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Journal : International Journal of Artificial Intelligence Research

The Role Of Instagram As A Promotional Media In Increasing The Number Of Visitors Dharta, Firdaus Yuni; Firdaus, Adhy; Pranawukir, Iswahyu; Angellia, Filda; Hamboer, Maria Jashinta Elisabet
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1047

Abstract

This study aims to investigate the use of Instagram as a promotional medium. A qualitative research methodology with a case study approach was adopted, and Cafe XYZ in Jakarta was chosen as the research object. The findings shed light on the effectiveness of using Instagram for marketing purposes. Data collection comprised interviews, observation, and documentation from a range of participants, including owners, customers, employees, and followers of Cafe XYZ. The analysis investigated the factors that motivate Cafe to promote its products on Instagram. Utilizing customer reviews and advertising menus for sale are key strategies. The effectiveness of Instagram for promotion stems from its universal social media usage across all age groups. Additionally, its advanced features allow users to easily search for locations and explore products via hashtags (#).
Co-Authors Adam Samsudin Noor Aep Saefullah Akbar, Zulfikri Arda, Devid Putra Arlinta Prasetian Dewi, Arlinta Prasetian Asep Surya Lesmana Bambang Barus, Imelda Cinta Rahmi Darojat, Fahri Ilham Delima Indah Delima Indah Permatasari Delima Indah Permatasari desi kristanti, desi Dewi, Yuli Dianto, Tris Dine Eka Putri Dito Anurogo Dito Anurogo, Dito Dwi Rahmawati , Fitri Dwi Susanti Ekky Noviar Fahri Fahri Fahri Fahri Fajar Sasongko Filda Angellia Firdaus Yuni Dharta Firmansyah Firmansyah Firmansyah Firmansyah Fisy Amalia Fuad Siregar Gamar Al Haddar, Gamar Al Halim Tjiwidjaja Hamboer, Maria Jashinta Elisabet Haria Saputri Hendra Canda Hendra Candra Heni Pujiastuti Hidayati, Nanda Hilda Fariha Hilda Fariha Ibah Misbah Ibah Misbah Idrisi Raliya Putera Idrisi Raliya Putra Ika Agustina Indradjid Uno , Ali Isnaeni Muharrifah Iswahyu Pranawukir Joned C Saksana Joned C. Saksana Joned Ceilandra Saksana Joned Ceilendra Saksana Judijanto, Loso Khairul Anam Khoirul Anam Koesmawan, Koesmawan M. Islah M. Tafsiruddin M.Khairul Umam Makmur, Syafrudin Mathoda Mathoda Melati Puspita Hakim Miftahorrozi, Miftahorrozi Moh. Islah Moh. Tahang Muhammad Ainun Naim Muhammad Arief Noor Muhammad Arief Noor Muhammad Ramdhan Muhammad Ramdhan Nabila Akmas Nanda Hidayati Noor, , M. Arief Noorwindy Zelandiana Nur Aisyah Nurhakim, Rahman Patria Adiguna Pertiwi, Triani Patra Pujowati, Yenik Purbowo, Andre Ramu Andika Putra, Wira Pramana Putri Noor Ramayanti Qona’ah Adiahita Raharimalala, Soussou Rahmawati, Fitri Dwi Rasmawati A. R. Rasmawati AR Ratna Sari Rismayanti Rismayanti RR. Ella Evrita Hestiandari Saksana, Joned C. Santosa, Sonny Siti Mulasih Sitti Aliyah Azzahra Sukardi Sukardi Sunarni Sunarni Sutadisastra, Septha Fifdityajaya Sutariyono Sutariyono Sutariyono Sutariyono Sutariyonossi Sutariyonossi Sutaryono Sutaryono Syarif Hidayatullah Syarif Hidayatullah Tirta Mulyadi Tohiroh Tohiroh Upe , Rachman Wahid Hasyim Widagdo, Djoko WISNU SAPUTRA Yamtana Yamtana Yamtana Yamtana, Yamtana Yandi Asmana Zubair Arza Zulfikar Hidayat