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All Journal MEDIA MATRASAIN Jurnal Ekonomi Jurnal Mahasiswa TEUB Jurnal EECCIS Orbith : Majalah Ilmiah Pengembangan Rekayasa dan Sosial Ekspektra: Jurnal Bisnis & Manajemen Bisma: Jurnal Bisnis dan Manajemen Jurnal Informasi dan Teknologi Open Access Indonesia Journal of Social Sciences Jurnal Manajemen dan Inovasi (MANOVA) Open Access Indonesia Journal of Social Sciences Journal Of Khairun Community Services Jurnal Abdimas Akademika JCOMENT (Journal of Community Empowerment) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Multidisiplin Sahombu Indonesian Journal Of Business And Entrepreneurship Research West Science Social and Humanities Studies Journal of Innovative and Creativity Journal of International Multidisciplinary Research KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Hery Purnomo
Jurusan Teknik Elektro Fakultas Teknik Universitas Brawijaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : KIC

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Application of Break Even Point Method as Profit Planning at UD Sinar Harapan Cracker Krecek Factory Azizah, Islami Dien; Fauji, Diah Ayu Septi; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7tqhkp53

Abstract

Research aim: analyze break even points at UD Sinar Harapan as a profit planning tool. Design / Method / Approach: this study uses a descriptive quantitative approach with survey, interview, and observation methods. Research aim: This research aims to analyze break-even points at UD Sinar Harapan as a profit planning tool. Design / Method / Approach: This study uses a descriptive quantitative approach with survey, interview, and observation methods. Research Finding:  the results of the study obtained profit planning calculations by referring to the previous year's profit with a future profit target of 20%. So, for this target to be realized, UD Sinar Harapan must sell 123,682 kg in 2023 with a revenue of Rp. 1,793,592,778. From the results of the application of the Break Even Point method conducted by researchers, UD Sinar Harapan's contribution margin shows that it can cover fixed costs in getting business profit or profit. UD Sinar Harapan sales also reached the Break Even Point or broke even from 2020, 2021, to 2022 in units and rupiah. From here UD Sinar Harapan gets its profit.
The Influence of Brand Image, Brand Trust and Loyalty Program on Purchasing Intensity of Indosat (IM3) Products in Ngronggot District, Nganjuk Regency Wijaya, Devi Nanda; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5952

Abstract

Research aim : This study aims to determine and describe the influence of Indosat brand image, Indosat brand trust and Indosat (IM3)  loyalty programs on purchasing interest in products IM3 in Ngronggot District, Nganjuk Regency. Design/Method/Approach : This study analyzes the influence of Indosat brand image, Indosat brand trust and Indosat loyalty program (IM3) on purchase interest using a causal quantitative method with subjects of Indosat provider users in Ngronggot District, a sample of 40 respondents with a non-probability sampling technique. The data analysis technique uses multiple linear regression tests, namely, among others, instrument tests, classical assumption tests, multiple linear regression tests, determination tests and hypothesis tests. Research Finding : This study shows that loyalty programs, brand trust and brand image have a positive and significant effect on purchasing interest in Indosat products (IM3). In addition, brand image, brand trust and loyalty programs together have a positive and significant effect on purchasing interest. Theoretical contribution/Originality : This study contributes to the understanding of Indosat (IM3) loyalty program, Indosat brand image and Indosat brand trust towards telecommunication product purchasing behavior in the local market. Practitionel/Policy implication : This research can provide a general overview of marketing strategies, designing loyalty programs, and understanding customer needs and expectations in encouraging sustainable purchases. Research limitation : This research only focuses on Indosat brand image, Indosat brand trust, Indosat (IM3) loyalty programs and also the intensity of consumer purchases of Indosat products.
SWOT Identification in Green Plant Export Market Development Tafuli, Maria Magdalena; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6671

Abstract

Research aim : To identify the strengths, weaknesses, opportunities, and threats (SWOT) in leveraging digital innovation for the development of green plant export markets in the digital era. Design/Methode/Approach : This study employs a qualitative descriptive approach, using in-depth interviews, direct observation, and document analysis to collect data on strategies, challenges, and the application of digital technology in the green plant export business. Research Finding : The study identifies primary strengths, including high product quality and digital innovation in marketing. Weaknesses such as limited production capacity and a lack of skilled labor were noted. Opportunities include the growing trend of ornamental plants and government support, while threats encompass international competition, strict export regulations, and climate change impacts. Theoretical contribution/Originality : This study contributes to the literature by providing a comprehensive SWOT analysis of digital innovation in the green plant export market, highlighting its potential for enhancing competitiveness and sustainability in global markets. Practitionel/Policy implication : The research recommends strategies for utilizing digital platforms to expand markets and increasing production capacity through government support. These insights can guide policymakers and practitioners in formulating effective strategies to optimize digital marketing and improve operational efficiency. Research limitation : This study focuses on qualitative data, and its findings are limited to the green plant export business context, requiring further research to validate these results across other sectors and regions.  
Optimizing the Use of Digital Branding to Increase Exports of Green Plants in International Markets Sary, Munanda Tania; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6673

Abstract

Research aim : identify the digital branding elements that are most influential in increasing product competitiveness in international markets. As well as providing practical recommendations for other MSMEs to optimize digital branding in the context of green plant exports. Design/Methode/Approach : This study employs a qualitative method with a case study approach, using CV Kokonat Indonesia as the main subject. Data were obtained through in-depth interviews with the business owner to explore information related to digital branding strategies, challenges, and their impact on exports, as well as through documentation that analyzed the company’s vision, mission, digital marketing strategies, and customer reviews. The research subject was selected using purposive sampling due to their direct experience in implementing digital branding for the export of tropical ornamental plants, while the research object is the digital branding strategy itself. Data were analyzed using triangulation and thematic analysis by identifying patterns based on key terms such as digital branding, customer trust, and exports, and the results are presented in narrative and table formats to clarify the relationship between the data and the main findings. Research Finding : This study found that the implementation of digital branding at CV Kokonat Indonesia plays a crucial role in increasing the export of tropical ornamental plants. The use of digital platforms such as Instagram, the official website, and international marketplaces (such as Etsy) has enhanced brand visibility and built customer trust through transparency in cultivation, packaging, and shipping processes. This strategy has helped the company boost export demand to more than 10 countries, despite facing challenges related to cultural differences and logistical constraints. Additionally, innovations such as the planned use of AR technology on the website have been identified as potential steps to strengthen customer interaction and create differentiation in the global market. Theoretical contribution/Originality : contributes to a deeper understanding of digital branding in the context of green plant exports. Practitionel/Policy implication : providing information for business actors in designing digital branding that can increase international or export competitiveness. Research limitation : the focus in only on one MSMEs, so the results cannot be fully generalized to MSMEs in other sectors.
Co-Authors Abdul Azis Acnestania, Floren Adi Candra Panca Lesmana Aditya Chandra Darma Saputra Ady Bakri, Asri Afwega Bagas Kena Pranata Agatha, Cavytha Cornellya Agus Setiyono Ahmad Zaki Ramadhani Akbar Yusa Putra Alfan Rizal Ubaidillah Alfinasari, Safitri Aliami, Sri Amin Tohari Amirudin, Meisinta Elfirta Ananda, Rizky Reva Andaresa, Muhammad Bayu Andre Prasetya Anggraini, Martina Dwi Anwar, Dinda Martalina Ardhenta, Lundhe Arifiansyah, Rully Ariq Kusuma Wardana Arismawati, Siska Yunia Arizqun Anwar Fatcha Ashydiq Chenny Saputra asnawi, anita Assery, Syeh Ayu Alfyya Fathinasari Aziszah, Romantika Alvioni Nur Azizah, Islami Dien Bachtiar, Moch Ilham Badrus Zaman Bagus Ibnu Pratama Basthoumi Muslih Belviana, Lifsa Bobby Hertanto Brumadyadisty, Garry Chasan, Muhammad Fu'at Cynthia E.V. Wuisang Damawati, Windy David Heryana Dendy K. Pramudito Devis Maulidy Zoechriba Dhofir, Mochammad Dimas Aditia Arifianto Djoko Soeprajitno, Edy Dodi Kusuma Hadi Soejoko Endang Triyani, Endang Enrica Ryan Geminarqi Esti Hardiyanti Exswanda, Denpa Dwi Yola Fahrizal Ghazian Putra Faisal, Riza Agus Faisol Faisol Faisol Hambali Fauji, Diah Ayu Septi Fauzi, Habibie Habibullah Fauzi, Zulfa Anang Firdausi, Mega Forijati Gerrenlie, Giofano Giofano Gerrenlie Gunawan, Novita Hadi Soejoko, Dodi Kusuma Hamaris, Farhan Hari Santoso Hendra Dwi Ramadhan Hery Aprianto Hesti Vini Widiastuti I Kadek Dwika Antara Idham Budi Satria Ilma Wulansari Hasdiansa Irfan Al Faruqi Irsalina Dini Hanjarani Ishak Ishak ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Ivandri S. U. Duka Januar Muttaqin Jasri Kariadi Ginting Johara, Rizky Anisa Judy O. Waani Keiko Azizah Khoiriyah, Miftakhul Kintani Dewayanti Kurniawan, Rony Kusuma Hadi Soejoko, Dodi Kusumawati, Yanti Lalu Akbar Pandu Willian Lestari Ayuningsih Lestari, Ratna Puji Lestari, Ribut Yuni Lilia Pasca Riani Lunde Ardhenta Luthfan Bagus Saputra M. Arfani M. Arie Hendro Tri Hartomo Magdalena, Olyvia Deva Maghribi, Mochammad Agus Syifaudin Al Mahardika, Andre Darma Putra Mahfudz Shidiq Mardian H, Mardian H Maulana, Elang Maulidina, Rahma Mayaningrum, Alisa Mevia S.J, Imeelda Pevio Arta Mimin Pembayuningtyas Moch Dhofir Moch. Dhofir Mochammad Abdul Ghofur Mokhammad Wildan Dahlan Mudjijah, Slamet Muh. Ardiansyah A. P. Muhammad Afnan Habibi Muhammad Aldy Lisfianto Muhammad Anang Ramadhan Tumanggor Muhammad Ardito Muhammad Fikri Utomo Muhammad Luthfi Muhammad Nadir Muhammad Wildan D. Muhammad Wildan Hilmi Mustafa, Fahrina n/a Soemarwanto n/a Soeprapto n/a Suhendra D. n/a Suyono n/a Wijono Nadhila, Khafidzatu Nandha Pamadya Putra Natalia, Putri Gresia Nikmah, Isna Zuliatun Ninditya, Ayu Ningsih, Agustin Setyo Noor Azura Alias Dina Nur Andini Sudirman Nuril Hasanah, Ratna Nurumar Setiyo Agung Nuryana, Arief Nuzul Aurora Arthagiga Ocsanti, Widya Roshita Panji Bintang Pamungkas Paramita, Rima Dana Patmasari, Tia Poniran Yudho Leksono Poniran Yudho Leksono Pratama, Martha Yogi Pujiati, Rima Puspita, Aprilia Dyah Putra, I Made Alit Antara Putra, Reza Hadi Editya Putri, Dyah Ayu Eka Putri, Friska Monika Rachmawati, Dita Rahmat Jauhari Aisawa Krismanegara Ramadhani Kurniawan Subroto Ramadhani, Ahmad Zaki Ratnanto, Sigit Ratnanto Ratri, Citra Ananda Rezki Awalia Novianti Harun Riesna Apramilda Rini Nur Hasanah Rino Sardanto Riski, Yulian Dwi Riyanti, Apriani Rizal Firmansyah Rizal, Mochammad Rizki Ashadi Rizki Tofan Riadi Rizky Perdana Putra Rizqi Taufiqurrahman Robby Fierdaus Rochaniyah, Fitri Sabila Nur Fitria Sahara, Ardi Shina Toya Sakbania, Isnaini Samari Samari, Samari Santoso, Asfari Hariz Saputra, Muhammad Andre Arif Wahyu Sari, Aurora Amrita Sari, Meylany Ulfa Sary, Munanda Tania Sasongko Sasongko, Sasongko Satrio Hary Susilo SB, Sigit Wisnu sebo, Bimatara Aditya Christoper Shadiq, Teuku Fajar Sharafika, Nova Ayu Sholikah, Ainul Sidjabat, Sonya Sigit Ratnanto Sitti Hasbiah Soedjoko, Dodi Kusuma Hadi Soemarwanto, n/a Soeprajitno, Edy Djoko Sofiandini, Martha Sri Riyanti, Anggita Subagyo Subagyo Subagyo Subekti, Elditya Sugiono Sugiono Sugiono, Sugiono Sukma Rangga N. Sulistyowati, Rizka Putri Sumaryatiningsih, Siti Susatyo Adhi Pramono, Susatyo Adhi Susetyanti, Dian Ayu Susianto, Tri Endar Susilo, Artika Candra Mei Suyono, Hadi Syahroq, Khusna Fatimatus Tafuli, Maria Magdalena Teguh Utomo Terisma, Elsa Unung Tito Ardiansyah Putra Tohari, M.Taufik Toni Erlanda Triana Dewi Tritanti, Desi Triyudha Yusticea Sulaksono Tukang, Fandi Unggul Wibawa Veronica, Clarencia Mirnanda Violin, Vivid Wahyuningratna, Ratu Nadya Widiar, Yusril Rochmad Widyawulansari, Ulaa Wijaya, Deni Wahyu Eka Wijaya, Devi Nanda Wijono, n/a Wira Raja Sitinjak Wiyanti, Silvia Tatika Yuniar Adi Setiawan Zuhdi Sasongko, Muhammad Zuliani Zulistiani