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The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle Hendra, Hendra; Fadhilah, Nurul; Yani, Indri; Violin, Vivid; Apramilda, Riesna; Kushariyadi, Kushariyadi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.766

Abstract

This study investigates consumers' perceptions of the utility of electric vehicles and the effectiveness of social media marketing efforts on EV purchase intentions. Marketers and lawmakers must understand the drivers of electric vehicle adoption in light of increasing concerns about environmental sustainability and technological development. The research strategy adopted for the study is a quantitative approach based on a survey. A cross-section of social media users exposed to advertisements regarding electric vehicles were surveyed. The perceived utility of EVs includes environmental advantages, cost savings, and performance measured by the questionnaire, as well as the exposure to social media marketing activities and intention to purchase. Regression analysis is used as the analytical approach to finding how the variables relate. Therefore, a positive relationship exists between social media marketing efforts and perceived usefulness intending to purchase. In instances where consumers are subjected to persuasive social media advertisements describing the benefits of EVs, and when they view an EV as practical, they show a greater tendency to express an intention to buy. The practical implications of this study will help marketers devise social media ads that successfully promote electric vehicle adoption; it also adds to the literature on sustainable consumerism. This study's results will benefit politicians who want to encourage the switch toward electric mobility.  
Performance Management Based on Key Performance Indicators (KPI) to improve Organizational Effectiveness Kushariyadi, Kushariyadi; Wahid, Deden Abdul; Albashori, Muhammad Fatkhurohman; Rustiawan, Indra; ARDENNY, ARDENNY; Wahyudiyono, Wahyudiyono
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7yx54j15

Abstract

This study aims to examine the relationships between Key Performance Indicators (KPI) Measurement, Employee Performance, and Organizational Effectiveness. The research employs multiple statistical analyses to assess the validity, reliability, and normality of the variables involved, as well as their impact on organizational outcomes. The results indicate a strong and statistically significant positive correlation between KPI Measurement (X1), Employee Performance (X2), and Organizational Effectiveness (Y), with all variables showing high reliability and normal distribution. Furthermore, the regression analysis reveals that 62.3% of the variation in Organizational Effectiveness is explained by KPI Measurement and Employee Performance. The findings suggest that both KPI Measurement and Employee Performance significantly contribute to improving Organizational Effectiveness, with each having a positive effect. These results emphasize the importance of performance management systems and employee performance in enhancing organizational outcomes. The study provides valuable insights for organizations aiming to improve their effectiveness through better KPI measurements and employee performance strategies.
Contribution of the Tourism Sector and Economic Growth in Banyuwangi Regency Kushariyadi, Kushariyadi; Prayitno, Hadi; Salma, Nur; Sitanggang, Juwita Magdalena
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.868

Abstract

The purpose of this research is to determine the Contribution of the Tourism Sector to Economic Growth in Banyuwangi Regency. The method used in this research is qualitative research with field research type. Field research is one way to collect data directly from the location or object of research. This type of research is generally conducted by observing, interviewing, or measuring and sampling. The location of this research is in Banyuwangi Regency, specifically in the tourist attractions of Pulau Merah Beach and Teluk Hijau. As for the interviewees, they are employees of the Tourism Office and residents around the tourist attractions. The results of this study indicate that the tourism sector is an economic sector that has great potential in contributing to the economic growth of a country and region. Tourism can create jobs, increase foreign exchange earnings, and strengthen local economic growth. Based on the research findings, it can be concluded that the development of tourism in Banyuwangi Regency contributes to the local economy and community directly.
Pelatihan Pembuatan Konten Promosi Untuk UMKM Fashion di Cibinong, Kabupaten Bogor: Penggunaan Canva dan Reels untuk Meningkatkan Daya Tarik Visual Produk Kushariyadi, Kushariyadi; Awaludin, Dipa Teruna; Nurhayati, Siti Annisa Wahdiniawati; Sitinah, Sitinah; Purwoko , Bambang
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 1 (2024): Gawai Digital dan Problematikanya
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i1.373

Abstract

In the visually driven digital era, compelling promotional content is vital for the sustainability and growth of Micro, Small, and Medium Enterprises (UMKM), particularly in the aesthetic-dependent fashion sector. However, many fashion UMKM actors, especially at the local level, like Cibinong, Bogor Regency, face limitations in creating professional promotional content that can attract online consumers. A lack of skills in visual design and the utilization of dynamic social media features often hinders their ability to enhance product appeal. This community service activity aimed to address this issue by providing training in promotional content creation, focusing on the use of the intuitive Canva platform and the Reels feature on social media to enhance the visual appeal of fashion UMKM products in Cibinong, Bogor Regency. The training employed a participatory and educative approach, involving practical sessions on Canva design principles and Reels video creation tailored for fashion products. Participants, consisting of local fashion UMKM owners, actively engaged in creating promotional materials for their businesses. Preliminary observations and post-training assessments indicated an increased understanding and ability among participants to produce more visually engaging content. This initiative demonstrated the potential of accessible digital tools and targeted training in empowering local fashion UMKM to improve their online presence and marketing effectiveness.
Appraisal Aset Berupa Armada Mobil Tangki (AMT) pada Sector Industri Migas Provinsi Jawa Tengah Yunanik, Yunanik; Sono, Sono; Pratama, Rendy Bagus; Kushariyadi, Kushariyadi
Jurnal Impresi Indonesia Vol. 4 No. 9 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i9.7040

Abstract

Penelitian ini bertujuan untuk melakukan appraisal terhadap aset tetap berupa Armada Mobil Tangki (AMT) yang beroperasi di sektor industri migas di Provinsi Jawa Tengah. Proses penilaian dilakukan dengan menerapkan tiga pendekatan utama, yaitu Pendekatan Pasar, Pendekatan Biaya, dan Pendekatan Pendapatan, guna memperoleh estimasi nilai wajar aset secara komprehensif. Selain itu, dilakukan pula analisis kelayakan investasi menggunakan metode Net Present Value (NPV), Internal Rate of Return (IRR), dan Modified Internal Rate of Return (MIRR) untuk menilai prospek ekonomi dari pengoperasian aset tersebut.  Hasil analisis menunjukkan bahwa nilai perolehan aset sebesar Rp174,5 miliar dengan akumulasi penyusutan selama 8 tahun sebesar Rp21,8 miliar per tahun, yang mengurangi nilai buku menjadi nol di akhir masa ekonomis. Berdasarkan pendekatan pendapatan, dengan asumsi arus kas masuk Rp50 miliar per tahun dan tingkat diskonto 10%, diperoleh NPV sebesar Rp92,2 miliar dan IRR sebesar ±26,2%, yang menunjukkan kelayakan finansial yang kuat. MIRR juga menunjukkan hasil yang positif dan realistis dengan mempertimbangkan reinvestasi arus kas pada tingkat WACC. Secara keseluruhan, proyek investasi AMT dalam distribusi migas dinilai layak dan menguntungkan, serta dapat menjadi dasar pengambilan keputusan pengembangan atau penggantian aset.
The Effect of Family Caregiver Empowerment Model Intervention on Fear of Hypoglycemia in People with Type-2 Diabetes Mellitus Rondhianto, Rondhianto; Kushariyadi, Kushariyadi; Rahmatullah, M. Nauval
Nurse Media Journal of Nursing Vol 14, No 2 (2024): (August 2024)
Publisher : Department of Nursing, Faculty of Medicine, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/nmjn.v14i2.56893

Abstract

Background: The family plays a vital role in T2DM self-management, but many families need to understand their role and function as caregivers. This lack of understanding can increase the burden of disease management, contributing to the emergence of psychological problems in people with T2DM, such as fear of hypoglycemia, which in turn worsens blood glucose control. The Family Caregiver Empowerment Model (FCEM) intervention is one model that can be used to empower families as caregivers in T2DM self-management.Purpose: This study aimed to analyze the effect of the FCEM intervention on the fear of hypoglycemia in people with T2DM. Methods: The study design was quasi-experimental with a randomized control pretest-posttest design. The sample size consisted of 85 respondents (a pair of family caregivers and people with T2DM), who were randomly divided into two groups: the treatment group (41 respondents) and the control group (44 respondents). The FCEM intervention was conducted once per week for ten weeks for family caregivers, and fear of hypoglycemia was measured using the Indonesian version of the Fear of Hypoglycemia Scale questionnaire. The data were analyzed using the Wilcoxon signed rank test and independent t-test.Results: The results showed significant differences in fear of hypoglycemia between the pre-test and post-test in the treatment group (p=0.001) and the control group (p=0.001). However, there was a significant difference in the decrease of fear of hypoglycemia between the treatment and control groups (t=-7.087; p=0.001). This finding suggests that FCEM intervention can significantly reduce the fear of hypoglycemia in people with T2DM.Conclusions: The FCEM intervention can reduce the fear of hypoglycemia in people with T2DM by increasing the family caregiver’s ability and support in managing T2DM. Nurses can use the FCEM intervention in T2DM management to improve diabetes management outcomes.  
Exploratory Research on the Use of Energy Recovery Technology in Sewage Treatment in Indonesia Irdam, Irdam; Armus, Rakhmad; Tahir, Abdul; Kushariyadi, Kushariyadi; Karyasa, Tungga Bhimadi
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.596

Abstract

This research delves into the integration of Energy Recovery Technology (ERT) within sewage treatment processes in Indonesia, addressing the imperative for sustainable wastewater management amid rapid population growth and urbanization. Through a comprehensive investigation encompassing technological, economic, and environmental dimensions, the study identifies challenges, evaluates the feasibility of ERT integration, and bridges critical gaps in the existing literature. The potential synergy between wastewater treatment and energy recovery aligns with Indonesia's commitment to sustainable development. The findings serve as a catalyst for innovative sewage treatment approaches, contributing to a paradigm shift in Indonesia's wastewater management practices. The accompanying bibliometric analysis provides a detailed overview of the academic landscape, key contributors, and impactful studies, enhancing the study's depth and practical implications.
The Role of Technology in Inclusive Education: Challenges and Opportunities in Developing Countries Kushariyadi, Kushariyadi; Mustofa, Mustofa; Permatasari, Armita; A. Fitriani; Faridah, Luluk
International Journal of Educational Research Excellence (IJERE) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v3i2.1132

Abstract

The objective of inclusive education is to guarantee that every individual, irrespective of physical, intellectual, social or emotional limitations, is provided with equal access to educational opportunities. The advent of technology has led to the emergence of new possibilities for the implementation of inclusive education, particularly in resource-constrained developing countries. However, the implementation of technology in inclusive education in developing countries is confronted with a multitude of challenges, encompassing deficiencies in infrastructure and constraints in educator training. This article seeks to examine the role of technology in inclusive education in developing countries and identify the challenges and opportunities that arise. The research employs a literature review methodology to collate data from pertinent studies and proffer policy recommendations to enhance the role of technology in inclusive education.
Exploring The Role of Green Trust, Subjective Norms and Collectivism on Green Purchase Intention Judijanto, Loso; Kushariyadi, Kushariyadi; Nurdiani, Tanti Widia; Suryanto, Ardiansyah Bagus; Sari, Titis Nistia; Wijayanthi, Ida Ayu Trisna
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.132

Abstract

Green product shopping behavior is considered very important to maintain the sustainability of the earth and human life, the same spirit is not yet shared by the entire community. The more consumers realize the importance of environmentally friendly shopping behavior, the more positive impact it will have on the effectiveness of environmental conservation efforts. Several factors that can influence the intention to buy green products are green trust, subjective norms and collectivism. This study aims to examine the role of each independent variable on the intention to buy green products. This study uses a qualitative method with a literature review, where researchers conduct a study of previous studies that discuss the role of each independent variable, namely green trust, subjective norms and collectivism, both partially and collectively in influencing the intention to buy green products. This study concludes that there is a positive influence of green trust, subjective norms and collectivism both partially and simultaneously on green purchase intention.
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
Co-Authors A. Fitriani Abdul Tahir Adi, Tri Warcono Akhirianto, Pas Mahyu Akhmad Naufal Su'ud Ali muhajir, Ali Aniharyati Aniharyati Ardenny, Ardenny Arif Arif ARIS KURNIAWAN Aristantia, Selvia Eka Armus, Rakhmad Atik Komaria Awaludin, Dipa Teruna Bambang Sugito Biastika Alun Sukma Damayanti Masduki Deby Febriyani Purwitasari Deka Isnatu Raka Joni Dewi, Erlita Khrisinta Eddy Silamat, Eddy Faizatul Mazuin Fitrianingrum, Salvia Fitriany Fitriany Fuad Hasim Wafi Grysha Viofananda Kharsima Ade Agung Hadi Prayitno Hafan Sutawardana, Jon HARIANTO, DWI Husaini Husaini Imran, Hamzah Al Indri Yani, Indri Irdam, Irdam Irdiana, Sukma Isna Juwita Judijanto, Loso Kurniadi Kurniadi, Kurniadi Kurniasari, Dwi Meida Lilis Susanti Linda Novema Luluk Faridah Ma'rifani Fitri Arisa Manuhuruk, Hermina Margaret Stevani Maulidya Yuniar Rahmawati Muhamad Zulfatul A’la Muhammad Fatkhurohman Albashori Muhammad Reza Aulia Muhammad Zakaria Muhtar Muhtar Mukhammad Syafi`udin Mulia Hakam Murtaqib Murtaqib Mustafa, Fahrina Mustofa Mustofa Nadia Kartikasari Nistia Sari, Titis Nistiandani, Ana Noka, Isara Abda Novian Dwi Roessanti Noviana Intan Putri Chayaning Pribadi Novriza , Zaki Nur Salma, Nur Nur Winingsih Nurdiani, Tanti Widia Nurhayati, Siti Annisa Wahdiniawati Nurul Fadhilah Nurwijayanti Permatasari, Armita Pratama, Rendy Bagus Pribadi, Noviana Intan Putri Chayaning Purwoko , Bambang Rahmatullah, M. Nauval Rega Estu Kusumawati Resionda, Muhammad Ayyasi Restanto, Didik Pudji Riesna Apramilda Riskha Dora Candra Dewi Rondhianto Rondhianto Rustiawan, Indra Sari, Titis Nistia Sihombing, Dina Agnesia Siswoyo Siswoyo Siswoyo Siswoyo Siswoyo Siswoyo Sitanggang, Juwita Magdalena Sitinah, Sitinah Sokid, Sokid Sono, Sono Sugiarti Sugiarti Sukma, Anindianti Suryanto, Ardiansyah Bagus Susanto, Arnis Budi Tahir, Abdul Taufiqurrahman, Mohammad Aviciena Tungga Bhimadi Turyandi, Itto Ulfa Elfiah Violin, Vivid Wahid, Deden Abdul Wahyudiyono, Wahyudiyono Wandanaya, Anita Bawaiqki Wantiyah Wantiyah WIjayanthi, Ida Ayu Trisna Yuliani Widianingsih, Yuliani Yunanik, Yunanik Zahreni Hamzah