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All Journal Jurnal Ekonomi Media Ekonomi dan Manajemen Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Jurnal Kesehatan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Stability: Journal of Management and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Dinasti International Journal of Digital Business Management JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi DEMAnD Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Interdisciplinary Social Studies Asian Management and Business Review International Journal of Education, Social Studies, And Management (IJESSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Brilliant International Journal of Management and Tourism (BIJMT) Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan PENG: Jurnal Ekonomi dan Manajemen Siber International Journal of Digital Business journal of social and economic research Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Brilliant International Journal of Management and Tourism
Mohamad Rizan
Universitas Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Pengaruh Social Media Marketing dan Brand Awareness Terhadap Purchase Intention serta Dampaknya pada Purchase Decision: Studi pada Pengguna Layanan Online Food Delivery di Jakarta Fikka Diaz Azzahra; Suherman; Mohamad Rizan
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 3 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan 1) untuk mengetahui pengaruh sosial media marketing terhadap purchase intention, 2) untuk mengetahui pengaruh brand awareness terhadap purchase intention, 3) untuk mengetahui pengaruh purchase intention terhadap purchase decision, 4) untuk mengetahui pengaruh sosial media marketing terhadap decision, 5) untuk mengetahui pengaruh brand awareness terhadap purchase decision, 6) untuk mengetahui pengaruh sosial media marketing terhadap purchase decision melalui purchase intention sebagai variabel intervening, 7) untuk mengetahui pengaruh brand awareness terhadap purchase decision melalui purchase intention sebagai variabel intervening pada pengguna layanan online food delivery di Jakarta. Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner. Sampel penelitian ini adalah 200 responden pengguna layanan Shopee food yang berdomisili di Jakarta yang pernah melakukan pembelian minimal 2 kali dalam kurun waktu 6 bulan terakhir dan mengetahui akun sosial media shopee food. Teknik analisis data menggunakan SPSS versi 25 dan SEM (Structural Equation Model) dari software LISREL versi 8.8. untuk mengolah dan menganalisis data hasil penelitian. Hasil pengujian pada penelitian ini menunjukkan semua hipotesis memiliki pengaruh positif signifikan.
Pengaruh Perceived Value dan Promotion terhadap Revisit Intention dengan Kepuasan sebagai Intervening Rina Anggraeni; Mohamad Rizan; Basrah Saidani
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 1 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0301.10

Abstract

This study aims to determine the effect of perceived value and promotion on revisit intention with satisfaction as an intervention. Data was obtained by using a survey method with purposive sampling on a liktert scale to 220 respondents on visitors of Dunia Fantasi. The data analysis method used in this research is Structural Equation Modeling (SEM) using LISREL software version 8.8. The results show that there is a significant positive effect of perceived value on satisfaction, there is a significant positive effect of promotion on satisfaction, there is a significant positive effect of perceived value on revisit intention, there is a significant positive effect of promotion on revisit intention, there is a significant positive effect of satisfaction on revisit intention, there is a significant positive effect of satisfaction on revisit intention. There is a significant effect of perceived value on revisit intention through satisfaction, and there is a significant effect of promotion on revisit intention through satisfaction. Penelitian ini bertujuan untuk mengetahui pengaruh perceived value dan promotion terhadap revisit intention dengan satisfaction sebagai intervening. Data diperoleh dengan menggunakan metode survei dengan purposive sampling secara skala liktert kepada 220 responden pengujung Dunia Fantasi. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) menggunakan Software LISREL versi 8.8. Hasil penelitian menunjukkan bahwa ada pengaruh positif signifikan perceived value terhadap satisfaction, terdapat pengaruh positif signifikan promotion terhadap satisfaction, terdapat pengaruh positif signifikan perceived value terhadap revisit intention, terdapat pengaruh positif signifikan promotion terhadap revisit intention, terdapat pengaruh positif signifikan satisfaction terhadap revisit intention, terdapat pengaruh signifikan perceived value terhadap revisit intention melalui satisfaction, dan terdapat pengaruh signifikan promotion terhadap revisit intention melalui satisfaction.
Pengaruh E-Service Quality dan Customer Experience Terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening Surya Chandra; Mohamad Rizan; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 3 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0303.02

Abstract

This study aims to identify the relationship between e-service quality and repurchase intention through customer satisfaction as a mediation, the relationship between customer experience and repurchase intention through customer satisfaction as a mediation, the relationship between customer satisfaction and repurchase intention, the relationship between customer experience and customer satisfaction, and the relationship between e-services. service quality to customer satisfaction for Shopee customers. The data collection method used a questionnaire instrument in the survey method. The object of this research is 243 respondents who are Shopee customers who are domiciled in DKI Jakarta, aged 17 years and over, and have made at least three purchases through the application in the last three months. Data analysis used SEM (Structural Equation Model) in LISREL software version 8.8 in analyzing and processing research data and using SPSS version 25 software. The results of hypothesis testing from this study stated positive results and had a significant effect on all the hypotheses formulated. Penelitian memiliki tujuan untuk mengidentifikasi hubungan hubungan e-service quality terhadap repurchase intention melalui customer satisfaction sebagai mediasi, hubungan customer experience pada repurchase intention melalui customer satisfaction sebagai mediasi, hubungan customer satisfaction terhadap repurchase intention, hubungan customer experience terhadap customer satisfaction, dan hubungan e-service quality terhadap customer satisfaction bagi pelanggan Shopee. Metode pengumpulan data memakai instrumen kuesioner dalam metode survei. Objek penelitian ini yaitu 243 responden yang merupakan pelanggan Shopee yang berdomisili di DKI Jakarta, usia 17 tahun ke atas, dan minimal melakukan tiga kali pembelian melalui aplikasi dalam tiga bulan terakhir. Analisis data memakai SEM (Structural Equation Model) yang ada pada perangkat lunak LISREL versi 8.8 dalam menganalisis dan mengolah data penelitian dan memakai perangkat lunak SPSS versi 25. Hasil uji hipotesis dari penelitian ini menyatakan hasil positif dan berpengaruh signifikan dari semua hipotesis yang dirumuskan.
Analisis Niat Pembelian Ulang Masker Kesehatan di Masa Pandemi Covid-19 Rangga Dewa Nugraha; Mohamad Rizan; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.04

Abstract

ABSTRACT This study aims to determine the positive and significant influence of product quality and perceived price on repurchase intention through customer satisfaction. The data collection method used a survey method with an instrument in the form of a questionnaire. The study sample collected amounted to 200 softies mask customer respondents. Data analysis used SPSS 25 and Lisrel 8.8 software to process and analyze with SEM method. The results of hypothesis promotion show that product quality has a positive and significant effect on customer satisfaction, perceived price has a positive and insignificant effect on customer satisfaction, product quality has a negative and insignificant effect on repurchase intentions, perceived price has a positive and significant effect on repurchase intentions, customer satisfaction has a positive and insignificant effect on repurchase intentions, product quality has a positive and insignificant effect to repurchase intentions meditiated by customer satisfaction, and perceived prices have a positive and insignificant effect on repurchase intentions mediated by customer satisfaction. ABSTRAK Penelitian ini bertujuan untuk menentukan pengaruh kualitas produk dan persepsi harga terhadap niat pembelian ulang yang dimediasi oleh kepuasan pelanggan. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Sampel penelitian yang dikumpulkan berjumlah 200 responden pelanggan masker Softies. Analisis data menggunakan perangkat lunak SPSS 25 dan Lisrel 8.8 untuk mengolah dan menganalisis data hasil penelitian dengan metode SEM. Hasil pengujian hipotesis menunjukkan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, Persepsi harga berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan, kualitas produk berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang, Persepsi harga berpengaruh positif dan signifikan terhadap niat pembelian ulang, kepuasan pelanggan berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang, kualitas produk berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang dimediasi kepuasan pelanggan, dan persepsi harga berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang dimediasi kepuasan pelanggan.
PENGARUH E-WOM DAN ENDORSER TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PRODUK GADGET GAMING Jamal Hasbi; Mohamad Rizan; Rahmi Rahmi
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i2.108

Abstract

The purpose of this study is to determine the effect of electronic word of mouth on brand image, the influence of endorsers on brand image, the influence of brand image on purchase intentions, the influence of e-WoM on purchase intentions, the influence of endorsers on intentions, the influence of e-WoM on purchase intentions through brand image, the influence of endorsers on purchase intention through brand image, on gaming gadgets. The data collection method used was a survey method with a questionnaire as an instrument. The collected research sample was 293 respondents who knew about gaming gadgets. Products in Jabodetabek aged 17 years and over, had seen endorser activity from gaming gadgets for the last six months. Software used in data analysis is SPSS and SEM (Structural Equation Model) from LISREL. The results of this study's hypothesis testing are all accepted hypotheses
FAKTOR PENGARUH CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA ONLINE FOOD DI JAKARTA Ridho Pratama Refdi; Mohamad Rizan; Ika Febrilia
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i2.110

Abstract

The purpose of this study is to find out whether brand image, e-service quality, has an effect on customer loyalty with customer satisfaction as an intervening variable for online food users in Jakarta. This study used a sample of 200 respondents. Data collection was carried out by distributing a questionnaire survey to 200 customer respondents who had used online food ordering services Grab Food, Go-Food, or Shopee Food at least 3 times, with sampling locations in Jakarta. Data processing was carried out using the SEM method. The results of this study indicate that brand image and e-service quality have a positive and significant effect on customer satisfaction. Brand image and electronic service quality have a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Brand image affects customer loyalty indirectly which is the influence of customer satisfaction as an intervening variable. Electronic service quality affects customer loyalty indirectly which is the influence of customer satisfaction as an intervening variable
Antecedents of Customer Loyalty: Study from Digital Transaction of EWallet Apps Mohamad Rizan; Agung Kresnamurti Rivai; Farah Chalida Hanoum Tejanagara; Rianti Dea Rizky
Jurnal Manajemen Indonesia Vol 24 No 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.5788

Abstract

The purpose of this study is to explore the effect of service quality and perceived utility on customer loyalty in the digital money business, with particular emphasis on the intervening function of consumer satisfaction. The research method is quantitative, employing survey methodology. The sample for this study was made up of ewallet users who reside in DKI Jakarta and have made at least two online digital transactions with their e-wallet in the last six months. All variables were trustworthy, valid, and met the standards of the investigation. SPSS and Structural Equation Modeling were used to analyze the data (SEM). The data reveals that, first and foremost, service quality and perceived utility affect customer satisfaction positively. Second, customer satisfaction functions as a moderator between service quality, perceived utility, and client loyalty. Third, customer loyalty is linked to service quality and perceived value, but only in a small way. As a result of this finding, consumer satisfaction plays a critical role in fostering loyalty. The conclusion is that in the digital money business, superior quality and utility may impact clients positively but do not always result in loyalty. To accomplish this, digital currency players must place a premium on client pleasure. Keywords— Customer Satisfaction; Perceived Usefulness,Service; Quality; Customer Loyalty
Indeks Tingkat Penerimaan Pengguna Aplikasi Jasa Pesan Antar Grabfood Ismawati Suci; Mohamad Rizan; Nofriska Krissanya
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i3.1405

Abstract

Persaingan bisnis di era revolusi industri 4.0 yang semakin pesat dengan perkembangan teknologi. Hal ini menuntut perusahaan untuk mengikuti kemajuan teknologi. Salah satu perkembangan teknologi yaitu adanya aplikasi GrabFood yang merupakan aplikasi layanan jasa pesan antar makanan atau minuman secara online. Penelitian ini bertujuan untuk menganalisis tingkat penerimaan pengguna aplikasi jasa pesan antar GrabFood dengan menggunakan metode pendekatan UTAUT 2 agar perusahaan GrabFood dapat semakin meningkatkan performanya dalam bidang teknologi. Populasi dalam penelitian ini adalah pengguna aktif Grab dan menggunakan GrabFood selama 6 bulan terakhir di DKI Jakarta. Sampel yang diambil sebanyak 105 responden, dihitung berdasarkan rumus Lameshow. Metode penelitian kuantitatif ini melakukan penarikan sampel responden dengan purposive sampling, sedangkan pengumpulan data menggunakan kuesioner online. Penelitian ini menggunakan teknik analisis data deskriptif dengan menggunakan skala interval. Hasil akhir dalam penelitian ini adalah tingkat penerimaan berada pada kategori tinggi sebesar 3,62 artinya dapat diterima terhadap minat dalam menggunakan GrabFood
PENGARUH PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI INTERVENING : STUDI KASUS PADA PENGUNJUNG DI SALAH SATU TOKO RETAIL DI JAKARTA TIMUR Siregar, Riyadi Hamzah; Rizan, Mohamad; Febrilia, Ika
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 3 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i3.120

Abstract

This study aims 1) to determine the effect of product quality on customer satisfaction, 2) to determine the effect of Service Quality on customer satisfaction, 3) to determine the effect of customer satisfaction on repurchase intention, 4) to determine the effect of Product Quality on repurchase intention, 5) to determine the effect of Service Quality on repurchase intention, 6) to determine the effect of Product Quality of repurchase intention through customer satisfaction as intervening, 7) to determine the effect of Service Quality on repurchase intention through customer satisfaction as intervening, at the Miniso Store in Jakarta. The survey method with the instrument in the form of a questionnaire is a method of collecting data that researchers use. The sample of this study was 200 respondents who had bought Miniso products twice in the last six months at the Miniso store in Jakarta. Data were analyzed using SPSS version 22 and SEM (Structural Equation Model) from lisrel  software version 8.80 to process and analyze research data. The test results of the results of the hypothesis test showed that all hypotheses were accepted.
THE ROLE OF SOCIAL MEDIA MARKETING AND PERCEIVED PRICE ON CONSUMER TRUST AND THEIR IMPACT TO REPURCHASE INTENTION IN VIDEO-ON-DEMAND APPS Yudanto, Daffa Fauzie; Rizan, Mohamad; Rahmi, Rahmi
Stability: Journal of Management and Business Vol 7, No 1 (2024): JULY
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19449

Abstract

This research aims to determine the relationship between social media marketing, perceived price, and repurchase intention, as well as the role of customer trust as a moderating variable in the context of the Disney+ Hotstar Video-on-Demand service. The methodology employed for this research is a survey method, utilizing a questionnaire as the data collection instrument. The research sample comprises 280 Disney+ Hotstar users residing in the Greater Jakarta area (Jabodetabek), who follow at least one of Disney+ Hotstar's social media platforms and have subscribed to Disney+ Hotstar within the past year. The sampling technique used in this study is purposive or judgmental sampling. Seven hypotheses were formulated for this research. To test these hypotheses, the Structural Equation Modeling (SEM) method was applied, using SPSS 25 and LISREL 8.8 software. Hypothesis testing indicated positive effects for the following hypotheses: 1) social media marketing on customer trust, 2) social media marketing on repurchase intention, 3) perceived price on customer trust, 4) perceived price on repurchase intention, 5) customer trust on repurchase intention, 6) social media marketing on repurchase intention through customer trust, and 7) perceived price on repurchase intention through customer trust
Co-Authors Ade, Anindya Dala Afpriyanto, Ari Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad Nuh Ali Afief Kurniadi Ali, Mohammed Ameen Sallam Alim, Dani Syairul Aloyius Harry Triyanto Altito, Muhammad Lutfi Alyssa Anindya Putri Amirah Kamila Safitri Andika, Fajar Andrian Haro Anisa Karliani Annisa Lutfia Anugrah, Raka Pria Apriliana, Alfiyanti Azizi, Muhammad Abid Barqiah, Sarah Basrah Saidani Budi Santoso Choirul Anwar Dewi Agustin Pratama Sari Dida Hilman Maulana Dwi Asri Ningrum Dwi Budi Santoso Dzurrotul Atsnawiyah Efriyani Sumastuti Endy Gunanto Marsasi Erriska Rahma Putri Farah Chalida Hanoum Fauzan Adzim, Ahmad Ferry Wibowo, Setyo Fikka Diaz Azzahra Hamid, Haris Nur Handayani, Kartika Lestari Hanna Christina Hanny, Rissa Harya Kuncara Wiralaga Haykal, Azzahrah Putri HENRY ERYANTO, HENRY Herdiany, Hapsari Dyah Heri Nurranto Heri Prabowo Hermansyah Hermansyah Ika Febrilia Ilhamilimy, Ridho Rafqi Indra Pahala Ismawati Suci Jamal Hasbi Joko Purwanto, Tri Jublina Oktora Karuniana Dianta Arfiando Sebayang Kosasih, Fajar Gumilang Kresnamurti Rivai P, Agung kresnamurti, agung Krissanya, Nofriska Kurniati, Destria M. Alimardi Hubeis Marlina, Herli Maulana, Ananda Riza Maulana, Hipnu Meta Bara Berututu Monoarfa , Terrylina Arvinta Monoarfa, Terrylina Arvinta Muhamad Akbar Fauzan Muhammad Misbakul Munir Mustain Nina Tarja Halonen Ningrum, Dwi Asri Nofriska Krissanya Novi Andriansyah Nuramalia Hasanah Nurranto, Heri Olivia Citra Octaviani Omar, Khatijah Petrolis Nusa Perdana, Petrolis Nusa Pratiwi, Laras Bunga Purnamasari, Laelah Purwana E.S., Dedi Putri, Nadira Regita Qristin violinda R. Sudiardhita, I Ketut Rahmadhina, Balqis Rahmi Rahmi Rahmi , Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhanti, Nabila Ramadhanty, Fitri Rangga Dewa Nugraha Ratna Tri Hari Safariningsih Rian Hermawan Rianti Dea Rizky Ridho Pratama Refdi Rina Anggraeni Rissa Hanny Rivai P, Agung Kresnamurti Rivai, Agung Kresnamurti Rivai, Prabumenang Agung Kresnamurti Rizky, Rianti Dea RP, Agung Kresnamurti RR. Ella Evrita Hestiandari Ryna Parlyna, Ryna Safariningsih, Ratna Tri Hari safitri, gita Saidani, Basrah Santi Susanti, Santi Saparuddin Mukhtar Saputra, Farhan Sari, Dewi Agustin Pratama Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Sihol Situngkir SIHOTANG, DONI SUGIANTO Siregar, Riyadi Hamzah Soeseno, Magitha Tania Suci, Ismawati Suherman Suparno Suparno Surya Chandra Unggul Purwohedi Ursula Natalia Usep Suhud Usep Suhud Vironica Nurani Yonatan Wulan, Linda Dewi Yenni Kurnia Gusti Yudanto, Daffa Fauzie Zakiah, Rizka Zalzalah, Guruh Ghifar