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Research Centre for Biotechnology, LIPI. Jl. Raya Bogor Km 46, Kec. Cibinong, Kab. Bogor, 16911. Indonesia. Telp: +62-21-8754587.
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Journal : Pasundan Community Service Development

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Increasing Sales Smartly: Kube Wanita Msmes Utilize Gpt Chat As A Promotional Media Hasanah, Neneng; Napisah, Napisah; Widiyati, Dian
Pasundan Community Service Development Vol. 2 No. 1 (2024): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v2i1.124

Abstract

Developing effective promotions is crucial for Micro, Small, and Medium Enterprises (MSMEs) in the women's sector of Kube. Leveraging GPT Chat technology presents a streamlined approach for entrepreneurs to craft enticing promotions, thereby boosting sales. Nevertheless, the adoption of such technology faces hurdles due to a lack of awareness among business owners. Recognizing this challenge, lecturers from Pamulang University have initiated a Community Service Program (PKM). Through this program, entrepreneurs are educated on harnessing Chat GPT for promotional purposes. The PKM aims to empower business owners with the requisite skills and knowledge to leverage Chat GPT effectively. Participants undergo comprehensive training sessions where they learn the intricacies of utilizing this technology to enhance their marketing endeavors. As a result of the PKM, MSMEs gain valuable insights into crafting compelling promotions that resonate with their target audience. Furthermore, the program equips participants with strategies to amplify the reach of their promotions, enabling them to tap into broader markets. By embracing innovative solutions like GPT Chat, entrepreneurs can transcend geographical limitations and expand their customer base significantly. Ultimately, the PKM not only enhances the digital capabilities of MSMEs but also fosters economic growth within the women's sector of Kube. Armed with newfound knowledge, these business actors are poised to navigate the evolving landscape of commerce with confidence, driving sustainable success in their ventures.
Co-Authors Agus Afandi Agustin, Inka Nadiah Agustina, Santi Ahmad Fikri Ahmad Syukri Aisyah, Tasya Nur Akaputri, Della Erriani Anggini, Karlita Arif R, Kasmin Asmawati Asmawati Atikana, Akhirta Azijah, Izattul Azzahra, Amelia Desriani Desriani Dewi Hasanah Dharmarianti, Dian Putri Dwi Endah Kusumawati Dzikri, Mohd. Iqbal EDI SAPUTRA Edy Kusnadi Ekafitrianda, J. M. Eko Prabowo, Eko Endri Purnomo Fatwanti, Devi Fauzi, Ikbar Fitria Sari Fitriani, Eva Fitriyah Fitriyah Galantika, Adinda Evan Geulista Hamzah Haq, Daffa Aqomal Haryanti, Ely Hasan, Afrizal Hasanah, Qoriatul Hendra Hendra Ilham, Hadiid Ushama indriyani, jihan Putri Isnarayani, Yuni Jessica, Melia Lestari, Neneng Dini Indah Lina Herlina M Solehah, Siti M. Syahran Jailani Maisah Maisah MARIA BINTANG Mawarni, Endang Siti Miftahul Huda Miftahul Jannah Mohammad Iqbal Irfany Muhajir Muhajir, Muhajir Muhammadi, Acep Muwahid Mulyorini Rahayuningsih Mustika Mustika Nadhifah, Hana NANIK RAHMANI Napisah Napisah, Napisah Nawang Sari, Dewi Neni, Neni Nofantoro, Dwi Nugroho, Sindunata Priyanto, Anindia Meil PUSPITA LISDIYANTI Putri, Dwi Angraeni Putri, Narti Eka Putri, Uly Anggraeni Rahmalia, Desi Ramadhan, Mustarim Ramadini, Kintan Nur Riana Rizky, Riana Risthi, Alyssa Rosa, Tina Salahuddin Salahuddin Sanusi, Anisa Sarah Salsabila Sarfilianty Anggiani, Sarfilianty Sari, Dewi Nawang SHANTI RATNAKOMALA Shibghotillah, Nur Sihite, Debby Alfani Siswani, Sri Siti Nurfadilah Siti Zubaidah Sofran, Sidorus Alfandrianus Su'ud, Su'ud SUDARMONO SUDARMONO Sugeng, Andry Sulistyowati, Yeny Suparman, Alviani Syamsul Falah Tamirano , Randi Velani, Intan Tunandha Widiyati, Dian Wiwit Amrinola Yatmi, Wanda Tri Yulandari, Sri Zenabia, Tsarina Zulqarnin, Zulqarnin