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All Journal Jurnal Penelitian dan Pendidikan IPS Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Terapan Abdimas Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) Jurnal Riset Pendidikan Ekonomi Jurnal Administrasi dan Manajemen Pendidikan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen MATAPPA: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Peternakan (Jurnal of Animal Science) Conference on Innovation and Application of Science and Technology (CIASTECH) WIDYA LAKSANA YUME : Journal of Management Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal ABDINUS : Jurnal Pengabdian Nusantara JAMP : Jurnal Administrasi dan Manajemen Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) GUYUB: Journal of Community Engagement Economics and Digital Business Review Journal of Economics and Business UBS Journal La Bisecoman Empowerment Society Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management Journal of Accounting and Finance Management (JAFM) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science Journal of Economics and Management Scienties Qomaruna Jurnal Ilmiah Kesehatan Sandi Husada International Journal of Economics and Management Research Jurnal Ilmiah Kesehatan Sandi Husada (JIKSH)
Endi Sarwoko
Universitas Ciputra Surabaya
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The Impact of Social Media Marketing on Celkeku Purchase Decision Through Brand Image and Brand Awareness Eklezia, Sherina; Riza, Fahrul; Sarwoko, Endi
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.51238

Abstract

With the rapid growth of digital business, Micro, Small, and Medium Enterprises (MSMEs) must adapt their marketing strategies, particularly through Social Media Marketing (SMM), to remain competitive and increase market visibility. Despite their significant contribution to Indonesia’s economy, many MSMEs face challenges in effectively leveraging SMM. This study examines the impact of SMM on Brand Image (BI), Brand Awareness (BA), and Purchase Decision (KP) using Celkeku, an online cake shop, as the research object. Data were collected via a survey of 150 Celkeku customers and analyzed using Structural Equation Modeling (SEM) to evaluate relationships among variables. The findings show that SMM positively influences BI and BA, but BA does not significantly affect KP. Instead, BI serves as a mediating variable that strengthens the influence of SMM on KP, highlighting the crucial role of brand image in consumers’ purchase decisions. This study supports the Theory of Planned Behavior and Consumer Decision-Making Theory within the context of digital marketing for MSMEs. Moreover, the results suggest that enhancing brand awareness alone is insufficient; MSMEs must prioritize strengthening brand image and delivering quality customer experiences to build trust, satisfaction, and product differentiation, which subsequently impact purchase decisions. Limitations include the cross-sectional design, a sample limited to Celkeku customers, and potential respondent bias. Future research is recommended to adopt mixed methods to explore psychological and emotional factors influencing purchasing decisions in digital businesses.
Menantea's Strategy to Attract Gen-Z: The Influence of Brand Image, EWOM, and Lifestyle on Repurchase Intention Verdiana, Erika; Riza, Fahrul; Sarwoko, Endi
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51434

Abstract

This research aims to analyze the influence of brand image, EWOM, and lifestyle on repurchase intention for Menantea brand among Generation Z in Java Island. The study is motivated by the decline in purchases of Menantea products which has led to the closure of many outlets in a relatively short time. The research uses the Theory of planned behavior, which explains that a person's behavior is influenced by their intention to perform that behavior. This intention is determined by three main factors: Theory of planned behavior, subjective norms, and perceived behavioral control. The methodology employed in this study is quantitative descriptive research using questionnaires as research instruments. The targeted respondents are Gen-Z individuals born between 1997-2012, residing in Java Island, who have previously purchased Menantea products. The sample size consists of 100 respondents. This research is expected to provide valuable contributions to Menantea's marketing and branding teams as well as other companies across various business sectors in formulating more effective strategies to enhance repurchase intention. The results indicate that brand image does not significantly affect Menantea's repurchase intention, while EWOM and lifestyle show significant positive influences on repurchase intention among Generation Z consumers of Menantea in Java Island.
The influence of employee productivity and service quality of front office department on job satisfaction mediated by work motivation in the hospitality sector Pujiati, Rina; Nainggolan, Romauli; Sarwoko, Endi
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5440

Abstract

This study focuses on how staff productivity and service quality of the front office department affect job satisfaction, with work motivation as a mediating variable in the hospitality sector The objectives are to determine how employee productivity affects job satisfaction, evaluate how service quality affects job satisfaction, and examine how work motivation functions as a mediating factor among productivity, service quality, and job satisfaction. Front desk staff at a number of Indonesian hotels completed a questionnaire with a Likert scale of 1–5, which was used to gather data using quantitative methods. Job satisfaction, work motivation, service quality, and employee productivity were among the variables examined. Data analysis was conducted using SEM-PLS (Structural Equation Modeling-Partial Least Squares) in Smart-PLS statistical software. Validity and reliability testing were also conducted to make sure the study tool was suitable. The analysis on the 79 responses collected via google forms revealed that while job satisfaction is less significantly impacted, employee productivity and service quality have a considerable impact on work motivation. It is discovered that work motivation plays a significant part in raising job satisfaction.
Peningkatan Nilai Tambah Produk Dupa Melalui Pelatihan Pengemasan Sarwoko, Endi; Nurfarida, Iva Nurdiana
Jurnal Pengabdian West Science Vol 4 No 06 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i06.2307

Abstract

Masalah yang dihadapi oleh home industry Dewa Harum Sari di Desa Petungsewu, Kecamatan Wagir, Kabupaten Malang, adalah kinerja penjualannya tidak mengalami pertumbuhan dari tahun ke tahun. Masalah ini terjadi karena Dewa Harum Sari hanya membuat dupa setengah jadi, dan produksinya hanya berdasarkan pesanan dari distributor. Tujuan pengabdian untuk meningkatkan pendapatan dengan memberikan pelatihan tentang cara mengemas dupa dan menghasilkan produk siap jual. Diharapkan solusi ini akan meningkatkan pendapatan karena produk jadi memiliki nilai tambah lebih tinggi dan lebih menguntungkan daripada dupa setengah jadi.  Diversifikasi produk melalui penjualan produk dupa wangi, home industry Dewa Harum Sari dapat menarik basis pelanggan yang lebih luas dan meningkatkan daya tarik mereknya. Metode pengabdian menggunakan pendekatan community-based participatory yang melibatkan pemilik usaha untuk berpartisipasi secara aktif dalam proses mulai dari menemukan masalah dan menemukan solusi. Pemilik usaha juga dilibatkan dalam kegiatan yang dilaksanakan, seperti pelatihan dan pendampingan dalam pembuatan kemasan produk, yang mencakup desain label, desain kemasan, dan variasi isi kemasan.  Hasil dari pelatihan dan bantuan ini, Dewa Harum Sari sekarang dapat menjual dupa wangi dengan merek DHS sambil tetap menjual produk utamanya dupa setengah jadi. Pemasaran awal produk dupa wangi ini masih di wilayah Kabupaten Malang. Strategi diversifikasi produk yang diterapkan dalam kegiatan pengabdian mampu memberikan solusi berupa peningkatan penjualan dan peningkatan pendapatan.
Adaptation of the Star Intrapreneur Framework to Team Performance with Knowledge Sharing Behavior Mediationand Moderationsof Organizational Culture, Job Level, and Length of Employment: A Study atPT. XYZ Division XYZ-01 Hadisantoso, Edoardus; Bernardus, Denny; Lie, Teofilus; Sarwoko, Endi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i7.4491

Abstract

In an era of dynamic industrial competition, organizations are required to adopt innovative strategies to improve team performance. The Intrapreneur Bintang Framework emerges as a strategic approach to fostering intrapreneurial behavior within organizations. However, its effectiveness has primarily been studied in SMEs, with limited empirical evidence in large-scale industries such as biotechnology. Grounded in the Knowledge-Based View (KBV), this study aims to examine the influence of the Intrapreneur Bintang Framework on Team Performance, with Knowledge Sharing Behavior (KSB) as a mediating variable and Organizational Culture as a moderating variable. This quantitative study surveyed 106 respondents from five strategic divisions at PT. XYZ (XYZ-01) and employed PLS-SEM analysis. The results indicate that the framework has a significant influence on both KSB and Team Performance, directly and indirectly. However, the mediating effect of KSB is partial and weaker than the direct path. Organizational Culture did not significantly moderate the relationship. Similarly, the control variables of Position Level and Tenure yielded non-significant results, although coefficient directions suggest that junior and non-managerial employees are more responsive to intrapreneurial values. Theoretically, these findings extend the KBV framework by emphasizing the role of social and cultural dynamics in knowledge sharing. Practically, organizations should cultivate a systematic and organization-wide knowledge-sharing culture. Therefore, future research is encouraged to explore how each dimension of the Intrapreneur Bintang Framework can be adapted or restructured, both for upper- and lower-level employees, so that the framework remains relevant and holistic across all organizational layers
The Effectiveness of Consumer Complaint Services in Improving Customer Satisfaction Mediated by Customer Experience: an Empirical Study at PT Jasa Raharja Salam, Aldino; Riza, Fahrul; Sarwoko, Endi
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51472

Abstract

Customer satisfaction is a critical factor in ensuring business sustainability, particularly in service industries that rely on customer interaction. In the context of complaint handling, the effectiveness of consumer complaint services plays a key role in shaping customer experience, which in turn influences satisfaction levels. PT Jasa Raharja, as a state-owned social insurance company, faces challenges in improving the quality of its complaint services, with a significant increase in the number of complaints each year. However, surveys reveal persistent issues such as slow response times, lack of concrete solutions, and limited accessibility—factors that negatively impact both customer experience and satisfaction. This study aims to identify complaint service indicators that influence customer experience and satisfaction, and to explore the mediating role of customer experience in this relationship. A quantitative approach using Partial Least Squares – Structural Equation Modeling (PLS-SEM) and mediation analysis was employed. The findings indicate that complaint services significantly affect both customer experience and satisfaction. Furthermore, customer experience significantly mediates the relationship between complaint services and customer satisfaction. These results highlight the importance of enhancing complaint service quality to foster positive customer experiences and improve overall satisfaction.
LEGALITAS USAHA MIKRO KECIL MELALUI NOMOR INDUK BERUSAHA (NIB) Sarwoko, Endi; Nurfarida, Iva Nurdiana
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3149

Abstract

The awareness of Micro, Small Enterprises (MSEs) to have business legality is one of the problems that often occurs in various regions. The Indonesia government is committed to providing convenience in both processes and requirements, one of which is that MSEs only need to have a Nomor Induk Berusaha (NIB). However, the problem that actually occurs is that not all MSEs understand the use of information technology in submitting NIB. The aim of this community service is to to increase understanding of the importance of business legality for MSEs, as well as providing assistance in submitting business legality online. As a result of this service activity, MSEs are aware of the importance of business legality, MSEs will have a Business Identification Number (NIB) as proof of business legality. The long-term benefit expected from legal business ownership is that MSEs gain access to financial institutions to obtain additional capital
Pengaruh Organizational Change Terhadap Employee Performance Dengan Mediasi Resistance to Change dan Organizational Commitment Suginantra, Putu Agus; Teofilus, Teofilus; Sarwoko, Endi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4780

Abstract

Perubahan organisasi merupakan suatu proses transformasi yang dilakukan perusahaan untuk meningkatkan efektivitas dan menjaga keberlangsungan bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh organizational change terhadap employee performance dengan mediasi resistance to change dan organizational commitment pada PLN Nusantara Power Services. Setiap perubahan yang dilakukan selalu berakhir pada bagaimana meningkatkan kinerja karyawan secara keseluruhan sehingga organisasi dapat mencapai tujuannya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei menggunakan kuesioner skala Likert 1-5 yang disebarkan kepada 381 responden karyawan PLN Nusantara Power Services di 43 unit kerja seluruh Indonesia. Analisis data menggunakan Process Hayes untuk menguji efek mediasi. Dalam penelitian ini ditetapkan empat variabel penelitian yaitu Organizational Change sebagai variabel bebas, Employee Performance sebagai variabel terikat serta Resistance to Change dan Organizational Commitment sebagai variabel mediasi. Hasil penelitiannya bahwa mediasi Organizational Commitment dan Resistance to Change berpengaruh negatif dan signifikan terhadap hubungan antara Organizational Change dan Employee Performance. Temuan yang diperoleh bahwa pengaruh negatif disebabkan karena perubahan yang cepat serta kurang keterlibatan karyawan dalam proses perubahan organisasi. Rekomendasi penelitian selanjutnya dimana perlu menambahkan beberapa variabel mediasi lainnya seperti Leadership Style dan Job Satisfaction serta penelitian dapat diperluas di BUMN lainnya untuk menguji konsistensi hasil penelitian yang sudah ada.
Digital Transformation of MSMEs: A Study on the Impact and Motives of Using Third-Party E-Commerce Platforms: Profitable or Not? Liemansyaputri, Sabrina; Sarwoko, Endi; Gatot Haryono, Cosmas
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51131

Abstract

With the development of technology, the lifestyle of today's society has changed. Therefore, it encourages MSMEs to keep up with the technological developments in order to be able to survive in undergoing competition in this new era. This article will discuss the impact and motives of MSME’s in using third party e-commerce platforms. Where most other articles discuss the positive side of the presence of third-party e-commerce platforms for MSME’s. Therefore, the purpose of this article is to deeply understand the impact of digital transformation from both the positive and negative sides of MSME’s in using third-party e-commerce platforms. In addition, this research will identify the factors that influence the success of MSMEs in carrying out digital transformation, as well as the challenges faced by MSME’s in carrying out the digital transformation process in business. This research will use the Uses and Gratifications Theory (UGT) approach to better understand the motives of MSME’s to join or digitize their business by using third party e-commerce platforms. This research uses a descriptive qualitative method by conducting in-depth interviews and observations as primary data and e-journal sources, e-books, websites as secondary data. Deep interviews were conducted with 11 (eleven) MSME owners/managers in Makassar City who have different characteristics such as business size (based on the Central Bureau of Statistics), product type, and length of use of third-party e-commerce platforms. This study found that the digitization of MSME’s through third-party e-commerce platforms has complex dynamics.
The Role of Organizational Citizenship Behavior (OCB) in Moderating the Relationship Between Entrepreneurial Leadership, Organizational Climate, and Workload on Employee Performance Sitepu, Rimenda Aminarosa; Harianto, Eric; Sarwoko, Endi
JoIEM (Journal of Islamic Education Management) Vol. 5 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/joiem.v5i2.3637

Abstract

This study aims to review employee performance at a private school in Surabaya by analyzing the influence of entrepreneurial leadership, organizational climate, workload, and OCB on employee performance. We use structural equation modeling (SEM) as the method to study complex relationships between variables. The study seeks to provide in-depth insights into the factors affecting employee performance and assist schools in designing strategies to enhance achievement and competitiveness. The results indicate that entrepreneurial leadership, organizational climate, and workload do not have a significant direct impact on employee performance. However, OCB has a significant effect on performance. Additionally, organizational climate and workload significantly influence OCB, while entrepreneurial leadership does not have a significant effect on OCB. These findings highlight the importance of OCB in improving employee performance, as well as the necessity of creating a conducive organizational climate and effectively managing workload to maximize employee contributions in educational institutions.
Co-Authors Adinata, Faris Agung Yuniarianto Agung Yuniarinto Agustina Nancy Oktavia Ahsan, Mohammad Akhmad Zaini, Akhmad Ali Mahmud Allowisia Rikarling Anbarini, Ratih Andi Nu Graha Andi Nu Graha Andika Wulan Febriani Andreas Jodhinata Aprilita, Selly Wulan Ardiansyah, Darmawan Ardiansyah, Fajar Arias, Rena Wida Arini, Iftita Yustitia Arini, Iftita Yustitia Arini Ashari, Farhan Ashari, Farhan Ashari Bagus Septivianto Bogi Akhmad Suendar Chitra Ayu Cempaka Putri Choiriyah Choiriyah Christiani, Natalia Christina Whidya Utami Cosmas Gatot Haryono Darmawan Ardiansyah Darsana , Made Delviana, Ajeng Sukma Denny Bernardus Desi Rahma Putri Pratiwi Dian Tri Mahardini Dianawati Suryaningtyas Dianawati Suryaningtyas Dwi Citra Dwi Wahyudi Eka Kurniawati Eklezia, Sherina Elia Ardyan Emon, Venansius Yunus endah andayani Endang Setyo Wati Endang Setyo Wati Eric Harianto Eric Harianto Erick Wisdha Eko Ibtadiyanto Estri Pamungkasih Fachthurrohman, Muchammad Fachthurrohman, Muchammad Fachthurrohman Fahrul Riza Fahrul Riza Fajar Ardiansyah Faris Adinata Frederico, Jonathan Gracia Ongkowijoyo Gracia Ongkowijoyo Hadisantoso, Edoardus Harianti, Lintang Hastuti Naibaho Hidayat, Candra Wahyu Iftita Yustitia Arini Ignastia Amanda Ignatius Ismojo Herdono Ilham Bima Imam Rofi’i Imam Syafi'i Irma Irma Tyasari Iva Nurdiana Iva Nurdiana Nurfaida Iva Nurdiana Nurfarida Iwan Pakpahan Jordanius, Jessica Juniardi Kari, Asmad Komilus, Connie Fay Kristina Sedayastuti Kristina Sedyastuti Kurniawan, Dedy Arik Kurniawaty, Fika Kusumawati, Enike Dwi Kusumawati, Enike Dwi Kusumawati Lestari, Ika Mutia Lia Nur Islami Lie, Teofilus Liemansyaputri, Sabrina Lina Indrawati Luh Karenina Savitri Masna M. Fakhrudin Mudzakkir Madziatul Churiyah Mahmud, Ali Mahmud Manik, Yuni Mariani Maria Yulita Dhone Meinardhy, Ricky Miyana Miyana Moh. Ahsan Mohammad Ahsan Mohammad Bahrul Ulum Muchammad Ismail Hamzah Muhammad Bahrul Ulum Nanda Setya Putri Naumi, Mimi Ngadimun, Tony Nila Restu Wardani Nor, D. Ahmad Affaniy Nova Dwi Kusuma Wardani Nugke, Haydar Wafiq Nurdiana, Iva Nurfaida, Iva Nurdiana Oktapianus Oktapianus Pamungkasih, Estri Pamungkasih Paulus Dakosta Yoman Petrus R. Lekay Pieter Sahertian Pinastico, Stephanus Herin Pinastico, Stephanus Herin Pinastico Pradana, Diva Cahyo Pradana, Diva Cahyo Pradana Pujiati, Rina R. Lekay, Petrus Rahmad Hidayat Rahmadina Fitria Ristanti Ramayanti, Kinta Ramayanti, Kinta Ramayanti Ristanti, Rahmadina Fitria Ristanti Rita Indah Mustikowati Romauli Nainggolan Rusmini Rusno Rusno Salam, Aldino Salsabilah, Balqist Naurah Sedyastuti, Kristina Sindy Andani Iryanti Sitepu , Rismawati Sitepu, Rimenda Aminarosa Sri Umi Mintarti Sri Wilujeng Sri Wilujeng Suci Mulia Aristiana Sugeng Haryanto Suginantra, Putu Agus Syam Rahadi Tan, Ellys Tarini Putri Rami Teofilus Teofilus , Teofilus Teofilus Teofilus Teofilus Teofilus, Teofilus Tommy Christian Efrata Tony Ngadimun Trianggoro Wiradinata Triastutik, Julaika Trismawati Herlina, Novita Ulum, Muhammad Danial Ulum, Muhammad Danial Ulum Varellia Erend Vendy Kusumawardhana Verdiana, Erika Vinus Maulina Wahyudie, Diyan Eko Yuli Dewi Yulianti & Ninik Indawati Hartatik Yuni Yuni Zaini, Akhmad Zaini