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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN INFLUENCER TERHADAP MINAT BELI KONSUMEN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK FACEWASH TERLARIS DI SHOPEE Apriliana, Alfiyanti; Rizan, Mohamad; Sari, Dewi Agustin Pratama
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology in Indonesia has driven significant changes in people's behavior patterns, especially in buying and selling transactions. In e-commerce, Shopee is indeed one of the most popular platforms among the public. Shopee is an e-commerce application for buying and selling beauty products. From the survey, with the high level of use of this product, it is not surprising that face wash is one of the most frequently purchased skincare products on the Shopee platform, where various choices and prices can be reached by consumers from various circles. Reviews in e-WOM come from ordinary consumers who have used the product or service, while Influencers are individuals who influence the opinions and buying interests of their followers. In general, recommendations made by influencers can build consumer trust and buying interest to try the best-selling face wash products on the Shopee marketplace. This study aims to determine how Electronic Word of Mouth (E-WOM) and Influencers influence consumer buying interest, through trust as a mediator. This study uses a quantitative method with a non-probability sampling technique, especially purposive sampling, with a total of 102 respondents who are active users of Shopee e-commerce in Jabodetabek. Data were collected using a questionnaire, and data analysis was performed using Smart PLS version 4 software.
Antecedents of Customer Loyalty: Study from Digital Transaction of EWallet Apps: Antecedents of Customer Loyalty: Study from Digital Transaction of E-Wallet Apps Rizan, Mohamad; Rivai, Agung Kresnamurti; Tejanagara, Farah Chalida Hanoum; Rizky, Rianti Dea
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.5788

Abstract

The purpose of this study is to explore the effect of service quality and perceived utility on customer loyalty in the digital money business, with particular emphasis on the intervening function of consumer satisfaction. The research method is quantitative, employing survey methodology. The sample for this study was made up of ewallet users who reside in DKI Jakarta and have made at least two online digital transactions with their e-wallet in the last six months. All variables were trustworthy, valid, and met the standards of the investigation. SPSS and Structural Equation Modeling were used to analyze the data (SEM). The data reveals that, first and foremost, service quality and perceived utility affect customer satisfaction positively. Second, customer satisfaction functions as a moderator between service quality, perceived utility, and client loyalty. Third, customer loyalty is linked to service quality and perceived value, but only in a small way. As a result of this finding, consumer satisfaction plays a critical role in fostering loyalty. The conclusion is that in the digital money business, superior quality and utility may impact clients positively but do not always result in loyalty. To accomplish this, digital currency players must place a premium on client pleasure. Keywords— Customer Satisfaction; Perceived Usefulness,Service; Quality; Customer Loyalty
Nurturing Soft Skills and Entrepreneurial Mindsets: The BMC International Competition Experience Krissanya, Nofriska; Monoarfa, Terrylina Arvinta; Rizan, Mohamad; Purwana, Dedi; Santoso, Budi; Hasanah, Nuramalia; Susanti, Santi; Lutfia, Annisa; Perdana, Petrolis Nusa
Rahmatan Lil 'Alamin Journal of Community Services Volume 3 Issue 2, 2023
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol3.iss2.art5

Abstract

Perkembangan teknologi saat ini mengalami perubahan yang cukup signifikan, termasuk dalam dunia bisnis dan kewirausahaan. Peningkatan kewirausahaan bertujuan untuk mengurangi pengangguran dan meningkatkan perekonomian masyarakat. Dalam menjalankan bisnis, strategi merupakan cara untuk mencapai tujuan profit, pertumbuhan, dan keberlanjutan. Oleh karena itu, orientasi dan perencanaan jangka panjang dalam strategi bisnis merupakan hal yang krusial untuk dilakukan. Fenomena yang terjadi saat ini menunjukkan bahwa banyak bisnis startup yang berkembang, namun tidak sedikit juga yang jatuh. Beberapa penelitian dan survei telah dilakukan, dan salah satu penyebabnya adalah perencanaan dan penciptaan nilai bisnis yang kurang matang. Salah satu model bisnis yang dianggap memadai adalah Business Model Canvas (BMC), sebuah alat bantu manajemen untuk merencanakan konsep bisnis, infrastruktur, dan keuangan perusahaan yang dapat diaplikasikan tidak hanya oleh bisnis startup namun juga oleh bisnis yang sudah berjalan. Workshop bisnis dan kompetisi ini bertujuan untuk memberikan pemahaman kepada mahasiswa mengenai pentingnya kewirausahaan dan mendorong tumbuhnya pola pikir kewirausahaan dalam diri mahasiswa, khususnya di Indonesia dan Malaysia, dengan memperkenalkan dan mendalami BMC. Setelah memahami konsep BMC, mahasiswa akan mengikuti kompetisi untuk menyalurkan ide-ide kreatif dan inovasi sebagai calon wirausaha baru. Melalui upaya ini, diharapkan pemahaman dan motivasi mahasiswa akan meningkat, sehingga memungkinkan mereka untuk memulai pendirian perusahaan yang berkelanjutan, sehingga berkontribusi pada mitigasi masalah pengangguran yang meluas. Selain itu, inisiatif ini juga merupakan sarana yang efektif untuk mengasah kemampuan soft skill mahasiswa yang meliputi pemikiran analitis, ketajaman konseptual, serta kemahiran dalam berkomunikasi dan presentasi.   Abstract Technology development today significantly changes, including in business and entrepreneurship. The increase in entrepreneurship aims to reduce unemployment and improve the community's economy. In running a business, strategy is a way to achieve the goals of profit, growth, and sustainability. Therefore, long-term orientation and planning in business strategy are crucial things to do. The current phenomenon shows that many startup businesses are growing, but not a few are also falling. Several studies and surveys have been conducted, and one of the causes is immature planning and business value creation. One of the business models considered adequate is the Business Model Canvas (BMC), a management tool for planning business concepts, infrastructure, and company finances that can be applied not only by startup businesses but also by existing businesses. The business workshop and the competition aim to provide students with an understanding of the importance of entrepreneurship and encourage the growth of an entrepreneurial mindset in students, especially in Indonesia and Malaysia, by introducing and exploring BMC. After understanding the BMC concept, the student will join the competition to channel creative ideas and innovations as prospective new entrepreneurs. Through this endeavor, it is anticipated that students' comprehension and motivation will be enhanced, enabling them to embark on the establishment of sustainable enterprises, thereby contributing to the mitigation of the pervasive issue of unemployment. Furthermore, this initiative is an efficacious means for nurturing students' soft skills encompassing analytical thinking, conceptual acumen, and communication and presentation proficiencies.
Perceived Organizational Support on Affective Organizational Commitment of Ministry of State Secretariat’s Civil Servants Kosasih, Fajar Gumilang; Rizan, Mohamad; Handaru, Agung Wahyu
Interdisciplinary Social Studies Vol. 1 No. 12 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i12.282

Abstract

Since President Soekarno's election in 1957, there has been discussion about relocating the capital city. Several factors contributed to the change in the capital city, and East Kalimantan was chosen as the new capital city because it met several criteria. The Ministry of State Secretariat is one of the Ministries that became a partner in relocating the Capital City. Socialization will occur regarding the scheme or design for the transfer of employees from the Ministry of State Secretariat. This study aimed to determine how Perceived Organizational Support (POS) affected Affective Organizational Commitment (AOC) in civil servants at the Ministry of State Secretariat. The research used quantitative approach and a cross-sectional study design. This study's sample size was 160 civil servants from the Ministry of State Secretariat. Simple linear regression analysis was used to analyze the data in this study. The results show that perceived organizational support positively and significantly affects affective organizational commitment. The regression analysis test yielded a regression coefficient value of 0.726. The R Square value of 0.465 indicates that the perceived organizational support variables can explain 46,5% of the affective organizational commitment variable, while other variables explain the rest. Human resource practitioners in the Ministry of State Secretariat should strengthen perceived organizational support and affective organizational commitment.
The Influence of Grit on Nurses’ Job Burnout Decrease in Depok Secondary Hospitals Safariningsih, Ratna Tri Hari; Rizan, Mohamad; Handaru, Agung Wahyu
Interdisciplinary Social Studies Vol. 1 No. 12 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i12.284

Abstract

One of the professions with a significant risk of burnout is nursing. As a result of constantly having to regulate their emotions when interacting with patients, nurses have a higher emotional threshold. Physical fatigue, a lack of job satisfaction, and subpar performance can all be caused by emotional exhaustion. Burnout was found to have a detrimental impact on nurse loyalty and service quality. The purpose of this research is to determine the role of grit in reducing job burnout among secondary hospital nurses in Depok, West Java Province, Indonesia. Cross-sectional design, a quantitative approach, was utilized in this study. The study's participants were all the medical staff members employed by three secondary hospitals in Depok City, West Java, Indonesia. This study included 150 nurses from three hospitals as samples. Simple linear regression analysis was used to analyze the data. The findings indicate that grit has a negative and significant impact on job burnout. With a R Square of 0.190, it is clear that other variables account for the remaining 89% of the job burnout variable, leaving only 19% to be explained by grit. Hospitals should analyze their nurses' workloads and create a work culture of mutual support. Nurses should set career goals and continue to learn new skills.
PENGARUH E-SERVICE QUALITY DAN E-WOM TERHADAP E-SATISFACTION SERTA DAMPAKNYA TERHADAP E-LOYALTY PADA BSI MOBILE BANKING Fauzan Adzim, Ahmad; Rizan, Mohamad; Rahmi, Rahmi
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 4 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i4.2025.1338-1355

Abstract

Kemajuan teknologi informasi telah mendorong transformasi digital di berbagai sektor, termasuk perbankan. Bank Syariah Indonesia (BSI), salah satu bank syariah terbesar di Indonesia, menghadapi tantangan dalam meningkatkan loyalitas pengguna terhadap layanan mobile banking-nya. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan elektronik dan electronic word-of-mouth (e-WOM) terhadap kepuasan pengguna dan dampaknya terhadap loyalitas pengguna BSI Mobile Banking. Menggunakan pendekatan kuantitatif dengan metode survei yang menargetkan anggota Kelompok Studi Ekonomi Islam (KSEI) di Jakarta, data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa kualitas layanan elektronik dan e-WOM memiliki dampak positif dan signifikan terhadap kepuasan pengguna, dan kepuasan pengguna secara signifikan memengaruhi loyalitas pengguna. Selain itu, kualitas layanan elektronik dan e-WOM secara tidak langsung memengaruhi loyalitas pengguna melalui kepuasan pengguna. Temuan penelitian menunjukkan bahwa peningkatan kualitas layanan digital dan pengelolaan e-WOM secara efektif dapat meningkatkan kepuasan dan loyalitas pengguna terhadap BSI Mobile Banking. Oleh karena itu, BSI harus fokus pada pengembangan strategi digital yang dioptimalkan untuk meningkatkan pengalaman pengguna dan memastikan loyalitas pelanggan.
PENGARUH INFLUENCER MEDIA SOSIAL DAN PRICE TERHADAP REPURCHASE INTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA PRODUK PEELING SERUM SKINCARE LOKAL Ramadhanty, Fitri; Rizan, Mohamad; Sari, Dewi Agustin Pratama
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh influencer media sosial dan price terhadap repurchase intention dengan brand awareness sebagai variabel intervening pada produk peeling serum skincare lokal. Studi ini menguji hubungan antara persepsi terhadap influencer, persepsi harga, kesadaran merek, dan niat membeli kembali. Penelitian menggunakan pendekatan kuantitatif dengan metode survei daring melalui media sosial kepada individu yang pernah membeli atau menggunakan produk peeling serum skincare lokal. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan jumlah responden sebanyak 200 orang. Instrumen penelitian berupa kuesioner terstruktur, dan analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak AMOS. Hasil penelitian mengindikasikan adanya hubungan yang relevan antara influencer media sosial dan persepsi harga terhadap kesadaran merek maupun kecenderungan konsumen untuk melakukan pembelian ulang. Temuan ini juga menunjukkan bahwa kesadaran merek memainkan peran penting dalam menjembatani pengaruh kedua faktor tersebut terhadap perilaku konsumen. Penelitian ini memberikan wawasan penting bagi pelaku industri skincare lokal dalam merancang strategi pemasaran yang efektif melalui pemanfaatan influencer dan kebijakan harga yang tepat guna membangun loyalitas pelanggan.
Faktor- Faktor yang Mempengaruhi Behavioral Intention Penggunaan Aplikasi Pemesanan Mobile Kopi pada Kalangan Gen Z di DKI Jakarta Ali, Mohammed Ameen Sallam; Rizan, Mohamad; Parlyna, Ryna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5bw0k394

Abstract

The rapid development of digital technology has transformed consumer behavior, including in the coffee industry, which increasingly relies on online ordering applications. This study aims to analyze the influence of Performance Expectancy and Social Influence on Behavioral Intention to use coffee ordering applications among Generation Z in DKI Jakarta, with Attitude Toward Using as a mediating variable. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to Generation Z respondents in DKI Jakarta who have experience using coffee ordering applications and were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that Performance Expectancy and Social Influence have a positive and significant effect on Attitude Toward Using. Furthermore, Attitude Toward Using has a positive and significant effect on Behavioral Intention, while Social Influence does not have a direct effect on Behavioral Intention. The indirect effect analysis shows that Attitude Toward Using mediates the relationship between Performance Expectancy and Behavioral Intention as well as between Social Influence and Behavioral Intention. Overall, this study concludes that users’ attitudes play a crucial role in shaping the intention to use coffee ordering applications among Generation Z.
Faktor-Faktor yang Memengaruhi Behavioral Intention Penggunaan Chatbot Shopee pada Gen Z di DKI Jakarta Maulana, Hipnu; Rizan, Mohamad; Parlyna, Ryna
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kfsf7e88

Abstract

This study aims to analyze the factors that influence Generation Z's behavioral intention in using Shopee chatbots as artificial intelligence-based customer service on e-commerce platforms. The variables tested in this study include performance expectancy, social influence, and trust in behavioral intention. This study uses a quantitative approach with a survey method. Data was collected from Generation Z respondents residing in DKI Jakarta who had used the Shopee chatbot. The sampling technique used was purposive sampling. Data was collected through an online questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to test the relationship between variables in the research model. The results showed that performance expectancy and social influence had a positive and significant effect on trust. Furthermore, trust and social influence were found to have a positive and significant effect on behavioral intention to use the Shopee chatbot. However, performance expectancy did not show a significant direct effect on behavioral intention. Furthermore, the test results showed that trust mediates the effect of performance expectancy and social influence on behavioral intention. These findings indicate that user trust plays an important role in driving Generation Z's intention to use Shopee's chatbot. This study recommends that e-commerce companies, especially Shopee, focus more on developing chatbots that improve reliability, security, and response quality in order to build user trust and increase the intention to use chatbot services on an ongoing basis.
Customer Self-Congruity and Brand Image on Purchase Decision: The Role of Gender and Age as Control Variables Marsasi, Endy Gunanto; Rizan, Mohamad; Barqiah, Sarah; Gusti, Yenni Kurnia
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4541

Abstract

The impetus for this research is Generation Z's lack of understanding of social media marketing and brand image in relation to buying local products, because local brands are generally less successful. Self-congruence is new to assess consumer alignment with brands, which ultimately influences purchase decisions. The study's gap focuses on brand image, highlighting challenges consumers face in identifying with brands via social media. This study aims to show the impact of social media marketing on customer self-alignment, brand image, and purchase decision. The research data was collected by distributing questionnaires using a purposive sampling method to 217 gen Z participants who use local skincare and analyzed using SEM. The results show that all hypotheses influence each other by applying the self-expansion theory, where consumers will align themselves with brands from local products so that consumers will expand their self-concept and culminate in purchasing decisions. This study will also examine customer characteristics by gender and age as control variables that can be fully predicted. The findings of this study indicate a difference in gender, where women are more easily attracted to try than men. Younger consumers were found to prefer shopping online rather than physically, in contrast to older consumers.
Co-Authors Ade, Anindya Dala Afpriyanto, Ari Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad Nuh Ali Afief Kurniadi Ali, Mohammed Ameen Sallam Alim, Dani Syairul Aloyius Harry Triyanto Altito, Muhammad Lutfi Alyssa Anindya Putri Amirah Kamila Safitri Andika, Fajar Andrian Haro Anisa Karliani Annisa Lutfia Anugrah, Raka Pria Apriliana, Alfiyanti Azizi, Muhammad Abid Barqiah, Sarah Basrah Saidani Budi Santoso Choirul Anwar Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dida Hilman Maulana Dwi Asri Ningrum Dwi Budi Santoso Dzurrotul Atsnawiyah Efriyani Sumastuti Endy Gunanto Marsasi Erriska Rahma Putri Farah Chalida Hanoum Fauzan Adzim, Ahmad Ferry Wibowo, Setyo Fikka Diaz Azzahra Hamid, Haris Nur Handayani, Kartika Lestari Hanna Christina Hanny, Rissa Harya Kuncara Wiralaga Haykal, Azzahrah Putri HENRY ERYANTO, HENRY Herdiany, Hapsari Dyah Heri Nurranto Heri Prabowo Hermansyah Hermansyah Ika Febrilia Ilhamilimy, Ridho Rafqi Indra Pahala Ismawati Suci Jamal Hasbi Jihannisa Safitri Joko Purwanto, Tri Jublina Oktora Karuniana Dianta Arfiando Sebayang Kosasih, Fajar Gumilang Kresnamurti Rivai P, Agung kresnamurti, agung Krissanya, Nofriska Kurniati, Destria Laelah Purnamasari M. Alimardi Hubeis Marlina, Herli Maulana, Ananda Riza Maulana, Hipnu Meta Bara Berututu Monoarfa , Terrylina Arvinta Monoarfa, Terrylina Arvinta Muhamad Akbar Fauzan Muhammad Misbakul Munir Mustain Nina Tarja Halonen Ningrum, Dwi Asri Nofriska Krissanya Novi Andriansyah Nuramalia Hasanah Nurranto, Heri Olivia Citra Octaviani Omar, Khatijah Petrolis Nusa Perdana, Petrolis Nusa Pratiwi, Laras Bunga Purwana E.S., Dedi Putri, Nadira Regita Qristin violinda R. Sudiardhita, I Ketut Rahmadhina, Balqis Rahmi Rahmi Rahmi , Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhanti, Nabila Ramadhanty, Fitri Rangga Dewa Nugraha Ratna Tri Hari Safariningsih Rian Hermawan Rianti Dea Rizky Ridho Pratama Refdi Rina Anggraeni Rissa Hanny Rivai P, Agung Kresnamurti Rivai, Agung Kresnamurti Rivai, Prabumenang Agung Kresnamurti Rizky Insan Pertiwi Rizky, Rianti Dea RP, Agung Kresnamurti RR. Ella Evrita Hestiandari Ryna Parlyna, Ryna Safariningsih, Ratna Tri Hari safitri, gita Saidani, Basrah Santi Susanti, Santi Saparuddin Mukhtar Saputra, Farhan Sari, Dewi Agustin Pratama Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Sihol Situngkir SIHOTANG, DONI SUGIANTO Siregar, Riyadi Hamzah Soeseno, Magitha Tania Suci, Ismawati Suherman Suparno Suparno Surya Chandra Unggul Purwohedi Ursula Natalia Usep Suhud Usep Suhud Vironica Nurani Yonatan Wulan, Linda Dewi Yenni Kurnia Gusti Yudanto, Daffa Fauzie Zakiah, Rizka Zalzalah, Guruh Ghifar