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All Journal Jurnal Ekonomi Media Ekonomi dan Manajemen Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Stability: Journal of Management and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Dinasti International Journal of Digital Business Management JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi DEMAnD Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Interdisciplinary Social Studies Asian Management and Business Review International Journal of Education, Social Studies, And Management (IJESSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan PENG: Jurnal Ekonomi dan Manajemen Siber International Journal of Digital Business journal of social and economic research Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Brilliant International Journal of Management and Tourism Jurnal Kesehatan IJEMA

Mohamad Rizan

Universitas Negeri Jakarta

Author-ID : 2662871

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

Published : 84 Documents Claim Missing Document

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The Role of 'Financial Planning for Beginners' Seminar in Improving Financial Literacy and Planning for Beginners Pahala, Indra; Eryanto, Henry; Rizan, Mohamad; Anwar, Choirul; Kresnamurti Rivai P, Agung; Zakiah, Rizka; Kurniati, Destria; Safitri, Gita; Ramadhanti, Nabila
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 8 No. 2 (2024): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed) 
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.008.2.08

In today's increasingly complex economic environment, the importance of financial literacy and effective financial planning has become paramount for individuals looking to secure their financial future. Financial literacy is closely linked to financial management, enabling individuals to understand key financial concepts, assess risks and manage their finances efficiently. This report examines the role of financial literacy in improving financial decision-making and planning, especially for beginners. By providing knowledge through the “Financial Planning for Beginners” seminar, organized by the Faculty of Economics of Universitas Negeri Jakarta in collaboration with the Indonesia Stock Exchange Gallery and Mirae Asset Sekuritas, we explore how such initiatives contribute to simplifying financial concepts for beginners. The seminar aims to enhance financial literacy, enabling participants to make informed financial decisions and plan effectively for a financially secure future. It also focuses on encouraging active engagement and learning through expert presentations and interactive Q&A sessions.

Analisis Theory of Planned Behavior terhadap Intensi Pembelian Produk Laptop Ramah Lingkungan Saputra, Farhan; Rizan, Mohamad; Monoarfa, Terrylina Arvinta
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24958

Perubahan perilaku konsumen ke arah yang lebih ramah lingkungan semakin penting seiring meningkatnya kerusakan lingkungan global. Namun, banyak konsumen menghadapi kendala dalam memutuskan pembelian produk ramah lingkungan, terutama pada produk elektronik seperti laptop. Penelitian ini bertujuan untuk menganalisis pengaruh Product Knowledge, Perceived Consumer Effectiveness dan Social Media Marketing terhadap Green Purchase Intention, dengan Attitude sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan individu yang mengetahui keberadaan laptop ramah lingkungan Laptop Acer Aspire Vero. Populasi penelitian adalah masyarakat di wilayah Jabodetabek, dengan sampel sebanyak 250 responden. Data dikumpulkan melalui survei menggunakan kuesioner dan dianalisis menggunakan perangkat lunak SPSS 27 untuk analisis deskriptif serta LISREL 8.8 untuk Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima Product Knowledge, Perceived Consumer Effectiveness dan Social Media Marketing berpengaruh signifikan terhadap Green Purchase Intention, baik secara langsung maupun melalui mediasi Attitude. Rekomendasi penelitian ini mencakup penguatan strategi pemasaran hijau melalui peningkatan edukasi konsumen terkait produk ramah lingkungan, pengoptimalan promosi pada media sosial, dan penciptaan konten yang mampu membangun sikap positif terhadap produk. Dengan strategi tersebut, perusahaan dapat meningkatkan kesadaran dan niat pembelian konsumen terhadap produk ramah lingkungan

PERANAN BUSINESS MODEL CANVAS DALAM MENCIPTAKAN ENTREPRENEUR INTENTION MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA Muhamad Akbar Fauzan; Mohamad Rizan; Ika Febrilia
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.367

Penelitian ini bertujuan untuk mengevaluasi peran Business Model Canvas dalam menciptakan minat berwirausaha di kalangan mahasiswa Fakultas Ekonomi, Universitas Negeri Jakarta. Hasil penelitian menunjukkan bahwa elemen-elemen tertentu dari Business Model Canvas memiliki pengaruh signifikan terhadap minat berwirausaha mahasiswa. Elemen Proposisi Nilai, Arus Pendapatan, Sumber Daya Utama, Kemitraan Kunci, dan Struktur Biaya ditemukan memiliki pengaruh positif yang signifikan. Namun, elemen Hubungan Pelanggan, Saluran Komunikasi, dan Aktivitas Kunci tidak menunjukkan pengaruh yang signifikan. Secara keseluruhan, Business Model Canvas berkontribusi sebesar 81,4% terhadap minat berwirausaha mahasiswa Fakultas Ekonomi, Universitas Negeri Jakarta. Penelitian ini mengindikasikan pentingnya beberapa elemen dalam Business Model Canvas untuk mendorong minat berwirausaha di kalangan mahasiswa.

Pengaruh Brand Image, Electronic Word of Mouth (E-WOM) terhadap Repurchase Intention Bootcamp Online Berbayar dengan Trust Sebagai Variabel Intervening Mustain; Rizan, Mohamad; Rahmi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i1.25530

Penelitian ini bertujuan untuk menguji pengaruh Brand image terhadap trust, electronic word of mouth (E-WOM) terhadap trust, Brand image terhadap repurchase intention, electronic word of mouth (E-WOM) terhadap repurchase intention, trust terhadap repurchase intention, Brand image terhadap repurchase intention melalui trust, electronic word of mouth (E-WOM) terhadap repurchase intention melalui trust pada pelanggan Bootcamp online di wilayah Jabodetabek. Metode pengumpulan data menggunakan survei dengan instrumen kuesioner. Sampel dalam penelitian berusia minimal 17 tahun, berdomisili di Jabodetabek dan pernah membeli satu kelas dari Revou dalam kurun waktu satu tahun terakhir. Software digunakan untuk mengolah data menggunakan SPSS dan SEM (Structural Equational Model) dari Lisrel versi 8.8. pengujian hipotesis memperlihatkan terdapat pengaruh positif dan signifikan pada hipotesis Brand image terhadap trust, electronic word of mouth (E-WOM) terhadap trust, electronic word of mouth (E-WOM) terhadap repurchase intention, trust terhadap repurchase intention, Brand image terhadap repurchase intention dimediasi trust, electronic word of mouth (E-WOM) terhadap repurchase intention dimediasi trust. Kemudian hasil pengujian menunjukkan bahwa Brand image tidak memiliki pengaruh terhadap repurchase intention.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.367

Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia Rizan, Mohamad; Kresnamurti, Agung; Hanoum, Farah Chalida; Anugrah, Raka Pria; Prabowo, Heri; Violinda, Qristin; Zalzalah, Guruh Ghifar; Herdiany, Hapsari Dyah
Asian Management and Business Review Volume 5 Issue 1, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss1.art8

This study aims to develop an investigative model of repurchase intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis of customer repurchase decisions for multinational franchise retail food and beverage products in Indonesia. Following the boycott movement against certain foreign-brand food and beverage goods, the impact of religious beliefs, hostility, and the perception of the country of origin define this process. A causal/explanatory survey was employed as the research method. Participatory observations, interviews, and questionnaires with 220 respondents were used as primary data-gathering methods. These were distributed both digitally and conventionally. Google Form in all randomly selected public and private university analysis units in Indonesia. The observation unit (respondent) used a convenience/accidental sampling technique. The analytical tool employed Lisrel version 88.0. The findings reveal that Islamic religiosity, consumer animosity, and country of origin affect repurchase intention. This original research can generate specific and relevant findings for the Indonesian market context, which companies can use to design more effective marketing, brand management, and product development strategies. This will help companies better understand their customers’ preferences and needs, as well as build stronger relationships with consumers.

Mapping Trend of Digital Marketing Shapes Consumer Behaviour Across Indonesia: A Literature Review and Integration of Artificial Intelligence on Research Design for Future Research Hermansyah, Hermansyah; Sihotang, Doni Sugianto; Ilhamilimy, Ridho Rafqi; Rizan, Mohamad; Wibowo, Setyo Ferry
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.169

This study presents a systematic literature review that maps the development of digital marketing research and its influence on consumer behavior across Indonesia, with an emphasis on the integration of Artificial Intelligence (AI) in future research design. Using content analysis on 60 journal articles published between 2012 and 2025, the study identifies five dominant variables—purchase decision, social media marketing, influencer marketing, brand trust, and brand image—alongside prevailing analytical methods, including Structural Equation Modeling (SEM) and Multiple Linear Regression. Bibliometric mapping through VOSviewer reveals clusters of thematic focus such as consumer engagement, digital branding, and e-commerce localization. The study also highlights trending topics over time, showing a shift from traditional marketing elements to AI-enhanced strategies. Furthermore, this paper proposes a conceptual framework linking AI applications with social media marketing, influencer marketing, and brand trust to guide future empirical studies. Findings underscore the growing academic and practical relevance of AI in digital marketing, and offer a foundation for predictive, data-driven approaches to understanding Indonesian consumer behavior.

Consumer Awareness and Behavior toward the Risks of Harmful Ingredients in Skincare Products: A Thematic Analysis in the Digital Era Haykal, Azzahrah Putri; Suhud, Usep; Rizan, Mohamad
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.230

This study examines consumer awareness regarding the risks of hazardous ingredients in widely used skincare products in Indonesia. The research background highlights the high usage of skincare products, often without adequate understanding of their composition and potential dangers. The objective of this study is to analyze how consumers identify harmful ingredients, their experiences with unsafe products, and behavioral changes that follow. This research employs a qualitative method through thematic analysis of open-ended responses from skincare users. The results indicate that consumers are increasingly selective, prioritizing product legality and ingredient transparency, and utilizing social media, ingredient-checking applications, and professional consultations as sources of information. Moreover, negative experiences such as skin irritation and other side effects contribute to a more cautious and critical attitude toward product claims. The study concludes that education, transparent information, and consumer protection are key elements in fostering safe and responsible skincare consumption practices.

Understanding User Attraction To E-Book For Digital Learning And Informations Access Nurranto, Heri; Suhud, Usep; Rizan, Mohamad
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.258

This study aims to identify the key factors driving e-book adoption in supporting learning and digital information access. Using a quantitative approach and questionnaire-based survey, the research explores the role of accessibility, cost and time efficiency, reference completeness, digital feature innovation, and environmental sustainability as central elements in e-book attractiveness. The findings indicate that ease of access and interactive features are the primary drivers of e-book adoption, especially among students and academics. Additionally, psychological factors such as perceived usefulness and ease of use significantly influence user preferences. This study provides valuable insights for digital platform developers and publishers in designing more relevant, innovative, and user-oriented e-books in the era of digital transformation.

THE ROLE OF SEARCH ENGINE OPTIMIZATION IN INFLUENCING PSYCHOLOGICAL FACTORS IN PURCHASING BEHAVIOR CONSUMER Rissa Hanny; Heri Nurranto; M. Alimardi Hubeis; Mohamad Rizan; Setyo Ferry Wibowo
JIM : Journal Of International Management Vol 4 No 01 (2025): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v4i01.1450

This study explores the influence of Search Engine Optimization (SEO) on consumer psychological behavior and purchasing decisions within the digital marketing landscape. Drawing from a meta-synthesis of 50 peer-reviewed articles published between 2019 and 2024, the research highlights how on-page, off-page, and technical SEO On-page SEO elements, such as keyword optimization and content structure, are shown to enhance cognitive fluency and relevance, while off-page strategies, including backlinks and social signals, bolster brand credibility and social validation. Technical SEO factors, such as site speed and mobile responsiveness, foster user comfort and perceived trust. The study also incorporates psychological frameworks like the Theory of Planned Behavior (TPB) and the Stimulus-Organism-Response (S-O-R) model to analyze how SEO functions as both a technical and behavioral influence mechanism. The findings underscore the strategic importance of SEO in optimizing the consumer journey, from awareness to conversion, and suggest directions for future research that emphasize cultural, neurocognitive, and experimental perspectives.

Co-Authors Ade, Anindya Dala Afpriyanto, Ari Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad Nuh Ali Afief Kurniadi Ali, Mohammed Ameen Sallam Alim, Dani Syairul Aloyius Harry Triyanto Altito, Muhammad Lutfi Alyssa Anindya Putri Amirah Kamila Safitri Andika, Fajar Andrian Haro Anisa Karliani Annisa Lutfia Anugrah, Raka Pria Apriliana, Alfiyanti Azizi, Muhammad Abid Barqiah, Sarah Basrah Saidani Budi Santoso Choirul Anwar Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dida Hilman Maulana Dwi Asri Ningrum Dwi Budi Santoso Dzurrotul Atsnawiyah Efriyani Sumastuti Endy Gunanto Marsasi Erriska Rahma Putri Farah Chalida Hanoum Fauzan Adzim, Ahmad Ferry Wibowo, Setyo Fikka Diaz Azzahra Hamid, Haris Nur Handayani, Kartika Lestari Hanna Christina Hanny, Rissa Harya Kuncara Wiralaga Haykal, Azzahrah Putri HENRY ERYANTO, HENRY Herdiany, Hapsari Dyah Heri Nurranto Heri Prabowo Hermansyah Hermansyah Ika Febrilia Ilhamilimy, Ridho Rafqi Indra Pahala Ismawati Suci Jamal Hasbi Jihannisa Safitri Joko Purwanto, Tri Jublina Oktora Karuniana Dianta Arfiando Sebayang Kosasih, Fajar Gumilang Kresnamurti Rivai P, Agung kresnamurti, agung Krissanya, Nofriska Kurniati, Destria Laelah Purnamasari M. Alimardi Hubeis Marlina, Herli Maulana, Ananda Riza Maulana, Hipnu Meta Bara Berututu Monoarfa , Terrylina Arvinta Monoarfa, Terrylina Arvinta Muhamad Akbar Fauzan Muhammad Misbakul Munir Mustain Nina Tarja Halonen Ningrum, Dwi Asri Nofriska Krissanya Novi Andriansyah Nuramalia Hasanah Nurranto, Heri Olivia Citra Octaviani Omar, Khatijah Petrolis Nusa Perdana, Petrolis Nusa Pratiwi, Laras Bunga Purwana E.S., Dedi Putri, Nadira Regita Qristin violinda R. Sudiardhita, I Ketut Rahmadhina, Balqis Rahmi Rahmi Rahmi , Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhanti, Nabila Ramadhanty, Fitri Rangga Dewa Nugraha Ratna Tri Hari Safariningsih Rian Hermawan Rianti Dea Rizky Ridho Pratama Refdi Rina Anggraeni Rissa Hanny Rivai P, Agung Kresnamurti Rivai, Agung Kresnamurti Rivai, Prabumenang Agung Kresnamurti Rizky Insan Pertiwi Rizky, Rianti Dea RP, Agung Kresnamurti RR. Ella Evrita Hestiandari Ryna Parlyna, Ryna Safariningsih, Ratna Tri Hari safitri, gita Saidani, Basrah Santi Susanti, Santi Saparuddin Mukhtar Saputra, Farhan Sari, Dewi Agustin Pratama Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Sihol Situngkir SIHOTANG, DONI SUGIANTO Siregar, Riyadi Hamzah Soeseno, Magitha Tania Suci, Ismawati Suherman Suparno Suparno Surya Chandra Unggul Purwohedi Ursula Natalia Usep Suhud Usep Suhud Vironica Nurani Yonatan Wulan, Linda Dewi Yenni Kurnia Gusti Yudanto, Daffa Fauzie Zakiah, Rizka Zalzalah, Guruh Ghifar

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