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All Journal JAM : Jurnal Aplikasi Manajemen I-ECONOMICS: A Research Journal on Islamic Economics International Journal of Artificial Intelligence Research Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of International Conference Proceedings Jurnal Pengabdian Masyarakat Nusantara Safari : Jurnal Pengabdian Masyarakat Indonesia West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Pinisi Journal of Entrepreneurship Review West Science Social and Humanities Studies Journal on Economics, Management and Business Technology Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Adhy Firdaus
Sekolah Tinggi Ilmu Ekonomi Ganesha
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal on Economics, Management and Business Technology

 1 
Analyzing the Impact of Packaging Design on Consumer Purchasing Decisions in the Cosmetics Industry Sitopu, Joni Wilson; Firdaus, Adhy
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.220

Abstract

This study examines the influence of product packaging on consumer purchasing decisions in the cosmetics industry, aiming to understand how various packaging elements impact consumer behavior. Utilizing a mixed-methods approach, including quantitative surveys, qualitative focus groups, and observational studies, the research provides comprehensive insights into consumer preferences and the role of packaging in shaping purchasing decisions. Key findings indicate that aesthetic appeal, functional design, brand congruence, and sustainability are critical factors influencing consumer choices. Visually attractive and modern packaging designs significantly enhance purchase intent, while functional elements such as ease of use and convenience improve consumer satisfaction and loyalty. Consistent alignment between packaging and brand identity fosters trust and loyalty, and sustainability features appeal to eco-conscious consumers. Emotional engagement through packaging also plays a pivotal role in creating lasting consumer connections. The study's practical implications suggest that cosmetic companies should invest in innovative, functional, and sustainable packaging designs that align with their brand identity to attract and retain consumers.
Co-Authors Adam Samsudin Noor Aep Saefullah Akbar, Zulfikri Arda, Devid Putra Arlinta Prasetian Dewi, Arlinta Prasetian Asep Surya Lesmana Bambang Barus, Imelda Cinta Rahmi Darojat, Fahri Ilham Delima Indah Delima Indah Permatasari Delima Indah Permatasari desi kristanti, desi Dewi, Yuli Dianto, Tris Dine Eka Putri Dito Anurogo Dito Anurogo, Dito Dwi Rahmawati , Fitri Dwi Susanti Ekky Noviar Fahri Fahri Fahri Fahri Fajar Sasongko Filda Angellia Firdaus Yuni Dharta Firmansyah Firmansyah Firmansyah Firmansyah Fisy Amalia Fuad Siregar Gamar Al Haddar, Gamar Al Halim Tjiwidjaja Hamboer, Maria Jashinta Elisabet Haria Saputri Hendra Canda Hendra Candra Heni Pujiastuti Hidayati, Nanda Hilda Fariha Hilda Fariha Ibah Misbah Ibah Misbah Idrisi Raliya Putera Idrisi Raliya Putra Ika Agustina Indradjid Uno , Ali Isnaeni Muharrifah Iswahyu Pranawukir Joned C Saksana Joned C. Saksana Joned Ceilandra Saksana Joned Ceilendra Saksana Judijanto, Loso Khairul Anam Khoirul Anam Koesmawan, Koesmawan M. Islah M. Tafsiruddin M.Khairul Umam Makmur, Syafrudin Mathoda Mathoda Melati Puspita Hakim Miftahorrozi, Miftahorrozi Moh. Islah Moh. Tahang Muhammad Ainun Naim Muhammad Arief Noor Muhammad Arief Noor Muhammad Ramdhan Muhammad Ramdhan Nabila Akmas Nanda Hidayati Noor, , M. Arief Noorwindy Zelandiana Nur Aisyah Nurhakim, Rahman Patria Adiguna Pertiwi, Triani Patra Pujowati, Yenik Purbowo, Andre Ramu Andika Putra, Wira Pramana Putri Noor Ramayanti Qona’ah Adiahita Raharimalala, Soussou Rahmawati, Fitri Dwi Rasmawati A. R. Rasmawati AR Ratna Sari Rismayanti Rismayanti RR. Ella Evrita Hestiandari Saksana, Joned C. Santosa, Sonny Siti Mulasih Sitti Aliyah Azzahra Sukardi Sukardi Sunarni Sunarni Sutadisastra, Septha Fifdityajaya Sutariyono Sutariyono Sutariyono Sutariyono Sutariyonossi Sutariyonossi Sutaryono Sutaryono Syarif Hidayatullah Syarif Hidayatullah Tirta Mulyadi Tohiroh Tohiroh Upe , Rachman Wahid Hasyim Widagdo, Djoko WISNU SAPUTRA Yamtana Yamtana Yamtana Yamtana, Yamtana Yandi Asmana Zubair Arza Zulfikar Hidayat