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All Journal Jurnal Ekonomi Media Ekonomi dan Manajemen Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Jurnal Kesehatan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Stability: Journal of Management and Business International Journal of Supply Chain Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Dinasti International Journal of Digital Business Management JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Interdisciplinary Social Studies Asian Management and Business Review International Journal of Education, Social Studies, And Management (IJESSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Brilliant International Journal of Management and Tourism (BIJMT) Journal of Social And Economics Research Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan PENG: Jurnal Ekonomi dan Manajemen Siber International Journal of Digital Business journal of social and economic research Indonesia Economic Journal Brilliant International Journal of Management and Tourism
Mohamad Rizan
Universitas Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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FAKTOR PENGARUH CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA ONLINE FOOD DI JAKARTA Ridho Pratama Refdi; Mohamad Rizan; Ika Febrilia
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i2.110

Abstract

The purpose of this study is to find out whether brand image, e-service quality, has an effect on customer loyalty with customer satisfaction as an intervening variable for online food users in Jakarta. This study used a sample of 200 respondents. Data collection was carried out by distributing a questionnaire survey to 200 customer respondents who had used online food ordering services Grab Food, Go-Food, or Shopee Food at least 3 times, with sampling locations in Jakarta. Data processing was carried out using the SEM method. The results of this study indicate that brand image and e-service quality have a positive and significant effect on customer satisfaction. Brand image and electronic service quality have a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Brand image affects customer loyalty indirectly which is the influence of customer satisfaction as an intervening variable. Electronic service quality affects customer loyalty indirectly which is the influence of customer satisfaction as an intervening variable
Antecedents of Customer Loyalty: Study from Digital Transaction of EWallet Apps Mohamad Rizan; Agung Kresnamurti Rivai; Farah Chalida Hanoum Tejanagara; Rianti Dea Rizky
Jurnal Manajemen Indonesia Vol 24 No 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.5788

Abstract

The purpose of this study is to explore the effect of service quality and perceived utility on customer loyalty in the digital money business, with particular emphasis on the intervening function of consumer satisfaction. The research method is quantitative, employing survey methodology. The sample for this study was made up of ewallet users who reside in DKI Jakarta and have made at least two online digital transactions with their e-wallet in the last six months. All variables were trustworthy, valid, and met the standards of the investigation. SPSS and Structural Equation Modeling were used to analyze the data (SEM). The data reveals that, first and foremost, service quality and perceived utility affect customer satisfaction positively. Second, customer satisfaction functions as a moderator between service quality, perceived utility, and client loyalty. Third, customer loyalty is linked to service quality and perceived value, but only in a small way. As a result of this finding, consumer satisfaction plays a critical role in fostering loyalty. The conclusion is that in the digital money business, superior quality and utility may impact clients positively but do not always result in loyalty. To accomplish this, digital currency players must place a premium on client pleasure. Keywords— Customer Satisfaction; Perceived Usefulness,Service; Quality; Customer Loyalty
Customer Self-Congruity and Brand Image on Purchase Decision: The Role of Gender and Age as Control Variables Endy Gunanto Marsasi; Mohamad Rizan; Sarah Barqiah; Yenni Kurnia Gusti
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4541

Abstract

The impetus for this research is Generation Z's lack of understanding of social media marketing and brand image in relation to buying local products, because local brands are generally less successful. Self-congruence is new to assess consumer alignment with brands, which ultimately influences purchase decisions. The study's gap focuses on brand image, highlighting challenges consumers face in identifying with brands via social media. This study aims to show the impact of social media marketing on customer self-alignment, brand image, and purchase decision. The research data was collected by distributing questionnaires using a purposive sampling method to 217 gen Z participants who use local skincare and analyzed using SEM. The results show that all hypotheses influence each other by applying the self-expansion theory, where consumers will align themselves with brands from local products so that consumers will expand their self-concept and culminate in purchasing decisions. This study will also examine customer characteristics by gender and age as control variables that can be fully predicted. The findings of this study indicate a difference in gender, where women are more easily attracted to try than men. Younger consumers were found to prefer shopping online rather than physically, in contrast to older consumers.
Indeks Tingkat Penerimaan Pengguna Aplikasi Jasa Pesan Antar Grabfood Ismawati Suci; Mohamad Rizan; Nofriska Krissanya
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i3.1405

Abstract

Persaingan bisnis di era revolusi industri 4.0 yang semakin pesat dengan perkembangan teknologi. Hal ini menuntut perusahaan untuk mengikuti kemajuan teknologi. Salah satu perkembangan teknologi yaitu adanya aplikasi GrabFood yang merupakan aplikasi layanan jasa pesan antar makanan atau minuman secara online. Penelitian ini bertujuan untuk menganalisis tingkat penerimaan pengguna aplikasi jasa pesan antar GrabFood dengan menggunakan metode pendekatan UTAUT 2 agar perusahaan GrabFood dapat semakin meningkatkan performanya dalam bidang teknologi. Populasi dalam penelitian ini adalah pengguna aktif Grab dan menggunakan GrabFood selama 6 bulan terakhir di DKI Jakarta. Sampel yang diambil sebanyak 105 responden, dihitung berdasarkan rumus Lameshow. Metode penelitian kuantitatif ini melakukan penarikan sampel responden dengan purposive sampling, sedangkan pengumpulan data menggunakan kuesioner online. Penelitian ini menggunakan teknik analisis data deskriptif dengan menggunakan skala interval. Hasil akhir dalam penelitian ini adalah tingkat penerimaan berada pada kategori tinggi sebesar 3,62 artinya dapat diterima terhadap minat dalam menggunakan GrabFood
ANALISIS FAKTOR-FAKTOR YANG MEMBENTUK NIAT BELI ULANG KONSUMEN PADA MARKETPLACE Dani Syairul Alim; Mohamad Rizan; Terrylina Arvinta Monoarfa
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 11 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

membentuk niat beli ulang konsumen pada situs belanja marketplace Shopee. Hasil penelitian menunjukkan bahwa Perceived Usefulness (PU) dan Perceived Ease of Use (PEOU) memiliki pengaruh positif dan signifikan terhadap niat beli ulang konsumen di Shopee. Konsumen cenderung membeli ulang jika merasa Shopee bermanfaat dan memudahkan mereka dalam berbelanja, seperti mencari produk, mendapatkan penawaran terbaik, serta menikmati pengalaman berbelanja yang memuaskan. Platform yang mudah digunakan, antarmuka yang user-friendly, dan proses berbelanja yang sederhana juga meningkatkan niat konsumen untuk kembali berbelanja di Shopee.
Pengaruh Aktivitas Pemasaran Media Sosial Terhadap Kesadaran Merek dan Citra Merek Serta Dampaknya Pada Niat Beli Kembali Pada Produk Print On Demand (POD) Haris Nur Hamid; Mohamad Rizan; Rahmi Rahmi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media sosial merupakan alat pemasaran yang sangat potensial untuk memasarkan suatu produk. Perusahaan sering memperkenalkan produk yang dimilikinya melalui media sosial, sehingga lebih mudah untuk dapat dikenal masyarakat. Tujuan penelitian pada artikel ini adalah untuk mengetahui pengaruh aktivitas pemasaran media sosial terhadap kesadaran merek dan pembelian produk Print On Demand. Dalam penelitian ini, menggunakan metode penelitian kuantitatif. Metode pengumpulan data pada penelitian ini dengan cara mengumpulkan data langsung melalui kuesioner. Penelitian ini menggunakan tempat atau lokasi penelitian di wilayah seluruh Indonesia. Dengan objek penelitian yaitu para konsumen yang telah mengikuti (followers) akun media sosial Instagram salah satu merek print on demand di Indonesia. Dalam penelitian ini, 170 orang responden yang merupakan pengguna media sosial Instagram yang merupakan salah satu pengikut (followers) aktif akun merek print on demand di Indonesia yang pernah melakukan transaksi pada produk print on demand. Kesimpulan dalam penelitian ini yaitu aktivitas social media marketing berpengaruh positif dan signifikan terhadap brand awareness pada produk Print on Demand. Aktivitas social media marketing berpengaruh positif dan signifikan terhadap brand image pada produk Print on Demand. Aktivitas social media marketing mampu membantu pengusaha Print on Demand dalam membentuk brand awareness dan brand image.
PENGARUH PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI INTERVENING : STUDI KASUS PADA PENGUNJUNG DI SALAH SATU TOKO RETAIL DI JAKARTA TIMUR Siregar, Riyadi Hamzah; Rizan, Mohamad; Febrilia, Ika
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 3 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i3.120

Abstract

This study aims 1) to determine the effect of product quality on customer satisfaction, 2) to determine the effect of Service Quality on customer satisfaction, 3) to determine the effect of customer satisfaction on repurchase intention, 4) to determine the effect of Product Quality on repurchase intention, 5) to determine the effect of Service Quality on repurchase intention, 6) to determine the effect of Product Quality of repurchase intention through customer satisfaction as intervening, 7) to determine the effect of Service Quality on repurchase intention through customer satisfaction as intervening, at the Miniso Store in Jakarta. The survey method with the instrument in the form of a questionnaire is a method of collecting data that researchers use. The sample of this study was 200 respondents who had bought Miniso products twice in the last six months at the Miniso store in Jakarta. Data were analyzed using SPSS version 22 and SEM (Structural Equation Model) from lisrel  software version 8.80 to process and analyze research data. The test results of the results of the hypothesis test showed that all hypotheses were accepted.
THE ROLE OF SOCIAL MEDIA MARKETING AND PERCEIVED PRICE ON CONSUMER TRUST AND THEIR IMPACT TO REPURCHASE INTENTION IN VIDEO-ON-DEMAND APPS Yudanto, Daffa Fauzie; Rizan, Mohamad; Rahmi, Rahmi
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19449

Abstract

This research aims to determine the relationship between social media marketing, perceived price, and repurchase intention, as well as the role of customer trust as a moderating variable in the context of the Disney+ Hotstar Video-on-Demand service. The methodology employed for this research is a survey method, utilizing a questionnaire as the data collection instrument. The research sample comprises 280 Disney+ Hotstar users residing in the Greater Jakarta area (Jabodetabek), who follow at least one of Disney+ Hotstar's social media platforms and have subscribed to Disney+ Hotstar within the past year. The sampling technique used in this study is purposive or judgmental sampling. Seven hypotheses were formulated for this research. To test these hypotheses, the Structural Equation Modeling (SEM) method was applied, using SPSS 25 and LISREL 8.8 software. Hypothesis testing indicated positive effects for the following hypotheses: 1) social media marketing on customer trust, 2) social media marketing on repurchase intention, 3) perceived price on customer trust, 4) perceived price on repurchase intention, 5) customer trust on repurchase intention, 6) social media marketing on repurchase intention through customer trust, and 7) perceived price on repurchase intention through customer trust
Factors Influencing Customer Satisfaction And Customer Loyalty Toward Social Commerce In Jabodetabek ( Focus On Tiktok Shop ) Ali Afief Kurniadi; Usep Suhud; Mohamad Rizan
Brilliant International Journal Of Management And Tourism Vol 3 No 3 (2023): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2033

Abstract

In this context, it is important for companies operating in the field of social e-commerce to understand the factors affecting customer satisfaction and e-loyalty, among others sales promotion, perceived security, e-service quality and trust. Through this research, is expected to provide valuable insights for social e - commerce companies in developing effective customer marketing and management strategies to increase customer satisfaction and e - loyalty, especially in this study directed at the phenomenon of TikTok Shop which is a trend among the public especially during the COVID-19 pandemic a few years back. The results are expected to provide valuable input for TikTok and other social-commerce platforms in improving customer satisfaction and customer loyalty. Keywords: sales promotion, perceived security, e-service quality, trust, customer satisfaction.
Maximizing the Use of e-Wallet (Ovo) for SMEs in Jakarta Ika Febrilia; Rahmi, Rahmi; Mohamad Rizan
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 4 No 2 (2020): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.004.2.11

Abstract

This activity is entitled "Maximizing the Use of E-Wallets OVO for UMKM in Jakarta". The object (target audience) of this activity is the UMKM players who have businesses in the Jakarta area. The activity was held in September 2020. The speakers who attended were representatives of the OVO platform. There are still many UMKM players who do not know the procedure or the use of digital wallets (especially OVO) in order to realize a cashless society. In addition, it was also found that UMKM players were not able to maximize the use of OVO to develop their own businesses. The solution offered is in the form of training for UMKM players regarding the OVO digital wallet, which is a procedure that can be done to become a merchant (if they are not already using it), as well as strategies that can be done to maximize the use of OVO in transactions (if they are already using OVO). The output target of this activity is a publication on journals and social media (YouTube and Facebook).
Co-Authors Ade, Anindya Dala Afpriyanto, Ari Agung Kresnamurti Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Kresnamurti RP Agung Wahyu Handaru Ahmad Nuh Ali Afief Kurniadi Aloyius Harry Triyanto Altito, Muhammad Lutfi Alyssa Anindya Putri Amirah Kamila Safitri Andrian Haro Anisa Karliani Anugrah, Raka Pria Azizi, Muhammad Abid Balqis Rahmadhina Basrah Saidani Budi Santoso Choirul Anwar Dani Syairul Alim Dewi Agustin Pratama Sari Dida Hilman Maulana Dwi Asri Ningrum Dzurrotul Atsnawiyah Efriyani Sumastuti Endy Gunanto Marsasi Erriska Rahma Putri Fajar Andika Fajar Gumilang Kosasih Farah Chalida Hanoum Ferry Wibowo, Setyo Fikka Diaz Azzahra Hanna Christina Hanny, Rissa Haris Nur Hamid Harya Kuncara Wiralaga Haykal, Azzahrah Putri HENRY ERYANTO, HENRY Herdiany, Hapsari Dyah Heri Nurranto Heri Prabowo Hermansyah Hermansyah Ika Febrilia Ilhamilimy, Ridho Rafqi Indra Pahala Ismawati Suci Jamal Hasbi Joko Purwanto, Tri Jublina Oktora Kartika Lestari Handayani Karuniana Dianta Arfiando Sebayang Kresnamurti Rivai P, Agung kresnamurti, agung Krissanya, Nofriska Kurniati, Destria M. Alimardi Hubeis Marlina, Herli Maulana, Ananda Riza Meta Bara Berututu Monoarfa, Terrylina Arvinta Muhamad Akbar Fauzan Muhammad Misbakul Munir Nina Tarja Halonen Ningrum, Dwi Asri Nofriska Krissanya Novi Andriansyah Nurranto, Heri Olivia Citra Octaviani Omar, Khatijah Pratiwi, Laras Bunga Putri, Nadira Regita Qristin violinda R. Sudiardhita, I Ketut Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhanti, Nabila Rangga Dewa Nugraha Ratna Tri Hari Safariningsih Ratna Tri Hari Safariningsih Rian Hermawan Rianti Dea Rizky Ridho Pratama Refdi Rina Anggraeni Rissa Hanny Rivai P, Agung Kresnamurti Rivai, Prabumenang Agung Kresnamurti RR. Ella Evrita Hestiandari safitri, gita Saidani, Basrah Saparuddin Mukhtar Saputra, Farhan Sarah Barqiah Sari, Dewi Agustin Pratama Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Sihol Situngkir SIHOTANG, DONI SUGIANTO Siregar, Riyadi Hamzah Soeseno, Magitha Tania Suci, Ismawati Suherman Suparno Suparno Surya Chandra Terrylina Arvinta Monoarfa Unggul Purwohedi Ursula Natalia Usep Suhud Usep Suhud Vironica Nurani Yonatan Wulan, Linda Dewi Yenni Kurnia Gusti Yudanto, Daffa Fauzie Zakiah, Rizka Zalzalah, Guruh Ghifar