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The Effect of E-Service Quality and Perceived Price Fairness on Customer Loyalty Which Customer Satisfaction as Intervening Study on Online Shopping Site in Indonesia Olivia Citra Octaviani; Mohamad Rizan; Agung Kresnamurti Rivai P
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 4 No 1 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.1.7

Abstract

This study examines the effect of e-service quality and perceived price fairness on customer loyalty with the intervening role of customers’ satisfaction in the online shopping site in Indonesia. The research method uses a quantitative research design with a survey model. The sample used in this study is Lazada consumers which consists of five large cities in Indonesia (Jakarta, Bogor, Depok, Tanggerang, and Bekasi City) and have done online shopping site at Lazada at least once in the last six months. The object of this research were the 200 customer respondents who had made purchases on the largest online shopping site platform of Indonesia, Lazada. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the e-service quality and perceived price fairness affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between e-service quality and perceived price fairness on customer loyalty. Third, e-service quality and perceived price fairness directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the online shopping site a good quality and perception about price could positively influence customers but not necessarily form loyalty.
The Influence of Cafe Atmosphere and Food Quality on Customer Satisfaction in Building Customer Loyalty of Masalalu Café Rawa Domba Jakarta Dzurrotul Atsnawiyah; Mohamad Rizan; Rahmi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 5 No 1 (2022): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.05.1.6

Abstract

This research aims to analyze the influence between cafe atmosphere and customer satisfaction, food quality and customer satisfaction, cafe atmosphere and customer loyalty, food quality and customer loyalty and between customer satisfaction and customer loyalty of Masalalu Café Rawa Domba Jakarta customers. Researcher used questionnaire form to collect data and the sample of this research is 200 respondents. For cultivate and analyze the data, researcher used SPSS version 26 and Lisrel version 8.8. The results of this research show there is a positive and significant influence between cafe atmosphere and customer satisfaction. Food quality also has a positive and significant to customer satisfaction. But cafe atmosphere and food quality have no significant influence to customer loyalty. Even though, customer satisfaction has a positive and significant influence to customer loyalty. Keywords: cafe atmosphere, food quality, customer satisfaction, customer loyalty, Masalalu Café.
PENGARUH CITRA DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK: SURVEI PELANGGAN LUX CAIR DI CARREFOUR MT. HARYONO Mohamad Rizan
Jurnal Ilmiah Econosains Vol 9 No 1 (2011): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0091.02

Abstract

Abstract Generally, the purposes of this research are: (1) Knowing the description of the brand image, brand trust, and brand loyalty, (2) Determining/Knowing the influence of brand image towards brand loyalty, (3) Determining/Knowing the influence of brand trust towards brand loyalty, (4) Determining/Knowing the influence of brand image and brand trust simultaneously towards brand loyalty. The units of analysis are buyers or users of Lux at Carrefour MT. Haryono. Observation units are 200 respondents who are the visitors of Carrefour MT. Haryono, who have bought or used liquid Lux for one year or more. The research type is descriptive and research method using explanatory causal survey. Descriptive analysis showed: (a) benefit dimension is the most dominant dimension in brand image variables, (b) company characteristic dimension is the most dominant dimension in brand trust variables, and (c) commitment dimension is the most dominant dimension in brand loyalty variables. The results of hypothesis testing are: 1) brand image variable has a significant influence to brand loyalty with beta coefficient of 0.297, T-test of 4.850 with significance level of 0.000; 2) brand trust variable has a significant influence to brand loyalty with beta coefficient of 0.468, T-test of 7.657 with significance level of 0.000; 3) the influence of brand image and brand trust simultaneously towards brand loyalty is 44.5%. Keywords: Brand Image, Brand Trust, Brand Loyalty, Lux
Peran grit dan self efficacy terhadap work engagement pada tenaga kesehatan rumah sakit Ratna Tri Hari Safariningsih; Mohamad Rizan; Agung Wahyu Handaru
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.671

Abstract

This study aims to determine the role of grit and self-efficacy on work engagement for health workers at type C hospitals in Depok City. The data analysis used Structural Equation Modeling (SEM), namely Partial Least Square (PLS). The sample size in this study was 200 respondents. The results showed that grit positively and significantly affects work engagement. Grit has a positive and significant effect on self-efficacy. Self-efficacy has a positive and significant effect on work engagement. Self-efficacy mediates the relationship between grit which has a positive and significant effect on work engagement. Based on the Variance Accounted For (VAF) calculation, self-efficacy mediates partially. With self-efficacy, grit will affect increasing work engagement. This research can provide literature about the role of grit and self-efficacy on the work engagement of nurses at Type C Hospital. This research is helpful for hospitals in developing strategies to increase nurse work engagement.
The Impact of Social Media Marketing and E-Wom on Purchase Decisions Through Purchase Intention: Study on Ready-to-Eat Food Alyssa Anindya Putri; Mohamad Rizan; Ika Febrilia
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 5 No 2 (2022): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.05.2.1

Abstract

The focus of this research is to determine the influence of social media marketing on purchase intention, the influence of e-WoM on purchase intention, the influence of purchase intention on purchase decisions, the influence of social media marketing on purchasing decisions, the influence of e-WoM on purchase decisions, and the influence of social media marketing and e-WoM on purchasing decisions through a purchase intention. A questionnaire was used as the data collection instrument in a survey approach. The research sample included 250 people who follow Lokasaji on social media, live in Jabodetabek, are 17 and above, and have purchased Lokasaji products in the last six months. SPSS and LISREL's SEM (Structural Equation Model) were used for data analysis. The results of the hypothesis test show that all hypotheses are accepted.
The Effect of Service Quality and Brand Image on Repurchase Intention With Brand Trust as Mediating Variable By The Generation Z of E-Wallet Consumers in Jakarta Dwi Asri Ningrum; Mohamad Rizan; Agung Kresnamurti Rivai P
Journal Research of Social Science, Economics, and Management Vol. 1 No. 4 (2021): Journal Research of Social Science, Economics and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1418.805 KB) | DOI: 10.59141/jrssem.v1i4.29

Abstract

In this digital era, e-wallet is very much needed in various types of online payments, especially for generation. Study to analyzes the variables that affect continuous used of e-wallet by consumers with the intention that they can provide solutions to problems for e-wallet products is needed. This study examines the influence of service quality and brand trust on e-wallet consumer repurchase intention and brant trust as an intervention in Indonesian context. The purpose of this research is to understand the important effects of service quality and brand image on brand trust and its impact on repurchase intention with a case study of generation z of e-wallet consumers in Jakarta. Seven hypotheses are posited and in order to empirically test them, a sample data set of 300 was compiled from Jakarta City of Indonesia with the data collection method used a survey with an instrument in the form of a questionnaire. The data analysis technique used SPSS version 25 and SEM (Structural Equation Model) from the LISREL statistical package version 8.8. The results indicate that service quality and brand image positively influences brand trust as an intervation and impact repurchase intention in a significant way. The interesting things is about managerial implications for increasing repurchase intention from consumers and also limitations and future research directions are suggested. In general, this study immensely contributes new knowledge to the existing body of service quality and brand image literature in e-wallet consumers context that which is still rarely researched in developing countries.
Sustainable food consumption behavior in Indonesia: An approach theory of planned behavior Ahmad Nuh; Mohamad Rizan; Karuniana Dianta A. Sebayang; Suparno Suparno; Muhammad Misbakul Munir
Journal of Business Management Education (JBME) Vol 8, No 1 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i1.57442

Abstract

This research study aims to investigate sustainable food consumption behavior among generational groups in Indonesia using the approach of the Theory of Planned Behavior (TPB). The study proposes a set of attributes to enhance sustainable consumption in the Indonesian food industry and assesses the interrelationships among the attributes to promote sustainable food consumption behavior. An online poll was undertaken, with a sample size of 244 people. Partial-least squares structural equation modeling (PLS-SEM) was used to analyze the data using SmartPls. The findings show that perceived sustainability benefits affect attitude toward behavior. The three TPB variables have a positive influence on sustainable purchase intention. Consumer intention to buy sustainable food is most strongly influenced by perceived behavior control, followed by attitude toward behavior and subjective norms as the weakest variable.
Faktor-Faktor yang Mempengaruhi Revisiting Intention pada Pengunjung Restoran Barbekyu Maulana, Ananda Riza; Mohamad Rizan; Suhud, Usep
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana perusahaan akan menciptakan peningkatan revisiting intention melalui terciptanya kepuasan konsumen. Beberapa faktor penduga yang menyebabkan revisiting intention yang bisa dijadikan acuan peneliti dalam memperbaiki strategi kinerja perusahaan dan daya tarik yang mempengaruhi penyebab revisiting intention melalui kepuasan konsumen di restoran barbekyu. Penelitian ini menggunakan metode analisis SEM dengan pendekatan deskriptif kuantitatif. Data dikumpulkan menggunakan kuesioner. Teknik pengambilan sampel yang digunakan adalah probability sampling dengan simple random sampling berjumlah 250. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang menggunakan 6 poin skala. Pengujian dalam penelitian ini dengan menggunakan metode exploratry factor analysis (EFA) dan confirmatory factor analysis (CFA). Hasil penelitian menunjukkan bahwa experiential marketing tidak berpengaruh signifikan terhadap customer satisfaction, perceived attractiveness berpengaruh positif dan signifikan terhadap customer satisfaction, experiential marketing berpengaruh negatif dan signifikan terhadap revisiting intention, perceived attractiveness berpengaruh positif dan signifikan terhadap revisiting intention, customer satisfaction berpengaruh positif dan signifikan terhadap revisiting intention. Kata Kunci : revisiting intention, customer satisfaction, experiential marketing, perceived attractiveness
Analisis Penerapan Prinsip Good Corporate Governance (GCG), Budaya Perusahaan dan Kepemimpinan terhadap Kinerja Perusahaan Berbasis Balanced Scorecard : Studi pada Perusahaan Asuransi Sari, Yunita Puspita; Mohamad Rizan; Purwohedi, Unggul
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berupaya untuk menganalisis pengaruh Good Corporate Governance (GCG), budaya perusahaan, kepemimpinan terhadap kinerja perusahaan. Instrumen yang digunakan untuk mengumpulkan data dalam penelitian ini ialah kuesioner yang disebarkan selama bulan April 2019. Teknik penarikan sampel yang digunakan adalah random sampling di mana teknik ini memungkinkan pengambilan sampel dari suatu populasi dengan peluang yang sama untuk dipilih. Kuesioner yang berhasil dikumpulkan yaitu sebanyak 228 responden dari total 230 kuesioner yang disebarkan secara langsung kepada seluruh responden (response rate: 99,1%). Teknik analisis data menggunakan pendekatan Structural Equation Model (SEM) dengan bantuan perangkat lunak AMOS. Hasil penelitian memperlihatkan bahwa terdapat pengaruh positif dan signifikan Good Corporate Governance (GCG), budaya perusahaan, dan kepemimpinan terhadap kinerja perusahaan. Selain itu, penelitian ini tentunya memiliki beberapa keterbatasan dan menghasilkan sejumlah implikasi manajerial. Saran implikatif yang paling utama dalam studi ini ialah penerapan/implementasi prosedur Good Corporate Governance (GCG) menjadi suatu keharusan, dan upaya pembentukan budaya perusahaan melalui peningkatan serta pengembangan kreativitas karyawan di PT Asuransi Bangun Askrida. Sementara itu, penelitian ini terbatas dalam domain industri asuransi di Indonesia serta hanya dilakukan pada lingkup satu perusahaan asuransi umum saja.
Pengaruh Kualitas Layanan dan Nilai Pelanggan terhadap Kepuasan Nasabah serta Kepercayaan Merek pada Perusahaan Asuransi Jiwa Nina Tarja Halonen; Usep Suhud; Mohamad Rizan
Jurnal Bisnis, Manajemen, dan Keuangan Vol 1 No 2 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

This research aims to determine the effect of service quality and customer value towards brand trust on life insurance companies. The subject in this research are customers who have active life insurance policy at life assurance companies. The sampling technique was purposive sampling, generating 250 respondents. This research uses quantitative methods. Data collection was carried out by distributing questionnaires using a 5-point Likert scale with 220 total valid responses. Data analysis method used in this study is Structural Equation Modeling (SEM) using Amos version 24. The results showed that service quality had a positive and significant effect on customer satisfaction, customer value had a positive and significant effect on customer satisfaction, customer satisfaction had a positive and significant effect on brand trust, service quality had a positive and significant effect on brand trust, customer value had a positive and significant effect on brand trust.
Co-Authors Ade, Anindya Dala Afpriyanto, Ari Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad Nuh Ali Afief Kurniadi Alim, Dani Syairul Aloyius Harry Triyanto Altito, Muhammad Lutfi Alyssa Anindya Putri Amirah Kamila Safitri Andika, Fajar Andrian Haro Anisa Karliani Annisa Lutfia Anugrah, Raka Pria Apriliana, Alfiyanti Azizi, Muhammad Abid Basrah Saidani Budi Santoso Choirul Anwar Dewi Agustin Pratama Sari Dida Hilman Maulana Dwi Asri Ningrum Dwi Budi Santoso Dzurrotul Atsnawiyah Efriyani Sumastuti Endy Gunanto Marsasi Erriska Rahma Putri Farah Chalida Hanoum Fauzan Adzim, Ahmad Ferry Wibowo, Setyo Fikka Diaz Azzahra Hamid, Haris Nur Handayani, Kartika Lestari Hanna Christina Hanny, Rissa Harya Kuncara Wiralaga Haykal, Azzahrah Putri HENRY ERYANTO, HENRY Herdiany, Hapsari Dyah Heri Nurranto Heri Prabowo Hermansyah Hermansyah Ika Febrilia Ilhamilimy, Ridho Rafqi Indra Pahala Ismawati Suci Jamal Hasbi Joko Purwanto, Tri Jublina Oktora Karuniana Dianta Arfiando Sebayang Kosasih, Fajar Gumilang Kresnamurti Rivai P, Agung kresnamurti, agung Krissanya, Nofriska Kurniati, Destria M. Alimardi Hubeis Marlina, Herli Maulana, Ananda Riza Meta Bara Berututu Monoarfa , Terrylina Arvinta Monoarfa, Terrylina Arvinta Muhamad Akbar Fauzan Muhammad Misbakul Munir Mustain Nina Tarja Halonen Ningrum, Dwi Asri Nofriska Krissanya Novi Andriansyah Nuramalia Hasanah Nurranto, Heri Olivia Citra Octaviani Omar, Khatijah Petrolis Nusa Perdana, Petrolis Nusa Pratiwi, Laras Bunga Purnamasari, Laelah Purwana E.S., Dedi Putri, Nadira Regita Qristin violinda R. Sudiardhita, I Ketut Rahmadhina, Balqis Rahmi Rahmi Rahmi , Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhanti, Nabila Ramadhanty, Fitri Rangga Dewa Nugraha Ratna Tri Hari Safariningsih Rian Hermawan Rianti Dea Rizky Ridho Pratama Refdi Rina Anggraeni Rissa Hanny Rivai P, Agung Kresnamurti Rivai, Agung Kresnamurti Rivai, Prabumenang Agung Kresnamurti Rizky, Rianti Dea RP, Agung Kresnamurti RR. Ella Evrita Hestiandari Safariningsih, Ratna Tri Hari safitri, gita Saidani, Basrah Santi Susanti, Santi Saparuddin Mukhtar Saputra, Farhan Sarah Barqiah Sari, Dewi Agustin Pratama Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Sihol Situngkir SIHOTANG, DONI SUGIANTO Siregar, Riyadi Hamzah Soeseno, Magitha Tania Suci, Ismawati Suherman Suparno Suparno Surya Chandra Tejanagara, Farah Chalida Hanoum Unggul Purwohedi Ursula Natalia Usep Suhud Usep Suhud Vironica Nurani Yonatan Wulan, Linda Dewi Yenni Kurnia Gusti Yudanto, Daffa Fauzie Zakiah, Rizka Zalzalah, Guruh Ghifar