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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Jambura Geo Education Journal Journal La Sociale Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Social Science Jurnal Kewirausahaan dan Inovasi IJMA International Research Journal of Business Studies Society
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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The Influence of Brand Image and Brand Love on Customer Loyalty Mediated by Customer Engagement: Study on Consumers of Wardah Cosmetics Nurfitriana, Rizqi; Surachman, Surachman; Hussein, Ananda Sabil
MEC-J (Management and Economics Journal) Vol 4, No 2 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v4i2.6251

Abstract

Industrial cosmetics growth has increased every year. This situation makes a tight competition among the Cosmetic companies. Cosmetic companies try to create customer loyalty so they could sustain their business. Prior studies have examined variables that affect customer loyalty, yet only few studies have examined the effect of brand image, brand love and customer engagement in creating customer loyalty. This study aims to determine the effect of brand image, brand love, and customer engagement on customer loyalty of consumer Wardah Cosmetics in Malang. This study was explanatory with a quantitative approach and survey methode conducted on 150 respondents in Malang. Nonporbability sampling with purposive sampling technique was used. Data analysis process used by Partial Least Square (PLS). Results reveal that brand image and brand love has simultaneously significant effect on customer engagement. Brand love has significant effect on customer loyalty while brand image has no significant effect on customer loyalty. Customer engagement was also found to act as a mediator in this study. The results also reveal that customer engagement influences customer loyalty. The results of this study can prove helpful to practitioners about enhancing loyalty in their company based on brand image, brand love and customer engagement. The result of the research can also be a reference for future research.
ROLE OF RELIGION MOTIVES AND BRAND IMAGE TOWARDS CONSUMER SATISFACTION AND CONSUMER LOYALTY OF ISLAMIC BANKING Ayuni, Risca Fitri; Hussein, Ananda Sabil; Handrito, Radityo
The International Journal of Accounting and Business Society Vol 23, No 2 (2015): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic/ sharia labelling on every product have mass impact on consumer behavior on consumption. Shari’ label originally created to capture niche segment who very concern on islamic value of banking. In fact, non-moslem also interested and become loyal consumer on those product. This study address to answer what is role of religion motibes and brand image through satisfaction and loyalty in banking industry. Study found that religion motives (sharia principles) impacts brand image and plays significant role on determining consumer satisfaction and loyalty.Keyword: Islamic banking, religion, brand image, satisfaction, loyalty
THE EFFECT OF PACKAGING, SATISFACTION AND IMAGE ON CUSTOMER LOYALTY OF THE EL RAYHAN COMPANY El Gammudi, Ahmed Khaled; Salim, Ubud; Sabil, Ananda
The International Journal of Accounting and Business Society Vol 24, No 1 (2016): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijabs.2016.024.1.01

Abstract

This study is aimed at investigating the effect of packaging, satisfaction, and image on customer loyalty to The El Rayhan Company, Libya. The questionnaires are employed to collect the data. The resultreveals that packaging has a positive effect on customer loyalty. Moreover, satisfaction and image affect directly on customer loyalty. However, the highest effect in this study is the packaging effect on customer loyalty.
PERANAN RELATIONAL BENEFITS DAN PERCEIVED VALUE DALAM MENINGKATKAN TRUST DAN LOYALITAS PELANGGAN KLINIK KECANTIKAN Dexi Triadinda; Astrid Puspaningrum; Ananda Sabil Hussein
Jurnal Bisnis dan Manajemen Vol 5, No 1 (2018): Jurnal Bisnis dan Manajemen Volume 5 Nomor 1 Tahun 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.174 KB) | DOI: 10.26905/jbm.v5i1.2317

Abstract

This study analyzed the influence of relational benefits and perceived value in increasing customer trust and loyalty. This study used the data of 130 questionnaires with purposive sampling as the sampling method performed on Miracle Aesthetic beauty clinic in Malang. The population was all customers of Miracle Clinic who were currently in Miracle Clinic. The data analysis instrument was Structural Equation Modeling (SEM) on program SmartPLS version 2.0. The analysis result showed that relational benefits had the highest influence on trust and loyalty. Perceived value influenced the increase of customer trust and loyalty. In this study, trust also increased customer loyalty and increase the influence of relational benefits on loyalty and perceived value on loyalty partially. Loyal customer contributed to Miracle by performing indirect marketing through word of mouth. Then, customers made Miracle Clinic in Malang their main preference in beauty service. The managerial implication suggested by this study is emphasizing on the implementation of relational benefits and increasing perceived value of old and new customers so that the customers trust the company more and be loyal. DOI : https://doi.org/10.26905/jbm.v5i1.2317
The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day Cesya Rizkika Parahiyanti; Ananda Sabil Hussein
APMBA (Asia Pacific Management and Business Application) Vol 3, No 2 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1089.295 KB) | DOI: 10.21776/ub.apmba.2014.003.02.1

Abstract

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in the case of achieving some specific outcomes. An event is also recognized as an essential marketing tool in branding of particular destination. It has a powerful function to make a differentiation between one destination and others. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective in the tourism context. Brand equity is constructed by four multidimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI. The significance movement of this study could be useful measurement in assessing event brand equity management in the future.
The Importance of Knowledge Management Orientation Behavior and Innovation on Business Performance: a Lesson From Indonesia Creative Economy Sector Ananda Sabil Hussein
APMBA (Asia Pacific Management and Business Application) Vol 7, No 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.054 KB) | DOI: 10.21776/ub.apmba.2018.007.02.3

Abstract

Creative economy sector is considered as the emerging sector contributing significant percentage into emerging economy. For Indonesia, where the creative economy sector clasified as a pioneer sector by the government, business organization especially small medium enterprises are expected to have a good business performance. Knowledge management is one of determinants of business performance. However, some gaps are identified in literatures regarding the effect of knowledge management on business performance. This study uses one hundred self-administered questionnaires were distributed into the owner of SMEs in Indonesia creative economy sector. Partial Least Squares (PLS) was used to analyze the data. The statistical analysis showed that knowledge management orientation does not significantly affect business performance. However, this study found the significant effect of knowledge management orientation on innovation. Innovation was also found to be the significant predictor of business performance. Hence, it is determined that knowledge management orientation has an indirect effect on business performance through innovation. Upon the completion of this study, both theoretical and practical contributions were provided.
Identification of The Dimensions of Bank 4.0 Experiential Quality Based on Millennial Customer Perceptions luthfi abdillah; Ananda Sabil Hussein; Kusuma Ratnawati
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the Bank 4.0 industry that is reflected through increased experiential quality, which is started with the identification of the dimensions of Bank 4.0 experiential quality is getting popularity for millenial. This research attempt to discover the dimensions of Bank 4.0 experiential quality based on perceptions of millennial customers. Bu surveying 673 millenials and adjusted to the characters of Bank 4.0 and millennial generation this study aims to theoretical and empirically testing the hyotehesis by using SMPLS. Results revelaed that functional quality, convenience, innovations, trust, value, risk mitigation, and security have been empirically proven as dimensions of Bank 4.0 experiential quality based on millennial customer perception.This research was only conducted in the city of Malang, so that research with larger demographic and geographic data sets is needed in order to describe the perceptions of millennial customers more accurately. Further research can be developed with new dimensions that may emerge along with the development of Bank 4.0 in both commercial banks and fintech companies.
PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP SIKAP DAN NIAT BELI KONSUMEN PADA PRODUK THE BODY SHOP DALAM FORUM FEMALE DAILY Sari Olivia Sinay; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth terhadap sikap dan  niat  beli  konsumen  dalam  Forum  Female  Daily  dengan  fokus  produk  The  Body  Shop. Penelitian  ini menggunakan metode kuantitatif dengan  jenis penelitian  eksplanatori. Pengambilan sampel dengan  teknik non probability sampling  jenis purposive sampling. Data yang dikumpulkan melalui kuesioner dengan skala model  likert yang mengukur variabel eksogen  (electronic word of mouth) dan variabel endogen  (sikap dan niat beli). Sampel yang digunakan adalah 160  responden dari member Forum Female Daily pada  thread The Body Shop yang belum pernah menggunakan produk The Body Shop. Analisis data menggunakan analisis Partial Least Square yang berfungsi untuk  mengetahui  korelasi  antara  indikator  dengan  konstruk  dan  korelasi  antar  konstruk  serta membuktikan  hipotesis  penelitian.  Seluruh  data  dianalisis  dengan  menggunakan  program SmartPLS3. Hasil  analisis  diperoleh  bahwa  electronic  word  of  mouth  memiliki  pengaruh  positif  dan signifikan  terhadap  sikap  dan  niat  beli  pada  produk  The  Body  Shop.  Pengujian  hipotesis  untuk pengaruh  langsung menggunakan  uji  t menunjukkan  bahwa   electronic word  of mouth memiliki pengaruh positif dan  signifikan  terhadap  sikap,  sikap berpengaruh positif dan  signifikan  terhadap niat beli, namun electronic word of mouth berpengaruh  secara  tidak  signifikan  terhadap niat beli. Pengujian  hipotesis  untuk  pengaruh  tidak  langsung  menggunakan  Sobel  Test  diperoleh  bahwa electronic word of mouth berpengaruh tidak langsung secara positif dan signifikan terhadap niat beli melalui  sikap. Hasil Goodness  of  Fit  dari  predictive  relevance  (Q  square)  adalah  sebesar  0,995 menunjukkan  bahwa  99,5%  keragaman  data  yang  ada  bisa  dijelaskan  dengan  baik  oleh  model. Sedangkan sisanya sebesar 0,5% dijelaskan oleh variabel lain diluar ketiga variabel yang digunakan dalam penelitian ini.    Kata Kunci : Electronic Word Of  Mouth, Sikap (Attitude), Niat Beli (Purchase Intention)
“Pengaruh Citra Merek Terhadap Loyalitas Konsumen Coca Cola” (Studi Pada Konsumen Coca Cola di Kota Malang) Raka Kurnia Wicaksono; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.661 KB)

Abstract

This study aims to determine the effect of variable Brand Image (Corporate Image, User Image and Product Image) on Consumer Loyalty in soft drinks Coca Cola (Coca Cola Studies on consumers in Malang). This study using explanatory method that aims to determine the causal relationship between dependent and independent variables through partial and simultaneous hypothesis testing. The sampling technique used is probability sampling based on the opinions expressed by Roscoe and 150 respondents in the sample obtained from a population of Malang. Regression analysis showed that the variable Brand Image (Image Makers, Image User and Product Imagery) has a significant influence on customer loyalty. Testing hypotheses simultaneously, partial and dominant indicates that the independent variables affect the dependent variable. The correlation coefficient indicates that the correlation between dependent and independent variables are positive and strong. Keywords: Brand Image, Citra Merek, Corporate Image, User Image and Product Image, Consumer Loyalty
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER PERCEIVED VALUE TO CUSTOMER SATISFACTION AND REVISIT INTENTION IN ECO GREEN PARK, BATU, EAST JAVA Thomas Tunggul Pudiprabowo; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.113 KB)

Abstract

The purpose of this study is to measure the influence of brand image and consumer perceived value on customer satisfaction and revisit intention in Eco Green Park, Batu, East Java. The use of variables is able to solve problems that arise in Eco Green Park. The sample in this research is the consumer who has ever visited the Eco Green Park, Batu, East Java. Convenience sampling technique using sampling with 150 respondents. Partial Least Square (PLS) analysis is applied to analyze the data using the model outer and inner models. The results showed that brand image has a significant relationship to customer satisfaction and intentions to come back, while the consumer perceived value also has a significant influence on consumer satisfaction and revisit intention. Consumer satisfaction itself has a significant influence on the revisit intention.   Keywords: brand image, perceived value, customer satisfaction, revisit Intention, Eco Green Park.
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Margono Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pratiwi, Aqlia Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Maudy Amalyah Dodhy Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Radityo Putro Handrito Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sabrina, Haditha Miftahul Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka