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Kushariyadi Kushariyadi
Fakultas Keperawatan, Universitas Jember
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Factors That Encourage Consumers to Choose Dexlite as Fuel for Diesel Vehicles Kushariyadi, Kushariyadi
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43412

Abstract

Dexlite is a diesel fuel product that was just released in mid-2016. This study aims to explain the influence of product quality, promotion, and price of Dexlite on purchasing decisions so that it can be used as a reference for developing Dexlite marketing strategies in Malang City. The type of research used is explanatory with a quantitative approach. The variables in this study include product quality, promotion, and price. The population of this study is Dexlite consumers in the private vehicle user sector in Malang City. The sample used in this study was 100 respondents taken using convenience sampling and data collection methods using questionnaires. The results of this study include: 1. The product quality variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 2. The promotion variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 3. The price variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 4. The product quality, promotion, and price variables together have a positive and significant effect on T purchasing decisions.
Co-Authors A. Fitriani Abdul Tahir Adi, Tri Warcono Akhirianto, Pas Mahyu Akhmad Naufal Su'ud Ali muhajir, Ali Aniharyati Aniharyati Ardenny, Ardenny Arif Arif ARIS KURNIAWAN Aristantia, Selvia Eka Armus, Rakhmad Atik Komaria Awaludin, Dipa Teruna Bambang Sugito Biastika Alun Sukma Damayanti Masduki Deby Febriyani Purwitasari Deka Isnatu Raka Joni Dewi, Erlita Khrisinta Eddy Silamat, Eddy Faizatul Mazuin Fitrianingrum, Salvia Fitriany Fitriany Fuad Hasim Wafi Grysha Viofananda Kharsima Ade Agung Hadi Prayitno Hafan Sutawardana, Jon HARIANTO, DWI Husaini Husaini Imran, Hamzah Al Indri Yani, Indri Irdam, Irdam Irdiana, Sukma Isna Juwita Judijanto, Loso Kurniadi Kurniadi, Kurniadi Kurniasari, Dwi Meida Lilis Susanti Linda Novema Luluk Faridah Ma'rifani Fitri Arisa Manuhuruk, Hermina Margaret Stevani Maulidya Yuniar Rahmawati Muhamad Zulfatul A’la Muhammad Fatkhurohman Albashori Muhammad Reza Aulia Muhammad Zakaria Muhtar Muhtar Mukhammad Syafi`udin Mulia Hakam Murtaqib Murtaqib Mustafa, Fahrina Mustofa Mustofa Nadia Kartikasari Nistia Sari, Titis Nistiandani, Ana Noka, Isara Abda Novian Dwi Roessanti Noviana Intan Putri Chayaning Pribadi Novriza , Zaki Nur Salma, Nur Nur Winingsih Nurdiani, Tanti Widia Nurhayati, Siti Annisa Wahdiniawati Nurul Fadhilah Nurwijayanti Permatasari, Armita Pratama, Rendy Bagus Pribadi, Noviana Intan Putri Chayaning Purwoko , Bambang Rahmatullah, M. Nauval Rega Estu Kusumawati Resionda, Muhammad Ayyasi Restanto, Didik Pudji Riesna Apramilda Riskha Dora Candra Dewi Rondhianto Rondhianto Rustiawan, Indra Sari, Titis Nistia Sihombing, Dina Agnesia Siswoyo Siswoyo Siswoyo Siswoyo Siswoyo Siswoyo Sitanggang, Juwita Magdalena Sitinah, Sitinah Sokid, Sokid Sono, Sono Sugiarti Sugiarti Sukma, Anindianti Suryanto, Ardiansyah Bagus Susanto, Arnis Budi Tahir, Abdul Taufiqurrahman, Mohammad Aviciena Tungga Bhimadi Turyandi, Itto Ulfa Elfiah Violin, Vivid Wahid, Deden Abdul Wahyudiyono, Wahyudiyono Wandanaya, Anita Bawaiqki Wantiyah Wantiyah WIjayanthi, Ida Ayu Trisna Yuliani Widianingsih, Yuliani Yunanik, Yunanik Zahreni Hamzah