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All Journal Jurnal Penelitian dan Pendidikan IPS Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Terapan Abdimas Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) Jurnal Riset Pendidikan Ekonomi Jurnal Administrasi dan Manajemen Pendidikan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen MATAPPA: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Peternakan (Jurnal of Animal Science) Conference on Innovation and Application of Science and Technology (CIASTECH) WIDYA LAKSANA YUME : Journal of Management Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal ABDINUS : Jurnal Pengabdian Nusantara JAMP : Jurnal Administrasi dan Manajemen Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) GUYUB: Journal of Community Engagement Journal of Economics and Business UBS Journal La Bisecoman Empowerment Society Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management Journal of Accounting and Finance Management (JAFM) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science Journal of Economics and Management Scienties Qomaruna Jurnal Ilmiah Kesehatan Sandi Husada International Journal of Economics and Management Research
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Pengaruh Brand Congruence terhadap Intention to Join Community dengan Word-of-Mouth sebagai Variabel Moderator pada Komunitas Musik Orkes Kota Pahlawan Jordanius, Jessica; Teofilus, Teofilus; Utami, Christina Whidya; Sarwoko, Endi
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.267

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Congruence terhadap Intention to Join Community dengan Word-of-Mouth sebagai variabel moderator pada komunitas musik Orkes Kota Pahlawan (OKP) di Surabaya. Ruang lingkup penelitian difokuskan pada bagaimana kesesuaian antara nilai dan identitas merek komunitas dengan kepribadian anggotanya dapat meningkatkan minat bergabung, serta bagaimana komunikasi dari mulut ke mulut dapat memperkuat hubungan tersebut. Fenomena yang melatarbelakangi penelitian ini adalah meningkatnya peran komunitas musik edukatif dalam menarik minat generasi muda untuk bergabung, namun masih ditemui tantangan dalam mempertahankan loyalitas dan partisipasi aktif anggotanya. Oleh karena itu, diperlukan pemahaman mengenai faktor psikologis dan sosial yang memengaruhi keputusan seseorang untuk menjadi bagian dari komunitas. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi moderasi (Moderated Regression Analysis). Data diperoleh melalui penyebaran kuesioner kepada 65 anggota aktif komunitas OKP menggunakan skala Likert empat poin. Hasil penelitian menunjukkan bahwa Brand Congruence berpengaruh positif dan mendekati signifikan terhadap Intention to Join Community, yang berarti semakin tinggi kesesuaian nilai komunitas dengan citra diri individu, semakin besar niat untuk bergabung. Namun, Word-of-Mouth tidak terbukti signifikan sebagai variabel moderator dalam hubungan tersebut. Model regresi yang digunakan mampu menjelaskan 30,81% variasi perilaku intensi bergabung. Implikasi dari penelitian ini menunjukkan bahwa komunitas musik perlu memperkuat identitas merek dan pengalaman anggota untuk membangun keterikatan emosional yang lebih kuat, sehingga dapat meningkatkan partisipasi dan loyalitas anggota dalam jangka panjang.
Pengaruh Attitude Towards Entrepreneurship terhadap Enterpreneurship Intention dengan Enterpreneurship Learning sebagai Moderasi pada Mahasiswa Jurusan Manajemen di IPB Internasional Bali Anbarini, Ratih; Sitepu , Rismawati; Sarwoko, Endi; Darsana , Made
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12162

Abstract

This study aims to analyze the effect of attitude on entrepreneurial intention moderated by entrepreneurship learning in management students at IPB Internasional Bali. Using a quantitative approach with a survey design, data were collected from 100 fourth semester students and above through questionnaires and analyzed using the SEM-PLS technique. The results showed that attitude has a significant effect on entrepreneurial intention with an R-Square value of 0.871, but entrepreneurship learning does not significantly moderate the relationship (p-value = 0.491). These findings provide insight into the importance of attitude in shaping entrepreneurial intention and the role of entrepreneurship learning in the context of higher education at IPB Internasional Bali.
Increased Value Added of Incense Craftsmen of Petungsewu Village Wagir District, Malang Regency Sarwoko, Endi; Indawati, Ninik; Nurdiana, Iva; Ahsan, Moh.
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 2 No 2 (2019): Volume 2 Nomor 2 Tahun 2019
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.486 KB) | DOI: 10.29407/ja.v2i2.12575

Abstract

Petungsewu Village, Wagir District, Malang Regency is one of the villages where most of the people are incensed craftsmen, but the incense produced is semi-finished incense or raw incense. The problem faced by incense craftsmen is that the selling price of semi-finished incense tends to decline from year to year, the limited bamboo raw material even has to be imported from other areas, only producing semi-finished incense (raw). The aim of the activity is to increase the value added of incense products and increase people's income by selling incense products with brand packaging. The method of implementing the activity is to diversify the product by training and mentoring in making incense, product packaging training and quality control, online marketing training, utilizing incense making technology. As a result of community service activities, the community is able to produce fragrant incense packaged and branded and has been sold. Besides that, by utilizing incense bamboo making technology, the production capacity of incense biting production increased, the quality of the bamboo produced was more uniform, so the problem of limited incense material could be overcome.
Pengembangan Potensi Usaha Dupa Menjadi Produk Unggulan Sarwoko, Endi; Ahsan, Moh.; Nurfarida, Iva Nurdiana
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 3 No 2 (2020): Volume 3 Nomor 2 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v3i2.13628

Abstract

The aim of the community service program is to develop business potential in partner village, namely Petungsewu Village, Wagir District, Malang Regency, so that they can become the village's superior products. The problem faced by partner villages is the value added of incense products are still low because it only focuses on raw incense, does not have its own market, because incense production is still based on orders, and the availability of raw material is often lacking. The first solution is of producing incense fragrances is given a brand whose marketing applies a partnership pattern with successful incense entrepreneurs, the second solution is to assist brand design and brand registration, and the third solution is to increase production of bamboo sticks by machine. The approach in implementing this service is Community Based Participatory Research (CBPR), which is a collaborative approach with the aim of overcoming problems in the community. The method is used in the form of assistance and consultation for making incense and packaging carried out by partners from successful entrepreneurs, mentoring and consultation on trademark registration, and substitution of science and technology in the form of using a bamboo stick refiner. The result of the activity there was an increase in value added because it had been produced and sold fragrant incense with "Mount Katu" brand which was marketed by business partners to the island of Bali, there was an increase in bamboo stick production because it had been used the help of a bamboo stick grinding machine. The results of these community service activities have an impact on increasing community income in partner village.
Gaya Kepemimpinan Transformasional Terhadap Kinerja Karyawan Melalui Motivasi Kerja Karyawan Berdasarkan Gender Tarini Putri Rami; Endi Sarwoko; Fahrul Riza
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.772

Abstract

Kinerja karyawan yang tinggi dapat dicapai jika setiap elemen dalam organisasi terintegrasi dengan baik. Kinerja dipengaruhi beberapa faktor yakni cara seseorang bekerja atau juga seseorang dalam memimpin tim nya untuk mencapai tujuan, lingkungan kerja dan kemampuan kerja. Untuk meningkatkan aspek kinerja karyawan salah satunya adalah dengan aspek kepemimpinan yang sesuai dengan kebutuhan serta melihat dari segi motivasi kerja yang ada. Dalam penelitian ini juga akan dibahas mengenai gender yang akan memberikan penjelasan apakah salah satu gender atau mungkin keduanya memberikan dampak yang nyata atau tidak. Penelitian ini bertujuan untuk menganalisis gaya kepemimpinan transformasional terhadap kinerja karyawan melalui motivasi kerja karyawan berdasarkan gender. Pendekatan Organizational Justice Theory digunakan untuk menjadi dasar teori dalam penelitian ini. Jenis penelitian yang digunakan adalah penelitian kuantitatif dan explanatory dengan melakukan pengujian hipotesis antar variabel-variabel. Pengujian ini umumnya menggunakan data kuesioner sebagai alat pengumpul data. Teknik analisis data terdiri dari pengumpulan data, reduksi data, penyajian data serta penjelasan dari kesimpulan penelitian. Hasil dari penelitian ini dapat memberikan kesadaran secara mandiri terhadap pemimpin yang ada di perusahaan dan para staff yang ada untuk bisa saling bekerjasama untuk menjalin komunikasi yang baik, karena dengan kepemimpinan yang diharapkan bisa mengatur dengan baik para bawahan sesuai dengan tujuan bersama serta bisa meningkatkan kinerja dengan baik. Jika semua bisa terjalin dengan baik maka perusahaan bisa mendapatkan apa yang ingin dicapai.
Analisis Faktor-Faktor Penentu Keputusan Orang Tua dalam Memilih Sekolah Berbasis Pesantren Salsabilah, Balqist Naurah; Riza, Fahrul; Sarwoko, Endi
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6145

Abstract

School selection by parents is an important decision influenced by internal and external factors, such as location, cost, curriculum, facilities, and school reputation. This study aims to identify the main factors affecting parents’ decisions in choosing Islamic-based elementary schools. The theoretical foundation is based on consumer behavior and decision-making theories, which explain how individuals make choices based on perceived value, needs, and available information. The research employed a quantitative approach using surveys, analyzed descriptively and inferentially. The results indicate that the quality and religious values of the school are the dominant factors, including parental religiosity, quality of religious education, teacher competence, value-based curriculum, student achievement, and the development of students’ character and spirituality. Schools are recommended to focus on improving religious education, strengthening character, enhancing teacher competence, implementing a professional curriculum, and building reputation through the publication of achievements, testimonials, and creative promotional strategies. Transparency in facilities and costs is also essential to foster a positive image and increase parental trust. This study has several limitations, including the use of subjective survey data, a limited number of respondents, and a focus on Islamic junior high schools in East Java, which restricts the generalizability of the findings to other schools or regions.
Pengaruh Strategi Marketing Mix Pada Keputusan Pembelian Konsumen Emy Spa Bali dengan e-WOM Sebagai Moderasi Harianti, Lintang; Sarwoko, Endi; Wiradinata, Trianggoro
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2815

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi marketing mix terhadap keputusan pembelian konsumen Emy Spa Bali, dengan electronic word of mouth (e-WOM) sebagai variabel moderasi. Emy Spa merupakan salah satu usaha spa di kawasan Kuta, Bali yang mengalami penurunan jumlah pelanggan secara signifikan meskipun telah melakukan berbagai strategi pemasaran, termasuk relokasi ke area wisata dan promosi digital. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan penyebaran kuesioner kepada responden yang terdiri dari pelanggan Emy Spa. Variabel bebas dalam penelitian ini terdiri dari tujuh elemen marketing mix yaitu produk, harga, tempat, promosi, orang, proses, bukti fisik. Variabel terikatnya adalah keputusan pembelian, sedangkan e-WOM berperan sebagai variabel moderasi. Hasil penelitian diharapkan mampu memberikan pemahaman mengenai pengaruh elemen-elemen bauran pemasaran terhadap keputusan pembelian serta bagaimana ulasan digital dapat memperkuat pengaruh tersebut. Penelitian ini memberikan kontribusi dalam pengembangan strategi pemasaran berbasis digital khususnya pada industri spa di Bali.
Analysis of the Influence of Social Media Marketing on Purchase Decisions in Limited Market Pharmacies with Digital Literacy as a Moderating Variable Arias, Rena Wida; Sarwoko, Endi; Haryono, Cosmas Gatot
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6900

Abstract

This study aims to analyze the influence of social media marketing on consumer purchase decisions in pharmacies operating in limited market areas, and to evaluate the moderating role of digital literacy. The research is motivated by stagnant sales performance at Laris Farma Pharmacy in Blitar Regency, despite its promising market potential. Social media marketing is proposed as an alternative strategy to reach a wider consumer base, with consideration of the varying levels of digital literacy among the local population. A quantitative approach with an explanatory research method was employed. Data were collected through an online questionnaire distributed to 100 consumers who had made purchases and were exposed to digital promotions. The analysis used Moderated Regression Analysis (MRA). The results indicate that social media marketing has a significant and positive effect on purchase decisions. Furthermore, digital literacy strengthens the relationship between social media marketing and consumer purchasing behavior. These findings suggest that the effectiveness of digital marketing strategies in limited markets is highly dependent on consumers’ readiness to access and interpret digital information. This study offers practical implications for local businesses to integrate social media promotions with efforts to improve consumer digital literacy in order to foster sustainable business growth.
Strategi Diversifikasi Produk dan Social Media Marketing untuk Pengembangan Home Industry Kerajinan Tangan Sarwoko, Endi; Nurfarida, Iva Nurdiana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7901

Abstract

Home industry merupakan salah satu bentuk usaha mikro dan kecil yang banyak ditekuni oleh masyarakat sesuai dengan potensi masing-masing daerah. Desa Wajak yang berada di Kabupaten Malang memiliki potensi pengembangan home industry khususnya kerajinan tangan berbahan dasar mendong, dan berpotensi menjadi produk unggulan daerah. Namun, pelaku home industry ini menghadapi kendala antara lain terbatasnya inovasi produk, dan kurangnya kemampuan pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pelaku home industry kerajinan tangan melalui inovasi produk (diversifikasi), serta pendampingan social media marketing. Metode pelaksanaan meliputi pelatihan, pendampingan implementasi, dan evaluasi, yang melibatkan tiga pelaku home industry mendong. Evaluasi dilakukan melalui perbandingan kemampuan inovasi sebelum dan sesudah kegiatan pengabdian. Hasil kegiatan menunjukkan peningkatan keterampilan, sebelumnya hanya membuat tali dan tikar, saat ini sudah bisa menghasilkan tas dan hampers berbahan mendong, serta kemampuan penggunaan media sosial untuk aktivitas pemasaran produk. Program ini mampu meningkatkan daya saing home industry kerajinan secara berkelanjutan, serta memperluas jangkauan pasar. Perlu pembinaan dari pemerintah daerah atau dinas terkait, untuk menjamin home industry terus berkembang dan memberikan manfaat yang berkelanjutan.
The Influence of Service Quality, Consumer Satisfaction, and Punishment On Willingness To Pay Service Management Fees Darmawan Ardiansyah; Teofilus Teofilus; Endi Sarwoko
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2879

Abstract

In developing a real estate area, the developer plans a new life after the handover of the units and creating a new good life, it must be supported by quality area management as well, so that residents feel the benefits of paying Service Management Fees. The purpose of this study is to provide a more complete picture of the effect of service quality, customer satisfaction, and punishment on willingness to pay Service Management Fees. Quality area management is the basic thing that residents in an area want, such as maintaining good facilities for infrastructure and public facilities, cleanliness, waste management, security that can provide a sense of security to residents, park / greening maintenance, clean water management, but to be able to create quality management certainly requires sufficient costs from the receipt of Service Management Fee payments. In addition to quality management, customer satisfaction can emerge over the purchase of property from brand famous developers, the handover of the time, good quality products, the premium service features usually reserved by hotel and apartments, the application of consumer services, a good relationship with consumers, the events of community, customer loyalty programs that can bring benefits for consumers. This research suggests that the quality of service dan customer satisfaction highly important influence the willingness to pay IPL and the other side punishment can not be moderating willingness to pay service management fees.  
Co-Authors Adinata, Faris Agung Yuniarianto Agung Yuniarinto Agustina Nancy Oktavia Ahsan, Mohammad Akhmad Zaini, Akhmad Ali Mahmud Allowisia Rikarling Anbarini, Ratih Andi Nu Graha Andi Nu Graha Andika Wulan Febriani Andreas Jodhinata Aprilita, Selly Wulan Ardiansyah, Darmawan Ardiansyah, Fajar Arias, Rena Wida Arini, Iftita Yustitia Arini, Iftita Yustitia Arini Ashari, Farhan Ashari, Farhan Ashari Bagus Septivianto Bogi Akhmad Suendar Choiriyah Choiriyah Christiani, Natalia Christina Whidya Utami Cosmas Gatot Haryono Darmawan Ardiansyah Darsana , Made Delviana, Ajeng Sukma Denny Bernardus Desi Rahma Putri Pratiwi Dewi, Yuli Dian Tri Mahardini Dianawati Suryaningtyas Dianawati Suryaningtyas Dwi Citra Dwi Wahyudi Eka Kurniawati Eklezia, Sherina Emon, Venansius Yunus endah andayani Endang Setyo Wati Endang Setyo Wati Eric Harianto Erick Wisdha Eko Ibtadiyanto Estri Pamungkasih Fachthurrohman, Muchammad Fachthurrohman, Muchammad Fachthurrohman Fahrul Riza Fahrul Riza Fajar Ardiansyah Frederico, Jonathan Gracia Ongkowijoyo Hadisantoso, Edoardus Harianti, Lintang Hidayat, Candra Wahyu Iftita Yustitia Arini Ignastia Amanda Ilham Bima Imam Rofi’i Imam Syafi'i Irma Irma Tyasari Iva Nurdiana Iva Nurdiana Nurfaida Iva Nurdiana Nurfarida Iwan Pakpahan Jordanius, Jessica Juniardi Kari, Asmad Komilus, Connie Fay Kristina Sedayastuti Kristina Sedyastuti Kurniawan, Dedy Arik Kusumawati, Enike Dwi Kusumawati, Enike Dwi Kusumawati Lestari, Ika Mutia Lia Nur Islami Lie, Teofilus Liemansyaputri, Sabrina Lina Indrawati M. Fakhrudin Mudzakkir Madziatul Churiyah Mahmud, Ali Mahmud Manik, Yuni Mariani Maria Yulita Dhone Meinardhy, Ricky Miyana Miyana Moh. Ahsan Mohammad Ahsan Mohammad Bahrul Ulum Muchammad Ismail Hamzah Muhammad Bahrul Ulum Nanda Setya Putri Naumi, Mimi Ngadimun, Tony Nila Restu Wardani Nor, D. Ahmad Affaniy Nova Dwi Kusuma Wardani Nugke, Haydar Wafiq Nurdiana, Iva Nurfaida, Iva Nurdiana Oktapianus Oktapianus Pakpahan, Iwan Pamungkasih, Estri Pamungkasih Paulus Dakosta Yoman Pieter Sahertian Pinastico, Stephanus Herin Pinastico, Stephanus Herin Pinastico Pradana, Diva Cahyo Pradana, Diva Cahyo Pradana Pujiati, Rina R. Lekay, Petrus Rahmad Hidayat Rahmadina Fitria Ristanti Ramayanti, Kinta Ramayanti, Kinta Ramayanti Ristanti, Rahmadina Fitria Ristanti Rita Indah Mustikowati Romauli Nainggolan Rusmini Rusno Rusno Salam, Aldino Salsabilah, Balqist Naurah Sedyastuti, Kristina Sindy Andani Iryanti Sitepu , Rismawati Sitepu, Rimenda Aminarosa Sri Umi Mintarti Sri Wilujeng Sri Wilujeng Suci Mulia Aristiana Sugeng Hariyanto Sugeng Haryanto Suginantra, Putu Agus Syam Rahadi Tan, Ellys Tarini Putri Rami Teofilus Teofilus , Teofilus Teofilus Teofilus Teofilus Teofilus, Teofilus Terusia, Erma Fina Tommy Christian Efrata Tony Ngadimun Trianggoro Wiradinata Triastutik, Julaika Trismawati Herlina, Novita Ulum, Muhammad Danial Ulum, Muhammad Danial Ulum Vendy Kusumawardhana Verdiana, Erika Vinus Maulina Wahyudie, Diyan Eko Yuli Dewi Yulianti & Ninik Indawati Hartatik Yuni Yuni Zaini, Akhmad Zaini