Article Per Year (5 Year)
p-Index From 2021 - 2026
7.764
P-Index
This Author published in this journals
All Journal Jurnal Penelitian dan Pendidikan IPS Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Terapan Abdimas Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) Jurnal Riset Pendidikan Ekonomi Jurnal Administrasi dan Manajemen Pendidikan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen MATAPPA: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Peternakan (Jurnal of Animal Science) Conference on Innovation and Application of Science and Technology (CIASTECH) WIDYA LAKSANA YUME : Journal of Management Dinasti International Journal of Education Management and Social Science Jurnal ABDINUS : Jurnal Pengabdian Nusantara JAMP : Jurnal Administrasi dan Manajemen Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal La Bisecoman Empowerment Society Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science Journal of Economics and Management Scienties Qomaruna Jurnal Ilmiah Kesehatan Sandi Husada International Journal of Economics and Management Research
Endi Sarwoko
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 108 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 108 Documents
Search

 6   7   8   9   10 
Entrepreneurial mindset and SME performance: The mediating role of entrepreneurial behavior Juniardi; Sarwoko, Endi; Sahertian, Pieter
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 20 No. 2 (2023): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v20i2.21390

Abstract

This study aims to examine the effect of an entrepreneurial mindset on SME performance and explore the mediating role of entrepreneurial behavior from an Attribution Theory perspective. The study explains that entrepreneurial behavior mediates entrepreneurial mindset and SME performance. This adds depth to the understanding of the mechanisms through which mindset impacts performance, shedding light on the importance of actual behavior in translating mindset into tangible outcomes. To accomplish these objectives, a quantitative research approach was adopted. Data were collected through a structured questionnaire administered to owners/managers of Micro, Small, and Medium Enterprises (MSMEs). To analyze the data and test the proposed hypotheses, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed due to its suitability for exploring complex relationships with relatively small sample sizes. The dataset comprised responses from 382 owners/managers of MSMEs. Our findings suggest that while having an entrepreneurial mindset is crucial for performance, entrepreneurial behavior acts as the intermediary, guiding and directing the impact of mindset on actual business outcomes. In conclusion, by confirming Attribution Theory within the entrepreneurial context, this study extends the theory's applicability beyond traditional domains.
Application of Management Information System to Strengthen Community Livestock Business of Goat and Sheep Farmers Kusumawati, Enike Dwi; Zaini, Akhmad Zaini; Sarwoko, Endi Sarwoko; Mahmud, Ali Mahmud; Ramayanti, Kinta Ramayanti; Pamungkasih, Estri Pamungkasih; Ristanti, Rahmadina Fitria Ristanti; Arini, Iftita Yustitia Arini; Pradana, Diva Cahyo Pradana; Fachthurrohman, Muchammad Fachthurrohman; Ashari, Farhan Ashari; Pinastico, Stephanus Herin Pinastico; Nugke, Haydar Wafiq
IMPOWERMENT SOCIETY Vol 7 No 2 (2024): Agustus
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i2.1323

Abstract

Sheep and goat farming is one of the superior livestock products of Malang Regency. This goat and sheep farming business is a livestock business carried out by breeders in 12 villages in Wagir District, Malang Regency as the main supporter of starting a goat and sheep center. Farmers still do not have historical livestock data so it may be difficult to trace livestock history. Therefore, it is necessary to record data using the application of a digital management information system. The method used in this service activity is a participatory action and learning system approach which includes Focus Group Discussion (FGD), training and direct practice, mentoring and field monitoring of the results of the transfer of livestock management information system technology in 12 villages. Community service activities have been running very well and successfully with the support and cooperation of all partners and breeders in Wagir District and Malang Regency. This good cooperation needs to be maintained and further improved. The results of the activity showed a significant increase in awareness, knowledge and skills of sheep and goat breeders in using livestock management information systems to strengthen community livestock business management.
Analisis faktor efektivitas komunikasi pemasaran pada lokasi proyek properti Citraraya Tangerang Tan, Ellys; Teofilus, Teofilus; Bernardus, Denny; Sarwoko, Endi
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10069

Abstract

This research aims to analyze factors in the effectiveness of marketing communication that can increase consumer interest in visiting property projects. This research was conducted in the context of property or real estate using a framing theory that the way we present information affects the way people perceive and take action.  The method used in this research is a descriptive quantitative research method using questionnaires as research instruments and Exploratory Factor Analysis. The targeted respondents with age above 25 years,  income above ten million rupiah and domiciled in Jabodetabek and Java Island. Of the 300 questionnaires distributed, there were 200 valid respondent data and entered the target. This research is expected to contribute to property companies so that the factors resulting from the research can be used in marketing communications more effectively in increasing consumer interest in visiting the location. The results stated that the dimensions of location, price, facilities, reputation, environment, service, events, and influencers are valid as dimensions of factors attracting consumer visits.
Customer engagement di social media marketing: Anteseden dan konsekuensinya pada brand loyalty Nurfarida, Iva Nurdiana; Sarwoko, Endi; Rusno, Rusno
MBR (Management and Business Review) Vol 8 No 2 (2024): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i2.10484

Abstract

There have been many studies on social media marketing, but researchers still ignore the role of social media on customer engagement initiatives as well as on brand loyalty. The study aims to investigate the influence of social media marketing on brand loyalty through customer engagement. The study was conducted on customers of culinary centers in Malang City, the sample was selected purposively involving 120 respondent. Data were collected using questionnaires distributed online and analyzed using PLS-SEM. The research findings revealed that social media marketing is able to increase brand loyalty; in addition, this influence is also mediated by customer engagement. Social media marketing is able to increase customer engagement, which will also have an impact on brand loyalty. Further researchers could examine differences in customer engagement across social media marketing channels.
A Pengaruh Kepuasan Kerja terhadap Kinerja Karyawan Dimediasi oleh Disiplin Kerja Triastutik, Julaika; Sarwoko, Endi; Sedyastuti, Kristina
Jurnal Studi Multidisiplin Qomaruna Vol 2 No 1 (2024): 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Qomaruddin, Gresik, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62048/qjms.v2i1.74

Abstract

One of the challenges for companies is creating human resources with optimal performance supported by a high level of job satisfaction. Job satisfaction plays a crucial role in enhancing employee discipline, as employees who feel satisfied and happy with their work tend to demonstrate better performance. This study aims to analyze the effect of job satisfaction on employee performance, with work discipline as a mediating variable, at the Land Office of Malang Regency. The study employs a quantitative approach, with data collected through questionnaire distribution. The sampling technique used is total sampling, involving all civil servant employees at the Land Office of Malang Regency, totalling 37 respondents. The results of the analysis reveal that job satisfaction has a positive and significant effect on employee performance, as well as on work discipline. Additionally, work discipline positively and significantly affects employee performance while mediating the relationship between job satisfaction and employee performance. The implications of this study suggest that companies should focus on improving job satisfaction through development programs, recognition, and incentives, as this can indirectly enhance employee performance by increasing work discipline.
Acquisition of Goat and Sheep Farming Knowledge and Artificial Insemination Technology of Nanomaterial-Assisted Semen Sexing for Farmers in Wagir District, Malang Regency Kusumawati, Enike Dwi; Zaini, Akhmad; Sarwoko, Endi; Mahmud, Ali; Meinardhy, Ricky; Ramayanti, Kinta; Pamungkasih, Estri; Ristanti, Rahmadina Fitria; Arini, Iftita Yustitia; Wahyudie, Diyan Eko; Pradana, Diva Cahyo; Fachthurrohman, Muchammad; Ashari, Farhan; Pinastico, Stephanus Herin; Ulum, Muhammad Danial; Nugke, Haydar Wafiq; Kari, Asmad; Komilus, Connie Fay
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 10, No 4 (2024): December
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.100801

Abstract

In accordance with the Malang Regency Regional Development Plan, Wagir District is one of the Livestock Centre’s in Malang Regency because of its higher population of goats and sheep. However, the lack of goat and sheep farming knowledge as well as lack numbers of superior quality and quantity of lambs become main problems for realizing that plan. Therefore, a four-helix joint program was conducted through the collaboration of farmer communities, universities, industries, and local government to solve those problems. The community empowerment was aimed to improve the goat and sheep husbandry knowledges and farming skills as well as to train farmers in applying the artificial insemination technology with nanomaterial-assisted semen sexing to improve the availability of superior lambs of goats and sheep and sustaining the quantity and quality of goats and sheep in Wagir District of Malang Regency. The approach of participatory action and learning system was conducted through the community empowerment program, including valuable activities, namely focus group discussion, training, and direct practice, mentoring and field monitoring in 12 villages. The results of this program showed that the farmer awareness, knowledge, and skills on practicing good farming of goat and sheep as well as the application of the artificial insemination technology with nanomaterial-assisted semen sexing increased significantly from 20% to 90%. The social and economic impacts of the application of artificial insemination technology of nanomaterial-assisted sexing semen are the significant increase of goats and sheep farming productivity and the strengthening of livestock business management.
Daya Dukung Sumber Daya Alam Dalam Pengembangan Sentra Domba Kambing Kusumawati, Enike Dwi Kusumawati; Zaini, Akhmad Zaini; Sarwoko, Endi Sarwoko; Mahmud, Ali Mahmud; Ramayanti, Kinta Ramayanti; Pamungkasih, Estri Pamungkasih; Ristanti, Rahmadina Fitria Ristanti; Iftita Yustitia Arini; Pradana, Diva Cahyo Pradana; Fachthurrohman, Muchammad Fachthurrohman; Ashari, Farhan Ashari; Pinastico, Stephanus Herin Pinastico; Ulum, Muhammad Danial Ulum
JURNAL WIDYA LAKSANA Vol 13 No 2 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v13i2.83324

Abstract

Pengembangan sentra domba kambing merupakan salah satu kegiatan dalam Program Pemberdayaan Mitra Produk Unggulan Daerah. Belum ada informasi yang pasti terkait seberapa besar daya dukung sumber daya alam tersebut untuk terwujudnya sentra kambing domba Tujuan penelitian ini yaitu adalah menganalisis potensi dan kendala sumber daya alam (SDA) yang dihadapi peternak dalam mengembangkan sentra domba kambing. Pendekatan partisipatif dengan konsep belajar di masyarakat diterapkan dalam menggali potensi, persoalan dan solusi dalam mengembangkan sentra domba kambing dengan melibatkan tokoh-tokoh kunci. Metode yang diterapkan dalam program ini adalah metode pemberdayaan Masyarakat partisipatif dengan mengadopsi model 7D dari Dharmotharan. Hasil penelitian yaitu kecamatan Wagir layak dikembangkan menjadi sentra kambing dan domba Malang dengan potensi sumber daya alam yang dimiliki. Strategi pengembangan sentra kambing dan domba salah satunya melalui optimalisasi sumber daya alam. Program kerja yang dapat diusulkan pada rencana strategis pengembangan Wagir sentra kambing domba Malang adalah program pakan berkualitas dan berkelanjutan dengan optimalisasi sumberdaya peternakan berbasis kearifan lokal. Implikasi kegiatan pengabdian ini peternak dapat mengetahui sumber daya local di wilayahnya yang dapat digunakan sebagai sumber pakan ternaknya serta dapat melakukan berbagai inovasi pengolahan pakan berbasis sumber daya lokal.
LEGALITAS USAHA MIKRO KECIL MELALUI NOMOR INDUK BERUSAHA (NIB) Sarwoko, Endi; Nurfarida, Iva Nurdiana
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3149

Abstract

The awareness of Micro, Small Enterprises (MSEs) to have business legality is one of the problems that often occurs in various regions. The Indonesia government is committed to providing convenience in both processes and requirements, one of which is that MSEs only need to have a Nomor Induk Berusaha (NIB). However, the problem that actually occurs is that not all MSEs understand the use of information technology in submitting NIB. The aim of this community service is to to increase understanding of the importance of business legality for MSEs, as well as providing assistance in submitting business legality online. As a result of this service activity, MSEs are aware of the importance of business legality, MSEs will have a Business Identification Number (NIB) as proof of business legality. The long-term benefit expected from legal business ownership is that MSEs gain access to financial institutions to obtain additional capital
Sosial Media Marketing dan Keputusan Pembelian : Peran Mediasi Brand Awareness Kurniawan, Dedy Arik; Sarwoko, Endi; Harianto, Eric
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6858

Abstract

Strategi pemasaran agen properti xavier marks betterland, dilakukan melalui media sosial namun masih dapat diketahui bagaimana efek penggunaan sosial media terhadap keputusan pembelian properti oleh konsumen. Tujuan penelitian ini untuk menganalisis pengaruh sosial media marketing dan brand awareness terhadap keputusan pembelian serta menguji peran mediasi dari brand awareness pada efek penggunaan sosial media marketing terhadap keputusan pembelian. Sampel yang digunakan adalah sebanyak 227 responden, yang dipilih berdasarkan purposive sampling. Berdasarkan jenis data yang diperoleh penulis menggunakan metode kuantitatif, dan kuesioner yang disampaikan dengan media elektronik berupa googleform, sebagai alat untuk pengumpulan data. Analisis data dalam penelitian ini menggunakan Path Analysis, dibantu dengan software SPSS. Karena path analysis dapat mengasilkan analisis yang lebih kompleks, dan tidak dapat dilakukan oleh regresi linear berganda. Hasil penelitian Berdasarkan hasil uji regressi path analisis, menunjukkan bahwa nilai hitung signifikansi variabel tidak lebih (<) dari 0,05. Sehingga Hipotesis 1, Hipotesis 2, dan Hipotesis 3, diterima. Sedangkan perhitungan Sobel test menunjukkan nilai t hitung sebesar 8.42 > dari t Tabel. Nilai t Tabel adalah 1,96 (1,96 diperoleh dari alpha 5% atau tingkat keyakinan 95%). Sehingga nilai 8.42 (Sobel Test) > dari (t Hitung), maka dinyatakan bahwa variabel mediator mampu memediasi hubungan variabel dependen dengan variabel independen, sehingga Hipotesis 4 juga dapat diterima. Sehingga brand awareness berperan sebagai mediasi pengaruh sosial media marketing terhadap keputusan pembelian.Kata Kunci: Sosial Media Marketing, Brand Awareness, Keputusan Pembelian
Membangun Strategi Kemitraan Untuk Meningkatkan Pendapatan Pengrajin Tusuk Sate di Kabupaten Malang Sarwoko, Endi; Nurfaida, Iva Nurdiana; Ahsan, Moh.
Jurnal Karya Abdi Masyarakat Vol. 5 No. 3 (2021): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.095 KB) | DOI: 10.22437/jkam.v5i3.16232

Abstract

Desa Karanganyar Kecamatan Poncokusumo sebagian masyarakatnya menekuni usaha biting bambu untuk bahan baku tusuk sate. Permasalahan yang diidentifikasi adalah kapasitas produksi masih rendah, dan harga jual kepada pengepul fluktuatif, karena harga tergantung pada kebutuhan bahan baku tusuk sate dari pengepul. Metode yang digunakan adalah Community Based Participatory (CBP) dengan melibatkan partisipasi aktif antara pengabdi dengan pengrajin serta dengan perusahaan mitra. Kegiatan utama yang akan dilaksanakan meliputi 3 program yaitu focus group discussion (FGD), bertujuan untuk merumuskan strategi pemecahan masalah dengan melibatkan pengrajin dan perusahaan mitra. Program kedua mengembangkan pola kemitraan Subkontrak, dimana para pengrajin biting bambu memproduksi bahan baku tusuk sate khusus untuk memenuhi kebutuhan perusahaan mitra. Program ketiga difusi teknologi, berupa penggunaan mesin pembuat biting bambu, dan program keempat adalah pelatihan produksi dan pendampingan mulai tahap persiapan sampai pelaksanaan kemitraan. Hasil kegiatan kemitraan mampu meningkatkan kapasitas produksi dan penghasilan pengrajin biting, hal ini disebabkan sudah ada target kapasitas produksi per bulan yang harus dipenuhi pengrajin, dengan harga yang sudah ditetapkan. Keuntungan bagi perusahaan mitra adalah terjaminnya ketersediaan bahan baku tusuk sate dengan kualitas yang sesuai yang diharapkan.
Co-Authors Adinata, Faris Agung Yuniarianto Agung Yuniarinto Ahsan, Mohammad Akhmad Zaini, Akhmad Ali Mahmud Allowisia Rikarling Anbarini, Ratih Andi Nu Graha Andi Nu Graha Andika Wulan Febriani Andreas Jodhinata Aprilita, Selly Wulan Ardiansyah, Darmawan Ardiansyah, Fajar Arini, Iftita Yustitia Arini, Iftita Yustitia Arini Ashari, Farhan Ashari, Farhan Ashari Bagus Septivianto Bogi Akhmad Suendar Choiriyah Choiriyah Christina Whidya Utami Cosmas Gatot Haryono Darsana , Made Delviana, Ajeng Sukma Denny Bernardus Desi Rahma Putri Pratiwi Dewi, Yuli Dian Tri Mahardini Dianawati Suryaningtyas Dianawati Suryaningtyas Dwi Citra Dwi Wahyudi Eka Kurniawati Eklezia, Sherina Emon, Venansius Yunus endah andayani Endang Setyo Wati Endang Setyo Wati Eric Harianto Erick Wisdha Eko Ibtadiyanto Estri Pamungkasih Fachthurrohman, Muchammad Fachthurrohman, Muchammad Fachthurrohman Fahrul Riza Fahrul Riza Fajar Ardiansyah Frederico, Jonathan Gracia Ongkowijoyo Hadisantoso, Edoardus Hidayat, Candra Wahyu Iftita Yustitia Arini Ignastia Amanda Ilham Bima Imam Rofi’i Imam Syafi'i Irma Irma Tyasari Iva Nurdiana Iva Nurdiana Nurfaida Iva Nurdiana Nurfarida Iwan Pakpahan Jordanius, Jessica Juniardi Kari, Asmad Komilus, Connie Fay Kristina Sedayastuti Kristina Sedyastuti Kurniawan, Dedy Arik Kusumawati, Enike Dwi Kusumawati, Enike Dwi Kusumawati Lia Nur Islami Lie, Teofilus Liemansyaputri, Sabrina Lina Indrawati M. Fakhrudin Mudzakkir Madziatul Churiyah Mahmud, Ali Mahmud Manik, Yuni Mariani Maria Yulita Dhone Meinardhy, Ricky Moh. Ahsan Mohammad Ahsan Mohammad Bahrul Ulum Muchammad Ismail Hamzah Muhammad Bahrul Ulum Nancy Oktavia, Agustina Nanda Setya Putri Naumi, Mimi Ngadimun, Tony Nila Restu Wardani Nor, D. Ahmad Affaniy Nova Dwi Kusuma Wardani Nugke, Haydar Wafiq Nurdiana, Iva Nurfaida, Iva Nurdiana Oktapianus Oktapianus Pakpahan, Iwan Pamungkasih, Estri Pamungkasih Paulus Dakosta Yoman Pieter Sahertian Pinastico, Stephanus Herin Pinastico, Stephanus Herin Pinastico Pradana, Diva Cahyo Pradana, Diva Cahyo Pradana Pujiati, Rina R. Lekay, Petrus Rahmad Hidayat Rahmadina Fitria Ristanti Ramayanti, Kinta Ramayanti, Kinta Ramayanti Ristanti, Rahmadina Fitria Ristanti Rita Indah Mustikowati Romauli Nainggolan Rusmini Rusno Rusno Salam, Aldino Sedyastuti, Kristina Sindy Andani Iryanti Sitepu , Rismawati Sitepu, Rimenda Aminarosa Sri Umi Mintarti Sri Wilujeng Sri Wilujeng Sugeng Hariyanto Sugeng Haryanto Suginantra, Putu Agus Syam Rahadi Tan, Ellys Tarini Putri Rami Teofilus Teofilus , Teofilus Teofilus Teofilus, Teofilus Terusia, Erma Fina Triastutik, Julaika Ulum, Muhammad Danial Ulum, Muhammad Danial Ulum Vendy Kusumawardhana Verdiana, Erika Vinus Maulina Wahyudie, Diyan Eko Yuli Dewi Yulianti & Ninik Indawati Hartatik Yuni Yuni Zaini, Akhmad Zaini