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All Journal Jurnal Penelitian dan Pendidikan IPS Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Terapan Abdimas Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) Jurnal Riset Pendidikan Ekonomi Jurnal Administrasi dan Manajemen Pendidikan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen MATAPPA: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Peternakan (Jurnal of Animal Science) Conference on Innovation and Application of Science and Technology (CIASTECH) WIDYA LAKSANA YUME : Journal of Management Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal ABDINUS : Jurnal Pengabdian Nusantara JAMP : Jurnal Administrasi dan Manajemen Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) GUYUB: Journal of Community Engagement Journal of Economics and Business UBS Journal La Bisecoman Empowerment Society Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management Journal of Accounting and Finance Management (JAFM) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science Journal of Economics and Management Scienties Qomaruna Jurnal Ilmiah Kesehatan Sandi Husada International Journal of Economics and Management Research
Endi Sarwoko
Universitas Ciputra Surabaya
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The Influence of Service Quality on Customer Loyalty through Customer Satisfaction Mediation Bagus Septivianto; Endi Sarwoko
Journal La Bisecoman Vol. 5 No. 3 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i3.1295

Abstract

One of the causes of the decline in sales at CitraLand Palu was the earthquake and tsunami of 2018 and the COVID-19 pandemic of 2019. One way to overcome this problem is to provide better quality services. In the context of the housing industry, previous research has been limited to studying the impact of service quality and customer satisfaction on loyalty. In research with campus and bank objects, different research results showed that service quality did not have a significant effect on satisfaction and loyalty. The relationship between existing variables shows that the influence of service quality on customer loyalty is tentatively unlimited, and there are still differences in research results. It needs to be tested in further research and is a gap for research in the context of housing objects. This research examines the influence of service quality in residential facilities on customer satisfaction. This study also examines customer satisfaction as a mediating factor in creating customer loyalty. Based on the type of data obtained, the author uses quantitative methods; a questionnaire is used as a tool for data collection. Data analysis in research uses path analysis, assisted by SPSS software.
KARAKTERISTIK WILAYAH, DEMOGRAFI, DAN MOTIVASI PEMELIHARAAN AYAM RAS PETELUR DI KABUPATEN KONAWE SELATAN, SULAWESI TENGGARA Rahadi, Syam; Tyasari, Irma; Sarwoko, Endi; Rusno, Rusno
Jurnal Peternakan (Jurnal of Animal Science) Vol 7, No 2 (2023): JURNAL PETERNAKAN (JURNAL OF ANIMAL SCIENCE)
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jac.v7i2.10812

Abstract

The business of laying hens in Konawe Regency, Southeast Sulawesi, has a very large opportunity, an area that is known as an agriculture-based area as well as a food support area for Kendari City as the provincial capital. This study aims to examine regional characteristics, demography of laying hen breeders, and motivation to raise livestock. This research is a qualitative research with a descriptive aim to describe certain conditions or phenomena. Information selection was carried out by purposive sampling, required to have experience in raising laying hens for 2 years and snowball sampling. Data collection was carried out by direct interviews and observations at plantation business locations. During the Covid-19 Pandemic visits to informants carried out strict health protocols. Some additional information for matters deemed important is confirmed and re-validated by telephone. The topography of the land in Konawe Selatan Regency generally has an undulating and hilly land surface. The height of the land above sea level ranges from 0-1000 meters, dominantly at an altitude of 100-500 meters which reaches 39%, with a land slope between 0-36 degrees, the soil type is dominated by grumosol, podzolic and latosol, between these hills, land stretches which are potential areas for the development of the agricultural and livestock sectors. The distribution of land use in South Konawe Regency is as much as 24% (1008.21 km2) which has the potential to be used as agricultural land and livestock. The average temperature, humidity, wind speed, air pressure, and solar radiation in South Konawe Regency throughout 2020 are as follows 26.79°C, 85.25%, 1 m/s, 1009.57 mb, and 47.33%. The main business of laying hens is 76.92% as breeders, the average age of breeders is 49.00 ± 16.65 years with farming experience of 7.49 ± 7.41 years. The education of breeders was dominated by high school graduates (46.15%) and university graduates (38.46%). In general, the motivation to raise laying hens is 92.31% as the main business and 7.69% as a side business.
PENGARUH STORE ATMOSFER, KUALITAS PELAYANAN DAN HARGA TERHADAP PEMBELIAN IMPULSIF PADA PRODUK 3SECOND MATOS KOTA MALANG Nor, D. Ahmad Affaniy; Rusno, Rusno; Sarwoko, Endi
Jurnal Riset Mahasiswa Manajemen Vol. 12 No. 1 (2024): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v12i1.10667

Abstract

Sebelum melakukan pembelian, pembeli terlebih dahulu berniat membeli barang yang dibutuhkannya. Ada kalanya proses pembelian pembeli terjadi begitu saja tanpa persiapan sebelumnya. Pengadaan seperti ini disebut dengan drive purchase. Banyak elemen yang dapat mempengaruhi dorongan pembelian di kalangan pelanggan, salah satunya adalah lingkungan toko, kualitas pelayanan, dan biaya. Maksud dari penjajakan ini adalah untuk menambah konsentrasi terkait dampak iklim toko, kualitas pelayanan, dan biaya tanpa terlalu memikirkan pembelian produk Matos 3Second Kota Malang. Strategi dalam pemeriksaan ini adalah dengan menggunakan eksplorasi kuantitatif, ilmuwan mengambil objek pemeriksaan barang 3Second Matos di Kota Malang dan menjadikan pembeli sebagai subjek pemeriksaan dan masyarakat. Dengan menggunakan prosedur pemeriksaan kebetulan, jumlah contoh adalah 160 responden, yang kemudian diselidiki menggunakan SPSS'22 dengan strategi relaps langsung yang berbeda. Hasil penelitian ini menunjukkan adanya pengaruh yang timbul karena faktor suasana toko(store atmosphere), kualitas pelayanan dan biaya atau yang biasa disebut harga terhadap pembelian impulsif baik secara bersamaan maupun sendiri-sendiri.
PENGARUH’’MOTIVASI’’KERJA’’DAN’’ORGANIZATIONAL CITIZENSHIP”BEHAVIOR”(OCB)”TERHADAP”KINERJA KARYAWAN PADA PT. BERKAH GIAT JAYA KOTA MALANG Aprilita, Selly Wulan; Sarwoko, Endi; Sedyastuti, Kristina
Jurnal Riset Mahasiswa Manajemen Vol. 12 No. 1 (2024): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v12i1.10668

Abstract

Penelitian”ini”bertujuan”untuk/mendapatkan informasi mengenai motivasi\kerja/dan organizational citizenship behavior/terhadap/kinerja karyawn\PT.Berkah Giat Jaya Kota Malang. Penelitian ini menggunakan/metode kuantitatif pada instrumen yang dinyatakan valid sehingga\layak digunakan. Responden/yang\diteliti berjumlah 83 karyawan dengan total pertanyaan seba nyak 30\pertanyaan. Peneliti menggunakan data primer dan mengolah data tanggapan responden \menggunakan SPSS. Analisis regresi linier berganda merupakan teknik yang digunakan/dalam\penelitian ini. Hasilipenelitian\menunjukan motivasi kerja dan organizational citizenship behavio\berpengaruh signifikan terhadap kinerja karyawan/PT. Berkah Giat Jaya Kota Malang, motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan/PT. Berkah Giat Jaya Kota Malang, organizational citiznship behavior berpengaruh positif dan signifikan terhadap kinerja kryawan’PT. Berkah Giat Jaya Kota Malang. Bagi peneliti selanjutnya disarankan untuk mengembangkan faktor’lain’di luar faktor’yang sudah diteliti, seperti reward and punishment, budaya organisasi.
PENGARUH MOTIVASI KERJA TERHADAP KINERJA PEGAWAI DIMEDIASI OLEH KEPUASAN KERJA (DI KANTOR DINAS LINGKUNGAN HIDUP KOTA MALANG) Emon, Venansius Yunus; Sarwoko, Endi; Suryaningtyas, Dianawati
Jurnal Riset Mahasiswa Manajemen Vol. 12 No. 1 (2024): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v12i1.10669

Abstract

Dalam mengetahui bagaimana kepuasan kerja, motivasi, dan kinerja pada Dinas Lingkungan Hidup Kota Malang saling berhubungan satu sama lain merupakan tujuan dari penelitian ini. Pendekatan penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Dari dua ratus pegawai Dinas Lingkungan Hidup Kota Malang, enam puluh tujuh orang dipilih sebagai sampel penelitian. Perangkat lunak SPSS digunakan sebagai bagian dari pendekatan analisis data dalam penelitian, yang disebut sebagai “jalur analisis”. Penelitian menunjukkan bahwa motivasi kerja mempunyai pengaruh yang baik terhadap kinerja karyawan. Kinerja karyawan dan metrik kepuasan kerja berkorelasi positif. Hubungan antara kinerja pegawai dengan motivasi kerja dimediasi oleh variabel kepuasan kerja.
Peningkatan Pengetahuan, Ketrampilan dan Kapasitas Peternak Kambing Domba dalam Penyediaan Pakan Ternak Berkualitas Kusumawati, Enike Dwi; Zaini, Akhmad; Sarwoko, Endi; Mahmud, Ali; Ramayanti, Kinta
Jurnal Pemberdayaan Masyarakat Vol 9 No 1 (2024): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i1.10136

Abstract

The priority problem for goat and sheep breeders in Wagir District, Malang Regency is the low ability to process animal feed. Therefore, it is necessary to transfer knowledge and feed technology to increase the capacity of breeders in providing quality feed. The method used in this service activity is a participatory action and learning system approach which includes Focus Group Discussions, training and demonstration of feed fermentation technology, mentoring and field monitoring of the results of fermented feed technology transfer in 12 villages. The results of the activity showed a significant increase in awareness, knowledge and skills of sheep and goat breeders in processing fermented feed based on local resources. All feed can be provided independently (100%). Utilization of local resources in providing quality animal feed for sheep and goats is at least 85% so this also has an impact on increasing farmers' income because the use of feed is more efficient and effective. Community service activities have been running very well and successfully with the support and cooperation of all partners and breeders in Wagir District and Malang Regency. This good cooperation needs to be maintained and further improved.
Peran Electronic Word Of Mouth Terhadap Keputusan Pembelian Ulang: Citra Merek Sebagai Mediasi Delviana, Ajeng Sukma; Sarwoko, Endi; Hidayat, Candra Wahyu
MBR (Management and Business Review) Vol 7 No 1 (2023): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v7i1.8543

Abstract

The research aims to investigate the role of electronic word of mouth (e-WOM) on repurchase decisions, in addition to revealing the mediating role of brand image. Using a quantitative research approach, the survey research type of 108 respondents using Marcks powder products in Malang City, was determined using a purposive sampling technique. Data was collected using a questionnaire distributed online, then hypothesis testing used the Path Analysis method. The results of this research reveal that e-wom has a positive influence on brand image and repurchase decisions, in addition, it was found that the indirect influence of e-wom on repurchase decisions is mediated by brand image. Product promotion using e-WOM contributes to improving brand image which can then encourage repurchase decisions
Peran brand image sebagai mediasi pengaruh brand ambassador dan social media marketing terhadap minat beli produk Naumi, Mimi; Hidayat, Candra Wahyu; Sarwoko, Endi
MBR (Management and Business Review) Vol 7 No 2 (2023): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v7i2.9044

Abstract

This research aims to examine the influence of brand ambassadors and social media marketing on purchasing intention and examine the mediating role of brand image on the influence of brand ambassadors and social media marketing on purchasing intention. Using accidental sampling technique, 112 respondents were selected to fill out the questionnaire, the data was analyzed using path analysis. Research reveals that social media marketing and brand ambassadors have been proven to have a positive influence on purchasing intention both directly and mediated by brand image.
PENINGKATAN NILAI TAMBAH PENGRAJIN DUPA DESA PETUNGSEWU KECAMATAN WAGIR KABUPATEN MALANG Sarwoko, Endi; Nurdiana, Iva; Ahsan, Mohammad
Jurnal Terapan Abdimas Vol 4, No 1 (2019)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.235 KB) | DOI: 10.25273/jta.v4i1.3800

Abstract

Abstract, Petungsewu Village, Wagir District, Malang Regency is one of the villages where most of the people are incensed craftsmen, but the incense produced is semi-finished incense or raw incense. The problem faced by incense craftsmen is that the selling price of semi-finished incense tends to decline from year to year, the limited bamboo raw material even has to be imported from other areas, only producing semi-finished incense (raw). The aim of the activity is to increase the value added of incense products, and increase people's income by selling incense products with brand packaging. The method of implementing the activity is to diversify the product by training and mentoring in making incense, product packaging training and quality control, online marketing training, utilizing incense making technology. As a result of community service activities, the community is able to produce fragrant incense packaged and branded and has been sold. Besides that, by utilizing incense bamboo making technology, the production capacity of incense biting production increased, the quality of the bamboo produced was more uniform, so the problem of limited incense material could be overcome.Keywords: Craftsmen, Value Added, Training Abstrak, Desa Petungsewu Kecamatan Wagir Kabupaten Malang adalah salah satu desa yang sebagian besar masyarakatnya adalah pengrajin dupa, tetapi dupa yang dihasilkan adalah dupa setengah jadi atau dupa mentah.  Permasalahan yang dihadapi para pengrajin dupa adalah harga jual dupa setengah jadi cenderung turun dari tahun ke tahun,  keterbatasan bahan baku biting bahkan harus didatangkan dari di daerah lain, hanya memproduksi dupa setengah jadi (mentah). Tujuan kegiatan pengabdian ini adalah untuk meningkatkan nilai tambah produk dupa, dan peningkatan pendapatan masyarakat dengan menjual produk dupa jadi dengan kemasan merek. Metode pelaksanaan kegiatan adalah melakukan diversifikasi produk dengan pelatihan dan pendampingan membuat dupa wangi, pelatihan pengemasan produk dan quality control, dan pelatihan pemasaran online, pemanfaatan teknologi pembuatan biting dupa. Hasil kegiatan pengabdian, masyarakat mampu menghasilkan dupa wangi yang dikemas dan diberi merek dan sudah mulai dijual. Selain itu dengan pemanfaatan teknologi pembuatan biting dupa, kapasitas produksi pembuatan biting dupa meningkat, kualitas biting yang dihasilkan lebih seragam, sehingga permasalahan keterbatasan bahan biting dupa dapat diatasi.Kata Kunci: Dupa Wangi, Nilai Tambah, Pelatihan
How social media marketing influences consumers purchase decision? A mediation analysis of brand awareness Ardiansyah, Fajar; Sarwoko, Endi
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 17 No. 2 (2020): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v17i2.6916

Abstract

The important usage of social media as highly interactive platforms of communications is bound to change the way companies approach marketing. Many previous studies conclude that social media has proven to be a key factor in creating brand awareness. Thus, a higher level of awareness will affect consumers' decisions positively. However, few studies focus on the role of brand awareness as a mediation construct in affecting purchase decisions. Therefore, this study aims to explore the mediation role of brand awareness on the relationship between social media marketing and purchase decisions. The study conducted is quantitative research based on a survey approach. Purposive sampling and ordinary least square regression were used as sampling techniques and data analysis. The study revealed that social media marketing has a positive and significant influence on both brand awareness and purchase decisions. Unfortunately, this study failed to prove the direct and indirect effect of brand awareness on purchase decisions. The nature of wetsuit (sportswear) that can be categorized as a high involvement product was considered as the main reason for the insignificancy effect of brand awareness on purchase decision and the mediation role of brand awareness. In the case of high involvement products, consumers tend to be rational so that they were required more time and effort to evaluate specific product performances and characteristics.
Co-Authors Adinata, Faris Agung Yuniarianto Agung Yuniarinto Agustina Nancy Oktavia Ahsan, Mohammad Akhmad Zaini, Akhmad Ali Mahmud Allowisia Rikarling Anbarini, Ratih Andi Nu Graha Andi Nu Graha Andika Wulan Febriani Andreas Jodhinata Aprilita, Selly Wulan Ardiansyah, Darmawan Ardiansyah, Fajar Arias, Rena Wida Arini, Iftita Yustitia Arini, Iftita Yustitia Arini Ashari, Farhan Ashari, Farhan Ashari Bagus Septivianto Bogi Akhmad Suendar Choiriyah Choiriyah Christiani, Natalia Christina Whidya Utami Cosmas Gatot Haryono Darmawan Ardiansyah Darsana , Made Delviana, Ajeng Sukma Denny Bernardus Desi Rahma Putri Pratiwi Dewi, Yuli Dian Tri Mahardini Dianawati Suryaningtyas Dianawati Suryaningtyas Dwi Citra Dwi Wahyudi Eka Kurniawati Eklezia, Sherina Emon, Venansius Yunus endah andayani Endang Setyo Wati Endang Setyo Wati Eric Harianto Erick Wisdha Eko Ibtadiyanto Estri Pamungkasih Fachthurrohman, Muchammad Fachthurrohman, Muchammad Fachthurrohman Fahrul Riza Fahrul Riza Fajar Ardiansyah Frederico, Jonathan Gracia Ongkowijoyo Hadisantoso, Edoardus Harianti, Lintang Hidayat, Candra Wahyu Iftita Yustitia Arini Ignastia Amanda Ilham Bima Imam Rofi’i Imam Syafi'i Irma Irma Tyasari Iva Nurdiana Iva Nurdiana Nurfaida Iva Nurdiana Nurfarida Iwan Pakpahan Jordanius, Jessica Juniardi Kari, Asmad Komilus, Connie Fay Kristina Sedayastuti Kristina Sedyastuti Kurniawan, Dedy Arik Kusumawati, Enike Dwi Kusumawati, Enike Dwi Kusumawati Lestari, Ika Mutia Lia Nur Islami Lie, Teofilus Liemansyaputri, Sabrina Lina Indrawati M. Fakhrudin Mudzakkir Madziatul Churiyah Mahmud, Ali Mahmud Manik, Yuni Mariani Maria Yulita Dhone Meinardhy, Ricky Moh. Ahsan Mohammad Ahsan Mohammad Bahrul Ulum Muchammad Ismail Hamzah Muhammad Bahrul Ulum Nanda Setya Putri Naumi, Mimi Ngadimun, Tony Nila Restu Wardani Nor, D. Ahmad Affaniy Nova Dwi Kusuma Wardani Nugke, Haydar Wafiq Nurdiana, Iva Nurfaida, Iva Nurdiana Oktapianus Oktapianus Pakpahan, Iwan Pamungkasih, Estri Pamungkasih Paulus Dakosta Yoman Pieter Sahertian Pinastico, Stephanus Herin Pinastico, Stephanus Herin Pinastico Pradana, Diva Cahyo Pradana, Diva Cahyo Pradana Pujiati, Rina R. Lekay, Petrus Rahmad Hidayat Rahmadina Fitria Ristanti Ramayanti, Kinta Ramayanti, Kinta Ramayanti Ristanti, Rahmadina Fitria Ristanti Rita Indah Mustikowati Romauli Nainggolan Rusmini Rusno Rusno Salam, Aldino Salsabilah, Balqist Naurah Sedyastuti, Kristina Sindy Andani Iryanti Sitepu , Rismawati Sitepu, Rimenda Aminarosa Sri Umi Mintarti Sri Wilujeng Sri Wilujeng Sugeng Hariyanto Sugeng Haryanto Suginantra, Putu Agus Syam Rahadi Tan, Ellys Tarini Putri Rami Teofilus Teofilus , Teofilus Teofilus Teofilus Teofilus Teofilus, Teofilus Terusia, Erma Fina Tony Ngadimun Trianggoro Wiradinata Triastutik, Julaika Trismawati Herlina, Novita Ulum, Muhammad Danial Ulum, Muhammad Danial Ulum Vendy Kusumawardhana Verdiana, Erika Vinus Maulina Wahyudie, Diyan Eko Yuli Dewi Yulianti & Ninik Indawati Hartatik Yuni Yuni Zaini, Akhmad Zaini