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All Journal Jurnal Penelitian dan Pendidikan IPS Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Terapan Abdimas Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) Jurnal Riset Pendidikan Ekonomi Jurnal Administrasi dan Manajemen Pendidikan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen MATAPPA: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Peternakan (Jurnal of Animal Science) Conference on Innovation and Application of Science and Technology (CIASTECH) WIDYA LAKSANA YUME : Journal of Management Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal ABDINUS : Jurnal Pengabdian Nusantara JAMP : Jurnal Administrasi dan Manajemen Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) GUYUB: Journal of Community Engagement Journal of Economics and Business UBS Journal La Bisecoman Empowerment Society Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management Journal of Accounting and Finance Management (JAFM) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science Journal of Economics and Management Scienties Qomaruna Jurnal Ilmiah Kesehatan Sandi Husada International Journal of Economics and Management Research
Endi Sarwoko
Universitas Ciputra Surabaya
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The Effect of Service Quality In Shaping Consumer Purchase Intention With Positive Perception As A Mediating Variable (Study In CitraGarden City Jakarta) Tony Ngadimun; Teofilus Teofilus; Endi Sarwoko
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2894

Abstract

The aim of this research is to investigate how the service quality of a product influences consumer purchase intentions through positive perceptions as a mediator. The research aims to understand whether consumers tend to buy a product because they have a positive perception of the quality of the service provided, and how this positive perception mediates the relationship between service quality and purchase intention. In this context, "positive perception" can include consumers' views or evaluations of various aspects of the product, such as reliability, speed of service, responsiveness to customer needs, ease of use, and so on. Meanwhile, "purchase intention" reflects the consumer's tendency or willingness to buy the product within a certain time period. By using mediating variables, this research seeks to explore the mechanisms underlying how service quality influences purchase intentions through its influence on positive perceptions. With a deeper understanding of these factors, companies can improve their marketing and service strategies to more effectively influence consumer purchasing behavior. This research was conducted on consumers who had purchased products with a total of 168 consumers from various domiciles including: North Jakarta, West Jakarta, Central Jakarta, Tangerang, and other domiciles. This research uses descriptive quantitative methods because of clear measurement of the variables directly involved, in-depth statistical analysis, generalization of results to represent a wider population, making it possible to make generalizations about the relationship between the observed variables so that the research results can be more relevant in general. general, and the objectivity of the data collected is numerical and the analysis uses established statistical techniques so as to help reduce subjective bias in the interpretation of results. The research results show that the quality of consumer service has an influence in forming consumer purchase intentions with positive perceptions.  
Pengaruh Promosi Online Terhadap Niat Memesan Bubur Ayam Banjar Pada Generasi Z Lestari, Ika Mutia; Harianto, Eric; Sarwoko, Endi
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5162

Abstract

Digitalisasi memberi peluang besar bagi UMKM, khususnya sektor makanan dan minuman yang paling adaptif dalam pemanfaatan teknologi digital. Salah satu kuliner tradisional Indonesia yang menghadapi tantangan sekaligus peluang dalam era digital adalah bubur ayam khas Banjar. Meskipun telah dipasarkan melalui media sosial dan layanan pesan-antar daring, strategi promosi yang digunakan para pelaku usaha masih tergolong sederhana. Penelitian ini bertujuan untuk menganalisis pengaruh promosi online terhadap niat pemesanan bubur ayam Banjar secara daring, serta menguji peran mediasi skeptisisme konsumen dan perilaku berbagi informasi online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dengan instrumen kuesioner Likert 1-5 terhadap 300 responden Generasi Z di Kota Banjarmasin yang aktif menggunakan media sosial dipilih menggunakan purposive sampling. Data dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa promosi online berpengaruh positif dan signifikan terhadap niat pemesanan online, baik secara langsung maupun tidak langsung melalui penurunan tingkat skeptisisme dan peningkatan perilaku berbagi informasi. Sebaliknya, skeptisisme konsumen berpengaruh negatif terhadap berbagi informasi dan niat pemesanan. Temuan ini menegaskan bahwa kredibilitas, transparansi, dan interaksi sosial dalam promosi digital merupakan faktor utama dalam membentuk niat pembelian Generasi Z terhadap kuliner tradisional di era digital.
The Influence of Entrepreneurial Leadership on Employee Performance with the Role of Mediation of Organizational Culture and Teamwork in the Property Industry of PT. Panasia Griya Mekarasri Agustina Nancy Oktavia; Endi Sarwoko; Eric Harianto
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8882

Abstract

This research aims to examine the influence of entrepreneurial leadership on employee performance with organizational culture and teamwork as mediating variables. This research uses quantitative methods with a survey approach, involving 43 employees of PT. Panasia Griya Mekarasri was selected using purposive sampling. Data will be collected through a questionnaire with a 5-point Likert Scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The research results reveal that Entrepreneurial Leadership has no impact on employee performance, Entrepreneurial Leadership has a positive and significant influence on organizational culture, Entrepreneurial Leadership has a positive and significant influence on teamwork, Organizational culture has a positive and significant influence on employee performance, Collaboration teams have a positive and significant influence on employee performance, Teamwork positively mediates the influence of Entrepreneurial Leadership on employee performance, Teamwork positively mediates the influence of Entrepreneurial Leadership on employee performance.
Pengaruh Compensation terhadap Turnover Intention Karyawan dengan Transformational Leadership di Rumah Sakit “A” Trismawati Herlina, Novita; Christiani, Natalia; Sarwoko, Endi
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/s6npp157

Abstract

Turnover intention merupakan permasalahan yang terus menjadi perhatian dalam manajemen sumber daya manusia di rumah sakit karena berdampak langsung pada keberlangsungan pelayanan, efisiensi operasional, dan stabilitas organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh compensation terhadap turnover intention serta mengevaluasi apakah transformational leadership memoderasi hubungan tersebut pada karyawan Rumah Sakit “A”, sebuah rumah sakit swasta tipe D di Lombok Timur. Data internal rumah sakit menunjukkan bahwa tingkat turnover selama tiga tahun terakhir konsisten berada di atas 10%, sehingga diperlukan strategi retensi yang lebih efektif. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori, melibatkan 142 karyawan dengan masa kerja minimal satu tahun yang dipilih melalui teknik purposive sampling. Instrumen penelitian dikembangkan berdasarkan teori Milkovich tentang compensation, model transformational leadership Bass dan Avolio, serta kerangka turnover intention dari Mobley. Analisis data dilakukan dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa compensation berpengaruh negatif signifikan terhadap turnover intention, yang berarti compensation yang lebih baik dapat menurunkan keinginan karyawan untuk keluar. Transformational leadership juga memiliki pengaruh negatif signifikan terhadap turnover intention, mengindikasikan bahwa pemimpin yang inspiratif, suportif, dan memberikan perhatian individual mampu menekan kecenderungan karyawan untuk mengundurkan diri. Namun, transformational leadership tidak memoderasi hubungan antara compensation dan turnover intention, sehingga kedua variabel berfungsi secara independen dalam memengaruhi keputusan karyawan untuk bertahan. Temuan ini memberikan kontribusi teoretis dalam memahami peran motivasi intrinsik dan ekstrinsik serta menawarkan implikasi praktis bagi penyusunan strategi retensi karyawan di sektor kesehatan.
Strengthening Digital Marketing Capacity to Improve the Competitiveness of MSMEs Teofilus, Teofilus; Riza, Fahrul; Sarwoko, Endi
GUYUB: Journal of Community Engagement Vol 7, No 1 (2026): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i1.13222

Abstract

The uneven adoption of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) in Tandes District, Surabaya, has become a significant challenge that limits business competitiveness in an increasingly digitalized economic environment. Although various government initiatives have promoted MSME digitalization, at the local level many business actors still experience limited digital literacy, inconsistent online promotional practices, and low utilization of digital platforms for market expansion. This condition highlights the urgency of implementing community service programs that focus on strengthening the digital marketing capacity of MSME actors. This community service activity aims to identify the level of knowledge and readiness of MSMEs in adopting digital marketing and to strengthen their digital marketing capacity through a participatory approach. The method used is Participatory Action Research (PAR) involving 63 MSME actors as active participants. The activities were carried out through several stages, including participatory problem identification, digital marketing training and mentoring, completion of a self-assessment instrument covering eight digital marketing competency indicators, and joint reflection and evaluation. The data were analyzed using descriptive statistics to assess readiness levels and correlation analysis to examine the relationship between digital literacy, frequency of online promotion, number of online customers, and business turnover. The results indicate that the level of digital marketing adoption among MSMEs is at a moderate level, with mean scores ranging from 2.81 to 3.22. The highest competency is the ability to identify target markets (M = 3.22), while the lowest competency relates to conducting online competitor analysis and price benchmarking (M = 2.81). Correlation analysis also shows a positive relationship between digital literacy, the intensity of online promotion, the number of online customers, and increased business turnover.
Efektivitas Social Customer Relationship Management di industri perhotelan: Dampaknya terhadap niat beli dan loyalitas pelanggan Miyana Miyana; Endi Sarwoko
MBR (Management and Business Review) Vol 9 No 1 (2025)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v9i1.12181

Abstract

Social Customer Relationship Management (S-CRM) integrates traditional CRM with social media platforms, enabling more personalized and interactive communication between businesses and customers. In the hospitality industry, especially amid growing competition and digitalization, S-CRM plays a vital role in maintaining customer relationships and driving business outcomes. This study aims to analyze the effect of S-CRM on purchase intention and customer loyalty within 76 hotels under Azana Hospitality in Indonesia. Using a quantitative approach, data were collected from 395 respondents who had previously made reservations at Azana hotels, selected through convenience sampling. Structural Equation Modeling (SEM) with SmartPLS 4 was employed to test the measurement and structural models. The results show that S-CRM significantly influences both purchase intention and customer loyalty. Furthermore, purchase intention significantly mediates the relationship between S-CRM and customer loyalty. These findings highlight the theoretical implication that S-CRM enhances customer engagement and loyalty through increased intention to purchase. Practically, the study underscores the importance for hospitality businesses to invest in S-CRM strategies to build stronger customer relationships, improve brand loyalty, and ensure sustainable competitive advantage. This research contributes to the growing literature on digital CRM practices and offers valuable insights for hotel management and marketers.
Analisa kepuasan dan keputusan penggunaan kembali teknologi mobile banking dengan pendekatan TAM Suci Mulia Aristiana; Tommy Christian Efrata; Endi Sarwoko
MBR (Management and Business Review) Vol 9 No 1 (2025)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v9i1.12494

Abstract

The development of information technology and digitalization has created great opportunities in carrying out digital innovation in the banking sector that makes it easier for customers to make transactions both self-service on digital applications and transactions made at branch offices. This study aims to analyze and explore satisfaction and decisions to reuse mobile banking application technology with the theory of technology acceptance (TAM) including Perceived Usefulness, Perceived Ease of Use, Perceived Trust, Perceived Security at PT. Bank Central Asia Tbk and contribute to improving BCA's digital services and enriching the literature on research studies related to the quality of digital services, customer satisfaction in the banking world. The background of this study was to determine how indicators (TAM) affect customer satisfaction and the reuse of mobile banking technology so that they can be used as evaluation material for improving applications and determining strategies to increase customer satisfaction through the development of application technology that can be adjusted to customer needs. The research methodology uses a quantitative approach with the unit of analysis being customers who transact using the BCA mobile application in the West Nusa Tenggara region. The research sampling technique was random sampling and data collection was carried out through a digital questionnaire. The results of the study indicate that Perceived Ease of Use and Perceived Security have a significant effect on the decision to reuse, while Perceived Trust and Perceived Usefulness do not have a direct effect. However, the three variables have a positive effect on satisfaction, which then mediates the effect on Decision to Use. This finding strengthens the extended TAM model and emphasizes the importance of security and satisfaction aspects in increasing the adoption of digital banking services. This study provides theoretical and practical contributions to the strategy for developing digital-based financial service technology, especially in the banking sector.
Co-Authors Adinata, Faris Agung Yuniarianto Agung Yuniarinto Agustina Nancy Oktavia Ahsan, Mohammad Akhmad Zaini, Akhmad Ali Mahmud Allowisia Rikarling Anbarini, Ratih Andi Nu Graha Andi Nu Graha Andika Wulan Febriani Andreas Jodhinata Aprilita, Selly Wulan Ardiansyah, Darmawan Ardiansyah, Fajar Arias, Rena Wida Arini, Iftita Yustitia Arini, Iftita Yustitia Arini Ashari, Farhan Ashari, Farhan Ashari Bagus Septivianto Bogi Akhmad Suendar Choiriyah Choiriyah Christiani, Natalia Christina Whidya Utami Cosmas Gatot Haryono Darmawan Ardiansyah Darsana , Made Delviana, Ajeng Sukma Denny Bernardus Desi Rahma Putri Pratiwi Dewi, Yuli Dian Tri Mahardini Dianawati Suryaningtyas Dianawati Suryaningtyas Dwi Citra Dwi Wahyudi Eka Kurniawati Eklezia, Sherina Emon, Venansius Yunus endah andayani Endang Setyo Wati Endang Setyo Wati Eric Harianto Erick Wisdha Eko Ibtadiyanto Estri Pamungkasih Fachthurrohman, Muchammad Fachthurrohman, Muchammad Fachthurrohman Fahrul Riza Fahrul Riza Fajar Ardiansyah Frederico, Jonathan Gracia Ongkowijoyo Hadisantoso, Edoardus Harianti, Lintang Hidayat, Candra Wahyu Iftita Yustitia Arini Ignastia Amanda Ilham Bima Imam Rofi’i Imam Syafi'i Irma Irma Tyasari Iva Nurdiana Iva Nurdiana Nurfaida Iva Nurdiana Nurfarida Iwan Pakpahan Jordanius, Jessica Juniardi Kari, Asmad Komilus, Connie Fay Kristina Sedayastuti Kristina Sedyastuti Kurniawan, Dedy Arik Kusumawati, Enike Dwi Kusumawati, Enike Dwi Kusumawati Lestari, Ika Mutia Lia Nur Islami Lie, Teofilus Liemansyaputri, Sabrina Lina Indrawati M. Fakhrudin Mudzakkir Madziatul Churiyah Mahmud, Ali Mahmud Manik, Yuni Mariani Maria Yulita Dhone Meinardhy, Ricky Miyana Miyana Moh. Ahsan Mohammad Ahsan Mohammad Bahrul Ulum Muchammad Ismail Hamzah Muhammad Bahrul Ulum Nanda Setya Putri Naumi, Mimi Ngadimun, Tony Nila Restu Wardani Nor, D. Ahmad Affaniy Nova Dwi Kusuma Wardani Nugke, Haydar Wafiq Nurdiana, Iva Nurfaida, Iva Nurdiana Oktapianus Oktapianus Pakpahan, Iwan Pamungkasih, Estri Pamungkasih Paulus Dakosta Yoman Pieter Sahertian Pinastico, Stephanus Herin Pinastico, Stephanus Herin Pinastico Pradana, Diva Cahyo Pradana, Diva Cahyo Pradana Pujiati, Rina R. Lekay, Petrus Rahmad Hidayat Rahmadina Fitria Ristanti Ramayanti, Kinta Ramayanti, Kinta Ramayanti Ristanti, Rahmadina Fitria Ristanti Rita Indah Mustikowati Romauli Nainggolan Rusmini Rusno Rusno Salam, Aldino Salsabilah, Balqist Naurah Sedyastuti, Kristina Sindy Andani Iryanti Sitepu , Rismawati Sitepu, Rimenda Aminarosa Sri Umi Mintarti Sri Wilujeng Sri Wilujeng Suci Mulia Aristiana Sugeng Hariyanto Sugeng Haryanto Suginantra, Putu Agus Syam Rahadi Tan, Ellys Tarini Putri Rami Teofilus Teofilus , Teofilus Teofilus Teofilus Teofilus Teofilus, Teofilus Terusia, Erma Fina Tommy Christian Efrata Tony Ngadimun Trianggoro Wiradinata Triastutik, Julaika Trismawati Herlina, Novita Ulum, Muhammad Danial Ulum, Muhammad Danial Ulum Vendy Kusumawardhana Verdiana, Erika Vinus Maulina Wahyudie, Diyan Eko Yuli Dewi Yulianti & Ninik Indawati Hartatik Yuni Yuni Zaini, Akhmad Zaini