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Does the Covid-19 Pandemic Affect the Travel Intentions of Comorbid Individuals ? Riko Erlima Putra; Verinita Verinita; Eri Besra
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.653 KB)

Abstract

This study aims to determine the effect of health risk tendencies and the focus of prevention on travel intentions on the history of comorbid individuals in the city of Padang during the COVID-19 pandemic with xenophobia as a moderating variable. The sample of this study was all comorbid individuals in the city of Padang using purposive sampling technique. The research data processing was carried out using the SmartPLS3 test tool. The results showed that health risk propensity had a positive and significant effect on travel intentions, the focus of prevention had no significant effect on travel intentions. Xenophobia as a moderating effect with a tendency to health risks and a focus on prevention also did not significantly affect the intention to travel.
The Effect of Brand Image, Product Features, and Social Influence on Buying Interest toward Realme Smartphone Products in Padang City Nopriandi Nopriandi; Verinita Verinita
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.967 KB)

Abstract

This study aims to analyze the influence of brand image variables, product features and social influence on buying interest in Realme Smartphone products in the city of Padang. The scope of this research is on Smartphone respondents in the city of Padang. This research is a quantitative approach using a questionnaire. The sample in this study involved 100 respondents in Padang city and this sample was limited to Android Smartphone respondents. Non-probability sampling is applied in this research by using purposive sampling. Multiple linear regression is used in technique of data analysis through the help of IBM SPSS Statistics 22. The results of this research are the variable brand image on purchase intention have a positive and significant effect and the variable product features on purchase intention have a positive and insignificant effect, in social influence, variable on purchase intention has a positive effect and significant. Based on the results of data processing, it is also found that the variable brand image and social influence are variables that have a big impact on purchase intention in Realme Smartphone products. The better the brand image and social influence, the more buying interest will be in Realme Smartphone products in Padang City.
PENINGKATAN KAPASITAS KELOMPOK SADAR WISATA BERBASIS COMMUNITY BASED TOURISM DI NAGARI SITAPA KECAMATAN LUAK KABUPATEN LIMA PULUH KOTA Nur Ari Sufiawan; Verinita Verinita; Ranny Fitriana Faisal; Suryatman Desri; Erizal Erizal; Jauharry Jauharry; Winny Alna Marlina; Fatma Poni Mardiah; Lukman Lukman; Syaiful Anwar; Nelvia Iryani
BULETIN ILMIAH NAGARI MEMBANGUN Vol 5 No 2 (2022)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v5i2.395

Abstract

Tourism is a sector that contributes to the income of a region. Tourism activities not only have a positive impact on tourism objects, but this will be related to other sectors supporting tourism (accommodation, culinary and other service providers). One of the villages/villages that have started to develop tourism in West Sumatra is Nagari Sikabu-Kabu Tanjung Haro Padang Panjang (SITAPA), Luak District, Limapuluh Kota Regency which is famous for its natural attractions such as the natural panorama of Talang and Kayu Kolek. The development of this tourist attraction cannot be separated from the role of local tourism awareness groups (pokdarwis) and other interest groups. The purpose of this activity is to increase the capacity of tourism awareness groups in the field of tourism management in Nagari Sitapa by using the Community Based Tourism (CBT) approach and the target is given to the Tourism Awareness Group. With the implementation of CBT in tourism development, it is hoped that the community and other interested parties can continue to develop the tourism sector without changing the existing environmental conditions and ensuring that tourist objects remain natural without making many changes that will cause damage to the surrounding environment. Some strategies that can be implemented are to maximize natural potentials such as providing outbound and camping ground, as well as preparing supporting industries (MSMEs) to be able to provide edutourism to tourists.
Pengembangan Anyaman Mansiang dengan Inovasi Produk dan Pemasaran dengan Media Sosial di Taratak Kenagaraian Kubang, Kecamatan Guguak Kabupaten Lima Puluh Kota Ratni Prima Lita; Verinita Verinita; Ranny Fitriana Faisal; Bintang Rizky Abdullah Majo Saibah; Werianton Weriantoni; Syuryatman Desri; Winny Alna Marlina; Erizal Nazaruddin; Devi Yulia Rahmi; Fatma Poni Mardiyah; Nur Ari Sufiawan
Warta Pengabdian Andalas Vol 29 No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.29.1.61-66.2022

Abstract

Taratak village is one of the Jorongs in Nagari Kubang, Guguak District, Lima Puluh Kota Regency, and West Sumatra. Taratak is a natural village with a creative business, namely Mansiang leaf craft. There are seven groups of Mansiang leaf craftsmen in Taratak. The social activity was carried out in 3 stages, namely the preparation stage, starting with obtaining permits, socializing with related institutions, and contacting artisans to decide on the schedule for activities. Activities were carried out using training, practice and mentoring methods. At the monitoring and evaluation stage, activities were carried out to evaluate and monitor the implementation of activities. The results of the activity include product innovation with embroidery, increasing product variants, and creating social media for marketing, i.e. Facebook, Twitter and Instagram.
Effect Of Perceived Usefulness And Perceived Ease Of Use On Intention To Use Mobile Banking (Brimo) With Attitude As Intervening Variable (Study At Lubuk Basung Sub-Branch Office Of Pt. Bank Rakyat Indonesia) Jordy Arief Fachreza; Eri Besra; Verinita
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (954.368 KB) | DOI: 10.35335/enrichment.v12i3.616

Abstract

Abstract The purpose of this study is to examine the effect of perceived usefulness and perceived ease of use on intention to use mobile banking (brimo), using attitude as an intervening variable, at Lubuk Basung Sub-Branch Office of PT. Bank Rakyat Indonesia. Explanatory research was used in this study, with an explanatory survey emphasizing quantitative approaches as the research method. The sample consists of 250 clients of Lubuk Basung Sub-Branch Office of PT. Bank Rakyat Indonesia who use Mobile Banking (BRIMO). Purposive sampling is the sample technique used. Structural Equation Modeling - Partial Least Squares was used to analyze the data (SEM-PLS). The results indicated that perceived usefulness had a significant effect on intention to use, perceived ease of use had a significant effect on intention to use, perceived of usefulness had a significant effect on attitudes of use, attitudes of use had a significant effect on intention to use, and perceived ease of use had a significant effect on intention in use through attitude. This research obtains significant findings for PT. BRI, namely that the banking sector enhances the features offered to customers to make them more comfortable when performing required banking transactions. Additionally, they enhance services through easily accessible mobile applications and personalize the appearance of banking features to meet the customer needs
The Effect of using the Mobile Application of JKN Health Social Security Implementing Agency on JKN-KIS Participant Satisfaction in the City of Padang using the Unified Theory of Acceptance and use of Technology Model Debi Mersah Putra; Alfitman; Verinita
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.22 KB) | DOI: 10.35335/enrichment.v12i4.731

Abstract

This study aims to determine the effect of the use of the JKN mobile application by the health social security administering agency on the satisfaction of JKN-KIS participants in the city of Padang using the unified theory of acceptance and use of technology model. This research is causality research, the method used is quantitative. The population that will be used is all JKN KIS participants in the city of Padang who have used the Mobile JKN application in April 2022 with a total of 101,676 people, the sample is 470 JKN KIS participants in the city of Padang who have used the Mobile JKN application. The sampling technique used in the form of non-probability sampling method with purposive sampling technique. The sample criteria are as follows: have become JKN participants, JKN participants in Padang City, already registered and using the JKN mobile application. Analysis of this research data using Structural Equation Modeling - Partial Least Square (SEM-PLS). The conclusions in this study are as follows: performance expectancy has a significant influence on the use behavior of mobile JKN, effort expectancy does not have a significant influence on use behavior of mobile JKN, social influence has a significant influence on use behavior of mobile JKN, facilitating conditions do not have a significant influence on use behavior mobile JKN, hedonic motivation has a significant influence on the use behavior of mobile JKN, perceived value has no significant effect on use behavior of mobile JKN, habit has no significant effect on use behavior of mobile JKN, use behavior of mobile JKN has a significant influence on user satisfaction.
The Effect of Perceived Risk and Perceived Usefulness on Purchase Intention with Customer Attitude as a Mediation Variable (Survey of Tokopedia Consumers in Padang City) Muhammad Abdul Hadi; Eri Besra; Verinita
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.459 KB) | DOI: 10.35335/enrichment.v12i4.754

Abstract

This study aims to analyze the effect of perceived risk and perceived usefulness on purchase intention with customer attitude as a mediating variable(Survey OnTokopedia consumers in the city of Padang). The type of research used in this research is explanatory research, with the research method being an explanatory survey that emphasizes quantitative methods. The sample is 170 consumers who shop online at Tokopedia in the city of Padang. The sampling technique is purposive sampling. The data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that perceived risk had no significant effect on purchase intention. Perceived usefulness has no significant effect on purchase intention. Perceived risk has no significant effect on customer attitude. Perceived usefulness has a significant effect on customer attitude. Customer attitude has a significant effect on purchase intention. Perceived risk has no significant effect on purchase intention mediated by customer attitude. Perceived usefulness has a significant effect on purchase intention mediated by customer attitude.
Analysis of Relationship Between E-Service Quality, E-Recovery Service Quality, and E-Satisfaction Toward Online Purchase Intantion With E-Loyalty as the Mediation Variable Rachmi Indrianti; Verinita
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.953 KB) | DOI: 10.35335/enrichment.v12i4.763

Abstract

The purpose of this research is to examine tha relationship between e-service quality, e-recovery service quality, e-satisfaction toward online repurchase intention and e-loyalty as a mediating variable (Study on Shopee Users in the New Normal Era in West Sumatra). The sampling in this study is 234 respondent using purposive sampling technique. The result showed that e-service quality and e satisfaction had a significant effect on e-loyalty, e-recovery service quality had no significant effect on e-loyalty, e-loyalty has a significant effect on online repurchase intention, e-service service quality has no significant effect on online repurchase intention. E-recovery service quality has no significant effect toward online repurchase intention, e-satisfaction has a significant effect toward online repurchase intention, e-service quality had a direct effect toward online repurchase intention and mediated by e-loyalty. E-recovery service quality has no direct effect on online repurchase intention through e-loyalty as a mediating variable. E-satisfaction has a direct effect on online repurchase intention through e-loyalty as a mediating variable.
The Influence of Souvenir Authenticity, Satisfaction and Co -Creation of Experience to Place Attachment with Memorable Shopping Experience (Survey on tourist shopping rendang souvenirs in Payakumbuh) Hasra Hijratul Adha; Verinita Verinita; Eri Besra
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.664 KB) | DOI: 10.35335/enrichment.v12i4.770

Abstract

This study aims to see the influence of souvenir authenticity, satisfaction and co-creation of experience on place attachment with memorable shopping experiences for tourists who buy rendang souvenirs in Payakumbuh city. The population is all tourists who visit and buy rendang in Payakumbuh city. The sample criteria are respondents who have visited Payakumbuh city and purchased rendang within the last 6 months. The number of samples in the study 160 respondents. Hypothesis testing using statistical analysis with one tailed. The hypothesis is accepted if the t-statistic value is > 1,65 and the significance value is < 0,05. The results show that souvenir authenticity and satisfaction have an influence on place attachment. Meanwhile, co-creation has no effect on place attachment. Souvenir authenticity, satisfaction and co-creation of experience have an influence on a memorable shopping experience and memorable shopping experience have an influence on place attachment.
Penerapan Inovasi Produksi pada Sulaman Kapalo Samek Hasanah di Kota Bukittinggi Ma'ruf Ma'ruf; Ratni Prima Lita; Verinita Verinita; Sari Surya; Budi Rahmadya
Warta Pengabdian Andalas Vol 28 No 4 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.4.554-561.2021

Abstract

Embroidery is one of the superior products of the tourist city of Bukittinggi, West Sumatra. The classic industrial problems of artisans are low production capabilities and lack of innovation. This is exacerbated by the decreasing number of artisans and production systems that is still carried out traditionally. The application of product innovation in the Kapalo Samek Embroidery Group is carried out by a combination of recruitment programs for new craftsmen through training and training in motif design, both manual and digital, as well as registration of motif designs as Intellectual Property Rights (IPR). This activity has succeeded in recruiting 60 new craftsmen, and 25% of them have been able to produce standard embroidery within two months. Furthermore, craftsmen also have knowledge and skills in improving the quality of motif designs and being able to use Adobe Photoshop software to produce new designs. As a work of art, the design of the motif created has been registered by the craftsmen to obtain IPR. The results of this activity were believed to have strengthened the capacity of the artisan groups to increase production and impact their economic conditions.
Co-Authors Ahmad, Faisal Ali Alfitman Alfitman Alfitman Alfitman Amelia Eka Putri Anissa Rianti Nurina Ansofino Ansofino Azman, Heru Aulia Bima Sakti Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chandra Syahputra Debi Mersah Putra Dessy Kurnia Sari Devi Yulia Rahmi Dhini Denisa Dhini Denisa Dio Ananta Putra Dio Ananta Putra Elsa Felina Effendi, Eri Besra ERI BESRA, ERI Erizal Erizal Esa Riawati Sujana Fadhillah Rizki Irza Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Fitri, Shafni Florentia Farahrozi Hadi Nasbey Hafiz Rahman Hakimi, Nurul Hardisman Harits, Muhammad Dzakwan El Harry Wahyudi Hartati Hartati Hasra Hijratul Adha Heny Hendrayati Heru Aulia Azman Husnul Khatimah Ika Barokah Suryaningsih Ilham Surya Vendri Indah Pertiwi, Julia Jauharry, Jauharry Jordy Arief Fachreza Khaira Ummah, Kuntum Laksono Trisnantoro Lenggogeni, Sari Lukman Lukman Lukman Lukman Ma'ruf Ma'ruf Marlina, Winny Alna Maruf Maruf Maruf Maruf Maruf Ma’ruf Melani Melani Melinda Noer Menghoung, Seng Meuthia, Meuthia Muhammad Abdul Hadi Muhammad Ilham Oloan Musbatiq Srivani Nazaruddin, Erizal Nelvia Iryani Nopriandi Nopriandi Nur Ari Sufiawan Prastiyo, Anggih Pratama, Mohamad Dito Prima Yulianti Pujangga, Della Sugesti Putri Habibah Rachmi Indrianti Rachmi Indrianti Rahayu, Rita Rahman, Heru Aulia Ranny Fitriana Faisal Ratni Prima Lita Rida Rahim Riko Erlima Putra Rima Semiarty Risma, Puja Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Lenggogeni Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sartivana, Riri Setyawan, Caren Shafni Fitri Sheila Khairana Alandri Suci Agusti Wulandari Sulthan al Thoriq, Muhammad Suryatman Desri Susanto, Arnis Budi Susiana Susiana Suziana Suziana Suziana Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syaiful Anwar Syarif Hidayatullah Tedi Hidayat Tessa Desara Triani, Laura Amelia Usman, Nurul Afifah Vera Pujani Wati, Berlian Kurnia Weriantoni, Weriantoni Yanti Yanti Yefrinal Andra Yindrizal, Yindrizal Yomi Dwita Aprilia Yunfajri Rahma Nofiasari