourist destination, Solok Regency, West Sumatra Province. This type of research is an explanatory time horizon, with a quantitative approach. The sampling technique is purposive sampling with the criteria of respondents who have visited a tourist destination once and are 17 years old. The number of samples used in the study was 130 respondents. Data were analyzed using SPSS (Statistical Product and Service Solutions). The results revealed that the image of the destination, the quality of the attributes of tourism products, electronic word of mouth (e-wom) did not significantly influence the visiting decision. Likewise, the electronic word of mouth (e-wom) variable is not significant. Only the Word of Mouth variable has a significant effect on the decision to visit. This is an interesting finding because at present wom communication is no longer considered effective because the intensity of meetings between individuals is decreasing but the results of the study show a significant effect. Based on the results of the study it can be recommended that to improve the decision to visit a tourist destination an optimization of the use of communication technology is carried out. Through e-wom promotion activities such as Instagram, Facebook, Twitter, Whats App. This indicates that technological advances play a major role in promoting tourist destinations.

THE EFFECT OF E-SERVICE QUALITY AND PERCEIVED VALUE ON E-TRUST WITH E-SATISFACTION AS A MEDIATION VARIABLE (STUDY ON CUSTOMERS WHO ONLINE SHOPPING IN THE SHOPEE APP DURING COVID-19 PENDEMIC IN INDONESIA) Yefrinal Andra; Verinita Arsya; Eri Besra
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The rapid development of e-commerce in Indonesia makes businesses compete in building their business through e-commerce. In order to be competitive, e-commerce must improve the quality of e-service quality and perceived value so as to gain market share and valuation. This study aims to examine the effect of e-service quality and perceived value on e-trust with e-satisfaction as a mediating variable (Study on customers who shop online on the Shopee application during the Covid-19 pandemic in Indonesia. With data processing the research is carried out through Smart PLS 3.3 The sampling technique used purposive sampling with a sample size of 400 samples. E-service quality affects e-satisfaction. Perceived value has an effect on e-satisfaction. E-satisfaction has no effect on e-trust. E-service quality affects e-trust. Perceived value has an effect on e-trust. E-service quality has no effect on e-trust through e-satisfaction as a mediating variable. Perceived value has no effect on e-trust through e-satisfaction as a mediating variable.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION KONSUMEN PADA SITUS JUAL BELI ONLINE LAZADA.CO.ID Dio Ananta Putra; Verinita Verinita
JURNAL STIE SEMARANG Vol 10 No 3 (2018): VOLUME 10 NOMOR 3 EDISI OKTOBER 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v10i3.209

Along with the times and technology, internet usage in the world today continues to increase. The rapid development of internet users in this era of globalization has led to changes in culture in human life. The e-commerce phenomenon that began to grow rapidly in Indonesia is an online trading site. One of the online trading sites that are developing in Indonesia today is lazada.co.id. In buying and selling sites that affect success and profitability are consumer repurchase intentions. This study discusses the analysis of factors that influence consumers' repurchase intention on the online trading site lazada.co.id. The sample of this research is 170 consumers who have shopped more than once on the online trading site Lazada.co.id and are more than 17 years old, who already have the ability to make their own decisions and live in Padang City. The research design used is quantitative with explanatory type. This research will use Partial Least Square (PLS) analysis method, while the variables used are the factors that influence consumers' repurchase intention on online buying and selling sites. The relationship between the factors that influence consumer interest and the repurchase decision made by online trading site consumers in Padang City is obtained.

Analisis Persepsi Konsumen Terhadap Konsep Hotel Syariah (Sharia Compliant Hotel) Survei Pada Konsumen Hotel Bunda Padang Verinita Verinita; Fadhillah Rizki Irza
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 5 No 2 (2018): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v5i2.6312

Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap hotel syariah pada Hotel Bunda Padang. Variabel dalam penelitian ini adalah Konsep Syariah pada Hotel yang terdiri dari 3 sub variabel yaitu operasi pelayanan, desain dan interior dan keuangan.Untuk mengetahui hasil persepsi konsumen, peneliti menggunakan Analisis Univariat dengan program SPSS versi 23. Populasi yang digunakan adalah pengunjung Hotel Bunda Padang dengan sampel 135 responden dengan metode purposive sampling. Hasil penelitan ini menunjukan bahwa rata-rata responden memberikan persepsi yang positif terhadap konsep Hotel Syariah pada Hotel Bunda Padang dengan nilai rata-rata tertinggi pada bagian sub variabel Keuangan yaitu manajemen dan fasilitas keuangan berbasis kepatuhan syariah.

The Influence of Destination Image, Food Image, and Perception on Revisit Intention on Culinary Tourism at Permindo Night Market in Padang City Dhini Denisa; Verinita Verinita
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 1 (2021): Edisi Juni 2021
Publisher : Politeknik Negeri Bengkalis

This study aims to see the influence of the Food Image, Perception and Destination image on the Revisit intention of consumers at Permindo night market in Padang. Research objects are consumers who have visited Permindo Night Market Padang and the research samples taken are consumers who have visited Permindo Night Market Padang, who are members of The Happy Store. The sampling technique used was purposive sampling technique, in which the selected sample was purposely determined based on predetermined criteria in order to obtain a representative sample. The data used is cross section data. The data collection technique is to collect data directly with the field method (field research) where the questionnaire is distributed directly to the members of The Happy Store who have visited Permindo Night Market, Padang, represented by 205 respondents. The data analysis technique used is the frequency distribution, validity test, reliability test, multiple linear regression analysis, F&T test and the coefficient of determination (R2). The result of this research is that food image and perception have no effect on revisit intention, while destination image affects revisit intention.Keywords: Food Image, Perception, Destination Image, Revisit Intention.

MODEL KETERKAITAN FEAR OF COVID-19, TRAVEL ANXIETY, TERHADAP TRAVEL INTENTION DENGAN VARIABEL RISK ATTITUDE SEBAGAI VARIABEL INTERVENING DI ERA NEW NORMAL Verinita Verinita; Putri Habibah; Ika Barokah Suryaningsih; Heru Aulia Azman
Jurnal Mebis Vol. 7 No. 1 (2022): Juli 2022
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

MODEL KETERKAITAN FEAR OF COVID-19, TRAVEL ANXIETY, TERHADAP TRAVEL INTENTION DENGAN VARIABEL RISK ATTITUDE SEBAGAI VARIABEL INTERVENING DI ERA NEW NORMAL

Pengaruh Brand Experience dan Brand Engagement terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi Esa Riawati Sujana; Verinita; Dessy Kurnia Sari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.567

This study aims to look at the effect of brand experience and brand engagement mediated on brand loyalty mediated by brand trust in buttonscarves consumers in the city of Padang. The population is all consumers of buttonscarves products in the city of Padang. The sample criteria are respondents who have purchased buttonscarves products in the last 6 months and are domiciled in the city of Padang. The number of samples in the study was 130 respondents. The hypothesis test uses statistical analysis with one tailed. The results of the study show that brand engagement has an effect on brand loyalty and brand trust, brand trust has an effect on brand loyalty and brand engagement has an effect on brand loyalty through brand trust as mediation. Meanwhile, brand experience does not affect brand loyalty and brand trust directly and brand experience does not affect brand loyalty through mediation of brand trust.

Analisis Social Media Pada UMKM Ditinjau Dari Perspektif Open Innovation Dan Human Capital Prima Yulianti; Ratni Prima Lita; Verinita Verinita; Rida Rahim
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 3 (2023): July 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i3.842

The use of social media and understanding in the field of Information Systems (IS) in the early stages of business activities is a new phenomenon. Social media can provide additional customer and industry data to digitally transform information into knowledge for innovation. Such an amalgamation provides a potentially complementary role in the relationship between human capital and innovation outcomes. Through social media technology, small and medium enterprises (MSMEs) can communicate information and respond to competitors with minimal costs. The ability to share and access information can affect the performance of MSMEs. One important aspect that has emerged recently is open innovation. A previous study has highlighted the importance of human capital for innovation performance. The purpose of this study is to conceptualize the use of social media in an effort to improve the performance of MSMEs from an open innovation-based human capital perspective. The method used is a literature review that is relevant from 2018 to 2022. The results show that the importance of using social media and human capital has a synergistic relationship that has a direct effect on open innovation in improving MSME performance.

Evaluasi program penyediaan perumahan pada masyarakat berpenghasilan rendah di kota Bukittinggi Prastiyo, Anggih; Noer, Melinda; Verinita, Verinita
JRTI (Jurnal Riset Tindakan Indonesia) Vol 7, No 3 (2022): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Penelitian ini bertujuan untuk mengidentifikasi penyediaan kebutuhan perumahan bagi masyarakat berpenghasilan rendah (MBR) di kota Bukittinggi, mengidentifikasi upaya yang dilakukan oleh masyarakat berpenghasilan rendah (MBR) di kota Bukittinggi dalam memenuhi kebutuhan perumahan, menganalisis hasil evaluasi program pemenuhan kebutuhan perumahan di masyarakat. berpenghasilan rendah (MBR) di Kota Bukittinggi. Metode yang digunakan adalah deskriptif kualitatif. Hasil penelitian ini menemukan bahwa program pembiayaan perumahan, dimana terdapat berbagai program yang mendukung pemenuhan kebutuhan perumahan yaitu FLPP (Fasilitas Likuiditas Pembiayaan Perumahan) atau biasa disebut KPR Subsidi, SBUM (Bantuan Uang Muka Bersubsidi), BP2BT (Bantuan Uang Muka Bersubsidi), BP2BT -Bantuan Pembiayaan Berbasis) Tabungan) dan Tapera (Tabungan Perumahan Rakyat). Masing-masing program tersebut dilaksanakan oleh pemerintah melalui berbagai instansi terkait. Di sisi lain, MBR juga melakukan berbagai upaya untuk memenuhi kebutuhan perumahan mereka. Upaya pertama adalah menghemat dan menghemat pengeluaran. Upaya kedua adalah meningkatkan partisipasi dan solidaritas dari lingkungan sosial sekitar. Namun, ada juga beberapa kendala bagi MBR Kota Bukittinggi dalam memenuhi kebutuhan akan tempat tinggal. Berdasarkan hasil perhitungan efektivitas dapat disimpulkan bahwa nilai efektivitas program pemenuhan kebutuhan rumah yang telah dilakukan dinilai cukup efektif. Kemudian pada tingkat efisiensi yang dinilai dari segi pengawasan rumah dan pendampingan sesuai kebutuhan dinilai cukup efisien. Dalam perhitungan dilakukan dalam hal kecukupan bantuan yang diterima berada pada tingkat yang cukup. Dalam perhitungan yang dilakukan terhadap manfaat yang dirasakan oleh masyarakat penerima berada pada tingkat yang cukup. Dari hasil perhitungan dengan nilai akurasi dapat disimpulkan bahwa dari segi pendapatan sudah dianggap layak karena semua responden memenuhi syarat dari segi pendapatan untuk mendapatkan bantuan.

The Influence of Social Media Marketing Activities on Brand Equity and Purchase Intention (Study of Silungkang Restaurant Instagram Followers) Ilham Surya Vendri; Ratni Prima Lita; Verinita Verinita
Journal of Social Research Vol. 2 No. 7 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i7.1462

This research aims to analyze the influence of social media marketing activities on brand equity and purchase intention (study on Instagram followers of Silungkang Restaurant). This explanatory research uses a survey. explanatory survey with a quantitative approach. Data collection on 250 Instagram followers of Silungkang Restaurant who were interested in buying food at Silungkang Restaurant was carried out using a purposive sampling technique. The data was then analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The research results show that social media marketing activities have a significant effect on brand equity. Brand equity has a significant effect on purchase intention, social media marketing activities have a significant effect on purchase intention, and social media marketing activities have a significant effect on purchase intention with brand equity as a mediating variable.

Co-Authors Ahmad, Faisal Ali Alfitman Alfitman Alfitman Alfitman Amelia Eka Putri Anissa Rianti Nurina Ansofino Ansofino Azman, Heru Aulia Bima Sakti Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chandra Syahputra Debi Mersah Putra Dessy Kurnia Sari Devi Yulia Rahmi Dhini Denisa Dhini Denisa Dio Ananta Putra Dio Ananta Putra Elsa Felina Effendi, Eri Besra ERI BESRA, ERI Erizal Erizal Esa Riawati Sujana Fadhillah Rizki Irza Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Fitri, Shafni Florentia Farahrozi Hadi Nasbey Hafiz Rahman Hakimi, Nurul Hardisman Harits, Muhammad Dzakwan El Harry Wahyudi Hartati Hartati Hasra Hijratul Adha Heny Hendrayati Heru Aulia Azman Husnul Khatimah Ika Barokah Suryaningsih Ilham Surya Vendri Indah Pertiwi, Julia Jauharry, Jauharry Jordy Arief Fachreza Khaira Ummah, Kuntum Laksono Trisnantoro Lenggogeni, Sari Lukman Lukman Lukman Lukman Ma'ruf Ma'ruf Marlina, Winny Alna Maruf Maruf Maruf Maruf Maruf Ma’ruf Melani Melani Melinda Noer Menghoung, Seng Meuthia, Meuthia Muhammad Abdul Hadi Muhammad Ilham Oloan Musbatiq Srivani Nazaruddin, Erizal Nelvia Iryani Nopriandi Nopriandi Nur Ari Sufiawan Prastiyo, Anggih Pratama, Mohamad Dito Prima Yulianti Pujangga, Della Sugesti Putri Habibah Rachmi Indrianti Rachmi Indrianti Rahayu, Rita Rahman, Heru Aulia Ranny Fitriana Faisal Ratni Prima Lita Rida Rahim Riko Erlima Putra Rima Semiarty Risma, Puja Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Lenggogeni Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sartivana, Riri Setyawan, Caren Shafni Fitri Sheila Khairana Alandri Sulthan al Thoriq, Muhammad Suryatman Desri Susanto, Arnis Budi Susiana Susiana Suziana Suziana Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syaiful Anwar Syarif Hidayatullah Tedi Hidayat Tessa Desara Triani, Laura Amelia Usman, Nurul Afifah Vera Pujani Wati, Berlian Kurnia Weriantoni, Weriantoni Yanti Yanti Yefrinal Andra Yindrizal, Yindrizal Yomi Dwita Aprilia Yunfajri Rahma Nofiasari

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