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All Journal Jurnal Perkotaan JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Sinergitas PkM & CSR SEIKO : Journal of Management & Business Minda Baharu Altasia : Jurnal Pariwisata Indonesia Jurnal Ekonomi Manajemen Sistem Informasi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Prosiding Konferensi Nasional PKM-CSR Jurnal Multidisiplin Madani (MUDIMA) Jurnal Manajemen Bisnis Transportasi dan Logistik Jurnal Manajemen dan Pemasaran Jasa Media Bina Ilmiah Jurnal Sosial dan Sains Ranah Research : Journal of Multidisciplinary Research and Development JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Jurnal Pengabdian Masyarakat dan Penelitian Terapan Logistica : Journal of Logistic and Transportation
Sandriana Marina
Institut Transportasi Dan Logistik Trisakti
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Journal : Logistica : Journal of Logistic and Transportation

 1 
Flash Sale Intensity and Delivery Satisfaction: Evidence from Indonesian E-Commerce Platforms Purwanto, Edy; Marina, Sandriana
Logistica : Journal of Logistic and Transportation Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/logistica.v2i4.689

Abstract

This study examines the impact of flash sale intensity on delivery service satisfaction across five critical dimensions: timeliness, product condition, tracking accuracy, return ease, and courier professionalism, focusing on leading Indonesian e-commerce platforms. Flash sales have become one of the most prominent promotional strategies in Indonesia’s rapidly growing digital market, yet they frequently generate logistical challenges such as inventory overload, courier delays, and system inefficiencies. A quantitative survey was conducted with 212 Indonesian consumers who participated in national flash sale events (e.g., 11.11, 12.12). Satisfaction levels were measured using Likert scale items, and the data were analyzed with Pearson correlation and linear regression. The results show significant negative correlations between flash sale intensity and delivery timeliness, product condition, and courier professionalism. Tracking accuracy was moderately affected, while return ease showed no significant relationship. These findings highlight how high-volume promotions strain logistics infrastructure, leading to delivery inefficiencies. The study contributes by filling a research gap in Indonesian e-commerce, offering a multidimensional assessment of delivery service during promotional surges. It recommends practical strategies such as investments in scalable logistics infrastructure, integration of advanced tracking systems, third-party logistics partnerships, and courier training programs to enhance resilience during peak demand. This evidence provides actionable insights for platforms aiming to maintain consumer trust and service quality amid rapid promotional growth.
Co-Authors Aang Gunawan Abdul Ghafar Abdul Ghafar Abdullah Ade Suryobuwono Aditya Wardana Aditya Wardana Aditya Wardana, Aditya Agus Setiawan Agusinta, Lira Ahmad Nasrullah Aisyah Rahmawati Aisyah Rahmawati Aisyah Rahmawati Alfi Kamil Rafi Andi Darmawanti, Andi Andi Darmawati Andi Darmawati, Andi Arifah Ahsani Taqwim Asep Suparman Ashari, Yogi Aswanti Setyawati Basri Fahriza Cecep Pahrudin Cecep Pahrudin Cecep Pahrudin, Cecep Dian Artanti Arubusman Dika Risit Maulana Edhie Budi Setiawan Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Edy Purwanto Euis Saribanon, Euis Hanifah Hanifah hanifah hanifah Hermanto, Hendy Hidayat, Raden Didiet Rachmat Honny Fiva Akira Sembiring Husni Hasan Indra Setiawan Indra Setiawan Indra Setiawan, Prasadja Ricardianto, Irwan Chairuddin Jayasakti, Reza Fauzi Jermanto Setia Kurniawan Jermanto Setia Kurniawan, Jermanto Setia Juliater Simamarta Kemis Martono Kemis Martono, Kemis Kusumayanti, Firda Amalia Lis Lesmini M. Iqbal Firdaus M. Yogi Riyantama Isjoni Mustikasari Mustikasari Mustikasari Mustikasari Nofrisel, Nofrisel Nugraha, Rizko Endra Nursery Alfaridi S Nasution Nurun Ala Salehati Olfebri Ozali, Imam Pebrianti, Priskila Dwi Peppy Fachrial Perwitasari, Erni Pratiwi Prasadja Ricardianto, Prasadja Pratiwia, Sekar Widyastuti Raden Didiet Rachmat Hidayat Raden Didiet Rachmat Hidayat Rafi, Salahudin Rahman, Anhar Reynold, Binsar Reza Fauzi Jaya Sakti Reza Fauzi Jayasakti Rohana Sitanggang RR. Ella Evrita Hestiandari Rully Indrawan Sarinah Sarinah Sembiring, Rinawati Sholihah, Sita Aniisah Sita Aniisah Sholihah Siti Fatimah Sodikin, Alit Suharto Abdul Majid Suryobuwono, Abdullah Ade Susilawati, Digita Syahbowo, Andika Hegar Taufik Akbar Ulud Nopriyadi Vica N Harahap Winarko, Danus Wynd Rizaldy Yana Tatiana, Yana Yosi Pahala, Yosi Yuwono Dwisilo Sucipto Zahroni, Zahroni