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Journal : JURNAL VISIONIDA

ANALISIS HARAPAN DAN PENILAIAN KONSUMEN TERHADAP PENCITRAAN TOKO DALAM USAHA MENINGKATKAN KEPUASAN KONSUMEN DI TOKO HEAVENLY BLUSH PONDOK INDAH MALL JAKARTA SELATAN Deliana, Deliana; Gemina, Dwi
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.797 KB) | DOI: 10.30997/jvs.v2i2.628

Abstract

These purpose of the research are: 1) to know about the customers expectation and customers rating in the store image (including main products, promotion, comfortability, facilities, services, store ambience, and brand); 2) To know about the implementation of the strategy as effort to increase the customers’ satisfaction; 3) To know about the customer satisfaction to the store image (Including: main product, promotion, comfortability, facilities, services, store ambience, and brand). This research is conducted in Heavenly blush outlet Pondok Indah at South Jakarta. The descriptive method is used in this research. The purposive sampling is used for the sampling technique. Data are collected by questionnaire, observation, and interview. The Data Analyzed include validity test, reliability test, descriptive analysis test, Importance and Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The result of the research are: 1) The consumers thought that some attribute of store image are important, such as souvenirs, prize, degree of movement, new products, and catalogue in the proper position. But on the other hand, both of customer satisfaction and the customer expectation are still low. 2) the percentage of customers satisfaction index is 65% which shows that the costumer,s appraise to the quality of store imagein Heavenly Blush is in average.Keyword : store imaging, customer expectation, customer satisfaction
PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT ANEKA TAMBANG TERHADAP PENINGKATAN TARAF HIDUP MASYARAKAT KECAMATAN NANGGUNG KABUPATEN BOGOR Gemina, Dwi
JURNAL VISIONIDA Vol 1, No 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.579 KB) | DOI: 10.30997/jvs.v1i1.147

Abstract

The purpose of the research is to determine the effect of corporate social responsibility program of PT Aneka Tambang to upgrade on community improvement Kecamatan Nanggung. Questioner distributed to 100 respondents. The questioner validity and reliability testing and test the classic assumption. Likert scale is used prior to testing with multiple regressions.  The results of the study of corporate social responsibility program of PT Aneka Tambang in the fields of education, health, the environment, the increase in the basic human desires and needs as well as security simultaneously have an influence on the socio-economic communities. Partially, education, environment and safety effect on improving standards of living. While health, desires and basic needs no effect on improving standards of living.Keywords: Corporate Social Responsibility Program, Community Living Standard Improvement.
PENGARUH HARGA JUAL PRODUK DAN BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. DRAGON PRODUK INDONESIA CARINGIN KABUPATEN BOGOR Bria, Donatus Klau; Gemina, Dwi
JURNAL VISIONIDA Vol 3, No 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.487 KB) | DOI: 10.30997/jvs.v3i2.973

Abstract

The objectives of the research are: 1) to analyze the development of selling price of product promotion cost and sales volume at PT Dragon Indonesia product; 2) to know the effect simultaneously effect of product selling price and promotion cost to sales volume at PT Dragon Produk Indonesia; 3) to analyze the effect of partial influence of selling price of product and promotion cost to sales volume at PT Dragon Produk Indonesia. The result of research shows the selling price of selling price of mop and broom during the year of 2015 from February to December fluctuated due to less stable market condition. Promotion costs for mop and broom during the year of 2015, from January to December continue to increase due to the company wants a maximum sales volume or profit. Sales volume, especially mop equipment within a year from January to December continued to fluctuate, ie in January sales of mops and brooms and in February decreased by 9 percent. Factor of selling price and promotion cost have positive and significant influence simultantly and partially to sales volume variable.Keywords: Price, Promotion, Sales Volume
PENGARUH BAURAN PEMASARAN JASA TERHADAP STRATEGI KEPUASAN PELANGGAN PADA NIKI SAE BUILDING BOGOR gemina, dwi; Rosadi, Ade
JURNAL VISIONIDA Vol 4, No 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v4i1.1307

Abstract

 Tujuan penelitian untuk mengetahui tanggapan pelanggan dan pengaruh bauran pemasaran jasa terhadap kepuasan pelanggan serta faktor pendukung dan penghambat pada Niki Sae Building Bogor, dan objek pada penelitian ini adalah pelanggan sebanyak 100 sampel. Bentuk penelitian verifikatif, dilakukan uji validitas, uji reliabilitas dan asumsi klasik. Analisis regresi linier berganda.  Hasil penelitian rata-rata tanggapan pelanggan terhadap bauran pemasaran jasa: produk (baik); harga (terjangkau); lokasi (nyaman); promosi (menarik); orang (baik); proses (mudah); bukti fisik (nyaman). Tanggapan rata-rata pelanggan terhadap kepuasan pelanggan (memuaskan). Secara simultan bauran pemasaran berpengaruh positif dan signifikan  terhadap kepuasan pelanggan.  Secara parsial menunjukkan bahwa produk, harga, orang, proses, dan bukti fisik berpengaruh positif dan signifikan terhadap kepuasan pelanggan sekaligus yang menjadi faktor pendukung, sedangkan lokasi, promosi tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan sebagai faktor penghambat.Kata kunci: Bauran Pemasaran Jasa, Kepuasan Pelanggan, Niki Sae Building dan Bogor
PENGARUH FAKTOR KEPRIBADIAN INDIVIDUAL, SELFF-EFFICACY SERTA LOCUS OF CONTROL TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH DI KECAMATAN CARINGIN KABUPATEN BOGOR Sumantri, Ujang; Gemina, Dwi
JURNAL VISIONIDA Vol 1, No 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.793 KB) | DOI: 10.30997/jvs.v1i2.582

Abstract

Sector of micro, small and medium-sized enterprises (UMKM) substance in the Indonesian economy contribute fairly important, not only in terms of profitability and constructive in improving the welfare of society, but also in terms of its role in employment (human resources). The research objectives: 1) to analyze the influence of individual personality factors, self-efficacy and locus of control simultaneously on the performance UMKM; 2) analyze the influence of individual personality, self-efficacy, and locus of control partially on the performance of UMKM; 3) what factors inhibiting and driving on the performance SME. The object of this research is 30 UMKM flagship product of questionnaires as much as 60 questioner with descriptive research methods and verification. Tests conducted are validity, reliability and classical assumptions as well as the size of the Likert scale for multiple linear regression. Results of research simultaneously and partially individual personality factors, self-efficacy and locus of control influence on the performance of SME. Supporting factors for superior product performance of UMKM Caringin District of Bogor Regency is the individual personality factors, self-efficacy and locus of control.Keywords: Individual Personality Factors, Self-Efficacy, Locus of Control and Performance UMKM
PENGARUH MOTIVASI ANGGOTA DAN KOMITMEN ANGGOTA TERHADAP KINERJA ANGGOTA KPRI DI KOTA SUKABUMI Gemina, Dwi; Hakiki, Muhaimin Puji
JURNAL VISIONIDA Vol 4, No 2 (2018): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.099 KB) | DOI: 10.30997/jvs.v4i2.1543

Abstract

Penelitian ini dilakukan terhadap koperasi berjenis KPRI (Koperasi Pegawai Republik Indonesia). Tujuan dari penelitian ini adalah untuk menganalisis: 1) tanggapan responden terhadap motivasi anggota, komitmen anggota dan kinerja anggota KPRI di Kota Sukabumi, 2) pengaruh secara simultan motivasi anggota dan komitmen anggota terhadap kinerja anggota KPRI di Kota Sukabumi, 3) pengaruh secara parsial motivasi anggota dan komitmen anggota terhadap kinerja anggota KPRI di Kota Sukabumi. Metode yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif. Pengambilan sampel berjumlah 100 anggota KPRI yang diambil dari 31 koperasi aktif berjenis KPRI (Koperasi Pegawai Republik Indonesia) yang telah melaksanakan Rapat Anggota Tahunan (RAT) pada tahun 2017 dan terdaftar di Dinas Koperasi, UKM, Perdagangan, dan Perindustrian (Kopdagrin) Kota Sukabumi dengan menggunakan metode proporsional random sampling. Metode analisis data menggunakan skala likert untuk analisis regresi linier berganda, analisis koefisien korelasi, analisis koefisien determinasi, uji-F dan uji-t. Hasil pengujian menyimpulkan bahwa secara simultan dan parsial variabel motivasi anggota dan komitmen anggota berpengaruh positif dan signifikan terhadap kinerja anggota KPRI di Kota Sukabumi.Kata Kunci: Motivasi Anggota, Komitmen Anggota, Kinerja Anggota Koperasi.
PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT ANEKA TAMBANG TERHADAP PENINGKATAN TARAF HIDUP MASYARAKAT KECAMATAN NANGGUNG KABUPATEN BOGOR Dwi Gemina
Jurnal Visionida Vol. 1 No. 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.579 KB) | DOI: 10.30997/jvs.v1i1.147

Abstract

The purpose of the research is to determine the effect of corporate social responsibility program of PT Aneka Tambang to upgrade on community improvement Kecamatan Nanggung. Questioner distributed to 100 respondents. The questioner validity and reliability testing and test the classic assumption. Likert scale is used prior to testing with multiple regressions.  The results of the study of corporate social responsibility program of PT Aneka Tambang in the fields of education, health, the environment, the increase in the basic human desires and needs as well as security simultaneously have an influence on the socio-economic communities. Partially, education, environment and safety effect on improving standards of living. While health, desires and basic needs no effect on improving standards of living.Keywords: Corporate Social Responsibility Program, Community Living Standard Improvement.
PENGARUH FAKTOR KEPRIBADIAN INDIVIDUAL, SELFF-EFFICACY SERTA LOCUS OF CONTROL TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH DI KECAMATAN CARINGIN KABUPATEN BOGOR Ujang Sumantri; Dwi Gemina
Jurnal Visionida Vol. 1 No. 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.793 KB) | DOI: 10.30997/jvs.v1i2.582

Abstract

Sector of micro, small and medium-sized enterprises (UMKM) substance in the Indonesian economy contribute fairly important, not only in terms of profitability and constructive in improving the welfare of society, but also in terms of its role in employment (human resources). The research objectives: 1) to analyze the influence of individual personality factors, self-efficacy and locus of control simultaneously on the performance UMKM; 2) analyze the influence of individual personality, self-efficacy, and locus of control partially on the performance of UMKM; 3) what factors inhibiting and driving on the performance SME. The object of this research is 30 UMKM flagship product of questionnaires as much as 60 questioner with descriptive research methods and verification. Tests conducted are validity, reliability and classical assumptions as well as the size of the Likert scale for multiple linear regression. Results of research simultaneously and partially individual personality factors, self-efficacy and locus of control influence on the performance of SME. Supporting factors for superior product performance of UMKM Caringin District of Bogor Regency is the individual personality factors, self-efficacy and locus of control.Keywords: Individual Personality Factors, Self-Efficacy, Locus of Control and Performance UMKM
ANALISIS HARAPAN DAN PENILAIAN KONSUMEN TERHADAP PENCITRAAN TOKO DALAM USAHA MENINGKATKAN KEPUASAN KONSUMEN DI TOKO HEAVENLY BLUSH PONDOK INDAH MALL JAKARTA SELATAN Deliana Deliana; Dwi Gemina
Jurnal Visionida Vol. 2 No. 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.797 KB) | DOI: 10.30997/jvs.v2i2.628

Abstract

These purpose of the research are: 1) to know about the customers expectation and customers rating in the store image (including main products, promotion, comfortability, facilities, services, store ambience, and brand); 2) To know about the implementation of the strategy as effort to increase the customers’ satisfaction; 3) To know about the customer satisfaction to the store image (Including: main product, promotion, comfortability, facilities, services, store ambience, and brand). This research is conducted in Heavenly blush outlet Pondok Indah at South Jakarta. The descriptive method is used in this research. The purposive sampling is used for the sampling technique. Data are collected by questionnaire, observation, and interview. The Data Analyzed include validity test, reliability test, descriptive analysis test, Importance and Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The result of the research are: 1) The consumers thought that some attribute of store image are important, such as souvenirs, prize, degree of movement, new products, and catalogue in the proper position. But on the other hand, both of customer satisfaction and the customer expectation are still low. 2) the percentage of customers satisfaction index is 65% which shows that the costumer,s appraise to the quality of store imagein Heavenly Blush is in average.Keyword : store imaging, customer expectation, customer satisfaction
PENGARUH HARGA JUAL PRODUK DAN BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. DRAGON PRODUK INDONESIA CARINGIN KABUPATEN BOGOR Donatus Klau Bria; Dwi Gemina
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.487 KB) | DOI: 10.30997/jvs.v3i2.973

Abstract

The objectives of the research are: 1) to analyze the development of selling price of product promotion cost and sales volume at PT Dragon Indonesia product; 2) to know the effect simultaneously effect of product selling price and promotion cost to sales volume at PT Dragon Produk Indonesia; 3) to analyze the effect of partial influence of selling price of product and promotion cost to sales volume at PT Dragon Produk Indonesia. The result of research shows the selling price of selling price of mop and broom during the year of 2015 from February to December fluctuated due to less stable market condition. Promotion costs for mop and broom during the year of 2015, from January to December continue to increase due to the company wants a maximum sales volume or profit. Sales volume, especially mop equipment within a year from January to December continued to fluctuate, ie in January sales of mops and brooms and in February decreased by 9 percent. Factor of selling price and promotion cost have positive and significant influence simultantly and partially to sales volume variable.Keywords: Price, Promotion, Sales Volume
Co-Authors -, Ismartaya -, Istiyanah Abdul Hakim ABDUL ROHMAN Abian Nurdiansyah, Muhammad Ade Budi Setiawan Ade Rosadi Agtariza Wulanda Suci Padi Ahmad Ginanjar Ajeng Widia Pitaloka Allan William Sebastian Alnima Shakiya Ambarwati Rahayu Amelia Kartini5 Amriani Asmin, Erny Anak Agung Gede Sugianthara Andika Haikal Fikri Andriyan Anne Effane Apendi Arsyad Apriliasari, Ajeng Arifin, MA Asmi, Erni Amriani Asmin , E. A. Awa, Awa Aziz, Ayi Jamaludin Bria, Donatus Klau Chailis, Irwan Chandra Ayu Pramestidewi Chintia Chintia, Chintia Damar Sandi, Rafly Dedy Supriyadi Deliana Deliana Deliana, Deliana DEWI RAHMAWATI Dinda Ivana Rismawati Donatus Klau Bria Dwi Noven Nugroho Eko Wurdianto Emela, Satia Endang Silaningsih Erni Yuningsih Erni Yunningsih Erny Amriani Asmin Ervika Arfelina Iskandar Evi Tri Anjani Fadly, Januar Nur Mohamad Fadly, Mohammad Rizky Faujiah, Siti Nabila Fe, Didi FERDIANSYAH, M Fikri, Jihad Fitri Catur Andreani Gemini, Pra Gilang Pratama Mulya5 Gunawan, Rachmat Gunawan, Rachmat Haikal Fikri, Andika Hakiki, Muhaimin Puji Hamdan Hamdan Hanifi, Widia Alma Hardiana, Hardiana Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Hutomo, Yoyok Priyo Ikhwan Zaenudin Ilham, Saepul Indra Cahya Kusuma Irawan, Muhammad Hari Irwan Chailis ISMARTAYA Ismartaya Ismartaya, Ismartaya Istiyanah, Istiyanah Jailani, M. Rachmat Jaya, M. Prima Jihad Fikri Karimatun Nisa Kartika ., Kartika Kartini, Tini Latipah, Ipat Livia Amertiana Khoirunisa Luki Adiyanto M. Prima Jaya M. Rachmat Jailani M. Rachmat Jailani M. Zainil Muhsin MA Arifin Malik, Aqsal Maulana Mardiah Mardiah Maria Magdalena Melani Mashadi, M. Maulana, Iman Maulana, Lucky Hikmat Maulana, Lucky Himat Maulida, Wildan Uyunina Mia Maulani Agustin Mohamad Irfan Maulana Muhaimin Puji Hakiki Muhammad Faza Aditya Muhammad Ikbal Riyadi Muhsin, M. Zainil Mustika, Siti Juwita Nurastri Mutiah Husnul Huluk NOERMANSYAH, REZA Nor Komalasari Nur Muhammad Rizqi Nurpratomo, Ari Palahudin Palahudin Palahudin Palahudin, Palahudin Pra Gemini Pra Gemini Putri, Adistiasari Kencana Rachmat Gunawan Rafly Damar Sandi Rahma Nuryawati Ramdani, Shifa Aulia Restiana Febrianti Rizal Habibi Rizkon, Muhamad Agus Rizqi, Nur Muhammad Rosadi, Ade Rully Zulkiply Rusi Rusmiati Aliyyah Rusmawan, Regita Saiful Ilham Samsuri Samsuri . Samsuri Samsuri Sarji Selvia, Dina Septiani, Imas Noer Siti Julaiha SITI MARYAM Siti Mutiara Salma Siti Robiatul Adawiyah Sri Devi, Sri Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sukamto, Muhamad Fadel Sukarno, Jurhandono Sumantri, Ujang Suryani, Danu Sya’banniah, Nispi Yani Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Tini Kartini Tini Kartini Titiek Tjahja Andari Titiek Tjahya Andari Titiek Tjahya Andari Tun Susdiyanti Ujang Heri Rahmatullah Ujang Sumantri Wawi Wawi Wawi, Wawi Winda Apriani Wulanda Suci Padi, Agtariza Wurdianto, Eko Yulianingsih, Yulianingsih Zaenudin, Ikhwan Zhafna Nurachma Septanti