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All Journal Jurnal Ekonomi Media Ekonomi dan Manajemen Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Stability: Journal of Management and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Dinasti International Journal of Digital Business Management JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi DEMAnD Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Interdisciplinary Social Studies Asian Management and Business Review International Journal of Education, Social Studies, And Management (IJESSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan PENG: Jurnal Ekonomi dan Manajemen Siber International Journal of Digital Business journal of social and economic research Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Brilliant International Journal of Management and Tourism Jurnal Kesehatan IJEMA
Mohamad Rizan
Universitas Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

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Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Boneka Mainan: Studi Konsumen Boneka Mainan di Indonesia Soeseno, Magitha Tania; Rizan, Mohamad; Sari, Dewi Agustin Pratama
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26775

Abstract

Maksud dari penulisan penelitian ini adalah untuk menguji pengaruh positif dan signifikan influencer marketing, FOMO (Fear of Missing Out), hedonic motivation, dan brand image terhadap purchase decision. Pengumpulan data dilakukan dengan metode kuesioner yang didistribusikan secara online melalui platform media sosial seperti WhatsApp, X, dan Facebook. Objek dalam penelitian ini adalah konsumen boneka Labubu yang berdomisili di Indonesia dan berusia minimal 17 tahun. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Structural Equation Modeling (SEM) untuk menganalisis data dari 250 responden. Adapun hasil yang diperoleh dalam penelitian ini menunjukkan bahwa influencer marketing, FOMO (Fear of Missing Out), hedonic motivation, dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian boneka Labubu. Diharapkan hasil penelitian ini dapat menjadi referensi bagi penelitian selanjutnya, khususnya yang berkaitan dengan perilaku konsumen produk boneka mainan.
The Influence of Live streaming, E-Promotions and Content Marketing on Repurchase Intentions with Customer Satisfaction as an Intervening Variable (Case Study on Local Brand Jiniso) Marlina, Herli; Rizan, Mohamad; Ferry Wibowo, Setyo
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 8 (2024): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i8.90

Abstract

This research aims to determine the effect of live streaming, e-promotions and marketing content on repurchase intention with customer satisfaction as an intervening variable for the local brand Jiniso. This research uses quantitative research using purposive sampling and using a sample of 200 people. The data collection technique uses a questionnaire. Data analysis using the SEM LISREL 8.8 application. The research results show that live streaming have a positive and significant effect on repurchase intention, e-promotions have a positive and significant effect on repurchase intention, marketing content have a positive and significant effect on repurchase intention, customer satisfaction can mediate the influence of live streaming on repurchase intention. Customer satisfaction can mediate the influence of e-promotions on repurchase intention and customer satisfaction can mediate the influence of marketing content on repurchase intention.
Krisis Kepercayaan Digital: Persepsi Konsumen terhadap Ulasan Food Vlogger: Penelitian M. Alimardi Hubeis; Usep Suhud; Mohamad Rizan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1265

Abstract

Penelitian ini bertujuan menganalisis persepsi konsumen terhadap ulasan makanan oleh food vlogger pasca kasus CB vs Clairmont Bakery, yang memunculkan isu etika dan konflik kepentingan dalam konten digital. Menggunakan pendekatan kualitatif, data dikumpulkan melalui survey online terhadap 85 responden dengan dua pertanyaan terbuka, lalu dianalisis secara tematik. Hasil menunjukkan bahwa mayoritas responden adalah perempuan usia 25–34 tahun, berpendidikan tinggi, aktif bekerja, dan intensif menggunakan media sosial visual seperti TikTok dan Instagram. Temuan utama menunjukkan penurunan kepercayaan terhadap ulasan influencer akibat kurangnya transparansi dan adanya motif komersial. Namun, kepercayaan tetap diberikan kepada influencer yang dianggap jujur, konsisten, dan interaktif. Faktor seperti transparansi sponsor, visual autentik, dan validasi sosial dari pengguna lain menjadi penentu kredibilitas. Penelitian ini menegaskan pentingnya etika dan keterbukaan dalam membangun kepercayaan terhadap konten ulasan makanan di media sosial.
STRENGTHENING STRATEGIES FOR UNIVERSITY BUSINESS INCUBATORS: OPTIMIZING MARKET ACCESS AND PRODUCT REPEAT ORDERS FOR STUDENT ENTREPRENEURS Hanny, Rissa; Suhud, Usep; Rizan, Mohamad
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1523

Abstract

This study aims to analyze strategic solutions for the development of student entrepreneurship by examining the roles of business incubators, market access, repeat order behavior, and consumer behavior. Using a survey method, data were collected from 150 student entrepreneurs from various universities who have participated in entrepreneurial activities and/or incubation programs. The findings show that access to markets remains a major obstacle, often caused by limited capital, scale of production, and distribution networks. Business incubators play a vital role in facilitating promotional support, training, and access to digital platforms, though not all incubators have provided adequate post-production assistance. Repeat order behavior is strongly influenced by product quality, pricing, emotional engagement, and branding strategies. Additionally, consumer behavior in student-run businesses is significantly shaped by perceived value, satisfaction, and local cultural relevance. Based on the analysis, the study proposes several strategic solutions, including strengthening university-based incubator ecosystems, enhancing digital marketing capabilities, leveraging brand storytelling, and building sustainable customer engagement models. These recommendations are expected to help student entrepreneurs improve their market reach, customer retention, and overall business sustainability.
The Influence of Social Media Marketing, Brand Equity, and Social Brand Engagement on Repurchase Intention Toward NPURE Skincare Brand Pratiwi, Laras Bunga; Rizan, Mohamad; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.819

Abstract

This study aims to determine the effect of social media marketing, brand equity, and social brand engagement on repurchase intention on the NPURE skincare brand. The research method used in this research is quantitative method by distributing questionnaires. Sampling using purposive sampling technique by obtaining 302 respondents as samples. The population in this study consists of individuals who have used NPURE skincare products and follow the Instagram account @npureofficial. This research was processed using SPSS version 25.0 software and SEM (Structural Equation Model) through AMOS to analyze and generate data from this research. The result of this study indicate that First, social media marketing have a positive and significant influence on brand equity, social brand engagement, and repurchase intention. Second, brand equity and social brand engagement have a positive and significant influence on repurchase intention.
The Influence of Celebrity Endorser Toward Emotional Attachment and Brand Trust That Impact to Purchase Intention Ursula Natalia; Mohamad Rizan; Rahmi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 4 No. 2 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.2.1

Abstract

The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention. This study uses a survey method as a data technique using a questionnaire that is distributed by online. The sample used in this study are 210 women who had never used ESQA Cosmetics in Jabodetabek. This study is using a purposive sampling technique. The SEM (Structural Equation Model) method that will be used in this research is using data processing tools, namely SPSS version 24 and Lisrel. The findings indicates that 1) celebrity endorser has a positive and significant influence on emotional attachment, 2) celebrity endorser has a positive and significant influence on consumer purchase intentions, 3) emotional attachment has a positive and significant influence on consumer purchase intentions, 4) brand trust has a positive and significant influence on consumer purchase intentions, 5) celebrity endorser has a positive and significant influence on consumer purchase intentions. Keywords : Celebrity Endorser, Emotional Attachment, Brand Trust, Purchase Intention, ESQA Cosmetics.
Pengaruh Tarif dan Kualitas Layanan terhadap Kepuasan Pelanggan melalui Citra Merek pada Pengguna Grab di Jakarta Altito, Muhammad Lutfi; Mohamad Rizan; Shandy Aditya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bnc94v63

Abstract

This study aims to analyze the effect of fare and service quality on customer satisfaction mediated by brand image among Grab users in Jakarta, focusing on how customers’ perceptions of pricing and service shape brand impressions that ultimately influence their level of satisfaction. This research employs a quantitative approach with the Structural Equation Modeling (SEM) method using SmartPLS software. The sampling technique used is purposive sampling with a total of 264 respondents. The results show that fare and service quality have a positive and significant effect on brand image. Fare and service quality also have a positive and significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction and mediates the effect of fare and service quality on customer satisfaction.
Pengaruh Servicescape dan Customer Experience terhadap Revisit Intention melalui Customer Satisfaction sebagai Variabel Intervening: Studi pada Kopi Konnichiwa Menteng Dida Hilman Maulana; Mohamad Rizan; Meta Bara Berututu
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sqjvpg92

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh servicescape dan customer experience terhadap revisit intention melalui customer satisfaction sebagai variabel mediasi pada Kopi Konnichiwa Menteng. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini mencakup seluruh pengunjung Kopi Konnichiwa Menteng di Jakarta, Bogor, Depok, Tangerang, dan Bekasi. Jumlah sampel sebanyak 200 responden diperoleh dengan teknik purposive sampling. Pengumpulan data dilakukan secara luring melalui kuesioner yang terdiri dari 28 item pernyataan dengan skala Likert 1–6. Instrumen diuji menggunakan SPSS untuk validitas dan reliabilitas, sedangkan pengujian hipotesis dilakukan dengan SEM Lisrel. Hasil penelitian menunjukkan bahwa servicescape dan customer experience berpengaruh signifikan terhadap customer satisfaction dan revisit intention, baik secara langsung maupun tidak langsung. Studi ini menyarankan bahwa peningkatan lingkungan fisik dan faktor pengalaman dapat secara signifikan meningkatkan kepuasan pelanggan dan niat kunjung ulang di industri kafe.
Indeks Tingkat Penerimaan Pengguna Aplikasi Jasa Pesan Antar Grabfood Suci, Ismawati; Rizan, Mohamad; Krissanya, Nofriska
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i3.1405

Abstract

Persaingan bisnis di era revolusi industri 4.0 yang semakin pesat dengan perkembangan teknologi. Hal ini menuntut perusahaan untuk mengikuti kemajuan teknologi. Salah satu perkembangan teknologi yaitu adanya aplikasi GrabFood yang merupakan aplikasi layanan jasa pesan antar makanan atau minuman secara online. Penelitian ini bertujuan untuk menganalisis tingkat penerimaan pengguna aplikasi jasa pesan antar GrabFood dengan menggunakan metode pendekatan UTAUT 2 agar perusahaan GrabFood dapat semakin meningkatkan performanya dalam bidang teknologi. Populasi dalam penelitian ini adalah pengguna aktif Grab dan menggunakan GrabFood selama 6 bulan terakhir di DKI Jakarta. Sampel yang diambil sebanyak 105 responden, dihitung berdasarkan rumus Lameshow. Metode penelitian kuantitatif ini melakukan penarikan sampel responden dengan purposive sampling, sedangkan pengumpulan data menggunakan kuesioner online. Penelitian ini menggunakan teknik analisis data deskriptif dengan menggunakan skala interval. Hasil akhir dalam penelitian ini adalah tingkat penerimaan berada pada kategori tinggi sebesar 3,62 artinya dapat diterima terhadap minat dalam menggunakan GrabFood
The Influence of Social Media Marketing, Brand Equity, and Social Brand Engagement on Repurchase Intention Toward NPURE Skincare Brand Pratiwi, Laras Bunga; Rizan, Mohamad; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.819

Abstract

This study aims to determine the effect of social media marketing, brand equity, and social brand engagement on repurchase intention on the NPURE skincare brand. The research method used in this research is quantitative method by distributing questionnaires. Sampling using purposive sampling technique by obtaining 302 respondents as samples. The population in this study consists of individuals who have used NPURE skincare products and follow the Instagram account @npureofficial. This research was processed using SPSS version 25.0 software and SEM (Structural Equation Model) through AMOS to analyze and generate data from this research. The result of this study indicate that First, social media marketing have a positive and significant influence on brand equity, social brand engagement, and repurchase intention. Second, brand equity and social brand engagement have a positive and significant influence on repurchase intention.
Co-Authors Ade, Anindya Dala Afpriyanto, Ari Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad Nuh Ali Afief Kurniadi Ali, Mohammed Ameen Sallam Alim, Dani Syairul Aloyius Harry Triyanto Altito, Muhammad Lutfi Alyssa Anindya Putri Amirah Kamila Safitri Andika, Fajar Andrian Haro Anisa Karliani Annisa Lutfia Anugrah, Raka Pria Apriliana, Alfiyanti Azizi, Muhammad Abid Barqiah, Sarah Basrah Saidani Budi Santoso Choirul Anwar Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dida Hilman Maulana Dwi Asri Ningrum Dwi Budi Santoso Dzurrotul Atsnawiyah Efriyani Sumastuti Endy Gunanto Marsasi Erriska Rahma Putri Farah Chalida Hanoum Fauzan Adzim, Ahmad Ferry Wibowo, Setyo Fikka Diaz Azzahra Hamid, Haris Nur Handayani, Kartika Lestari Hanna Christina Hanny, Rissa Harya Kuncara Wiralaga Haykal, Azzahrah Putri HENRY ERYANTO, HENRY Herdiany, Hapsari Dyah Heri Nurranto Heri Prabowo Hermansyah Hermansyah Ika Febrilia Ilhamilimy, Ridho Rafqi Indra Pahala Ismawati Suci Jamal Hasbi Jihannisa Safitri Joko Purwanto, Tri Jublina Oktora Karuniana Dianta Arfiando Sebayang Kosasih, Fajar Gumilang Kresnamurti Rivai P, Agung kresnamurti, agung Krissanya, Nofriska Kurniati, Destria Laelah Purnamasari M. Alimardi Hubeis Marlina, Herli Maulana, Ananda Riza Maulana, Hipnu Meta Bara Berututu Monoarfa , Terrylina Arvinta Monoarfa, Terrylina Arvinta Muhamad Akbar Fauzan Muhammad Misbakul Munir Mustain Nina Tarja Halonen Ningrum, Dwi Asri Nofriska Krissanya Novi Andriansyah Nuramalia Hasanah Nurranto, Heri Olivia Citra Octaviani Omar, Khatijah Petrolis Nusa Perdana, Petrolis Nusa Pratiwi, Laras Bunga Purwana E.S., Dedi Putri, Nadira Regita Qristin violinda R. Sudiardhita, I Ketut Rahmadhina, Balqis Rahmi Rahmi Rahmi , Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhanti, Nabila Ramadhanty, Fitri Rangga Dewa Nugraha Ratna Tri Hari Safariningsih Rian Hermawan Rianti Dea Rizky Ridho Pratama Refdi Rina Anggraeni Rissa Hanny Rivai P, Agung Kresnamurti Rivai, Agung Kresnamurti Rivai, Prabumenang Agung Kresnamurti Rizky Insan Pertiwi Rizky, Rianti Dea RP, Agung Kresnamurti RR. Ella Evrita Hestiandari Ryna Parlyna, Ryna Safariningsih, Ratna Tri Hari safitri, gita Saidani, Basrah Santi Susanti, Santi Saparuddin Mukhtar Saputra, Farhan Sari, Dewi Agustin Pratama Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Sihol Situngkir SIHOTANG, DONI SUGIANTO Siregar, Riyadi Hamzah Soeseno, Magitha Tania Suci, Ismawati Suherman Suparno Suparno Surya Chandra Unggul Purwohedi Ursula Natalia Usep Suhud Usep Suhud Vironica Nurani Yonatan Wulan, Linda Dewi Yenni Kurnia Gusti Yudanto, Daffa Fauzie Zakiah, Rizka Zalzalah, Guruh Ghifar